SC4 Workshop 2: Martin Howell - Big data and MaaS
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Mobility as a Service (MaaS) combines both public and private transportation services through a single gateway that allows users to plan, book and pay for multi-modal trips using a single account. MaaS aims to reduce car ownership by providing travelers with a variety of transportation alternatives that are easy to use. Countries like Finland have adopted a MaaS approach with the goal of decreasing reliance on personal vehicles. For MaaS to succeed, integrated systems are needed that bring together different transportation agencies and modes in a scalable way to offer maximum convenience to users.
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SC4 Workshop 2: Martin Howell - Big data and MaaS
- 1. Big Data and MaaS Martin Howell: Director of External Affairs Member of the Board, MaaS Alliance
- 2. 2 Mobility As A Service WHAT IS MAAS? Mobility as a Service combines transportation services from public and private providers through a unified gateway that creates and manages the trip, paid for through a single account
- 3. 3 Mobility As A Service WHAT IS MAAS? • Travellers versus riders or drivers • Journey versus mode • The rise of the individual • Think telecom for travel
- 4. WHAT IS MAAS? Mobility As A Service4 CUSTOMER Telecommuting E-Government Real-Time Traffic Management Autonomous Transport System Fleet & Ride Sharing Person-to-Person Car Rental Bicycle Sharing System Car Share Personal Travel Planner Multimodal Transportation Services Incentives Smart Payment System Smart Parking Road User Charging Connected Vehicles E-Call Connected Traveler E-LearningE-Health MOBILITY OPERATOR Crowdsourced Logistics
- 5. 5 Mobility As A Service WHERE IS IT HAPPENING NOW? Finland The vision: Decrease the need to own a car by ensuring a plethora of alternatives and making it as easy as possible to use them
- 6. WHERE IS IT HAPPENING NOW? Mobility As A Service6 Mobility as a Service is the “Netflix of transportation”
- 7. WHAT IS NEEDED? Mobility As A Service7
- 8. 8 Mobility As A Service 8Mobility As A Service AN EXAMPLE • Rising rents – pricing many out of the market • Rental properties limited to $900 pcm • Car ownership – running costs • Analysed travel patterns show alternatives • Income freed up for wider range of properties • Reduced need for new social housing • Environmental gains through reduced car use
- 9. THE SOCIAL BENEFITS • All means and modes available to all • Environmental gains • Improved traveler convenience for all • Options for the disadvantaged • Public transport becomes more attractive – more € available • Existing infrastructure optimized 99 Mobility As A Service
- 10. • An integrated system that is scalable to include other agencies and modes • Offers a new range of convenience for MTA customers • Contactless bankcards and mobile ticketing • Available for all modes of transportation Intelligent Travel Made Real®
Editor's Notes
- Greeting Tell you about our particular approach to meeting the challenges posed by the growing demand for mobility across the world Introduce Cubic for those who don’t know us: Cubic Corporation designs, integrates and operates systems, products and services focused in the transportation, defense training and secure communications markets. As the parent company of two major business units, Cubic’s mission is to increase situational awareness and understanding for customers worldwide. Cubic Transportation Systems is a leading integrator of payment and information technology and services to create intelligent travel solutions for transportation authorities and operators. In Europe we are best known as the developer and operator of the world’s most successful smartcard travel system – Oyster in London as well as providing the technology and implementation expertise for London’s hugely successful contactless payment card. Eslewhere around the world, Cubic systems – in revenue collection, data analysis and tolling are deployed and making travel easier in major cities across north America and Australasia.
- Per trip or monthly fee for a distance Like energy or utilities – home energy, water or telecoms
- Per trip or monthly fee for a distance Like energy or utilities – home energy, water or telecoms
- Per trip or monthly fee for a distance Like energy or utilities – home energy, water or telecoms
- Another way of looking at it…
- Per trip or monthly fee for a distance Like energy or utilities – home energy, water or telecoms
- THE WINNERS ARE THE TRAVELLERS, THE OPERATORS AND PLANNERS: FOR TRAVELLER: Better convenience by not having to have multiple accounts Can have one single point of managing mobility related expenditure Can receive personalized information before their decision, not after Receive incentivization for using mobility assets the congestion and environmentally friendly way FOR OPERATORS: Shares the cost of the payment processing and information systems provideS richer patronage information on where patronage is coming from ENABLES longer term planning More informed and incentivized passengers will make for better utilization of capacity FOR PLANNERS: Ability to manage demand in the real-time and incident context through information and incentivization Ability to manage demand in the longer-term through richer information Mass-transit payment system is the logical integration point because it carries the majority of the required data this is CUBIC’S NEXTICY Vision, AND ASK YOU CAN SEE, WE’VE ALREADY STARTED TO MAKE IT REAL.