Intelligent Transport Systems (ITS) have the potential to transform mobility networks and improve journeys for people and businesses. ITS uses technologies like connected vehicles, traffic management systems, and mobility services to provide more integrated, adaptive, and multimodal transportation options. As populations and cities grow, ITS will become more important to efficiently manage increasing transportation demands. Governments will need to work with private sector innovators to develop ITS that balances user experience, data access, pricing signals, and equitable access to mobility. The future of transportation is uncertain but remaining open-minded about new approaches like mobility as a service can help address coming challenges.

1. www.advisian.com
Mobility, our
interconnected
world, and ITS
A network perspective on the future
of transport
Zoltan Maklary, Principal & Operations Manager, Advisian

2. We’ve created a remarkable, complex
and highly interdependent world.
We’re more reliant on each other globally
than at any other time in the history
of mankind.

3. We’re free to travel to 95% of the world in around 24
hours or less. Mobility is at the heart of our lives and
economies, and it’s changing with technology -
Intelligent Transport Systems is a key enabler.

4. The evolution of mobility

5. The world’s population in cities today
500 cities have 1 million people or more.
This growth started 250 years ago, triggered by the industrial
revolution (steam power).
3%
1800 2016
+50%

6. A transport hierarchy has formed, comprising:
Cars that provide
point-to-point travel
at an individual level.
Rail that provides
mass transit between
key destinations.
Light rail and buses
that service the
journeys in between.
Currently coal and oil drives mobility

7. When we think of transport challenges,
we generally think in terms of modes
instead of journeys (e.g. very fast rail,
light rail, bus rapid transit etc.)

8. We need to move from thinking about vehicles
and modes, to end-to-end journeys for people
and business.

9. The future of mobility

10. The mobility challenge
is big and it’s growing

11. 3.5 billion people currently live in cities,
and will increase to 7 billion people by 2050.
1.2 million people are moving into cities
each week.
The number of cars on the road will double
by 2050, even accounting for new technologies.
By 2050 there will be 600% more people on the
move every day.

12. Where transport innovation was
once driven by engines run on
steam, coal and oil, it will now be
driven by communications, data,
and a deeper understanding of
people’s needs.

13. Change has come to transport –
how will we respond…?

14. Intelligent Transport Systems
(ITS)

15. What is ITS?
Vehicles
Components
of integrated
ITS
User
related
Co-operative Road and
road-side
Back office Industry
and freight
Payment
i
ITS is moving from stand-alone systems to being integrated and connected; from
technology to an enabler. ITS is mode agnostic, and all about moving people and
goods. ITS covers a broad spectrum, from traffic lights to smart motorways to
Cooperative ITS, Autonomous Vehicles, Payment Systems and the Internet of Things.

16. Improving network planning
How does ITS impact the way we perceive
and plan transport networks?

17. Infrastructure
First and foremost, new technologies will run
on old infrastructure – arterial roads,
motorways, and railways will still be required.
The challenge will be to increase operating
capacity and efficiency without building more
infrastructure.
We must also consider how to future proof
new infrastructure to accommodate things
like Cooperative ITS, Autonomous Vehicles
and mode agnostic (intelligent) mobility.

18. Perspective
We need to understand how the network is
used and change our perspective from
vehicles to people.
Data will provide us an increasingly detailed
understanding of origins and destinations,
allowing us to consider how trips, people
and business needs can be efficiently
serviced.

19. Outcome
Mobility will become more dense, with a
wider range of transport options and a
blurring of the lines between public and
private.
We can see this through emerging
technologies such as Bridj and Simply
Connect. They’re painting a picture of how
future public transport/mobility networks
may be responsive and adaptive, optimising
services to suit customers at any given point
in time.

20. Improving network performance
How can ITS help improve the way we use networks
to realise more capacity and better respond to
a people’s and business’ needs?

21. Responsive management
New and adaptive versions of traffic signal
management systems are already being
implemented to be responsive to public
transport scheduling and emergency vehicle
access.
In the future, with connected cars, traffic will
also be able to be re-routed in response to
emergencies.

22. New data
Companies like Waze are using crowdsourcing
to build a dynamic picture of network
performance.
This concept was picked up by the City of
Boston, who launched a mobile phone app
called ‘StreetBump’ to monitor car travel and
automatically report pot holes.

23. Demand-based pricing
Surge pricing from companies like Uber is familiar,
and its application is widening. San Francisco
Municipal Transportation Agency, through SFPark,
is trialling an equivalent concept to manage the
city’s on-street parking, adjusting price in
response to demand.
The bike-share system, ‘BIKETOWN’, in Portland
will do the same for managing bike stock,
negating the need to truck bikes from less
popular to popular locations. Ultimately, it will be
a way to send price signals to road users to better
manage peak congestion - something Oregon,
London, Virginia and many other places are doing
through distance and congestion based tolling.

24. Improving network experience
How can the transport network be more flexible,
adaptive, and easy to use?

25. Merging public and private data
Integrated journey planners that tailor
transport options across all sectors based on
time, cost, and environmental preferences are
now available.
Qixxit, developed by a subsidiary of rail
operator Deutsche Bahn AG, is one of the
most compelling. It merges car rentals, car
pooling, taxis, public transport, and airlines
into a single (and integrated) service in which
users can plan and pay for their trips. The
concept is ‘one ticket for everything’.

26. Smart Cities
The US Department of Transportation
launched the Smart Cities initiative, offering
$50 million for the city that put forward the
most compelling proposal to “fully integrate
innovative technologies into their
transportation network”.
Similar to Qixxit, cities such as Portland,
Kansas, and San Francisco have proposed
visions where the best of the private sector’s
innovations are embedded into the public
transport network.

27. Mobility as a Service
The ultimate goal is to fully break down
the barriers between types of mobility.
Gothenburg in Sweden created an experiment
dubbed UbiGo for ‘subscription mobility’,
managing all transport services through a
single app and payment.
There are a number of start ups now trying
to take this idea worldwide.

28. The key questions that emerge from these considerations and examples are:
Where does government’s role in the future of transport start and
stop? As a service provider or marketplace regulator? Is it up to the
private sector to innovate, or the government to address market
failures?
How to manage liability when the sharing economy is merged with
the traditional transport economy?
How can accumulated data be integrated across government
and packaged for public release?
How to balance privacy with a user-centred experience?
How to send the right price signals while addressing equity
of access?
Mobility challenges and barriers
1.
2.
3.
4.
5.

29. Ultimately, we cannot say what the
future will look like so it’s up to all of
us to keep an open mind.

30. Visit our website:
http://www.advisian.com/our-sectors/transport
Contact:
Zoltan Maklary
Principal & Operations Manager
E: zoltan.maklary@advisian.com
Find out more

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