The document outlines a proposed music magazine called ANTHEM that would target 16-21 year old college/university students in the UK who enjoy indie and alternative music. It details the target demographic, proposed content which includes artist interviews, reviews, and competitions, as well as recommendations for the magazine design including colors, fonts, and layout. Sample pages and pricing options are also provided.

2. AnŸthem
Noun; a song, as of praise, devotion,
or patriotism

3. •
•
•
•
•
Social class of ABC1
Unisex
Heterosexual
Aged 16-21
College and University
students.
• Living within the UK.
(However, digital
subscription allows ANTHEM
to be purchased
internationally. Allowing
for a wider audience.)
• Strong interest in Indie
and alternative music.
• Avid use of technology.
(can be linked with free
downloads)
• Interested In live music,
gigs and festivals. (can be
linked with gig reviews and
up coming artists)
• Confident and opinionated
in their style and attitude.

4. •
•
•
•
•
•
Double page spread on cover artist
Gig and festival reviews
Album of the week
Reviews of up and coming artists
Artist news
Competitions
Regulars
• Interviews with artists
• Music forecast
• Free music download each week

5. Masthead font
Headline font
Header font
Article font
HEADLINE
Header
Article font

6. 8) Out of the following, do you prefer a lot of
colour, some colour or black and white in a front
cover of a music magazine?
Black and
white
8%
A lot of
colour
44%
Some colour
48%

8. 14) Which, colour scheme do you think works
best?
Bold
24%
Pastel/
Subtle
20%
Bold/Dark
56%

9. Blue and Purple
appeal to both sexes.
Dark Purple is bold
and stands out.
Therefore, can be
matched with black to
be used for
headlines.
Blue works well with
purple, black and
white.

12. “Rejection almost destroyed us.”
Interview
•
•
•
•
Personal
Insightful
Informal
How was the band
formed?
• Struggles along the
way.
12) do you think its important
for interviews to be personal or
restricted?
Personal
96%

13. Mast head
Header 1
Header 2
Header 3
Headline – about cover
artist. Includes a pull
quote with little
information about main
article.
Image of cover artist
Subscription service

14. Contents title
Image of cover artist
Pull quote about cover artist
and extended information on
the article.
Features
Reviews
Competition
Regulars
Subscription
service
Free download

15. Bands name
Interview
Main quote
Image of the band in
the center
Pull quote

16. Publication frequency
Weekly
Price per magazine
£3.50
Annual subscription
price
£182.00
Price per quarter
£45.50
Digital weekly
subscription
£2.00
Digital annual
subscription
£104.00
Digital price per
quarter
£26.00