Brand Eyes
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This document summarizes the target audiences of several music magazines: - Clash magazine targets young adults and older readers depending on their personal interests and covers different music genres. - Q magazine's audience includes teenagers, young adults, and sometimes older people who like modern music releases, typically aged 20-40. - Classic Rock magazine targets people interested in rock music who want to learn more about bands and artists across modern and older rock. - Mixmag magazine mainly targets young adults but also others interested in clubbing and club music, focusing specifically on electronic dance music.
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An overview of the music magazine industry
Bauer Media produces rock and alternative music magazines like Kerrang! and Mojo, targeting 16-30 year old males. IPC Media publishes NME and Uncut, specializing in multiplatform promotion. Future PLC produces guitar and classic rock magazines such as Total Guitar and Classic Rock for musicians aged 16-50.
Music magazines market research
The document provides information on various music magazines, including their circulation numbers, target audiences, mission statements, editors, and contact details. Popular magazines discussed include Kerrang!, Q, Mojo, NME, and Total Guitar. The magazines target audiences ranging from teenagers to those in their 40s and 50s, and cover genres like rock, metal, and electronic music.
Market research
This document provides information about various UK music magazines, including their target demographics, average circulations, and publishers. It lists NME, Kerrang!, Q, Mojo, BBC Music Magazine, Clash, Classical Music Magazine, and Loud and Quiet, and provides data showing NME and Mojo have the highest circulations over 20,000 and 90,000 respectively, while the most common publisher is Bauer Media.
Market research
Three UK music magazines are analyzed: Uncut, Classic Rock, and Q. Uncut targets passionate rock music fans aged 29 with a high readership. Classic Rock appeals to older, right-leaning men working in entertainment or marketing. Q aims for a younger audience of 29 interested in modern music. Circulation and readership data is from industry sources like abc.org.uk, though some estimates like Q's readership lack reliable sources. Mission statements come directly from publisher sites.
Music Magazine Market Research
Classic Rock is a successful UK magazine published monthly since 1985 that focuses on rock bands from the 1960s-1990s. It has a circulation of 71,242 and targets white men aged 35-45.
The New Musical Express (NME) is a popular UK music magazine published weekly since 1952 that provides news and information on both new and classic artists. It has a circulation of 33,875 and targets males and females aged 16-30.
Metal Hammer is a monthly UK magazine focusing on heavy metal music with a circulation of 41,777 that targets males interested in the genre.
Ipc research
The document discusses the types of magazines and target audiences that IPC, a publishing company, has been associated with over the years. It notes that IPC initially targeted middle class men with newspapers in the early 1800s and later launched women's magazines. It launched the first music magazine, Musical Express, in the 1950s. By the late 1960s, IPC was publishing a wide variety of magazine genres including music, women's, sports and special interest magazines targeting various classes, ages, and genders.
IPC Media
IPC Media is a large UK-based media company that produces over 60 brands. They reach almost 2/3 of the UK population in print and over 20 million online users each month. IPC Media sells over 350 million magazines annually and had annual revenue of 43.6 billion in the previous year, which increased 4% despite current economic challenges. They own several iconic UK brands, including NME (a famous music magazine and website), Country Life (a long-running countryside magazine), and Horse & Hound (the leading equestrian magazine).
Pitch for music mag
The document proposes a new music magazine targeting 17-25 year olds, particularly male students and young professionals, with interests in music, arts, and extreme sports. The magazine would cover the latest bands, both famous and unsigned artists, through articles, photoshoots, and interviews in an informal, energetic style to attract and engage readers.
Recommended
An overview of the music magazine industry
Bauer Media produces rock and alternative music magazines like Kerrang! and Mojo, targeting 16-30 year old males. IPC Media publishes NME and Uncut, specializing in multiplatform promotion. Future PLC produces guitar and classic rock magazines such as Total Guitar and Classic Rock for musicians aged 16-50.
Music magazines market research
The document provides information on various music magazines, including their circulation numbers, target audiences, mission statements, editors, and contact details. Popular magazines discussed include Kerrang!, Q, Mojo, NME, and Total Guitar. The magazines target audiences ranging from teenagers to those in their 40s and 50s, and cover genres like rock, metal, and electronic music.
Market research
This document provides information about various UK music magazines, including their target demographics, average circulations, and publishers. It lists NME, Kerrang!, Q, Mojo, BBC Music Magazine, Clash, Classical Music Magazine, and Loud and Quiet, and provides data showing NME and Mojo have the highest circulations over 20,000 and 90,000 respectively, while the most common publisher is Bauer Media.
Market research
Three UK music magazines are analyzed: Uncut, Classic Rock, and Q. Uncut targets passionate rock music fans aged 29 with a high readership. Classic Rock appeals to older, right-leaning men working in entertainment or marketing. Q aims for a younger audience of 29 interested in modern music. Circulation and readership data is from industry sources like abc.org.uk, though some estimates like Q's readership lack reliable sources. Mission statements come directly from publisher sites.
Music Magazine Market Research
Classic Rock is a successful UK magazine published monthly since 1985 that focuses on rock bands from the 1960s-1990s. It has a circulation of 71,242 and targets white men aged 35-45.
The New Musical Express (NME) is a popular UK music magazine published weekly since 1952 that provides news and information on both new and classic artists. It has a circulation of 33,875 and targets males and females aged 16-30.
Metal Hammer is a monthly UK magazine focusing on heavy metal music with a circulation of 41,777 that targets males interested in the genre.
Ipc research
The document discusses the types of magazines and target audiences that IPC, a publishing company, has been associated with over the years. It notes that IPC initially targeted middle class men with newspapers in the early 1800s and later launched women's magazines. It launched the first music magazine, Musical Express, in the 1950s. By the late 1960s, IPC was publishing a wide variety of magazine genres including music, women's, sports and special interest magazines targeting various classes, ages, and genders.
IPC Media
IPC Media is a large UK-based media company that produces over 60 brands. They reach almost 2/3 of the UK population in print and over 20 million online users each month. IPC Media sells over 350 million magazines annually and had annual revenue of 43.6 billion in the previous year, which increased 4% despite current economic challenges. They own several iconic UK brands, including NME (a famous music magazine and website), Country Life (a long-running countryside magazine), and Horse & Hound (the leading equestrian magazine).
Pitch for music mag
The document proposes a new music magazine targeting 17-25 year olds, particularly male students and young professionals, with interests in music, arts, and extreme sports. The magazine would cover the latest bands, both famous and unsigned artists, through articles, photoshoots, and interviews in an informal, energetic style to attract and engage readers.
All things rock CA
The magazine will focus on rock music events in Hertfordshire and be targeted towards males aged 40-60. It will include articles on past and upcoming rock concerts in the area, interviews with artists, and be distributed in shops, newspapers, and at concerts. The main purpose is to inform and entertain readers about the local rock music scene.
Publishing research
IPC Media publishes several magazines including NME, which focuses on music. NME was originally a newspaper that transitioned to a magazine format, and was the first British publication to include music singles charts. It has both print and digital readers, who are primarily male aged 15-34.
Bauer Media publishes magazines like Kerrang! and Mojo that also focus on music. Kerrang! began as a rock music supplement and now has over 345,000 readers, most commonly aged 15-24. Mojo covers classic rock and newer artists, and has a wider audience from 15-54 years old.
The document analyzes publishers and magazines focused on music content to help decide which company to work with for
Research into music magazines
The document summarizes three music magazines - Kerrang!, NME, and Q. Kerrang! targets rock fans aged 17-24 and covers rock and indie bands. NME targets a younger audience aged 17-30, focuses on pop and modern music, and is published by Ellie Miles. Q targets an older audience in their 30s and 40s but is also read by younger females. It covers newer artists and is published by Bauer Consumer Media.
Pitch for magazine
This document outlines a proposal for a rock music magazine called "Crazy Metro" that will be targeted towards an audience aged 18-30 who enjoy rock music. The magazine will be released every two weeks with a physical copy price of £3.99 and will include content like the history of rock music, information on local bands and artists, and details on upcoming music events. It will require a team of personnel including a photographer, writer, social media advisor, and graphic designer and will be distributed and marketed through social media, posters, leaflets, and a website.
Offnote pitch 3
The document proposes an "Off-Note Magazine" focused on the indie rock genre and scene in North London. It would include exclusive artist features and interviews, information on local venues and concerts, and history and news about the indie rock scene in North London. The magazine would be distributed monthly through subscriptions and local shops and aimed at informing local residents about the indie rock music and community in their area.
Research into music magazines
This document summarizes several British music magazines: NME, Q, Kerrang, Mojo, and Uncut. It provides details on their publishing companies, editors, target audiences, focuses/genres of music covered, and frequencies and prices of issues. The magazines range from weekly publications like NME and Kerrang to monthly issues of Q, Mojo, and Uncut. They target various age groups from teens to older music enthusiasts and cover genres from rock/indie to classic rock.
Hipsterss
Hipsters are one of the largest youth subcultures of the 2000s, similarly defining UK youth culture as mods, rockers, and punks did in previous decades. They blend aspects of past cultures in a postmodern way, creating something new. While hipsters may not be the target audience due to their large size, their interests align with appreciating the genre and understanding its conventions.
Publishing House Research
IPC Media produces over 60 iconic media brands that reach almost 26 million UK adults through print and over 20 million online users monthly. They target three main audiences: men, mass market women, and upmarket women. IPC Southbank focuses on the upmarket women's division and the key markets of fashion/lifestyle and home, publishing well-known magazines such as NME and Uncut.
Clash magazine analysis
This document analyzes the British music magazine CLASH. It summarizes that CLASH focuses on underground and mainstream musicians while combining sections on film, fashion, news and entertainment. The target audience is primarily men aged 21-30, though the slim difference in male and female readership suggests it appeals to both sexes. Additionally, the target audience has a strong interest in music and are avid tech users located primarily in the UK, with many readers in London and eastern England.
Hipsters
Hipsters are one of the largest youth subcultures of the 2000s, similarly defining UK youth culture as past groups like Mods, Rockers, and Punks. They blend aspects of previous cultures in a postmodern way to create something new. While hipsters may not be the target audience due to their large size, their interests align with appreciating the genre and understanding its conventions.
Different genera’s of music magazines
Rock magazines contain information about albums, concerts, and interviews with rock stars and use dark colors and edgy designs to appeal to their younger audience aged 15-24. Classical magazines have been around the longest and are often read by older individuals aged 45-60+ to seem intelligent, focusing on artist interviews and anniversaries. R&B magazines, covering genres like old school, hip hop and soul, provide exclusive interview content for readers aged 18-30. Pop music magazines, the most widely known, discuss celebrity gossip and charts for their audience of 16-32 year olds.
Homework two
Kerrang! is a UK-based magazine devoted to rock music that is currently published by Bauer Media Group, a large European publishing company. Originally focused on British heavy metal, Kerrang! became the best-selling British music newspaper in the early 2000s. Bauer Media owns over 300 magazines across 15 countries and various media properties. As one of Bauer Media's music and entertainment titles, Kerrang! delivers rock news, reviews, and features to its passionate audience each week.
Evluation4
The document discusses the target audiences for a classic rock music magazine. It notes that while classic rock's main audience is 40-60 year olds, there is also a younger audience. A magazine appealing to both would need to balance the content and layout preferences of each group. The main audiences are identified as people interested in rock music who are either in their late teens/twenties or late forties to late sixties.
Clash media pack 1
CLASH is an independent British music magazine launched in 2004 that focuses on both underground and mainstream musicians. It combines sections on film, fashion, news and entertainment. While its target audience is primarily men aged 21-30, the small difference in readership between men and women suggests it appeals to both sexes. The target audience also has a strong interest in music and technology and lives primarily in the UK, especially London and eastern England.
Readership profile
The target audience for the magazine is mainly males aged 40-55 who enjoy heavy metal music such as Motörhead and Slayer. They have interests in brands like Doc Martins, Bring Me The Horizon apparel, and Jack Daniels shirts. Most fall within socio-economic groups C2-E as casual laborers, unemployed, semi-skilled or skilled manual workers. The re-drafted magazine layout aims to appeal to this audience by providing a more sophisticated publication that caters to their musical interests and middle-aged demographic.
Target audience
The document provides demographic and pricing information about several existing magazines, including Kent Life, Cumbria Life, and Dorset Magazine. It then states that a new magazine called "My Magazine" will target a younger audience aged 30-45 years old of all genders and ethnicities. My Magazine will be priced at £3.00 per issue, reflecting the average UK earnings of its intended target readership.
Task 4, research into music industries and institutions
The International Publishing Corporation (IPC) was formed in 1963 through the merger of three leading UK magazine publishers and has since published magazines across many genres. IPC's origins date back to magazines launched in the late 1800s. IPC has historically published magazines related to music, fashion, and sports targeted towards both men and higher class women. IPC Media has produced over 60 iconic brands that reach over 26 million UK adults through magazines and 20 million through their websites each month.
Research into chosen genre
The document discusses the chosen genre of pop/chart music for a magazine. It summarizes that the genre includes artists like Rihanna, Ed Sheeran, and Kanye West. This genre was chosen because it covers a wide variety of music that would appeal to teenage readers. The document then provides a brief history of pop music, noting its origins in the 1950s and evolution through increased promotion from music television channels. Pop music today incorporates various styles but is dominated by pop and R&B genres.
Magazine history
NME is a weekly British music magazine that has been published since 1952. It began as a music newspaper and transitioned to a magazine format in the 1980s and 1990s. The magazine's target audience is men aged 17-30 who enjoy entertainment and technology. NME promotes both established and up-and-coming rock artists through its coverage of concerts, festivals, and the music scene. It also helps bands gain popularity in the industry through regular features like its band index.
Conventions expectations table
This document outlines conventions and expectations for different music genres including rock, rap, and pop. For rock music, conventions that are always present include electric guitars, dark clothing, long hair, tattoos and piercings. Rap music conventions that always or often occur include expensive cars, slang, brand name clothing, hoodies, jewelry, money themes, and over masculinity. Pop music conventions that always or often happen include artists wearing fashionable outfits, happy lyrics about love and relationships, songs between 3-5 minutes, elements from different genres, stories and messages, and appealing to a young audience.
Digipaks analysis ancillary task - december
This document analyzes the packaging design of two albums: Michael Jackson's "Bad" and Eminem's "The Marshall Mathers LP". For both albums, the document examines the front and back covers, CD design, and additional elements like booklets. Some key aspects summarized are:
- The front covers feature large images of the artists with their name and album title prominently displayed. Color schemes and fonts are consistent throughout the packaging.
- Back covers include track lists, copyright information, and barcodes. Additional content like lyrics and photos are included in booklets.
- CD designs prominently display the artist's name and follow the overall color scheme, with track lists and logos also included.
Construction process
The document describes the process of editing an image for use on a digipak cover for a progressive house/dance music album. The editor deleted the background, duplicated and recolored the image layers, and added effects like lines to mimic a computer screen and blending colors to make the image more abstract. Inspired by other album covers, the editor experimented with overlaying nature images and adjusting colors to tie the image to the music genre's conventions. The final cover image was constructed in InDesign along with the reverse side, spine, and interior pages to complete the digipak design. An advertisement poster was also created using the main cover image to promote the album.
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All things rock CA
The magazine will focus on rock music events in Hertfordshire and be targeted towards males aged 40-60. It will include articles on past and upcoming rock concerts in the area, interviews with artists, and be distributed in shops, newspapers, and at concerts. The main purpose is to inform and entertain readers about the local rock music scene.
Publishing research
IPC Media publishes several magazines including NME, which focuses on music. NME was originally a newspaper that transitioned to a magazine format, and was the first British publication to include music singles charts. It has both print and digital readers, who are primarily male aged 15-34.
Bauer Media publishes magazines like Kerrang! and Mojo that also focus on music. Kerrang! began as a rock music supplement and now has over 345,000 readers, most commonly aged 15-24. Mojo covers classic rock and newer artists, and has a wider audience from 15-54 years old.
The document analyzes publishers and magazines focused on music content to help decide which company to work with for
Research into music magazines
The document summarizes three music magazines - Kerrang!, NME, and Q. Kerrang! targets rock fans aged 17-24 and covers rock and indie bands. NME targets a younger audience aged 17-30, focuses on pop and modern music, and is published by Ellie Miles. Q targets an older audience in their 30s and 40s but is also read by younger females. It covers newer artists and is published by Bauer Consumer Media.
Pitch for magazine
This document outlines a proposal for a rock music magazine called "Crazy Metro" that will be targeted towards an audience aged 18-30 who enjoy rock music. The magazine will be released every two weeks with a physical copy price of £3.99 and will include content like the history of rock music, information on local bands and artists, and details on upcoming music events. It will require a team of personnel including a photographer, writer, social media advisor, and graphic designer and will be distributed and marketed through social media, posters, leaflets, and a website.
Offnote pitch 3
The document proposes an "Off-Note Magazine" focused on the indie rock genre and scene in North London. It would include exclusive artist features and interviews, information on local venues and concerts, and history and news about the indie rock scene in North London. The magazine would be distributed monthly through subscriptions and local shops and aimed at informing local residents about the indie rock music and community in their area.
Research into music magazines
This document summarizes several British music magazines: NME, Q, Kerrang, Mojo, and Uncut. It provides details on their publishing companies, editors, target audiences, focuses/genres of music covered, and frequencies and prices of issues. The magazines range from weekly publications like NME and Kerrang to monthly issues of Q, Mojo, and Uncut. They target various age groups from teens to older music enthusiasts and cover genres from rock/indie to classic rock.
Hipsterss
Hipsters are one of the largest youth subcultures of the 2000s, similarly defining UK youth culture as mods, rockers, and punks did in previous decades. They blend aspects of past cultures in a postmodern way, creating something new. While hipsters may not be the target audience due to their large size, their interests align with appreciating the genre and understanding its conventions.
Publishing House Research
IPC Media produces over 60 iconic media brands that reach almost 26 million UK adults through print and over 20 million online users monthly. They target three main audiences: men, mass market women, and upmarket women. IPC Southbank focuses on the upmarket women's division and the key markets of fashion/lifestyle and home, publishing well-known magazines such as NME and Uncut.
Clash magazine analysis
This document analyzes the British music magazine CLASH. It summarizes that CLASH focuses on underground and mainstream musicians while combining sections on film, fashion, news and entertainment. The target audience is primarily men aged 21-30, though the slim difference in male and female readership suggests it appeals to both sexes. Additionally, the target audience has a strong interest in music and are avid tech users located primarily in the UK, with many readers in London and eastern England.
Hipsters
Hipsters are one of the largest youth subcultures of the 2000s, similarly defining UK youth culture as past groups like Mods, Rockers, and Punks. They blend aspects of previous cultures in a postmodern way to create something new. While hipsters may not be the target audience due to their large size, their interests align with appreciating the genre and understanding its conventions.
Different genera’s of music magazines
Rock magazines contain information about albums, concerts, and interviews with rock stars and use dark colors and edgy designs to appeal to their younger audience aged 15-24. Classical magazines have been around the longest and are often read by older individuals aged 45-60+ to seem intelligent, focusing on artist interviews and anniversaries. R&B magazines, covering genres like old school, hip hop and soul, provide exclusive interview content for readers aged 18-30. Pop music magazines, the most widely known, discuss celebrity gossip and charts for their audience of 16-32 year olds.
Homework two
Kerrang! is a UK-based magazine devoted to rock music that is currently published by Bauer Media Group, a large European publishing company. Originally focused on British heavy metal, Kerrang! became the best-selling British music newspaper in the early 2000s. Bauer Media owns over 300 magazines across 15 countries and various media properties. As one of Bauer Media's music and entertainment titles, Kerrang! delivers rock news, reviews, and features to its passionate audience each week.
Evluation4
The document discusses the target audiences for a classic rock music magazine. It notes that while classic rock's main audience is 40-60 year olds, there is also a younger audience. A magazine appealing to both would need to balance the content and layout preferences of each group. The main audiences are identified as people interested in rock music who are either in their late teens/twenties or late forties to late sixties.
Clash media pack 1
CLASH is an independent British music magazine launched in 2004 that focuses on both underground and mainstream musicians. It combines sections on film, fashion, news and entertainment. While its target audience is primarily men aged 21-30, the small difference in readership between men and women suggests it appeals to both sexes. The target audience also has a strong interest in music and technology and lives primarily in the UK, especially London and eastern England.
Readership profile
The target audience for the magazine is mainly males aged 40-55 who enjoy heavy metal music such as Motörhead and Slayer. They have interests in brands like Doc Martins, Bring Me The Horizon apparel, and Jack Daniels shirts. Most fall within socio-economic groups C2-E as casual laborers, unemployed, semi-skilled or skilled manual workers. The re-drafted magazine layout aims to appeal to this audience by providing a more sophisticated publication that caters to their musical interests and middle-aged demographic.
Target audience
The document provides demographic and pricing information about several existing magazines, including Kent Life, Cumbria Life, and Dorset Magazine. It then states that a new magazine called "My Magazine" will target a younger audience aged 30-45 years old of all genders and ethnicities. My Magazine will be priced at £3.00 per issue, reflecting the average UK earnings of its intended target readership.
Task 4, research into music industries and institutions
The International Publishing Corporation (IPC) was formed in 1963 through the merger of three leading UK magazine publishers and has since published magazines across many genres. IPC's origins date back to magazines launched in the late 1800s. IPC has historically published magazines related to music, fashion, and sports targeted towards both men and higher class women. IPC Media has produced over 60 iconic brands that reach over 26 million UK adults through magazines and 20 million through their websites each month.
Research into chosen genre
The document discusses the chosen genre of pop/chart music for a magazine. It summarizes that the genre includes artists like Rihanna, Ed Sheeran, and Kanye West. This genre was chosen because it covers a wide variety of music that would appeal to teenage readers. The document then provides a brief history of pop music, noting its origins in the 1950s and evolution through increased promotion from music television channels. Pop music today incorporates various styles but is dominated by pop and R&B genres.
Magazine history
NME is a weekly British music magazine that has been published since 1952. It began as a music newspaper and transitioned to a magazine format in the 1980s and 1990s. The magazine's target audience is men aged 17-30 who enjoy entertainment and technology. NME promotes both established and up-and-coming rock artists through its coverage of concerts, festivals, and the music scene. It also helps bands gain popularity in the industry through regular features like its band index.
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Task 4, research into music industries and institutions
Task 4, research into music industries and institutions
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Conventions expectations table
This document outlines conventions and expectations for different music genres including rock, rap, and pop. For rock music, conventions that are always present include electric guitars, dark clothing, long hair, tattoos and piercings. Rap music conventions that always or often occur include expensive cars, slang, brand name clothing, hoodies, jewelry, money themes, and over masculinity. Pop music conventions that always or often happen include artists wearing fashionable outfits, happy lyrics about love and relationships, songs between 3-5 minutes, elements from different genres, stories and messages, and appealing to a young audience.
Digipaks analysis ancillary task - december
This document analyzes the packaging design of two albums: Michael Jackson's "Bad" and Eminem's "The Marshall Mathers LP". For both albums, the document examines the front and back covers, CD design, and additional elements like booklets. Some key aspects summarized are:
- The front covers feature large images of the artists with their name and album title prominently displayed. Color schemes and fonts are consistent throughout the packaging.
- Back covers include track lists, copyright information, and barcodes. Additional content like lyrics and photos are included in booklets.
- CD designs prominently display the artist's name and follow the overall color scheme, with track lists and logos also included.
Construction process
The document describes the process of editing an image for use on a digipak cover for a progressive house/dance music album. The editor deleted the background, duplicated and recolored the image layers, and added effects like lines to mimic a computer screen and blending colors to make the image more abstract. Inspired by other album covers, the editor experimented with overlaying nature images and adjusting colors to tie the image to the music genre's conventions. The final cover image was constructed in InDesign along with the reverse side, spine, and interior pages to complete the digipak design. An advertisement poster was also created using the main cover image to promote the album.
Criteria to be used from research
The document discusses various design elements that could be used in a magazine, including where they would be placed, how they would be used, and their intended impact. It describes elements like the masthead, barcode, images, price, fillers, cutlines, pull quotes, running heads, subheads, and more. The goal of most elements is to attract readers, inform them, organize the text and layout, highlight important information, and encourage readers to purchase or continue reading the magazine.
Music magazine analysis grids 4
This magazine summary provides information about the music magazine "Mixmag" and its target audience. The magazine targets club music fans ages 15+ who are mostly male. It focuses on genres like clubbing music and features artists such as RL Grime and Ben Pearce. The target readership has a high disposable income and enjoys nights out, clothes, music, and technology. Their hobbies include dancing and downloading the latest music and remixes. The double page spread analyzed uses a black background with dark colors to represent the night atmosphere of clubbing that the target audience connects with. It features a large image of DJ RL Grime to promote the article interviewing him. The language uses informal tones, alliteration, and short quot
Music magazine analysis grids
The document provides information about music magazines, including their target audiences. It analyzes the magazine "Clash" which targets 18-35 year olds interested in modern music like Coldplay and Kanye West. It also discusses layout features of magazine double page spreads like column formatting and large introductory images to engage readers.
Planning images
The document provides planning details for images to be used in a music magazine, including a schedule. It describes shooting plans for a front cover featuring a model looking at the camera in red lipstick against white and black backgrounds. For the contents page, a long shot of a person leaning on a guitar is proposed, shown as a current pop artist. A close-up of the front cover model's face with an open mouth for a double page spread interview is also outlined. Locations, equipment, and timing are scheduled over several days for the three main photos.
Preliminary task evaluation
The student created a front cover and contents page for a school magazine that uses conventions of real magazines. The front cover features an attention-grabbing title and medium close-up image to engage readers. It also includes small details like a barcode and price. The contents page is simple and easy to understand, listing article topics and page numbers. The student researched magazine examples and created plans to design layouts that would appeal to the target audience.
Music magazine analysis grids 3
Classic Rock magazine targets an audience that is primarily 30 years of age and older. While teenagers and young adults who enjoy rock music are also part of the audience. The magazine does not target a specific gender. It focuses on the genre of rock music, featuring both classic artists from the past like The Rolling Stones as well as modern bands. Readers of this magazine are likely to have interests in classic and legendary rock songs, and may enjoy hobbies like playing guitar. They also commonly wear black rock-inspired clothing. As the magazine costs £5.50, the target audience is older individuals who can regularly afford the price.
Audience profiles music videos
This document discusses audience profiles for music videos and theories. It provides information on:
- Uses and Gratification theory which suggests audiences actively engage with media to fulfill certain needs.
- Young and Rubicam's audience classifications including mainstreamers, aspirers, succeeders, individualists, and reformers.
- Mosaic classifications which more specifically define audiences.
- Stuart Hall's encoding/decoding theory that the meaning of a message depends on the receiver's interpretation. He described different types of readings including preferred, oppositional, and negotiated readings.
- Ien Ang's view that audiences can have cultural discussions even around content seen as trivial.
It then provides profiles for the One
Evaluation 1
The document discusses how a media project challenged conventions of real music videos. It created a progressive house music video focused on a narrative storyline rather than live performances. While including some typical codes like lip-syncing, it portrayed surreal dream elements through a narrative and editing techniques like changing colors and double exposure. Research was done on typical progressive house music video conventions to ensure the project closely followed many conventions through shots and editing, while also innovating in some ways.
Post production questionnaire results analysis (ancillary task)
The document summarizes the results of a post-production questionnaire given to respondents about a digipak and advertisement for progressive house music. Key findings include:
- Respondents were split evenly between male and female.
- Ages ranged from 17-19, as the questionnaire was distributed through a school email.
- All respondents correctly identified the target audience as young adults.
- All respondents correctly identified the music genre as progressive house.
- Color scheme, layout, and typography were most successful design elements.
- All respondents said they would buy the digipak.
- Most said the ad would grab their attention.
- All saw a clear link between the digipak and ad.
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Post production questionnaire results analysis (ancillary task)
Post production questionnaire results analysis (ancillary task)
Similar to Brand Eyes
Publisher research.pdf 2
Kerrang! is a weekly music magazine targeted at 16-25 year olds that has been published for 29 years. It covers rock music genres from emo to thrash and aims to appeal to both younger readers interested in discovering new music and loyal readers interested in heritage bands. Kerrang! focuses on the biggest events in rock music each week while also educating readers about older, harder bands.
Rock Sound is a monthly music magazine targeted at 15-24 year olds. It has a circulation of around 15,000 and readership of 23,000. The editor is Ben Patashnik and it covers alternative rock and heavy metal.
Metal Hammer is a monthly music magazine targeted at 18-19 year old
Evaluation4
The document discusses the target audience for a new music magazine. The magazine would target people ages 16 and older of both genders and all ethnicities. It aims to appeal to those who typically watch music channels like MTV and Kerrang! TV. The ideal readers would also listen to radio stations like Kerrang! Radio and Planet Rock Radio and read other music magazines such as NME, Kerrang!, Q, Mojo or ArtRocker.
Magazine Planning
Alfie Lockhart is planning a new music magazine targeting 16-25 year olds interested in hip-hop and rap. The magazine will focus on genres like hip-hop and rap, featuring artists such as Kanye West and Drake. It will be released monthly for £2.99 per issue or £15.99 annually and will include interviews, upcoming music events, and a design similar to popular magazines like Mixmag. Alfie has chosen Bauer Media Group to publish the magazine due to their connections to other magazines and media.
Research into music magazine
Kerrang magazine focuses on rock, metal, punk, and hardcore genres. It features band photos and interviews. Its target audience is 16-35 year olds interested in those genres. It includes posters, behind-the-scenes photos, concert recommendations, and insights into bands.
NME magazine focuses on rock and alternative genres. It features Morrissey on the cover and photos of bands like Arctic Monkeys and Fall Out Boy. Its target audience is also 16-35 year olds interested in indie, rock and older alternative bands. It includes posters, interviews, and photos.
Q magazine covers almost every genre, from pop to hip hop to rock. It features Lana Del Rey, Jay-Z
Media publishers
The document discusses potential publishers for a new music magazine called "Download" focused on punk rock music. It analyzes IPC Media, Bauer Media, BBC Magazine, and Emap. IPC Media is identified as the best choice as they already publish similar magazines like NME but nothing too similar to target the same audience. As a leading UK publisher, IPC Media could help advertise and distribute the magazine more easily and cheaply. In the pitch, the proposed magazine "Download" is described as biweekly, costing £2.99, and targeting 15+ year olds interested in both popular and up-and-coming punk rock bands through articles, reviews, and competitions.
Media publishers
- IPC Media would be the best publisher for the proposed new punk rock music magazine "Download" as they already publish similar magazines like NME but none focused on punk rock.
- "Download" would appeal to 15+ year olds interested in punk rock music with recurring articles, band features, concert listings, and competitions.
- The pitch proposes biweekly issues sold for £2.99 in stores and online to effectively reach the target audience. Advertising would promote the first issue with both popular and up-and-coming punk bands.
Unit13 lo1
The document provides information about two music magazines: Q Magazine and Kerrang!.
Q Magazine targets a wide audience with coverage of various music genres like hip hop and rock. It aims to keep readers informed about new music and artists through features, interviews, playlists and award events. Kerrang! specializes in rock music, targeting readers aged 16-25 with content about rock tours and bands. Both magazines use their logo and design to visually represent their musical focus - Q Magazine uses bright red while Kerrang! uses darker colors like black and grey. The magazines have websites that provide more in-depth content than their physical issues. [/SUMMARY]
Unit13 - LO1
The document provides information about two music magazines: Q Magazine and Kerrang!.
Q Magazine targets a wide audience with coverage of various music genres like hip hop and rock. It aims to keep its logo and font simple to be memorable for readers. Kerrang! focuses specifically on rock music with darker colors in its logo and style to reflect this genre.
Both magazines include artist interviews, music news and reviews in print and more extensive coverage online. Q Magazine circulates more widely while Kerrang! has a slightly younger target age range of 16-25 to match its music. The publishers of each magazine aim to engage audiences across different online and social media platforms to expand their reach.
Unit13 - LO1
The document summarizes and compares two music magazines: Q Magazine and Kerrang. It discusses their logos, designs, target audiences, publishers, and purposes. Q Magazine targets a wide audience with genres like hip hop and rock. Its circulation is 44,050 monthly. Kerrang targets 16-25 year olds and focuses solely on rock music, with a circulation of 24,207. Both include advertisements and social media to promote music news and connect readers with artists.
Researching into music magazines
NME magazine would be the most suitable to feature the band Monaco Bears. NME targets an audience of 17-30 year olds, which matches the band's target of 15-24. It focuses on indie and rock music like Monaco Bears. As a weekly magazine, NME keeps up with new bands and provides regular coverage. While other magazines like Q and Kerrang could also expose the band, they have broader musical focuses or demographics that are less aligned with Monaco Bears' style and intended audience. NME offers the best fit to promote the emerging indie rock band.
Market research media
Q magazine is a popular UK music magazine founded in 1986 that focuses on interviews with popular musical artists and compiling lists about music. It stands out from other music magazines through its monthly publication schedule and high production standards. The majority of Q's readers are male between 15-44 years old.
Classic Rock is a UK magazine dedicated to rock music, targeting affluent men aged 35+ who enjoy classic rock bands. The majority of its readers are white males aged 14-30+ who are fans of the rock music genre.
NME targets younger readers, with the average reader in their early 20s. The majority of readers are male at 69% and spend a significant amount of money on music-related purchases,
Choosing a music magazine
The document discusses researching music magazines to help develop a new pop-rock magazine. It examines several existing magazines like Q Magazine, Rolling Stone, and Blender to understand their conventions and target audiences. Q Magazine combines rock and pop which relates to the planned genre, but there are many rock magazines. Rolling Stone has renowned pop writers contributing to rock coverage, providing diverse content. Blender includes some indie rock along with pop. The research found current rock magazines typically aim at white, British or American men aged 25-30, so the new magazine will target a younger, more female audience aged 16-20 to create a niche market underserved by existing magazines.
Magazine pitch
The magazine pitch proposes a monthly magazine aimed at teenagers and young adults between 15-24 years old who enjoy indie and rock music. The magazine will focus on new and emerging rock music, filling a gap in existing magazines that only focus on rock or indie separately. It will include interviews with band members, music reviews and coverage of recent music events and festivals through photographs, highlights and festival tips. The magazine style targets "indie-rock chicks" with a personal feel including many photographs and quotes.
Evaluation activity 4
The target audience for the rock music magazine is people aged 16-30+ of both genders who enjoy rock music. The magazine will cover both new and established artists from different eras to appeal to a wide age range. Sample audience profiles are provided, including a 17-year-old who studies tattoo art and enjoys bands like Panic! At The Disco, and a 25-year-old bar worker who likes The Cult, Nirvana, and discovering new bands. Both expressed interest in a new rock magazine that keeps them informed on their favorite artists and upcoming live events.
Question 4: Who would be the audience for your media product?
My target audience is the next generation of rock music fans aged 16-25. They are immersed in youth culture and music, taking part in gigs and festivals. They have an interest in emerging artists and unsigned bands. The magazine will feature this new generation of artists to attract readers interested in the future of rock music. It will include articles on music, style, and culture to connect with readers' interests in an untapped market not served by other magazines focused on older generations.
Target audience research
Kerrang magazine targets young adults aged 20-30 years old through its focus on mainstream rock artists like Linkin Park and Slipknot. It sells on average 41,125 units per month due to popular front covers and inclusion of concert tickets and posters.
Metal Hammer magazine targets slightly older adults aged 30-50 years old through its focus on heavier metal acts like AC/DC and Disturbed. It is the most successful rock music magazine in the UK with average monthly sales of 41,777, surpassing NME and Kerrang. Its success stems from popular front covers and inclusion of bonus CDs.
The author's hypothetical magazine would target a similar audience to Kerrang of mainly men aged 20-30
Evaluation activity 4
The target audience for the rock music magazine "Sanctuary" would be people between the ages of 16-30+ who enjoy rock music and culture. The magazine aims to appeal to both male and female readers given the popularity of rock among both genders. It will provide news, stories, and information about both new and established rock artists that the target audience can enjoy learning about and being entertained by. The $4 price point makes it affordable and competitive compared to similar magazines.
Research
This document provides information on the target audiences, publishers, and focuses of various music magazines, including Q, NME, Mojo, Kerrang!, Top of the Pops, Uncut, We Love Pop, Classic Rock, Mixmag, and Metal Hammer. It outlines the intended readers and goals of each publication, such as Q's focus on interviews and lists for males aged 15-44, NME's association with rock/indie music for males 25-40, and Mixmag's coverage of electronic dance/club music for 26 year old males. The majority of magazines profiled aim their content at either male or female readers between the ages of 15-45.
Music magazine research
The document summarizes three music magazines - Q, Mojo, and Kerrang - and their target audiences.
Q magazine targets older audiences interested in both iconic classic artists and modern artists that have influenced music. It focuses on respecting the history of music and features both new and legendary bands.
Mojo magazine targets rock fans aged 35 and over, focusing specifically on classic rock genres, artists, and bands. It presents classic rock as valuable and features more articles than reviews of gigs and festivals.
Kerrang magazine mainly targets 16-24 year olds interested in punk, rock, and metal genres. It focuses on both new and well-known bands in these genres and keeps its audience engaged with
Magazine pitch
The magazine will be a monthly, £6.99 high-end publication targeting 16-25 year old males and females. It will feature interviews with well-known indie and alternative rock artists, along with music and fashion content like upcoming tour dates and album releases. The magazine aims to have a modern, minimalist layout and feel similar to publications like Clash, Indie, Vogue and Elle but will cater to both male and female readers interested in indie/alternative rock styles.
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Question 4: Who would be the audience for your media product?
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Brand Eyes
- 1. “Clash” magazine Classy and stylish Target audience can include young adults however older readers as well as the magazine covers different types of magazine and that can depend up on the personal interests of the readers. CLASH
- 2. Q magazine High quality music content, trusted information entertaining. Target audience includes teenagers, young adults and sometimes older people, however this depends on the personal interests and whether the reader likes the new releases of music (modern music). However the average readers include people aged between 20 – 40 years old. Q
- 3. Mainly people interested in rock music, which would like to gain more knowledge in the rock environment. This might include people passionate about certain bands or artists. This will conclude older generation music as well as the modern times. “Classic Rock magazine”, ‘World of the rock’ Passionate and entertaining when reading about what you love. CLASSIC ROCK
- 4. “Mixmag” magazine British electronic dance and clubbing Mainly, the target audience includes young adults, however people interested in clubbing and club music are also considered as well. Expensive, focused specifically on clubbing music and dance. MIXMAG