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Using Social Media to Automate Information for Reuse and Repurpose

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Ed Andriessen

Published in: Education, Technology, Business
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Using Social Media to Automate Information for Reuse and Repurpose

  1. 1. 1to AutomateInformation forReuse and RepurposeUsingSocialMediaWho is here? Look over the statements on the “Who ishere” Form When told to begin:Circulate around the room looking forpeople who match the statementsYou can use only one person for onestatementWhen you have found a match, writedown the persons nameBe prepared to share what you havediscovered
  2. 2. 2Irons in the fire...AgendaPurpose for this presentationChannelsBlogsWeb videoWebinarsSocial networksApplicationsReuseRepurposingAutomateWhat if?Questions & Summary
  3. 3. 3Who Is This Guy? CEO, Business TrainingResource 30 year veteran ofSales, Marketing,Quality, Training fora variety of largefirms Devilishly handsome(except for the baldpart)Purpose for this presentation Exposure Opportunity
  4. 4. 4Purpose for this presentation Exposure Opportunity Careeradvancement Businessadvancement PersonaladvancementCommunication ModelPeople | Messages | MediaLanguageWritingMessages MediaSpeakingBloggingWeb VideoWebinarsSocial NetworksPeopleCommunication Model
  5. 5. 5MessagesYou are more skilled than mostpeople in this areaBecause of this...Media Blogs
  6. 6. 6Media Blogs Web VideoMedia Blogs Web Video WebinarsWebconferencing
  7. 7. 7Media Blogs Web Video WebinarsWebconferencing Social NetworksBlogsWhy?
  8. 8. 8What a Blog will do for you Engages readersWhat a Blog will do for you Engages prospects Add audio, video,articles, updates,coupons – at anytime
  9. 9. 9What a Blog will do for you Engages prospects Add audio, video,articles, updates,coupons – at anytime Free to use --verylow cost tomaintainWhat a Blog will do for you Engages prospects Add audio, video,articles, updates,coupons – at anytime Free to use --verylow cost tomaintain Track and analyze
  10. 10. 10BlogsFreeWordpress.comGoogle BloggerBlogsSelf hostedWordpress.org
  11. 11. 11Video – People Like To Watch YouTube Google video VimeoCreative Vado Flip Mino Kodak Zi6Where doesall thisvideo comefrom?You are the star Information Endorsements Event Reminders Updates Presentations Upload and link
  12. 12. 12Webinars/Web ConferencingSocial networks LinkedIn Twitter Facebook Others
  13. 13. 13The Best Social network.. For Technical WritersBecause LinkedIn means BUSINESSLinkedIn provides you with Online resume Endorsements Job recommendations Company research Project research Group affiliations Oh...and networking Double oh...for free
  14. 14. 14Reuse - DirectAssuming...You’re sittingon a big pileof contentReuse - DirectWordpress.comAllows you to sell digital downloads of your work Posting to yourown blog
  15. 15. 15Reuse - Direct Posting to yourown blog Writing for otherblogsReuse - Direct Posting to yourown blog Writing for otherblogs Sell articles toarticledirectories
  16. 16. 16Reuse - Direct Posting to yourown blog Writing for otherblogs Sell articles toarticledirectories Using Twitter andLinkedIn to notifythe massesReuse - Direct Posting to your ownblog Writing for otherblogs Sell articles toarticle directories Using Twitter andLinkedIn to notifythe masses Using Ping.fm tosimplifydistribution
  17. 17. 17Reuse - Spinning Self spinningReuse - Spinning
  18. 18. 18 Auto spinnerReuse - SpinningRepurposing PowerPoint to slide share
  19. 19. 19Repurposing PowerPoint to slide share Screenshare to videoOrRepurposing PowerPoint to slide share Screenshare to video Video to podcast
  20. 20. 20Automation - Semi Pull articlesfrom ArticledirectoriesAutomation - Semi Articledirectories YouTube
  21. 21. 21Automation - Full WP RobotAutomation - Full WP Robot Auto tweeting
  22. 22. 22What if Something newcomes along? What Im doingno longerworks? What Im doingworksspectacularly?SummaryPurpose for this presentationChannelsBlogsWeb videoWebinarsSocial networksApplicationsReuseRepurposingAutomateWhat if?Summary & Questions
  23. 23. 23QuestionsIf You Want Milk...Don’t sit on a stool in the middle ofa field...Waiting for a cow to back up to you.
  24. 24. 24to AutomateInformation forReuse and RepurposeUsingSocialMediaThanks forParticipating!

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