Crafting Social

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We partnered up with MN West Central SBDC and the ND Small Business Administration to talk about how crafters, artists, and makers can harness the power of social to grow their businesses.

Marketing

crafting
social@MaxKringen
Founder, Tellwell

Goals and objectives:
• Why are you using social media for your organization?
• Build Community
• Reach New People
• Drive Trafﬁc
• Listening
• Engaging in Real Time Discussion
• What do you hope to gain? (Goals)
• What are the ways you’re going to do this? (Objectives)

Audience
Identify groups of people who currently follow you
on social media and groups you want to follow your
organization.

Integration
• How are you going to integrate social into your
everyday life?
• What do you already create that can now
become social content?
• What ways do you integrate social media with
other forms of communication?

types of content
• Funny or Clever Content
• Thoughtful or Inspirational Content
• Educational Content
• Conversational Content
• Promotional Content

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Crafting Social

1. crafting social@MaxKringen Founder, Tellwell

2. #TeamTellwell

3. Strategy basics

4. plan engage arm yourself

5. plan

6. Goals and objectives: • Why are you using social media for your organization? • Build Community • Reach New People • Drive Trafﬁc • Listening • Engaging in Real Time Discussion • What do you hope to gain? (Goals) • What are the ways you’re going to do this? (Objectives)

7. Audience Identify groups of people who currently follow you on social media and groups you want to follow your organization.

8. Integration • How are you going to integrate social into your everyday life? • What do you already create that can now become social content? • What ways do you integrate social media with other forms of communication?

9. Twitter 1-2-3

10. engage

11. types of content • Funny or Clever Content • Thoughtful or Inspirational Content • Educational Content • Conversational Content • Promotional Content

12. inspirational content

13. promotional content

14. educational content

15. funny clever content

16. arm yourself

18.

20. canva.com

23. publishing