This workshop helps you understand and navigate your way through LinkedIn. Topics covered include learning the many elements of your profile, populating your work experience history, and understanding why a profile is more than just a resume. You will be able to identify the different features available on LinkedIn and where to focus your attention. We will teach how to create a job search agent on LinkedIn and explore job applications on LinkedIn.

1. For Your Job Search
brought to you by
Bruce A. Bennett
Career Coach Corner
July 18, 2022

2. 2
Introduction & Notes for session
Introduction
MCWN Volunteer since 2010 & Contractor from 2018
Career Coach Corner Blogger & Presenter
B² Discuss LinkedIn Podcaster
LinkedIn user since 2006
General Notes for Today
My contact info is on last slide
Presentation file is available online at SlideShare (no recording)
Workshop is interactive, Q/A & Parking lot
Red Arrows

3. 3
Outline for session
Outline
Why LinkedIn?
Navigation tabs
Enhancing your profile
Best Practices
Building your network
Searching
Settings

4. 4
Goals for session
Goals
Recognize the difference between a resume & profile
Understand how to build a compelling profile
Create a relevant job search agent(s) in LinkedIn
Research employers on LinkedIn & the Internet

5. 5
LinkedIn - What is it & Why use it?
Over 780 million professionals use LinkedIn
Virtual Resume
Create an Internet Presence
Business Social Networking
Connection referrals
Research Individual or Company
Corina Eliason at ForeSee
Find Employment Opportunities

6. 6
LinkedIn Profile

7. 7
LinkedIn Profile

8. 8
LinkedIn Navigation Tab - Home

9. 9
LinkedIn Navigation Tab - My Network

10. 10
LinkedIn Navigation Tab - Jobs

11. 11
LinkedIn Navigation Tab - Messaging

12. 12
A Very Important Messaging Setting!!!

13. 13
LinkedIn Navigation Tab - Notifications

14. 14
LinkedIn Navigation Tab - Me

15. 15
LinkedIn Navigation Tab - Work

16. 16
Editing Your Profile
Pencils are an editing tool for your use
1600 x 400 pixels is suggested banner size

17. 17
Editing Your Profile
Providing a custom banner enhances a profile
Select a photo that reflects position or industry

18. 18
Editing Your Profile Contact Info
Check your contacts for email & phone

19. 19
Editing Your Profile Contact Info
Your contact info should include email & phone

20. 20
Editing Your Profile Contact Info
Websites can
will be labeled
with generic
term.
The can be
labeled as
other and
customized.

21. 21
LinkedIn's Career Explorer
Career Explorer identifies transferable skills
https://linkedin.github.io/career-explorer/

22. 22
LinkedIn's Career Explorer
Begin by identify a job title
LinkedIn makes suggestion based on key words

23. 23
LinkedIn's Career Explorer
Default setting changes from high to low
Find jobs on LinkedIn that match your skills

24. 24
LinkedIn Best Practices
1. Photo
2. Headline that’s not a title
3. About section - TMAY
4. Complete Skills section
5. #OpentoWork - Create a job search agent
6. Posting updates activity
7. Add Media
8. Build your network of connections
9. Recommendations
10. Following target companies
11. Who Viewed Your Profile?
12. Join Groups

25. 25
Passport headshot photo with a professional appearance
Contrasting plain background
Name photo for SEO
e.g. Bruce Bennett LinkedIn Training.jpg
Best Practice – Photo

26. 26
Best Practice - Headline

27. 27
Best Practice - Headline
Include Skills in your headline & work experience
NEVER use the word “Searching” or “Opportunity” in
your headline! Save that for your About section.
2019 overused buzzwords on LinkedIn used last year
Energetic, Passionate, Tenacious,
Value-Add, Expert, Ninja, Guru
Buzzwords to Remove from Your LinkedIn Profile

28. 28
The About section could start with email address and contact
information on the very first line
Paragraph one should be about what you do, your job titles, work
experience, defined skills and industry keywords
Paragraph two should show how you have added value to a
previous employer - recap a story or more (STAR)
Paragraph three should tell how you will solve a company’s
problems - use a story (STAR)
Close with a call to action, “call me if……”
Best Practice - About

29. 29
Great Example of an About Section

30. 30
Best Practice - Skills
Three skills are featured but you can have 50 skills
You can add a new skill by clicking the hyperlink
The skills can reordered by clicking on the pencil
43 more
Add a new skill

31. 31
Best Practice - Skills
LinkedIn suggests key skills based on your profile
Click on the + symbol to add skills and then Add

32. 32
Best Practice - Skills
LinkedIn auto
populates & defines
key skills
Select from several
suggestions
Skills at the top of the
list are more widely
searched

33. 33
Best Practice - Skills & Endorsements
Skills can be
reordered
Three new
settings for
Endorsements

34. 34
Best Practice - Skills & Endorsements
Endorse connections to receive endorsements

35. 35
Best Practice - Skills
Reorder skills by clicking on
symbol and dragging it to
new position

36. 36
Best Practice - LinkedIn Skills
It is imperative to add all your skills to your profile
You might ask yourself why is it so important?
This Is Why I Emphasize Skills

37. 37
Skills Nuance

38. 38
Job Search Using LinkedIn
LinkedIn has many tools to enhance job search
Covertly letting Recruiters know you are #ONO
Overtly informing Everyone you are #Opentowork
Review jobs Recommended for you by LinkedIn
Search for job openings by title, skill, or company
Create relevant job search agent(s) in LinkedIn

39. 39
Best Practice – Know Job Tab Options
LinkedIn suggestions based on profile, skills, company, etc.

40. 40
Best Practice - #OpenToWork
Several options to select in step by step process

41. 41
Best Practice - #OpenToWork
Add several job
titles that would
be appropriate
for you
The maximum
number of job
titles you can
insert is ten

42. 42
Best Practice - #OpenToWork
Base pay,
benefits and
commute
distance can be
specified

43. 43
Best Practice - #OpenToWork
Select preferred
schedule and
type of hours
you are seeking

44. 44
Best Practice - #OpenToWork
Click on drop
down to select
All LinkedIn
members or
Recruiters
only
You can edit
#OpenToWork
status

45. 45
Best Practice - #OpenToWork
Beware if you are
employed and
you select All
LinkedIn
members people
at your company
can view your
status

46. 46
Best Practice - #OpenToWork

47. 47
Best Practice - #OpenToWork
You can post your #OpenToWork status
The post should be concise and focused

48. 48
Search for relevant jobs posted on the Jobs tab
Enter a job title & location to start a search
Best Practice - Job Search Agent

49. 49
LinkedIn Job Search Agent
Searches can be filtered on many criteria & saved

50. 50
Manage Job Alerts be editing or deleting
Option for Job recommendations from LinkedIn
LinkedIn Job Search Agent

51. 51
Edit alert for Daily or Weekly updates & notifications
LinkedIn Job Search Agent

52. 52
Apply button redirects you to company website
LinkedIn Job Applications

53. 53
The Apply button may prompt you to share your profile
LinkedIn Job Applications

54. 54
Use Easy Apply if NOT listed on Company Website
LinkedIn Easy Apply Application

55. 55
LinkedIn Easy Apply Application
Easy Apply
takes you
through
several
screens for
the
application
process.

56. 56
LinkedIn Easy Apply Job Application
Easy Apply shows your progress with the application

57. 57
LinkedIn Easy Apply Job Application
Saved resume can be sent & option for cover letter

58. 58
LinkedIn Easy Apply Job Application
A step in the
application
process may
include screener
questions

59. 59
LinkedIn Easy Apply Job Application
When completed you
have an opportunity to
review the application
before submitting it

60. 60
Another Easy Apply Job Application
A possible step in the
application process
is sharing your work
experience section.
Note that my profile
exceeded the limit of
ten responses.
Self identification are
other questions that
may be included

61. 61
LinkedIn Easy Apply Job Application
Paul Cameron counsels on using LinkedIn Easy Apply

62. 62
Job Tabs – Interview Prep
LinkedIn suggestions based on profile, skills, company, etc.

63. 63
Interview Prep provides sample Q & A with video & tips
Job Tabs – Interview Prep

64. 64
Categories button offers additional questions
Job Tabs – Interview Prep

65. 65
Play video to understand framework & read tips
Job Tabs – Interview Prep

66. 66
LinkedIn allows for verbal and/or written practice
Job Tabs – Interview Prep

67. 67
Analytics & Resources
Your Analytics & Resources are only visible to you

68. 68
Analytics & Resources
Your Analytics & Resources are only visible to you

69. 69
Best Practice - Your Activity
Posting can be about
articles, recognition,
etc.
Try to include an article
hyperlink, image or
video
Click on Show all activity
at the bottom to view
additional content

70. 70
Best Practice - Your Activity

71. 71
Best Practice - Your Activity

72. 72
Best Practice - Your Activity
Information about the individuals viewing your posts

73. 73
Best Practice – Add Media
Slideshare stores files to share on your profile/posts
Use in About, Featured or Work Experience sections

74. 74
Three levels of connections
Your LinkedIn Network – 1, 2 or 3?

75. 75
Make your
invite more
personal!
Building Your LinkedIn Network

76. 76
LinkedIn recommends connections, alumni, etc.
Building Your LinkedIn Network

77. 77
Click on blue Connect button
Building Your LinkedIn Network

78. 78
Dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam like message
Building Your LinkedIn Network

79. 79
Make it personal and engaging
There is a limit of 300 characters
Building Your LinkedIn Network

80. 80
Building Your LinkedIn Network

81. 81
2nd Level – Click Connect Button, Message Locked
Building Your LinkedIn Network

82. 82
2nd Level – Click connect or Message group member
Building Your LinkedIn Network

83. 83
3 dots
reveal
several
options
including
Connect
Building Your LinkedIn Network

84. 84
Building Your LinkedIn Network or Not

85. 85
LinkedIn Recommendations
They are an important element to your profile
You should have three to four recommendations
Who do you ask?
Co-workers, Managers, Vendors, Clients, etc.
How does the process work?
A two way street, i.e. quid pro quo
Write recommendations to others
You receive notice a recommendation was written for you
You review it to approve and post or ask for a revision
Lastly, are your recommendations current?

86. 86
LinkedIn Recommendations

87. 87
LinkedIn Recommendations
First step is identify who to ask by typing a name

88. 88
LinkedIn Recommendations
The 2nd step is to
define your
relationship and
position with the
individual by
selecting options
from the drop
down menus

89. 89
LinkedIn Recommendations
Third step is to
customize the
request and
offering an idea
for their
comments.
Finish writing the
note and click on
the Send button
to complete.

90. 90
Best Practice - Follow Companies
LinkedIn lists your
interests at the end of
your profile page
Keep current with your
target companies
LinkedIn enables you to
easily view news &
jobs

91. 91
Best Practice - Follow Companies
LinkedIn company page features many details

92. 92
Best Practice - Follow Companies

93. 93
Best Practice - Follow Companies

94. 94
Best Practice - Search Companies

95. 95
Best Practice - Who Viewed You?
LinkedIn tracks the
last 90 days of
viewing history
The most recent five
people are identified
viewable with a free
account except those
that want to remain
anonymous

96. 96
Best Practice – Join Groups
LinkedIn lists
your interests
at the end of
your profile
page

97. 97
LinkedIn Groups
Two ways
to
access
your
LinkedIn
Groups

98. 98
LinkedIn Groups
Not all
Groups
are
created
equal
Vary with
members
#s and
activity

99. 99
LinkedIn Groups
You can manage
notifications,
change settings
or leave a group

100. 100
LinkedIn Groups
You can view &
search the
members of a
group
This makes it easy
to message a
non-connection

101. 101
LinkedIn Groups
This post from
Linked N Chicago
(LiNC)
illustrate another
reason to join
groups

102. 102
LinkedIn Searching
Find people, companies, groups. Etc. using search
Type in name or subject and press Enter key

103. 103
LinkedIn Searching
Click on People to reveal categories; People, Jobs, etc.
Location, current company are 2 great search filters

104. 104
LinkedIn Searching
Clicking All filters opens a dialogue box on the right

105. 105
LinkedIn Searching
Location is a great search filters

106. 106
LinkedIn Searching
All filters displays Company, School, Industry

107. 107
LinkedIn Searching
All Filters allow for expanded searching by job title,
e.g. Recruiter or Talent Acquisition at a company

108. 108
LinkedIn Settings

109. 109
LinkedIn Settings

110. 110
LinkedIn Settings

111. 111
LinkedIn Settings

112. 112
LinkedIn Settings
There are three
profile viewing
options

113. 113
LinkedIn Settings
Options for
the job
seeking
preferences
section

114. 114
LinkedIn Settings
Manage your
settings
and
resumes
under Job
Application
Settings

115. 115
McHenry County Workforce Network
July Career Workshops & Services
Personalized Job Search Assistance Services
To sign up, email the professional directly
LinkedIn Critiques
60 minute session Virtual Session is a one on one
profile review and/or Q&A about LinkedIn usage
Email me to set up an appointment: BABennett73@gmail.com

116. 116
Success Stories
Kelly C. – Customer Service
Improved her profile after workshops to get found & hired
Connie K. – CSX Manager
Attended workshops and “never imagined….I would get this offer and salary”
Liz Z. – Graphic Design
Incorporated my recommendations from Zoom sessions and offered job
Lana H. – IT Support
Attended my workshops, used LinkedIn effectively and offered job
Rick P. – Sales Professional
Improved his profile after workshops & 1on1 critique
I want to add your name to the list!

117. 117
Upcoming Webinar Events
LinkedIn Strategic Guidelines
Wednesday July 20, 2022 from 10:00am to 12:00pm
St. Joseph’s Employment Ministry
Job Search for Over 50+
Thursday July 28, 2022 from 7:00pm to 7:00pm
Resumes, Cover Letters and Applying Online
Wednesday August 3, 2022 from 10:00am to 12:00pm
Guide to a Winning Interview
Monday August 8, 2022 from 10:00am to 12:00pm
Network to Success Job Club
The Elevator Pitch and Other Job Search Tools
Wednesday August 10, 2022 from 1:00pm to 3:00pm

118. Feel free to connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin