Starting a PolicyOptions Bureau - webinar slides 2/18/14

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This webinar covers the start-up steps for launching a local PolicyOptions.org bureau.

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Starting a PolicyOptions Bureau - webinar slides 2/18/14

  1. 1. Starting a Local Bureau Webinar on PolicyOptions.org
  2. 2. Agenda • • • • 7 Steps to Start Up Selecting News to Digest Assigning Entries Adding Content
  3. 3. 7 Steps to Start-Up
  4. 4. Start Up Steps 1. Add Organizations, their Programs & Key Staff 2. 3. 4. 5. 6. 7. Set up Feedly.com (RSS reader) Add RSS Feeds to Feedly.com Add Assignments to Basecamp.com Student Role (entering news, orgs, etc.) Faculty/Staff Advisor Role (reviewing) Launch: community partners, students, faculty
  5. 5. Start-Up Overview Recruit & Add Orgs, ! Set-up ! Train Student! Programs,! feedly.com Team and People Add RSS Feeds! to feedly.com Add Assignments! to Basecamp Add & Edit ! Entries
  6. 6. 1. Add Organizations, their Programs & Key Staff Start with Local then County then State (if not already added): • Government Agencies • Media (esp. online newspapers, etc.) • Non-Profit Agencies • service providers • associations, advocacy, etc. • foundations
  7. 7. 2. Set Up feedly.com • Set-up Feedly.com account using generic email account • Create one local folder for all feeds • Create one state folder for each of the 13 major issue areas
  8. 8. Organizing RSS Feeds Group RSS feeds • one folder for each local bureau • 13 folders for each major issue area
  9. 9. feedly.com
  10. 10. 3. Add RSS Feeds to Feedly.com When adding local and state organizations, identify: • RSS feeds • org news pages update regularly • email newsletters • twitter feeds
  11. 11. No RSS? • No problem - www.page2rss.com - creates RSS on page changes - www.mmmmail.com - converts emails to RSS
  12. 12. 4. Managing Editor Role • Manages Feedly news sources • Selects news items to be digested (see step-by-step mini-guide below) • Assigns entries on Basecamp (see step-by-step mini-guide below) • Ensure PolicyOptions.org style, format • 2-4 hours/week
  13. 13. 5. Student Roles • At least two per bureau @ 5-7 hour/wk • Adds content to PolicyOptions.org (see step-by-step mini-guide below) • Detail oriented • Implements PolicyOptions.org style • Community and campus outreach
  14. 14. Training • Designate official trainings for PolicyOptions.org staff • Utilize guides on PolicyOptions Wiki (see step-by-step mini-guide below) • Emphasize learning by doing • Convene subsequent trainings
  15. 15. 6. Faculty/Staff Advisor Role • Community engaged • Knowledgable of local organizations • Ensures progress • Student support • Increases faculty awareness
  16. 16. Ensure Quality Control Site visitors notice inconsistent formatting, delays in updating. To ensure quality: • • • Hold regular trainings Create a process of revision Time estimate: ongoing
  17. 17. 7. Launch Three audiences, each of whom can utilize the resource in different ways • Community Partners • Students • Faculty
  18. 18. Community Partners PolicyOptions.org is a resource to deepen CBO relationships: • Create and distribute online demos • Next meeting - show your site! • Interns at CBO’s can use the resource
  19. 19. Students PolicyOptions.org news provides: • • • • Insight on their volunteer work A social entrepreneurship tool Community connections Resources for research papers
  20. 20. Faculty Faculty can use the resources in the classroom • Current events for classroom discussions/assignments • Augments service learning courses • Visit and demonstrate the site!
  21. 21. Selecting News to Digest
  22. 22. News Types • Announcements • Funding • Meetings • Legislation • Executive Action • Court Rulings • Publications • Assessments
  23. 23. We do NOT Report… • • • • • • Opinions and Editorials Pending court cases Gossip and scandal Local crime Human interest Purely international
  24. 24. Examples • New Jersey Childhood Obesity Study: Trenton Chartbook • Trenton shooting victim collapses in front of downtown pizza shop • Study on the Relationship Between Travel Demand and Economic Growth • Driver Killed in Moore County Crash
  25. 25. National News • Obamacare v Romneycare - we don’t report on the political discourse or the horse race • We report on the policies: facts, figures, local and state assessment and implementation (e.g., policy initiatives undertaken, federal funding, agency reports and analysis, legislation passed, executive actions)
  26. 26. State News • Gov. Christie’s weight not as important to New • Jerseyans as the policies he implements on Sandy Recovery or prisoner re-entry. Statistics, policy initiatives, nonprofit activities: Reports from state agencies and state specific Federal agencies Analysis from policy think tanks and institutes Funding opportunities Meetings and events: Board of Ed., to Governor Town Halls, to issue based state conferences. • • • •
  27. 27. Local News • The hardest to find because there are the fewest sources (when compared to state and national) • Social Media is a public sentiment forum, not a platform to grow a knowledge base. • Non-profit newsletters, local government releases and meetings, your institute’s work. • Leverage your connections to community partners to aggregate news.
  28. 28. Categorizing News All News is categorized on PolicyOptions.org as: • • • • • • • • Announcements: all news is an announcement Funding: press releases, other announcements on funding opportunities Meetings/Calendar Events: conferences, nonprofit meetings, government hearings Legislation: analysis, impact, or summary of PASSED legilsation Executive Action: President’s/Governors Executive Orders, Appointments Court Rulings: finalized court decisions that impact policy and law Publications: reports and scholarly work that do not assess efficacy and/or provide policy options. Assessments: reports and scholarly work that does assess efficacy and/or provide policy options.
  29. 29. www.Feedly.com • Navigation • Viewing • Mark as Read and Saved for Later • Adding RSS feeds • Organizing RSS feeds
  30. 30. Assigning Entries
  31. 31. Basecamp • Basecamp is an intuitive, online project management tool. • In a “To Do” List style, individuals can be assigned tasks. • Our “To Do” list will be labeled News Bureau Entries.
  32. 32. Assign via Basecamp • www.basecamp.com • Create News Bureau To Do list via email • Assign To Do’s to individuals with deadlines • Receive notification of completion
  33. 33. Enter the news entry assignment on Basecamp
  34. 34. Format the Assignment Content Type (Geographic Ownership) Altered Title Data Source (USA) National Institute of Justice Enhances Crimesolutions.gov http://www.ojp.gov/newsroom/ pressreleases/2013/ojppr102813.pdf Link to Original Source
  35. 35. Assignment Guidance • • Indicate the specific location(s) impacted • Find original sources, not the article that quotes the press releases or summarizes a report. Craft an alternate title that conveys information not advocacy
  36. 36. Adding Content
  37. 37. Series of Online Steps 1. Feedly 2. Basecamp 3. PolicyOptions.org Entry 4. PolicyOptions.org
  38. 38. Feedly - Select News
  39. 39. Create Basecamp Assignment
  40. 40. Create Entry Login to PolicyOptions.org Admin page
  41. 41. Stylistic Requirements Editor’s Guide on PolicyOptions Wiki • NO ALL CAPS • Proper Quotation • Unbiased Titles
  42. 42. Entry Requirements • Original link is the first Source entry • No more than three paragraphs as description • Include logo of organizations • Enter organization
  43. 43. Including Logos News photos aren’t as important for a digest • Screen capture: www.skitch.com • Capture logo • Enter after completing all other entry requirements

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