calls for greater (lobbying)
are on the rise.
and the arrival of a
promises to permanently alter eu policy discourse
in brussels and beyond.
starting this week, the (digital)
will look a lot different. here are five ways how.
twitterwill complete its ascendancy as the bubble's
definitive social channel, where a new breed of
eu story---magnetic, engaging, and personal---
breaks, escalates (throughout europe) and
ultimately fades away.
personal brandswill become a priority of those keen to have a
voice in the eu policy agenda, as only those
whose online presence exudes trust, knowledge
and good intentions will be allowed a seat at
Storytellingwill evolve into a must-have skill for
public affairs practitioners as a faster-
moving brussels makes clear it doesn't have
time for an overly complicated & technical
infographicand invest more resources in telling
simple, visual stories through their own
original, social- and media-friendly content as
the battle for policymaker attention
policy influencers will go beyond the
communicationsas the core of their advocacy strategies as
they realize that moving the needle will
require not just a series of one-on-one
meetings but rather a simple but solid
narrative blasted across a range of channels
(none of which include a "brochure").
public affairs leaders will truly embrace