2. 2
Introduction & Notes for session
Introduction
Professional Career in Media & Marketing Research
MCWN Volunteer & Contractor
Career Coach Corner Blog & Presenter
General Notes for Today
My contact info is on last slide
Workshop is interactive
Q/A & Parking lot
Red Arrows
Evaluation forms are 2 sided
Other: LinkedIn Job Search
Comments on the survey forms
Sign out of LinkedIn
3. 3
Outline & Goals for session
Outline
Why LinkedIn?
Navigation tabs
Enhancing your profile
Best Practices - Break
Building your network
Searching
Settings
Goals
Recognize the difference between a resume & profile
Understand how to build a compelling profile
Create a relevant job search agent in LinkedIn
Research employers on LinkedIn & the Internet
4. 4
LinkedIn - What is it & Why use it?
Over 645 million professionals use LinkedIn to
exchange information, ideas & opportunities!!
Virtual Resume
Create an Internet Presence
Business Social Networking Site
Connection referrals
Research Individual or Company
Norm Galvin at InsightsNow
Find Employment Opportunities
25. 25
LinkedIn Best Practices
1. All Star profile with photo
2. Headline that’s descriptive and accurate, not title
3. Summary section with call to action
4. Utilize Skills section and other key words
5. Create a job search agent
6. Activity update reading a book, view webinar
attending a seminar, trade show or conference
7. Use # and @ for better visibility on social media
8. Build your network of connections
9. Recommendations
10. Following target companies
11. Who Viewed Your Profile?
12. Participation & discussions in Network & Groups
26. 26
Have a professional photo appearance
Passport format with headshot
Contrasting plain background
Rename photo for SEO
e.g. Bruce Bennett LinkedIn Training.jpg
Best Practice - Photo
27. 27
Optimize Your Important SKILLS
The first word in your headline gets the SEO results from
LinkedIn’s search algorithm.
Thus, it’s critical that you start your headline with your
most important SKILL.
Many members don’t understand this, so if you do it, you
will get powerful SEO results.
It matters because if you don’t come up high in search
results, then you won’t get the chance to convince
someone to click through to your profile.
LinkedIn Profile Nuance
29. 29
Most people have a headline that states their position
It doesn’t tell people why they should connect with you
It doesn't tell them how you add value
It doesn't tell them how you can solve their problem
You have to set YOURSELF apart
You need to show that YOU are the expert
Best Practice - Headline
30. 30
Multiple Choice Quiz Time
A. B2B Sales at MNO Company
B. Bilingual B2B Sales Professional at MNO Company
C. Fluent Bilingual B2B Sales Professional Helping French and
American Companies expand their International Presence
A. Marketing Manager at XYZ Company
B. Successful Marketing Manager of Brands at XYZ Company
C. Internet Marketing Expert | Looking For New Business
Partnerships That Need Help With Marketing... Lets Connect!
LinkedIn Profile UVP
31. 31
Best Practice - Headline
Include Skills in your positions and headline
Never use the word “Searching” or “Opportunity” in
your headline.
2018 top ten overused buzzwords on LinkedIn used last year
Specialize, Experienced, Skilled, Leadership, Passionate,
Expert, Motivated, Creative, Strategic, Focused
2019 overused buzzwords on LinkedIn used last year
Energetic, Passionate, Tenacious, Value-Add, Expert,
Ninja, Guru
32. 32
• Your summary could start with email address and
contact information on the very first line
• Paragraph one should be about what you do, your
job title, work experience and keywords (your
defined skills)
• Paragraph two should show how you have added
value to a previous employer - tell a story (STAR)
• Paragraph three should tell how you will solve a
company’s problems - use a story (STAR)
• Close with a call to action, “call me if……”
Best Practice - Summary Structure
33. 33
Three skills are featured but you can have 50 skills
You can add a new skill by clicking the hyperlink
The skills can reordered by clicking on the pencil
Best Practice - LinkedIn Skills
34. 34
Best Practice - LinkedIn Skills
You choose which three skills to feature
35. 35
Best Practice - LinkedIn Skills
Start typing a new skill to identify best fit
LinkedIn auto populates & defines key skills
36. 36
Best Practice - LinkedIn Skills
It is imperative to add all your skills to your profile
You might ask yourself why is it so important?
This Is Why I Emphasize Skills
57. 57
Best Practice - Your Activity
Find information about the individuals viewing
your posts to determine if your message
is reaching the intended targets
59. 59
Best Practice – Hashtags & @
The hashtag # symbol is a powerful tool
Use it to reach a larger audience
Gain more visibility and/or marketing
Appropriate use is #LinkedInTips
Those individuals following #LinkedInTips
will have it appear in their feed
The ampersand @ symbol allows you to reach,
market to or recognize a specific person
Appropriate use .e.g. @MaureenMueller or
@BruceBixler
Both symbols work with other social media
60. 60
Best Practice – Hashtags & @
Enter in a topic to find variations of the theme
61. 61
Best Practice – Hashtags & @
LinkedIn indicates how many followers a topic has
62. 62
Best Practice – Hashtags & @
When typing a name, click on the person in the list
63. 63
Best Practice – Hashtags & @
LinkedIn completes the name for you & hyperlinks it
64. 64
Best Practice – Hashtags & @
Complete typing your comments and click the Post
button to complete the action
The individual will receive a notice that you
referenced them in a post
67. 67
Dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam like message
Building Your LinkedIn Network
68. 68
Make it personal and engaging
There is a limit of 300 characters
Building Your LinkedIn Network
69. 69
2nd Level – Click Connect Button, Message Locked
Building Your LinkedIn Network
70. 70
2nd Level – Click connect or Message group member
Building Your LinkedIn Network
71. 71
3rd Level - Click on 3 dots to connect
Building Your LinkedIn Network
104. 104
Success Stories
Jeff B. – Project Manager
Enhanced his LinkedIn profile after this workshop and got hired
Jeremy H. – IT Professional
Improved his profile after this workshop & 1on1 critique to get found & hired
Nick C. – Retail Loss Prevention
Attended all workshops and incorporated learnings to get hired
Samantha B. – Senior Year College Student
Incorporated my recommendations, found on LinkedIn and offered job
105. 105
McHenry County Workforce Network
November Career Workshops & Services
McHenry County Workforce Network Website
Personalized Job Search Assistance Services
To sign up, request the professional directly by email
LinkedIn Critiques
60 minute session is a one on one profile review
and/or Q&A about LinkedIn usage
Bruce Bennett – November 18 & December 2 & 16
1:00pm, 2:00pm or 3:00pm
Email: mcwnbennett@hotmail.com
106. 106
Upcoming Events
McHenry County Workforce Network
500 Russel Court, Woodstock IL 60098
Getting Started with LinkedIn
Webinar Available on MCWN website
Start with a Resume and Finish with an Interview
December 2, 2019 from 9:00am to 12:00pm
LinkedIn for Your Job Search
November 16, 2019 from 9:00am to 12:00pm
Crystal Lake Public Library
126 W Paddock St, Crystal Lake, IL 60014
Using Social Media in Job Search
Friday January 21, 2020 from 2:30pm – 4:00pm
107. Feel free to follow up or
connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
Podcast: https://www.spreaker.com/show/b-squared-linkedin