Getting Started With LinkedIn

Getting Started
with
brought to you by
Bruce A. Bennett
Career Coach Corner
June 6, 2019

2
Introduction & Notes for session
Introduction
Professional Career in Media & Marketing Research
McHenry County Workforce Network Volunteer
Career Coach Corner Blog & Presenter
Notes for Today
My contact info is on last slide
Workshop is interactive
Q/A & Parking lot
Red Arrows
Comments on the Evaluation forms
Other: Starting LinkedIn
Sign out of LinkedIn

3
Outline & Goals for session
Outline
Why LinkedIn?
Creating an account
Navigation tabs
Building your profile
Adding new sections
Searching
Settings
Goals
Create your account
Start building your profile

4
LinkedIn - What is it & Why use it?
Over 600 million professionals use LinkedIn to
exchange information, ideas & opportunities!!
Virtual Resume
Create an Internet Presence
Business Social Networking Site
Research Individual or Company
 Norm Galvin at InsightsNow
 Corina Eliason at ForeSee
Find Employment Opportunities

5
Create or Sign in to your account
Existing
users sign
in here
New users
start here
and Join
here
New users
fill in & join
here
Existing
users
sign in
here

9
Creating Your Account
Check email for confirmation code
Copy and paste code or enter it direct

10
Create or Sign in to your account

11
Incorrect entry or time delay?

12
This step is optional and not recommended

13
This step is
optional and not
recommended

14
LinkedIn will make recommends based on your profile
Include a personal note when connecting with others

15
Adding a Profile Photo
Profiles with photos are 12x more likely to be viewed

16
Select photo and rename for SEO for your profile

17
Adjust the photo with Zoom and Straighten controls

18
Adjust the photo with Zoom and Straighten controls

19
Not happy with the photo? Select another and redo
12 times more
likely to be
viewed with
a photo!

20
LinkedIn Mobile App
LinkedIn mobile app is a useful tool
Learn desktop/laptop version first

21
Multiple topics and influencers are featured

23
Your Account is Created
This is the Home page that features many elements

24
Premium Account Options
Several options are available based on your role

25
Premium Career Account Option
Benefits for a premium account vary

26
Premium Career Account Option
Benefits for a premium account vary

27
Premium Account Option
Premium Job Seeker Benefits
Contact Recruiters
Featured Applicant
Master Skills
Who’s Viewed Your Profile in last 90 days

28
LinkedIn Navigation Tab – Home

29
LinkedIn Navigation Tab – My Network
Find Your Connections and Suggested Contacts

30
LinkedIn Navigation Tab - Jobs
Search for Jobs and See Recommendations

31
LinkedIn Navigation Tab - Messaging

32
LinkedIn Navigation Tab - Messaging
Important setting for Messages

33
LinkedIn Navigation Tab - Notifications

34
LinkedIn Navigation Tab - Me

35
LinkedIn Navigation Tab - Work

36
Profile Overview
Editing Your Profile Information

37
Editing Your LinkedIn Profile URL

38

39

40

45
Editing Your Profile Contact Info

46

47

48

49

55
Adding Previous Work Experience

56

57

58

59

60

61
Add Profile Section - Education

62

63

64

65

66
Add Profile Section - Skills
It is an imperative section to utilize keywords
You can add up to 50 skills

67

68

69

70
LinkedIn Search Options
Recruiters Find You With Search Features

74
LinkedIn Search Options
Filtering criteria allows you to narrow search

81
Finding New LinkedIn Connections
Co-workers
Vendors
Clients
Friends
Group Members
Always add a personal message when sending a
connection request

87
LinkedIn Suggested Activities
Who is viewing your profile?
Build your network of connections
Read network activity from your connections &
respond – Like, Comment or Share
Join industry or specialty related LinkedIn Groups
Post activity update, e.g. reading a book, networking
event, attending a seminar, trade show or conference
Follow Companies

88
McHenry County Workforce Network
June Newsletter of Events & Services
McHenry County Workforce Network Website
LinkedIn Critiques
One hour session is for profile review
and/or Q/A about LinkedIn usage
Bruce Bennett
June 10 & 24, from 9:00am - 12:00pm
mcwnbennett@hotmail.com

89
Success Stories
Jeff B. – Project Manager
Enhanced his LinkedIn profile after this workshop and got hired
Mary M. – Educator
Changed her resume after Resume, CL & ATS workshop and got 9 interviews
Jeremy H. – IT Professional
Improved his profile after this workshop & 1on1 critique to get found & hired
Stefanie S. – Pharmacy Technician
Prepared effectively after Winning Interview workshop and was hired
Nick C. – Retail Loss Prevention
Attended all workshops and incorporated learnings to get hired
Samantha B. – Senior Year College Student
Incorporated my recommendations, found on LinkedIn and offered job

90
Upcoming Events
McHenry County Workforce Network
500 Russel Court, Woodstock, IL 60098
LinkedIn Basics and Best Practices
Thursday June 20, 2019 from 10am – 12pm
Tips for a Winning Interview
Thursday June 20, 2019 from 1pm – 3pm
St. Joseph Employment Ministry
The Formation Center, 112 N. Milwaukee, Room C,
Libertyville, IL 60048
LinkedIn Basics and Best Practices
Wednesday July 10, 2019 from 7pm – 8:30pm

Contact Info:
Bruce A. Bennett
Mobile: (815) 302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
Questions?
Feel free to view my blog
or connect with me on LinkedIn

Getting Started With LinkedIn

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