1. How effective is the combination of
your main products and ancillary
tasks.
2. Introduction
• The aim of our project at the beginning was to
create an elite brand surrounding the artist in
our music video. the purpose of this was to
create an influential media figure, to entice a
large fan base. To succeed with this we had to
keep the characteristics of our artist to keep it
realistic. To help with this, we created a
Digipak and magazine advert to promote the
video. By linking all three tasks, it helped us to
achieve our goal.
4. When creating our ancillary task of a Digipak, we wanted to give
the audience a taste of what our music video will be like.
Therefore, we put different aspects of the video into the digipak.
This part id the main, middle section of the digipak. Where the CD
would be inserted, as shown below. The background is an
establishing show of one of the locations, a graffiti covered skate
park in London, the colours display the colourful nature of the
video.
5. This panel consists of a part
from inside the digipak. The
picture used is of the main
character in our music video,
riding on a speed boat across
the ocean. The speed boat
again matches the nature of the
genre of the video, Drum &
Bass. However there is a
complete difference in location
to what is used in the main part
of the digipak. This contrast in
location matches the song we
chose, talking about Changing.
The bright colours also catches
the eye and entices people to
look at the digipak.
6. This is the back panel of the
digipak. It consists of the main
character in the video scuba
diving. The tropical nature of
the background entices the
anyone who sees the digipak
to have a look, along with the
bright colours that catch the
eye. The barcode at the
bottom right of then picture is
there to make sure the digipak
is being sold at the right price,
but also make the digipak
seem more professional. The
more professional the digipak
looks, the better the effects
will be on our brand.
7. This is the front cover of the
digipak. Its an over the shoulder
shot of Charlotte, our main
character looking of the river
Thames. The front cover of the
digipak shows Charlotte looking
into the distance, representing how
she is looking for freedom and
could be tired of the same old
thing. This links in with the song we
chose to make a music video to
with the lyrics stating ‘Changing’
and ‘I’ve been here for too long’.
Having Charlotte on the cover
intrigues the audience, and gives
them an insight to what could be
seen within the music video, as well
as this it can create a connection
between the audience and the
main character, encouraging them
to buy the product.
8. • The main aim of the digipak was to further promote the brand we have
created through our final music video. I believe as a group we done this
well as we have shown the feelings of the main character to the audience,
as well as representing what sort of video ours is. The panels on the
digipak explore into how the main character wants change in her life, and
the different locations used further help to represent the change. The
different locations also act as a beacon to entice customers in through
catching their eyes with the bright colours we decided to use. The contrast
between a skate park in London and the tropical nature of Saint Lucia
displays a unique and audacious theme to the video, which in turn makes
the video more interesting. Furthermore, we used different costumes to
add to the adventurous style we had created.
• The above points are example of how we branded our video. Branding is a
convention of a music video, as the label represents the artist that the
audience wants to see. This means that maintaining a style, and themes
that the audience are interested in to assure they’re happy with al
products released.
9. • Our digipak can be found in supermarkets, as well as HMV.
As these stored sell other well branded digipaks, we knew we
had to make ours stand out in order to catch the eye of
customers, and entice them to purchase our product. We
done this by using bright, different colours, to make the
digipak noticeable as well as having the front cover of a well
known location. By doing this to the front cover, people may
notice the digipak through recognition of the location which
could then result in them looking into our brand and possibly
purchasing the product. By having no writing on the front
cover of the digipak, it means that anyone who looks at the
digipak may be intrigued to find out more about the product.
The sense of mystery leaves the audience guessing as to
what it is about and entices them to answer their questions
by purchasing the product and finding out what they want to
know. The back cover of the digipak makes reference to the
main protagonist in the video, as well as the production
team. By making reference to these people, their reputation
is maintained and credit is given where it’s deserved,
enhancing the profile of the brand.
11. • The purpose of the Magazine advert if to
promote the single as ‘Changing’. The main
character is the main target in the advert, this
is done to create a connection with the
audience. The picture used in the advert was
chosen due to the sense of voyeurism it has.
The picture will intrigue males to look at the
advert, which can then lead to them looking
further into our video. The picture is bright
and displays the colourfulness of our video,
broadening the audience we have. This
matches our locations which are outstanding,
and also seem interesting for the audience to
see.
12. • The layout for our advert was distinguished by the photo
used. In this case, we had a landscape photo which fits in
with an A4 sizing. The composition of the advert meant
that we could emerge text in the bottom left, and top right
sections. This allowed both the text, and the artist to be
clearly shown in the advert.
• The font chosen is bold, to stand out to the audience and
catch their eye. The bright green is hard not to see, and
also matches our brand name of ‘TigerLime’. The text
informs the audience of the song name, and who it is
originally by. In the bottom left side of the advert it says
‘Out Now’. This gives the audience information that the
song is available to them at this current moment, which is
useful as they can search for it whenever they want,
without having to wait for a specific date.
• In the bottom right hand side of the advert, we have
implemented our brands logo. This again is a form of
branding by promoting our brand to the audience when
they see the advert, an effective way of advertising.
13. Conclusion
• After analysing both the digipak and the magazine advert, I believe the
skills used in both help to promote our video in an effective way. The
magazine advert gives the audience knowledge of release dates, whereas
the digipak consists of the information about what is included in the video,
giving the audience a taste. Both forms of advertising work hand in hand,
with the digipak giving a taste of what the video is like, and the magazine
advert making the audience want to find out more. Both ancillary tasks as
well as the main product follow the theme of branding. This means that
throughout, our artist was maintained allowing us to create the target
audience. Leading on from this, the brand matches that of the genre we
chose for our music video to be. The bright colours used throughout
match that of the drum & bass genre along with the beat of the song. The
colours used are aesthetically pleasing, which results in the audience
staying engaged. Throughout both ancillary tasks the font has remained
similar, this creates a sense of recognition for the audience, so when they
see any other products from our brand they will notice them. To conclude,
over all three tasks we have completed, I feel we have created a brand
that can be noticed by out target audience successfully. Without using
noticable fonts/images it would be unlikely for this to occur.
