Success in EU public affairs means cultivating relationships with the people who matter to you. Here's how Twitter & LinkedIn can help.

2. v.
Q. Which is better for achieving policy
objectives?

3. v.
A. They’re both good…and can be used together.

4. v.
What’s the difference?

5. The cocktail party The boardroom

6. The cocktail party The boardroom
• Several groups of people
• Lowered inhibitions
• More opinions, gossip
• Where heated debates thrive
• The loudest person gets the
most attention

7. The cocktail party The boardroom
• Several groups of people
• Lowered inhibitions
• More opinions, gossip
• Where heated debates thrive
• The loudest person gets the
most attention
• One small group
• Professional reputations at
stake
• Where consensus is the goal
• The loudest person with the
best argument gets the most
attention

8. Who is where on Twitter and LinkedIn?
Your personal network
of core stakeholders
These are people:
• You know personally
• Who can help you achieve
your (policy) objectives
• Who might work against
your policy objectives
• For whom YOU add value
The broader group of stakeholders
in your policy sphere
These include:
• Some or all of your personal
network
• People or orgs who influence
your personal network
• People who are not yet in your
personal network but who you
may well want there

9. 9
Your goal: bring more influencers into your personal network
Your personal network
of core stakeholders
The broader group of stakeholders
with influence in your policy
sphere

10. Your personal network
of core stakeholders
The broader group of stakeholders
with influence in your policy
sphere
Your goal: Bring more influencers into
your personal network.

11. Your personal network
of core stakeholders
The broader group of stakeholders
with influence in your policy
sphere
Your goal: Bring more influencers into
your personal network.
Your goal: Bring the most important
people from the cocktail party to the
boardroom.

12. The cocktail party The boardroom
What’s the takeaway?

13. The cocktail party The boardroom
• Go big
• Be bold
• Be loud
• Be visible
What’s the takeaway?

14. The cocktail party The boardroom
• Go big
• Be bold
• Be loud
• Be visible
• Be personal
• Have a point of view
• Be approachable
• Add value
What’s the takeaway?

15. 15