Presentation by Zahra Sethna, International Institute for Sustainable Development, as part of the NAP Global Network's Targeted Topics Forum on “Troubleshooting for NAP implementation and building support for the NAP process through strategic communications” held in Stone Town, United Republic of Tanzania, in February 2019.

1. Identifying
Audiences

2. Target audience: Common mistakes
1. Attempting
to appeal to
everyone
2. Thinking too
high level
3. Making
assumptions

3. Understand
who your
audiences
really are
What do they already
know?
What do they need to
know?
What values do they hold?

4. Are they
ready for
what you
have to
say?
Are they
aware of
the issue?
Do they have
a will to take
action?
Explain
what’s in it
for them
You don’t want
to overwhelm
your audience

5. DISCUSSION
QUESTIONS
Thinking about the objective your
group came up with
• Which groups or individuals are
already able to take action to advance
the above objective?
• Which groups or individuals have a
high level of influence on the groups
identified above?
• Which civil society groups need to be
engaged to advance this objective?
• Which international groups or actors
need to be engaged to advance this
objective?

6. 1. WRITE YOUR OBJECTIVE
2. Which group or individual is most
important to take action to advance the
objective? (maximum two)
3. Who has a
high level of
influence on
your primary
audience?
Why?
4. Which civil
society
groups
should be
engaged?
5. Which
international
groups/actors
should be
engaged?