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LinkedIn for Your Job Search January 2024
The document outlines a workshop presented by career coach Bruce A. Bennett focused on enhancing job search strategies using LinkedIn. It covers key topics such as building a compelling profile, utilizing LinkedIn's networking features, and best practices for job searching on the platform. Additionally, it provides information on upcoming webinars and personalized job search assistance available through McHenry County Workforce Network.
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LinkedIn for Your Job Search January 2024
- 1. For Your JobSearch brought to you by Bruce A. Bennett Career Coach Corner January 15, 2024
- 2. 2 Introduction & Notesfor session Introduction MCWN Volunteer since 2010 & Contractor from 2018 Career Coach Corner Blogger & Presenter B² Discuss LinkedIn Podcaster LinkedIn user since 2006 General Notes for Today My contact info is on the last slide Workshop is interactive, Q/A & Parking lot Presentation file is available online at SlideShare (no recording) Follow-up email will include a link to deck and survey Red Arrows
- 3. 3 Outline for session Outline WhyLinkedIn? Navigation tabs Enhancing your profile Best Practices Building your network Searching Settings
- 4. 4 Goals for session Goals Recognizethe differences in a resume & profile Understand how to build a compelling profile Create a relevant job search agent(s) in LinkedIn Research employers on LinkedIn & the Internet
- 5. 5 LinkedIn - Whatis it & Why use it? Over 950 million professionals in more than 200 countries use LinkedIn to connect, exchange information, ideas & opportunities! More than 90% of recruiters search for candidates on LinkedIn 45 million people use LinkedIn to job search weekly 6 people are hired on LinkedIn every minute 77 job applications submitted every second Source: https://blog.hootsuite.com/linkedin-statistics-business
- 6. 6 LinkedIn Profile -Introduction Card
- 7. 7 Use the More buttonto reveal additional options including the Connect
- 8. 8 LinkedIn Profile -Introduction Card
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- 10. 10 LinkedIn Navigation Tab- Home Panel
- 11. 11 LinkedIn Navigation Tab- My Network
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- 13. 13 LinkedIn Navigation Tab- Messaging
- 14. 14 A Very ImportantMessaging Setting!!!
- 15. 15 LinkedIn Navigation Tab- Notifications
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- 17. 17 LinkedIn Navigation Tab- For Business
- 18. 18 Adding a CustomBanner Providing a custom banner enhances a profile
- 19. 19 Adding a CustomBanner Use relevant image of your profession or brand 1600 x 400 pixels is suggested banner size
- 20. 20 Adding a CustomBanner Upload a Photo option allows you to adjust the image to size
- 21. 21 Editing Your ProfileContact Info Check your contacts for email & phone
- 22. 22 Editing Your ProfileContact Info Your contact info should include email & phone
- 23. 23 LinkedIn's Career Explorer CareerExplorer identifies transferable skills https://linkedin.github.io/career-explorer/
- 24. 24 LinkedIn's Career Explorer Beginby identify a job title LinkedIn makes suggestion based on key words
- 25. 25 LinkedIn's Career Explorer Defaultsetting changes from high to low Find jobs on LinkedIn that match your skills
- 26. 26 LinkedIn Best Practices 1.Photo 2. Headline that’s not a title 3. About section - TMAY 4. Complete Skills section 5. #OpentoWork - Create a job search agent 6. Posting activity updates & add media 7. Build your network of connections 8. Recommendations 9. Following target companies 10.Join Groups
- 27. 27 Best Practice -Photo Passport photo with a professional appearance Contrasting plain background Rename photo for SEO e.g. Bruce Bennett LinkedIn Training.jpg
- 28. 28 Best Practice -Headline List skills or provide a UVP (unique value proposition). Never use the word “Searching” or “Opportunity” in your headline! Save that for your About section.
- 29. 29 The About sectioncould start with email address and contact information on the very first line Paragraph one should be about what you do, your job titles, work experience, defined skills and industry keywords Paragraph two should show how you have added value to a previous employer - recap a story or more (STAR) Paragraph three should tell how you will solve a company’s problems - use a story (STAR) Close with a call to action, “call me if……” Best Practice - About
- 30. 30 Examples of anAbout Section
- 31. 31 Best Practice -Skills Two skills are featured but you can have 50 skills You can add a new skill by clicking the + hyperlink symbol The skills can edited by clicking on the pencil Add a new skill Edit your skills
- 32. 32 Best Practice -Skills LinkedIn suggests key skills based on your profile Click on the skill and Save to add it to your profile Or type in a skill to add it to your profile
- 33. 33 Best Practice -Skills You can select the role in which you gained the experience Multiple positions can be selected for the skill
- 34. 34 Best Practice -Skills
- 35. 35 Best Practice -Skills & Endorsements Click on the editing pencil to arrive at this screen. Two options when clicking on the 3 dots symbol.
- 36. 36 Best Practice -Skills & Endorsements Click on the symbol and drag the skill to the new position.
- 37. 37 Best Practice -Skills & Endorsements Endorse connections to receive endorsements
- 38. 38 Best Practice -LinkedIn Skills When you click on the Demonstrate Skills button it opens this page You can Demonstrate transferable skills by writing or recording a response that will be included with relevant job applications Take Skill Assessments is a feature that is getting traction
- 39. 39 Best Practice -LinkedIn Skills Demonstrate transferable skills by writing (200 - 4,000 characters) or recording a video response (2 minutes) that will be included with relevant job applications
- 40. 40 Best Practice -LinkedIn Skills Completing Skill Assessments may benefit your job search
- 41. 41 Best Practice -LinkedIn Skills You are able to earn the badge by answering questions You can retake the quiz if you do not reach the top 30% level on the first attempt
- 42. 42 Best Practice -LinkedIn Skills It is imperative to add all your skills to your profile You might ask yourself why is this important? This Is Why I Emphasize Skills
- 43. 43 Best Practice -LinkedIn Job Search LinkedIn has many tools to enhance job search Covertly letting Recruiters know you are open to work Overtly informing Everyone you are #Opentowork Advising you are Open to New Opportunities #ONO Review jobs Recommended for you by LinkedIn Search for job openings by title, skill, or company Create relevant job search agent(s) in LinkedIn
- 44. 44 Best Practice -LinkedIn Job Search LinkedIn suggestions based on profile, skills, company, etc.
- 45. 45 Best Practice -#OpenToWork Several options exist for the #OpentoWork option Click on the Get started hyperlink option to start the step by step process
- 46. 46 Best Practice -#OpenToWork Add several job titles that would be appropriate for you The maximum number of job titles you can insert is ten now 5!
- 47. 47 Best Practice -#OpenToWork Select from Location types and areas, Start date and an Employment type
- 48. 48 Best Practice -#OpenToWork Select Recruiters only or All LinkedIn members You can edit #OpenToWork status Note: If you are employed and you select All LinkedIn members people at your company can view your status
- 49. 49 Best Practice -#OpenToWork LinkedIn offers to post your #OpenToWork as a generic status Click on the Start a post button to customize the message
- 50. 50 Best Practice -#OpenToWork The post should be concise and focused on what you are seeking
- 51. 51 Best Practice -#OpenToWork
- 52. 52 Search for relevantjobs posted on the Jobs tab Enter a job title & location to start a search Best Practice - Job Search Agent
- 53. 53 Best Practice -Job Search Agent All filters allow for expanded searching by Date posted, Experience level, Company and more…. Searches can be filtered on many criteria & saved
- 54. 54 Best Practice -Job Search Agent
- 55. 55 Best Practice -Job Search Agent Utilize filters to target your ideal position & company New filters have been recently added Under 10 Applicants, In Your Network & Fair Chance Employer
- 56. 56 Best Practice -Job Search Agent Apply on the Company website
- 57. 57 LinkedIn Job Applications TheApply button prompts you to share your profile
- 58. 58 LinkedIn Easy ApplyApplication Only use Easy Apply if NOT listed on the Company Website
- 59. 59 LinkedIn Easy ApplyApplication Easy Apply has many screens for the application Paul Cameron counsels why not to use a LinkedIn Resume
- 60. 60 LinkedIn Easy ApplyJob Application Easy Apply shows your application progress
- 61. 61 LinkedIn Easy ApplyJob Application One step in the application process is sharing your work experience section but only includes a limit of ten positions Self identification are other questions that may be included You have an opportunity to review the application before submitting it
- 62. 62 Job Tabs -Interview Prep LinkedIn has multiple features for job search
- 63. 63 Interview Prep providessample Q & A with video & tips Job Tabs - Interview Prep
- 64. 64 Categories button offersadditional questions Job Tabs - Interview Prep
- 65. 65 Play video tounderstand framework & read tips Job Tabs - Interview Prep
- 66. 66 LinkedIn allows forverbal and/or written practice Job Tabs - Interview Prep
- 67. 67 The Job Seeker Guidance optionin the Jobs tab introduces LinkedIn Learning Job Tabs - Job Seeker Guidance
- 68. 68 Activity posting canbe articles, recognition, etc. Try to include an article hyperlink, image or video Click on See all activity to view additional content Best Practice - Your Activity
- 69. 69 Best Practice -Your Activity Activity is displayed in four categories The More button allows you to review Events, Documents or Reactions
- 70. 70 Information about the individualsviewing your posts Best Practice - Your Activity
- 71. 71 Best Practice -Your Analytics Your Analytics are only visible to you Post analytics Impressions offers insights about the exposure your activity Periods range from past 7 days, 14 days, 28 days, 90 days, and 365 days
- 72. 72 Best Practice -Add Media Slideshare stores files to share on your profile/posts Use in Posting, Featured or Work Experience
- 73. 73 Three levels ofconnections Your LinkedIn Network - 1st, 2nd, or 3rd
- 74. 74 Best Practice -Build Your Network Make your invite more personal!
- 75. 75 Best Practice -Build Your Network LinkedIn recommends connections, alumni, etc.
- 76. 76 Best Practice -Build Your Network Click on blue Connect button
- 77. 77 Best Practice -Build Your Network Dialogue box pops up with two options Add a note customized to the person Send now produces a generic spam like message
- 78. 78 Best Practice -Build Your Network Make it personal and engaging There is a limit of 300 characters
- 79. 79 Best Practice -Build Your Network After accepting a connection request, send the person a thank you note, offer of help in networking or welcome them to your network
- 80. 80 Best Practice -Build Your Network 2nd Level – Click Connect Button, Message Locked
- 81. 81 Best Practice -Build Your Network 2nd Level - Click Connect or Message group member
- 82. 82 Best Practice -Build Your Network Click on More to reveal several options including Connect
- 83. 83 Building Your LinkedInNetwork or Not
- 84. 84 Building Your LinkedInNetwork or Not
- 85. 85 Building Your LinkedInNetwork or Not Another way to remove connections is to view the individual on the network tab
- 86. 86 Best Practice -Recommendations They are an important element to your profile You should have three to four recommendations Who do you ask? Co-workers, Managers, Vendors, Clients, etc. How does the process work? A two way street, i.e. quid pro quo Write recommendations to others You receive notice a recommendation was written for you You review it to approve and post or ask for a revision Lastly, are your recommendations current?
- 87. 87 Best Practice -Recommendations
- 88. 88 Best Practice -Recommendations First step is identify who to ask by typing a name
- 89. 89 Best Practice -Recommendations The 2nd step is to define your relationship and position with the individual by selecting options from the drop down menus
- 90. 90 Best Practice -Recommendations The 3rd step is to customize the request and offer an idea for their comments. Finish writing the note and click on the Send button to complete.
- 91. 91 Best Practice -Follow Companies LinkedIn lists your interests at the end of your profile page Keep current with your target companies LinkedIn enables you to easily view news & jobs
- 92. 92 Best Practice -Follow Company LinkedIn company page features many details Following the company makes it easy to stay informed and up to date about it Jobs can usually be found on their company page
- 93. 93 Best Practice -Follow Company The About section features an overview with many details about the company You can let a company know you are interested in working there
- 94. 94 Best Practice -Follow Companies Like, Comment or Repost to engage with a company
- 95. 95 Best Practice -Follow Company Additional Job search agents can be specific for your target company You are more likely to be viewed when liking, commenting or sharing their content It demonstrates you are engaged with the company
- 96. 96 Who Viewed You? The5 most recent five people are identified with a free account except those that want to remain anonymous
- 97. 97 Best Practice -Join Groups LinkedIn lists your interests at the end of your profile page
- 98. 98 Best Practice -LinkedIn Groups Access LinkedIn Groups via For Business or Home
- 99. 99 Best Practice -LinkedIn Groups Not all Groups are created equal Vary with members #s and activity You can manage notifications, change settings or leave a group
- 100. 100 Best Practice -LinkedIn Groups You can view & search the members of a group This makes it easy to message a non- connection
- 101. 101 Best Practice -LinkedIn Groups This post from Linked N Chicago (LiNC) illustrate another reason to join groups
- 102. 102 LinkedIn Searching Find people,companies, groups, etc. using search Type in name or subject and press Enter key
- 103. 103 LinkedIn Searching Click onPeople to reveal categories; People, Jobs, etc. Location, current company are 2 great search filters
- 104. 104 LinkedIn Searching Clicking Allfilters opens a dialogue box on the right
- 105. 105 LinkedIn Searching Location isa great search filters
- 106. 106 LinkedIn Searching All filtersdisplay Company, School, Industry, etc.
- 107. 107 LinkedIn Searching All Filtersallow for expanded searching by job title, e.g. Recruiter or Talent Acquisition at a company
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- 111. 111 LinkedIn Settings There arethree profile viewing options You want to let individuals and companies know that you are looking at them
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- 113. 113 McHenry County WorkforceNetwork January Career Workshops & Services Free Personalized Job Search Assistance Services To sign up, email the professional directly LinkedIn Critiques 60 minute session Virtual Session is a one on one profile review and/or Q&A about LinkedIn usage Email me to set up an appointment: BABennett73@gmail.com
- 114. 114 Success Stories Lisa A.- Administration Annmarie L. - Communications Mark H. - Operations Mandi S. - Sales Karl K. - Marketing Raj S. - Financial Industry Rich K. - Sales Patti P. - Executive Assistant I want to add your name to the list!
- 115. 115 Upcoming Webinar Events LinkedInStrategic Guidelines Wednesday January 17, 2024 from 10:00am to 12:00pm Resumes, Cover Letters and Applying Online Monday February 5, 2024 from 10:00am to 12:00pm Guide to a Winning Interview Wednesday February 8, 2024 from 10:00am to 12:00pm Network to Success Job Club Boost Your Job Search by Volunteering Wednesday February 14, 2024 from 1:00pm to 3:00pm
- 116. Feel free toconnect with me on LinkedIn Bruce A. Bennett Mobile: 815-302-9552 Email: BABennett73@gmail.com LinkedIn: http://www.linkedin.com/in/bruceabennett Career Coach Corner Blog: http://bruce73.wordpress.com/ https://bruce73.wordpress.com/upcoming-presentations/ Podcast: https://www.spreaker.com/show/b-squared-linkedin