2. Plain Black Background. First bit of border created
using the box tool
Creation of the Border.
As you can see I used several different techniques
when it came to making the border for the DVD Cover. Final Border.
However it all links down to one simple tool. The Box
Tool.
3. Box Tool Use
We created a black background and
then made a white box on the
background
We then resized the white box to create a
black border by making the white box just
smaller than the black box.
After that we had to recolor the
black background into the grey you
now see.
Using simple techniques such as resizing,
colouring and creating boxes, can turn an
amateur piece of work into a well designed
product, which could almost be mistaken as a
professional product depending on the quality.
4. Gradient
The gradient tool is
used to create a
saturation effect from
two or more colours.
In our case we used
the gradient to
illustrate the changes
which appear as the
life goes on.
Moreover the gradient
creates an interesting
effect as the smooth
change of colours is
quite attractive which
consequently results
in a nice DVD cover.
5. Final Border
Here is the
final border
finished
after using
the box tool.
This border
was created
using the
box tool &
gradients.
6. Special
Features &
Barcode
The special features are a
codes and conventions that the
majority of the magazines
follow.
We created our special
features using simple text to
make it easier for the targeted Barcodes are a typical code and convention of
audience to read and interpret. any product. These are placed on the product
to make the retail process much more easier.
Moreover due to me using We followed the codes and conventions by
simple fonts, the codes and downloading a barcode font to create the
conventions of the DVD cover barcode, as creating the barcode from scratch
would take too much time, time which could be
were followed which spent on researching and construction of our
consequently made a much main product and ancillary texts
more efficient cover.
7. Accreditations Logos & Restrictions
Accreditations must be placed on the DVD cover as they are one of the most essential
code and convention of the DVD Cover.
Accreditations are credits to all who were involved within the production, marketing and
promotion of the DVD Cover.
We used and developed this code and convention by using famous individuals and star
personas to increase the rating of our DVD cover thus increasing the fame of the artists
themselves. This is because a famous director such as Lorenzo Bonaventure would
only increase the power and status of the artist as he is famous for films such as
DOOM, Transformers 2 or G.I.Joe. Due to these reason we decided to use him and
other influential individuals within our DVD cover to further enforce the power of the
artist.
Moreover other than logos to illustrate the institutions
within production, promotion and marketing of the DVD
Cover, other logos with completely different purpose also
reside in the product. One of these are the 1080p logo.
This logo illustrates the quality of the movie, we placed
this within the DVD cover as the higher quality product has
the highest chance to be sold.
However other logos are on the DVD cover are for
restriction of certain actions to prevent misuse or piracy of
the product. This code of and conventions is placed upon
any product which has copyright.
Further more other logos are present which dictate the
features of the product and some who denote the proper
procedures to take to prevent any harm.
Some might be to illustrate the use of subtitles within the film
so the hard of hearing and deaf can also enjoy the movie.
While other are from institutions such as PEGI, these logo
are to advise the audience, generally parents and guardians
to let the viewer be of certain age.
8. Front Page Main
Image
The front page image was made my colleague,
Muhammad Zeeshan, as we wanted some originality
within our product. However due to the size of the image,
the picture went off the page and had to be resized and
cropped so the layout of the DVD cover could be
enforced, which would result in a much more professional
DVD cover.
Moreover the image underwent editing to create a
montage of different filters. We did this because we
wanted to illustrate the differences between individual and
how we all can get all with each other. This depicted the
attitudes of the artist thus the image was an important part
of the DVD cover.
we first did this by resizing my image to fit the layout
and deleting the image where it crossed certain layout
barrier set by me. we did this by using the simple
selection tool to cut the image where it was not needed.
Lastly we felt that the DVD cover could need a
symbol or logo so they could relate our product with
the band. We tackled this by Zafraan creating a small
Gif of our surrounding area. We then placed this on
the lower right corner of the DVD Cover to illustrate
and further promote the band. This in turn made our
product a much more efficient at advertising and
marketing our artists.
9. Title of the
Movie
We used the title changes within our DVD
cover. We did this as we were relating the
DVD with the promotional cover to make an
efficient combination of ancillary texts.
However compared to the Promotional cover,
our product’s title is made using different
product’
fonts. We did to illustrate and enforce the
changes in not only life, but our behaviour,
status, power & lifestyles. This made the title
much more interesting to look at as the title is
no longer an interesting piece of typography
made to attract the audience, it is now an
icon for individual, something the targeted
audience can relate to.
This furthermore depicts the attitudes of the
artist towards individuality which increases
their publicity due to their relaxed and tolerant
views.
Lastly we developed this code by making the
title of the film the second biggest thing on
the front cover of the DVD cover. This in turn
made the image much more influential in
attracting the audiences through pure
imagination.
10. Spine Creation
The spine of the DVD is as important as
the front of the cover. this is because
when they are stacked together, only the
spine is visible.
Thus exemplary use of logos and text
was crucial as this not only makes the
spine better looking but it also follows the
codes and convention which is of the
highest importance. Moreover this also
indirectly expressed the power of the
artist which made them more admirable
resulting in a higher amount of targeted
audiences buying the DVD.
We tackled this problem by using the
interesting title we had created but also
followed the codes and conventions of
DVD covers as the title is placed on the
spine. However we expanded this by
placing the names of the group members
upon the DVD spine.
This not only illustrated the directors but
also the related the DVD cover to the
artist as influential directors will make
much better DVD cover thus increasing
the power and fame of the artist
themselves .
11. Adding the last touches on the
Spine
For the final touches on the
spine we added a product
number to the spine so the
retail process of the DVD
could be much easier.
Moreover unwanted piracy
could also be stopped by
using this simple text. This is
due to the fact that all of the
products will have a number
to accompany them
individually. This will stop
piracy because number that
are not within our data base
can be tracked using modern
satellite technology to stop
piracy.
Moreover the barcodes have
been coded to alert our
marketing system of each
sale. This will help us track
pirates who copy and sell
their DVD as each copy of the
DVD has a single number. So
multiple copies with the same
code will automatically tell us
if the DVD is pirated or not.
12. Synopsis
The synopsis of the DVD cover
is a very important and essential
part of any DVD cover. This is
because synopsis is the
typography which tempts the
targeted audience into buying
the DVD thorough words such
as “magic”, “majesty” which
depicts the DVD as the film to
see.
Moreover the synopsis also
illuminates certain aspects of
the artist themselves such as
their ‘Legendary’ status. This
makes the summary an effective
promotion and marketing tool.
Further more because
13. Artist Images &
Logo
Artist images are the some
of the main ways of
promoting the artist, this is
because they denote not
only their physical
appearance but also their
attributes and traits which
are express
Moreover the images of the
artist had to be the biggest
thing on the back page.
Due to this simple change
in size, the back page
becomes much more
efficient in promoting the
artist.
14. Fort Minor Logo
The artists logo was
copied from the promo
and modified to fit the
house style of the DVD
cover which results in a
professional and
efficient product.
Moreover the silvery
colour of the logo
illustrates the wealth
gained by wealth such
as silver which in turn
illustrates the power
gained by the artist
through the wealth of
not only money but
also friends.
