2. http://www.clashmusic.com
Launched in 2004 the award winning, independent British music magazine
CLASH focuses on underground and mainstream musicians. As well as
combining sections on film, fashion, news and entertainment. Sold worldwide
CLASH is often praised for its unconventional take on the magazines layout and
artistic yet innovative presentation.
3. TARGET AUDIENCE
& PRESS PACK
PRESS PACK LINK
h"p://media.clashmusic.com/media-‐kit/Clash_media_pack_2013.pdf
CLASH magazines press pack states that 37% of their readership is between the ages of 21
and 25 and another 34% are aged 26 to 30 years of age. Furthermore, CLASh’s press pack
presents that 52% of their readership is male. Thus concluding that the target audience is men
aged between 21 and 30.
However, it due to the very slim difference between the percentage of male and female
readers it may be deemed that the magazine is in fact aimed at both sexes making it a unisex
magazine.
4. TARGET AUDIENCE
CONTINUED
Additionally, CLASH’s target audience is displayed as being avid tech users
with a strong interest in music. Finally, the magazines target audience is
primarily located in the UK, with 43% of readers located in London and the
east of England.
