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Social Media Monitoring. Horton Hears a Whos

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Social Media Monitoring. Horton Hears a Whos

  1. 1. Do You Hear the Whos? Social Listening Strategies By Noland Hoshino | Bcause Media Social Communications
  2. 2. Define Objectives Why should you listen? 1 Short-term Objectives 2 Long-term Objectives
  3. 3. Who Should You Listen To The Whos The Yous The Yahoos
  4. 4. The Whos • Community • Influencers • Supporters • Demographics • Location
  5. 5. The Yous • Key personnel in your organization • Social media accounts • Water cooler
  6. 6. The Yahoos • Competitors • Nay-sayers • Threats • Yappity-Yap
  7. 7. What to Listen For • Brand Monitoring • Competitive Intelligence • Industry Monitoring • Thought Leadership • Lead Generation and Sales Source: Radian6.com
  8. 8. What to Listen For • Customer Service • SEO (keywords) • Crisis Communication • Product Development • Advertising and Marketing Effectiveness Source: Radian6.com
  9. 9. Prioritize
  10. 10. Tic Tock
  11. 11. Use (Free) Tools • Social Mention • Twazzup • Addictomatic • LinkedIn Signals • Monitter • Keotag.com • Netvibes and iGoogle dashboards • Amplicate (sentiment rating) • Content Idea Generator http://goo.gl/yKiFK
  12. 12. Build Your Team
  13. 13. Here. There. Everywhere.
  14. 14. Listen. Take a Deep Breath. React.
  15. 15. Develop a Plan
  16. 16. CRESA 911 – Clark Regional Emergency Services Agency
  17. 17. American Red Cross Digital Operations Center | Photo: Fastcoexist.com
  18. 18. Be Like Horton
  19. 19. “A person’s a person, no matter how small” Source: Dr. Seuss book Horton Hears a Who!
  20. 20. Noland I Am (not Sam) Noland Hoshino Social Good Marketing Strategist at [B]cause Media Creator and co-author of SMO Books series at SMObooks.com @NolandHoshino LinkedIn.com/in/NolandHoshino Pinterest.com/NolandHoshino
  21. 21. Exercise (keywords, search terms, industry trends) (tools and tactics) (person, place or thing, influencers, (name | contact | expertise) competitors)
  22. 22. What to Listen For • +/- Company name • Key issues • Names of products or • Sentiment services • URLs • Misspellings • Industry terms/keywords • #hashtags • Competition product
  23. 23. Who to Listen to • Names of key • Community chatter employees • Public perception • Conferences and • Response to events advertising messages • Twitter handles • New customers • Industry experts • Crisis conversations • Competition key • Potential threats personnel • Specific person
  24. 24. Tools and Tactics • Hootsuite. Integrates top social channels including Facebook, Twitter, and Linkedin allowing you to manage, measure and monitor all social activities from one dashboard. • TweetDeck. You can track conversation, customize layouts; join a conversation of your choice and stay updated with its insights. • Social Mention. It allows you to track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. • Addictomatic. Instant listening dashboard that searches the best live sites on the web • Monitter. Monitors the Twitter world with keywords and relevant tweets live stream • Monitor This. Searches 25 different search engines. • Twazzup. Filters the news on Twitter and identifies the influencers on given topics. • Netvibes. All-in-one dashboard intelligence platform for real-time social media monitoring ** Ask your colleagues what social listening tools are they using ** If you’re still unsure, Google it. There is an app for it!
  25. 25. Response Team
  26. 26. NCVS 2012 (tools and tactics) #NCVS, #NCVSYouth #TurningPoint, • Hootsuite #NCVSHON, Volunteering, Volunteer • Meet face-to-face at conference Conference (name | contact | expertise) @NCVS @amyrsward @ntenhross NPower's Melinda Chang @bobfilbin People in the room @volmatchRobert @NolandHoshino

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