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“A person’s a person, no matter how small”
Source: Dr. Seuss book Horton Hears a Who!
Noland I Am (not Sam)
Social Good Marketing Strategist at [B]cause Media
Creator and co-author of SMO Books series at SMObooks.com
(keywords, search terms, industry trends) (tools and tactics)
(person, place or thing, influencers, (name | contact | expertise)
What to Listen For
• +/- Company name • Key issues
• Names of products or • Sentiment
services • URLs
• Competition product
Who to Listen to
• Names of key • Community chatter
employees • Public perception
• Conferences and • Response to
events advertising messages
• Twitter handles • New customers
• Industry experts • Crisis conversations
• Competition key • Potential threats
personnel • Specific person
Tools and Tactics
• Hootsuite. Integrates top social channels including Facebook, Twitter, and Linkedin
allowing you to manage, measure and monitor all social activities from one dashboard.
• TweetDeck. You can track conversation, customize layouts; join a conversation of your
choice and stay updated with its insights.
• Social Mention. It allows you to track and measure what people are saying about you,
your company, a new product, or any topic across the web’s social media landscape in
• Addictomatic. Instant listening dashboard that searches the best live sites on the web
• Monitter. Monitors the Twitter world with keywords and relevant tweets live stream
• Monitor This. Searches 25 different search engines.
• Twazzup. Filters the news on Twitter and identifies the influencers on given topics.
• Netvibes. All-in-one dashboard intelligence platform for real-time social media
** Ask your colleagues what social listening tools are they using
** If you’re still unsure, Google it. There is an app for it!