This workshop helps you understand and navigate your way through LinkedIn. Topics covered include learning the many elements of your profile, populating your work experience history, and understanding why a profile is more than just a resume. You will be able to identify the different features available on LinkedIn and where to focus your attention. We will teach how to create a job search agent on LinkedIn and explore job applications on LinkedIn.

1. For Your Job
Search
brought to you by
Bruce A. Bennett
Career Coach Corner
December 13, 2021

2. 2
Introduction & Notes for session
Introduction
MCWN Volunteer since 2010 & Contractor from 2018
Career Coach Corner Blogger & Presenter
B² Discuss LinkedIn Podcaster
LinkedIn user since 2006
General Notes for Today
My contact info is on last slide
Presentation file is available online at SlideShare
Workshop is interactive, Q/A & Parking lot
Red Arrows

3. 3
Outline & Goals for session
Outline
Why LinkedIn?
Navigation tabs
Enhancing your profile
Best Practices
Building your network
Searching
Settings
Goals
Recognize the difference between a resume & profile
Understand how to build a compelling profile
Create a relevant job search agent in LinkedIn
Research employers on LinkedIn & the Internet

4. 4
LinkedIn - What is it & Why use it?
Over 740 million professionals in more than 200
countries use LinkedIn to connect, exchange
information, ideas & opportunities!!
Virtual Resume
Create an Internet Presence
Business Social Networking
Connection referrals
Research Individual or Company
Corina Eliason at ForeSee
Find Employment Opportunities
Network, Network, Network!!!

5. 5
LinkedIn Profile

6. 6
LinkedIn Profile

7. 7
LinkedIn Navigation Tab - Home

8. 8
LinkedIn Navigation Tab - My Network

9. 9
LinkedIn Navigation Tab - Jobs

10. 10
LinkedIn Navigation Tab - Messaging

11. 11
Important Messaging Setting!!!

12. 12
LinkedIn Navigation Tab - Notifications

13. 13
LinkedIn Navigation Tab - Me

14. 14
LinkedIn Navigation Tab - Work

15. 15
Editing Your Profile
The pencils are an editing tool for your use
1600 x 400 pixels is suggested banner size

16. 16
Editing Your Profile
Providing a custom banner enhances a profile
Select a photo that reflects position or industry

17. 17
Editing Your Profile Contact Info
Check your contacts for email & phone

18. 18
Editing Your Profile Contact Info
Your contact info should include email & phone
Use blue pencil to add or make changes

19. 19
Editing Your Profile Contact Info

20. 20
Editing Your Profile Contact Info

21. 21
LinkedIn's Career Explorer
Career Explorer identifies transferable skills
https://linkedin.github.io/career-explorer/

22. 22
LinkedIn's Career Explorer
Begin by identify a job title
LinkedIn makes suggestion based on key words

23. 23
LinkedIn's Career Explorer
Change default setting from high to low
Find jobs on LinkedIn that match your skills

24. 24
LinkedIn Best Practices
1. Photo
2. Headline that’s not a title
3. About section - TMAY
4. Complete Skills section
5. #OpentoWork - Create a job search agent
6. Posting updates activity
7. Build your network of connections
8. Recommendations
9. Following target companies
10. Who Viewed Your Profile?
11. Join Groups

25. 25
Have a professional photo appearance
Passport format with headshot
Contrasting plain background
Rename photo for SEO
e.g. Bruce Bennett LinkedIn Training.jpg
Best Practice - Photo

26. 26
Best Practice - Headline

27. 27
Optimize Your Important SKILLS
The first word in your headline gets the SEO results from
LinkedIn’s search algorithm.
It’s critical that you start your headline with your most
important SKILL.
Many members don’t understand this, so if you do it, you
will get powerful SEO results.
It matters because if you don’t come up high in search
results, then you won’t get the chance to convince
someone to click through to your profile.
LinkedIn Profile Nuance

28. 28
Best Practice - Headline
Include Skills in your headline & work experience
NEVER use the word “Searching” or “Opportunity” in
your headline! Save that for your About section.
2019 overused buzzwords on LinkedIn used last year
Energetic, Passionate, Tenacious,
Value-Add, Expert, Ninja, Guru
Buzzwords to Remove from Your LinkedIn Profile

29. 29
• The About section could start with email address and
contact information on the very first line
• Paragraph one should be about what you do, your
job titles, work experience, defined skills and
industry keywords
• Paragraph two should show how you have added
value to a previous employer - recap a story or more
(STAR)
• Paragraph three should tell how you will solve a
company’s problems - use a story (STAR)
• Close with a call to action, “call me if……”
Best Practice - About

30. 30
Three skills are featured but you can have 50 skills
You can add a new skill by clicking the hyperlink
The skills can reordered by clicking on the pencil
Best Practice - LinkedIn Skills

31. 31
Best Practice - LinkedIn Skills
LinkedIn suggests key skills based on your profile
Click on the + symbol to add skills and then Add

32. 32
Best Practice - LinkedIn Skills
Or start typing a new skill to identify best fit
LinkedIn auto populates & defines key skills
Select from several suggestions
Skills at the top of the list are more widely searched

33. 33
Best Practice - LinkedIn Skills
You choose which
three skills to
feature by
clicking the green
pin to select a
different skill
Reorder skills by
selecting &
dragging the
symbol

34. 34
Best Practice - LinkedIn Skills
It is imperative to add all your skills to your profile
You might ask yourself why is it so important?
This Is Why I Emphasize Skills

35. 35
LinkedIn Profile – Skills Nuance

36. 36
Best Practice - Job Search Agent
LinkedIn suggestions based on profile, skills, company, etc.

37. 37
Best Practice - #OpenToWork
Reconfigured LinkedIn from previous versions

38. 38
Best Practice - #OpenToWork
Add several
job titles that
would be
appropriate
for you

39. 39
Best Practice - #OpenToWork
Commute
time or job
locations
can be
specific or
general
Select
preferred
schedule
times and
type of
hours:
FT, PT
Contract,
etc.

40. 40
Best Practice - #OpenToWork
Click on drop
down to
select
recruiters
only or All
LinkedIn
members

41. 41
Best Practice - #OpenToWork

42. 42
Best Practice - #OpenToWork
You can post your #OpenToWork status
The post can be edited and customized to you

43. 43
Search for relevant jobs posted on the Jobs tab
Enter a job title & location to start a search
Best Practice - Job Search Agent

44. 44
LinkedIn Job Search Agent
Searches can be filtered on many criteria & saved

45. 45
Manage Job Alerts be editing or deleting
Option for Job recommendations from LinkedIn
LinkedIn Job Search Agent

46. 46
Edit alert for Daily or Weekly updates & notifications
LinkedIn Job Search Agent

47. 47
Apply button redirects you to company website
LinkedIn Job Applications

48. 48
Apply button prompts you to share your full profile
LinkedIn Job Applications

49. 49
Use Easy Apply if NOT listed on Company Website
LinkedIn Easy Apply Application

50. 50
LinkedIn Easy Apply Application
Easy Apply
takes you
through
several
screens for
the
application
process.

51. 51
LinkedIn Easy Apply Job Application
Easy Apply shows your progress with the application

52. 52
LinkedIn Easy Apply Job Application
Saved resume will be sent, send cover letter?

53. 53
LinkedIn Easy Apply Job Application
Another step in the
application process
is sharing your
work experience
section.
Note that my profile
exceeded the limit
of ten responses.
Two additional
positions were not
included.

54. 54
LinkedIn Easy Apply Job Application
Education needed
additional
information to
process my
application
My dates attended is
NOT listed on my
profile

55. 55
LinkedIn Easy Apply Job Application
The process can
include self
identification info
My dates attended is
NOT listed on my
profile

56. 56
LinkedIn Easy Apply Job Application
The process can
include self
identification info
And additional
standard screening
questions that are
typically part of the
online application
process for any
position

57. 57
LinkedIn Easy Apply Job Application
Paul Cameron counsels on using LinkedIn Easy Apply

58. 58
Best Practice - Activity Dashboard
Dashboard is only visible to you

59. 59
Best Practice - Your Activity
Activity posting can be about articles, recognition, etc.
Try to include an article hyperlink, image or video
Click on See all activity to view additional content

60. 60
Best Practice - Your Activity

61. 61
Best Practice - Your Activity

62. 62
Best Practice - Your Activity
Information about the individuals viewing your posts

63. 63
Best Practice – Add Media
Slideshare stores files to share on your profile/posts
Use in About, Featured or Work Experience sections

64. 64
Three levels of connections
Building Your LinkedIn Network

65. 65
Building Your LinkedIn Network or Not

66. 66
Make
your
invite
more
personal!
Building Your LinkedIn Network

67. 67
LinkedIn recommends connections, alumni, etc.
Building Your LinkedIn Network

68. 68
Click on blue Connect button
Building Your LinkedIn Network

69. 69
Dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam like message
Building Your LinkedIn Network

70. 70
Make it personal and engaging
There is a limit of 300 characters
Building Your LinkedIn Network

71. 71
Building Your LinkedIn Network

72. 72
2nd Level – Click Connect Button, Message Locked
Building Your LinkedIn Network

73. 73
2nd Level – Click connect or Message group member
Building Your LinkedIn Network

74. 74
3rd Level - Click on 3 dots to connect
Building Your LinkedIn Network

75. 75
3 dots
reveal
several
options
including
Connect
Building Your LinkedIn Network

76. 76
LinkedIn Recommendations
They are an important element to your profile
You should have three to four recommendations
Who do you ask?
Co-workers, Managers, Vendors, Clients, etc.
How does the process work?
A two way street, i.e. quid pro quo
Write recommendations to others
You receive a notice a recommendation was written
for you
You review it to approve and post or ask for a
revision
Lastly, are your recommendations current?

77. 77
LinkedIn Recommendations

78. 78
LinkedIn Recommendations
First step is identify who to ask by typing a name

79. 79
LinkedIn Recommendations
Second step is to define relationship and position

80. 80
LinkedIn Recommendations
Select answers from the drop down menu

81. 81
LinkedIn Recommendations
Third step is to write a request

82. 82
LinkedIn Recommendations
Complete request and click on Send button

83. 83
Best Practice - Follow Companies
Keep current with your target companies
LinkedIn enables you to easily view news & jobs

84. 84
Best Practice - Follow Companies
LinkedIn company page features many details

85. 85
Best Practice - Follow Companies

86. 86
Best Practice - Follow Companies

87. 87
Best Practice - Search Companies

88. 88
Best Practice - Who Viewed You?
Review from the home or profile page
Last five people are viewable with a free account

89. 89
Best Practice - Who Viewed You?

90. 90
LinkedIn Groups
Two ways to access your LinkedIn Groups

91. 91
LinkedIn Groups
Not all Groups are created equal
Vary with members #s and activity

92. 92
LinkedIn Groups
Not all Groups are created equal
Vary with members #s and activity

93. 93
LinkedIn Groups
You can change settings or leave a group

94. 94
LinkedIn Groups
You can view & search the members of a group
This makes it easy to message a non-connection

95. 95
LinkedIn Groups
This post from Linked N Chicago (LiNC)
illustrate another reason to join groups

96. 96
LinkedIn Groups
This post from Linked N Chicago (LiNC)
illustrate another reason to join groups

97. 97
LinkedIn Searching
Find people, companies, groups. Etc. using search
Type in name or subject and press Enter key

98. 98
LinkedIn Searching
Click on People to reveal categories; People, Jobs, etc.
Location, current company are 2 great search filters

99. 99
LinkedIn Searching
Clicking All filters opens a dialogue box on the right

100. 100
LinkedIn Searching
Location is a great search filters

101. 101
LinkedIn Searching
All filters displays Company, School, Industry

102. 102
LinkedIn Searching
All Filters allow for expanded searching by job title,
e.g. Recruiter or Talent Acquisition at a company

103. 103
LinkedIn Settings

104. 104
LinkedIn Settings

105. 105
LinkedIn Settings

106. 106
LinkedIn Settings

107. 107
LinkedIn Settings
There are three profile viewing options

108. 108
LinkedIn Settings
Options for the job seeking preferences section

109. 109
LinkedIn Settings
Manage your resumes under Job Application Settings

110. 110
LinkedIn Settings
Option to signal interest to target companies

111. 111
McHenry County Workforce Network
December Career Workshops & Services
Personalized Job Search Assistance Services
To sign up, email the professional directly
LinkedIn Critiques
60 minute session Virtual Session is a one on one
profile review and/or Q&A about LinkedIn usage
Email me to set up an appointment:
mcwnbennett@hotmail.com

112. 112
Success Stories
Kelly C. – Customer Service
Improved her profile after workshops to get found & hired
Richard S. – Project Manager
Attended workshops and incorporated learnings to get hired
Liz Z. – Graphic Design
Incorporated my recommendations from Zoom sessions and offered job
Lana H. – IT Support
Attended my workshops, used LinkedIn effectively and offered job
Rick P. – Sales Professional
Improved his profile after workshops & 1on1 critique
I want to add your name to the list!!

113. 113
Upcoming Webinar Events
LinkedIn Strategic Guidelines
Wednesday December 17, 2021 from 10:00am to 12:00pm
Resumes, Cover Letters and Applying Online
Wednesday January 5, 2022 from 10:00am to 12:00pm
Guide to a Winning Interview
Monday January 10, 2022 from 10:00am to 12:00pm
Network to Success Job Club
Making Lemonade Out of Lemons
Wednesday January 12, 2022 from 1:00pm to 3:00pm

114. Questions?
Feel free to follow up or
connect with me on LinkedIn
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin