PGDM Project - Welingkar

PROJECT WELIKE
ANURAG C. KILLEDAR
HPGD/JL/2395

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Index
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1. Young Entrepreneurs Journey: (Prof. Suruchi Yadav)
2. Employee Engagement: (Prof. Vinima Sharma)
3. Six thinking hats: (Prof. Gaurang Chandra)
4. Handling Criticism with Grace: (Prof. Suruchi Yadav)
5. Goods and Services Tax: (Prof Daulat Wadva)
We Lounge:
1. Mr. Himanshu Saxena-VP-Brand Management & integrated
at Reliance JIO infocomm
2. Mr. Mayur Satyavrat- Head L&D at RBL Bank (Ratnakar Bank)
3. Mr. Rajdeep Mhatre-Director- Supply Chain Management at
CHEP
Newswire
1. How to use Hashtags on Instagram to grow your following
2. Polish your social media profile, get LinkedIn to top jobs
3. Innovation with Design thinking, Lean, Agile and DevOps
4. 5 Innovative technologies of the 21st century
5. Ransomware 2.0 blitzes several Indian, European companies
6. AI to be adopted by nearly 1 Million Businesses: ABI Research
7. Facebook launches new ad service for advertisers
8. Myntra to roll out offline experience zones in the next 12-18
months
9. 7 ways to tailor your resume for a leadership position.
10.India sixth wealthiest country with total wealth of usd 8,230 bn

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Young Entrepreneurs Journey
Prof. Suruchi Yadav
1

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Learnings:
“Catherine Cook’s” Quote from “My yearbook” which gives a message to every person who wants to be a Entrepreneur. It motivates them
realize its necessity to do it now or never.
Articulated motivations, challenges and mantras to be an Entrepreneur
“To any Entrepreneur, If you want to do it, do it now, if you don’t, you’re going to
regret it”
-Catherine Cook
Motivations:
• Freedom of authority
• Autonomy to take risk in your life and profession
• Be known to all by doing something different and leave a
legacy
• Let the idea work for society.
• Take ownership and face your fears
• Design your own work culture
Challenges:
• Negative and Jealous people around
• Self Doubt
• Capital required for a start-up
• Innovating with fast changing world
• Delegate work to Right person with Right skills
• Strategic thinking: Market your idea within “Budget”
• Develop credibility and maintain counterparty relationship
• Work life balance

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 Customer is God
 Manage money wisely
 Master the art of negotiation
 Research the idea you choose
 Make your Workplace interesting
 Make your team feel like they belong
 Network-Connect-Find mentors
Mantras to success:
 Learn from your mistakes and failures
 Be the key “Salesperson” for your idea / Business
 Prioritize and manage time with your team and family
 Be expert in your arena to dwell high in the competition
 Go for a Idea, be that truly satisfies you to commitment
 Project a Positive upbeat image to keep your team
motivated.
 Be accessible to all and get involved in the community to
brand your idea

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Founders: Natasha Tuli and Amit Sharda
Created a range of handmade soaps, bath salts, massage oils, fragrant candles, and their customers use
these to create their very own 'spa @ home' experience.
Founders: Sachin Bansal and Binny Bansal
Flipkart are spearheading the conversion of offline shoppers into online bargain hunters
Founder: Sabeer Bhatia
Hotmail became one of the first free web-based email services, allowing people to access online inboxes
from any location.
Founder: Deep Kalra
Indian online travel company provides online travel services including flight tickets, domestic and
international holiday packages, hotel reservations, rail and bus tickets etc.
Successful Enterprises:
Enterprise does not mean any single industry. Ideas can be across the industries. You need to take right steps to make
your Business and idea successful

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Employee Engagement
Prof. Vinima Sharma
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Employee Engagement
Employee Engagement :
 Employee engagement is the extent to which employees feel passionate about their jobs, are committed to the organization, and put
discretionary effort into their work.
 The concept comes from business management.
 An engaged employee is fully involved and enthusiastic about his work.
Employee engagement exists when the employee feels attached to work in below areas :
a. Physically
b. Intellectually
c. Emotionally

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Employee Engagement
Why does employee engagement matters :
 When employees are engaged, they are not there for the money, they are there because they care.
 They genuinely want to see the company succeed, and they’re willing to use discretionary effort without being asked.
 They are always more innovative.
 They are more committed to customer satisfaction.
 They contribute more than their less engaged peers.
 Engaged employees are happy and satisfied with their work.
 They consistently go extra mile to get the exact required results.

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Employee Engagement
Role of HR in employee engagement :
• HR make employee feel more comfortable and motivate them.
• They help building a culture of praise and recognition.
• They give them responsibilities to prove their abilities.
The 3 main engagement drivers:
• Placing right employees in the right job.
•Exceptional leadership.
•Organizational systems & Strategies.

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Employee Engagement
Factors Enhancing Employee Engagement :
 Timely performance appraisal.
 Equal opportunity to everyone.
 Creating rewarding work environment
 Proper health and safety measures for them.
 Motivating them for effective work life balance.
 Creating a supportive and friendly office environment.
 Recognition of employees contribution towards company growth.
 Various indoor and outdoor activities such as internal celebrations and annual picnics are great ways of ensuring employee engagement in
an organization.

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Six thinking hats
Prof. Gaurang Chandra
3

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Six thinking hats
Objective:
 Increase the constructive output from meetings and decrease meeting times in office
 Explore each situation or problem and generate alternatives to go beyond obvious solutions
 Removes Ego from the discussion. This helps make better decision.
 De Bono uses the thinking “hat” metaphor comes from a expression “Put on your thinking
cap”. Your thinking varies according to the hat you wear.
 Concluded that the only people satisfied with their thinking skills were POOR THINKERS who
believed that the purpose of thinking was to prove yourself right
Thinking is like breathing – we take it for granted. But how we think is just as vital to our lives as
leaders as breathing is to live. (Thinking about Thinking, 1993, p.70).

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Six thinking hats
 De Bono's Six Thinking Hats is a powerful technique for looking at decision making from different points of view
 Thinking is the ultimate human resource.
 The main difficulty of thinking is confusion. We do too much at once. Emotions, Information, Logic, hope and creativity all crowd
in on us.
 Six thinking hats is the concept by Edward De Bono who is expert in creative and lateral thinking.
 It allows the brain to maximize its sensitivity in different directions at different time
Parallel Thinking:
 Everyone sees the same situation with a different perspective from everyone else depicting two parallel railway paths
 In arguments we try to best each other.
 Different people have different perspective. Few may use Facts, few use emotions, few may use logic etc.
 We must align all the thoughts and come to one track.

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Six thinking hats
 White Hat:
(Focus on facts)
 Green hat:
(Idea Generator)
 Yellow Hat:
(Optimist)
 Blue hat:
(Technical feasibility)
 Red Hat:
(User’s Advocate)
 Black Hat:
(Pessimist)
 It is neutral and Objective
 It is concerned with objective
facts and figures
 Red suggests anger, range and
emotions
 It gives a emotional view to
every problem or situation
 Black is Sombre and serious. It
is cautions and careful.
 It points out the negative logic
and weakness in an idea
 It is sunny and positive
 It is optimistic and covers hope
and positive thinking
 Green is grass, vegetation and
abundant , fertile growth.
 It indicates creativity and new
ideas
 Blue is control in positive sense.
 Is concerned with control ,
organization of thinking process
and the use of other hats

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Handling Criticism with Grace
Prof Suruchi Yadav
4

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“To Avoid Criticism, Say Nothing, Do nothing, Be Nothing”
- Aristotle
 If you’re going to do anything interesting in the world, criticism is an
unavoidable fact.
 You’ll be criticized, because you’ll make mistakes or because people want to
help you.
 Acknowledging a mistake is not the same as acknowledging that you are an
inferior person/a failure.
 If you believe the criticism is accurate, take full responsibility.
 Criticism always highlights our area of improvement.
 See criticism as an opportunity to improve.
 Be proactive about asking for feedback. This doesn’t mean you have to listen
to entire world, Filter the people you respect and whose opinion you value.
 No matter what kind of criticism is aimed at you, analyze it to find something
you can learn from

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Use criticism to give you an edge:
Nobody likes being told that they are not good, but that's how most of us feel when we receive criticism. However, not all of us deal with
criticism the same way. Some people instantly know it's not personal, and some people are defensive.
With Grace
• Don’t Play The Victim
• Turn Criticism Into Opportunity
• Don’t Take It Personally
• Don’t React Impulsively
• Believe in yourself. ...
• Realize you can't please everyone.
• Use negative feedback to inspire you
Negative
• They let Criticism bring them down.
• They get discouraged.
• Respond with anger.
• Deny they made any mistake.
• They take it personally.
• This may affect the relationship with others.
“Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the
human body. It calls attention to an unhealthy state of things.”
-Winston Churchill

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Responding to Criticism:
 Listen the criticism and the critic with all ears.
 Do not try to be defensive
 Use proper communication channel
 Admit your mistakes
 Even if you disagree, maintain a professional demeanor
 Be firm but graceful
 Enjoy the fun of failure

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Goods and Services Tax
Prof. Daulat Wadwa
5

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Learnings:
• GST is one indirect tax for the whole nation which will make India one unified common market.
• GST is a single tax or narrow tax band, on supply of Goods and Services right from the manufacturer to the consumer. It is a destination or
consumption based tax, with credit of taxes paid at previous stage available as set off.
Need for GST
• To simplify and replace the existing multiple tax structure.
• To remove the cascading effect.
• To get full credit for tax paid at previous stage.
• To increase the tax collection and stop leakages

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Technology for GST
• CG has formed a NPO i.e. Goods and Services Tax Network GSTN for development of IT Infrastructure and Services.
• Infosys is currently developing the platform for GST.
• The registration will be done through uniform PAN-Linked business identification number. Establishment of GST Council.
GST Rate
GST Council has finalized Revenue Neutral Rate for different Goods and Services.
0%, 5%, 12%, 18% and 28% with the lower rates for essential items & the highest for luxury.
Dual GST Model
• State GST
• Central GST
• Integrated GST

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Benefits to Consumers, Government and Business
• Simple and uniform tax rates
• High Revenue Efficiency
• Reduce Tax Evasion
• Single and Transparent Tax
• Relief in overall Tax Burden and
• Gain to Manufacturer and Exporters.
Summary:
• GST is clearly a long term strategy, it would lead to a higher output, more employment opportunities and economic inclusions.
• In conclusion, we can say that GST is one tax that can be a major break through in the Indian Taxation System.

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Mr. Himanshu Saxena
VP-Brand Management & integrated at
Reliance JIO infocomm
1

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Discussion With Mr. Himanshu Saxena
About Reliance Jio Infocomm Ltd:
Reliance Jio Infocomm Limited Jio is an Indian mobile network operator. Owned by Reliance Industries and headquartered in Navi
Mumbai, Maharashtra, it operates a national LTE network with coverage across all 22 telecom circles. Jio does not offer 2G or 3Gservice,
and instead utilizes voice over LTE to provide voice service on its network
The company commercially launched its services on 5 September 2016. Within the first month, Jio announced that it had acquired 16
million subscribers. This is the fastest ramp-up by any mobile network operator anywhere in the world. Jio crossed 50 million subscriber
mark in 83 days since its launch, subsequently crossing 100 million subscribers on 22 February 2017. By October 2017 it had about 130
million subscribers.
About Mr. Himanshu Saxena:
Himanshu Saxena having an extensive experience of over 25 years with a successful track record of achieving extraordinary results in the
entire spectrum of Marketing Communications, Advertising, Branding, Market Research and Brand Management.
He is the Head-Brand & Integrated Communications, Reliance Jio Infocomm Ltd.
Prior to Reliance Jio, he has worked with top notch brands like Unilever, GSK, HSBC, PepsiCo, ESPN, Nike, Diageo, Barclays, Marico,
Madura Garments, Asian Paints.

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Key Learnings :
• Was having a ambition to become as Charted accountant and then pursue management
• Mr. Himanshu started his career in Sterling Holiday Resorts as a Senior Product Manager with Direct Marketing responsibilities for
Gujarat (Ahmadabad) & Rajasthan sector.
Portfolio in Mechanerics handled:
• Other than the fundamentals of marketing and duplication work, big strength need to develop is your trade investment. He practiced
the same with maestros of that era like Alok Nanda and Ravi Gupta.
• Marico was a leading client within which Saffola and Parachute a part of his Mechan tenure
Mobile Virtual Network Operators (MVNO) - Created specialization in industry players - Good at backend of
telecom infrastructure; some are good at front end support (Consumer experience).
Reliance JIO
Most of the marketing pattern are trained on 2 premise:
1) In contract to category dimension (Having Realistic ambition)
2) Finite Resources
No two conditions were true for Reliance Jio.
• Overall proposition of a brand and communication and the product has to be very tactile, and tangible to the people.
• Brands who are continuing to deliver a very tactile difference in consumer experience and product experience are the ones who are
sustaining to win. Win in short term through this

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Telecom Service industry in India
About 5-6yrs ago 2 fundamental things began to happen in our country.
1. Idea of Aadhar card. (Help gain unified data of the customer to improvise on ideas)
2. 4G Network. (High speed internet)
This brought biggest fundamental shift in the telecom industry
Telco is in forefront of expanding itself much beyond the need to connectivity. Like rapid adoption of e-Wallets, e-transfers, e-payments
after Demonetization phase.
India Vs Foreign
 India is a 2nd largest market and is having a growing appetite towards Internet
 We are expecting a huge quantum shift in data usage from 3to 4 GB/month to 7 to 8 GB /month
 Competition is highly intense for telecom services in India
 While explaining the weakness, he said that all telecom players must combine and work towards getting Telecom to the deep rural
areas and benefit them with their services.
 They constitute about 40% of the total population

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Students appearing campus interviews:
 Right candidates must possess two fundamental skills like:
1) Rich and wide observation capability
2) Have good analytical and communication skills to connect the disparate experiences and observations to form a perspective about
something
 Temperament is most crucial in a view to handle job mostly the managing people relationship
 When you have the opportunity, what you talk and how you talk is extremely important irrespective of your external persona or body
language
 “Faith is a decision

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Mr. Mayur Satyavrat
Head L&D at RBL Bank
2

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Discussion with Mr. Mayur Satyavrat
About Ratnakar Bank
RBL/Ratnakar Bank Limited is a scheduled commercial bank, headquartered in the Mumbairegion of Maharashtra, India. Founded in August
1943. The bank has a gross business size of around Rs. 0.64 million Cr.
The Bank has a range banking services categorized in five sectors: Corporate & Institutional Banking, Commercial Banking, Retail Banking,
Agriculture & Development Banking and Financial Markets.
About Mr. Mayur Satyavrat :
A Post Graduate(MBA) in management from Delhi University & Indian School of Business (ISB) Hyderabad coupled with master's diploma in
training.
Dip TD" Organization development & change management "ODCP" & has over 16 years of experience in the area of Change Management,
learning and development, leadership development, talent management, Strategic, Corporate & Business HR with clear focus on Co-creation,
alignment & execution of organization/Business strategy with HR/People Strategy.
He is a Marketing & Financial professional in education.

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Key Learning:
Training is a line functions. Whatever you train has to immediately result into productivity and the people getting trained have to be
productive.
Training doesn’t get measured into training mandates and feedback; it is measured on how it affects the top line, bottom-line and the
productivity
His business experience counted below activities
• Amway - Managed the entire learning life cycle and trained over 10000 people. Lead a team of 10 facilitators.
• Kinetic Engg Limited - Head Training for over 3000 employee's & partner spread across 22 regional offices &
• over 100 location
• In MetLife his role was to set up business/ function . Started with a very small team and build a great institution
• He worked in Motilal Oswal to build a right culture within teams to adjust the strategies proposed by the company
• Tata AIG - Worked from XLRI campus, as there is no office space available for TATA AIG. Hew was again asked to set up the office from
scratch

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Key Learning:
• Viacom currently has more than 35 business strategies starting with 3 businesses viz., Nickelodeon, MTV and VH1. Colors was launched
after that.
• At RBL he started with a middle class values.
Set up Learning and development, end to end campus , leadership development, CSR, Employee engagement, Branding, Organization
development etc.
HR industry:
• According to him HR must get a place in strategic meetings of board for running the organization. HR will have broad understanding and
view for any subject. HR will balance and equalize in board to avoid tunnel view of the strategy.
• HR must be financially literate, knowing about income statements, profit and loss etc. to diagnose financial health of the organization
• Hipot’s do not leave the organization. They leave their managers

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Key Learning:
Since organizations are competing on a global scale, how can one create workplace diversity in terms of human capital? Diversity has to be at
all levels.
Diversity plays important role in driving below four models:
1) Business model 2) Revenue model 3) Operating model 4) Cost model
Diversity is based on: Age (Gen X & Gen Y), Gender, Culture, Region, Regional, Physical Ability
• Gen X , Y and Z has digital banking shopping preference. This creates a need to higher employees who understand their need, mindset,
how they think and what Innovation is required. Organization diversity should minute Customer diversity
• Social media is used effectively to recruit people.
• Objective of business strategy is how you create a good leader and entrepreneur

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Mr. Rajdeep Mhatre
Director- Supply Chain Management at CHEP
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Discussion With Mr. Rajdeep Mhatre
About CHEP
CHEP (Commonwealth Handling Equipment Pool) is an international company dealing in pallet and container pooling services, serving
customers in a range of industrial and retail supply chains. CHEP is owned by Brambles Limited.
CHEP offers wooden and plastic pallets, small display pallets, crates and IBC containers. These products can generally be recognized by their
blue color and CHEP logo.
CHEP has operations in 45 countries, employs approximately 7,500 people and has a pool of approximately 300 million blue US navy pallets
and containers.
About Mr. Rajdeep Mhatre :
He is a hard core Supply Chain Professional
Has set up Distribution and logistic network for CHEP at Pan-India level
He specializes in setting-up warehouse and distribution solutions, Planning and Analysis, Vendor development, Contingency planning,
Managing Cold-Chain, Retail and Wholesale.

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Key Learning's:
• He mentioned that his journey throughout was much enriching and satisfying. The hands on Experience on supply chain helped him as lot
towards success.
• In transitioning from Konkan Chemicals to CEO, CHEP he mentioned that the achievement was made happen and did not happen on its
own. He revealed about going to Gulf and engaging into SCM was a step by step growth.
• He joined CHEP as a Project Manager for 3 months and then got a good opportunity to lead CHEP into logistics and operations
CHEP in India:
• Started in Mar 2008 with registration in India. Got about 350+ small, medium and big customers
• 35 small and medium warehouse across India
• 5 regional offices, 100+ employees, 14+ awards received for Innovation, HR, SCM etc.
Close competitors
No organized competition offering same product under one roof
There are small suppliers in region, to which the company either buys or integrate to flourish the business.

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Key Learning's:
Challenges in the sector:
• Continuous cost down is required and demanded. The cost must go down and also add value to the customer to save the business.
• Challenges across policies as the model is new in the industry some people do not understand what we are trying to do.
CHEP differentiates itself:
•CHEP don't sell they actually Lease . We CREATE value, SHARE value and SPLIT the value. We create value addition to the customers
•We do not sell a product, we do not position a price.
•CHEP is compliant on all aspect of regulatory requirements . Safety is a key objective.

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Key Learning's:
Social Media
• It is a narrow B2B segment and do not need social media for advertisements or branding.
• They participate if forum matches their expectations. They attend most forums like CII forum, Manufacture today forum etc.
• They participate in such forums and market themselves
Challenges to growth in India:
• Government recognizes the need to help SCM flourish. Forums like CII help provide grey areas for improvements like non standard
warehouses, non standard trucks, Skill set gap, hindrances in terms of tolls and taxes add cost
• To overcome these CHEP with Mechanization will make a lot of standardization over warehouses, transport etc.
• GST an unified tax system, will help supply chain management and give borderless movement within states.
• This will help them save lot amounts on fuel and transport

Newswire
How to use Hashtags on Instagram to grow your Followings
Get specific to attract your target audience.
There are currently more than 800 million monthly active users and the platform is expected
to reach a billion this year.
 As consumer behavior shifts, you can shift your clients' ad spend to get the largest ROI.
 They are one of the best ways to leverage your posts and boost organic reach on Instagram.
 Hashtags not only help organize content but they also help drive marketing campaigns.
Do Your Research
 You can start by simply conducting a search right in Instagram itself
 Just hit the magnifying glass icon on the bottom of your screen and search niche-specific keywords. You'll see both the results of your
search and similar hashtags. Ideally, you want to use hashtags that enable you to hone in on your target audience.
Bottom line: Get specific and don't forget to research what your competitors are using.
Topic 1

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How to use Hashtags on Instagram to grow your following
There are several tools out there to monitor your hashtags.
A few of them are Iconosquare, Sprout Social and Simply Measured.
 Iconosquare: This tool can measure hashtag engagement and break down branded or campaign hashtags growth.
 Sprout Social: You can track post performance, trends in hashtag usage, audience engagement and competitor data.
 Simply Measured's hashtag analysis report: You'll be able to see the most engaging moments during the period you're measuring, the
most engaged Instagrammers who are using the hashtag, and more.
These new strategies will give your brand a boost, it's time to put the power of Instagram hashtags to work for your business
Analyze Your Results
 Just as with any marketing campaign you create, you can't measure success without tracking data and
analyzing your results.
 Identifying hashtags for your niche is the first step.
 You need to know which hashtags are your top performers so you can build around them.

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Polish your social media profile, get LinkedIn to top jobs
Companies are now tapping social media to pick talent to match specialised skills
 Being active and maintaining a ‘favorable’ profile on social media could well land you a good job
 According to industry sources, nearly 30-40 per cent of all recruitments are being sourced through social media platforms
Sector specific
 The trend of social media hiring was earlier largely restricted to services
sectors such as IT, ITeS and BFSI. However, manufacturing, pharma and
engineering have also clambered onto the bandwagon.
 Private sector banks, IT company Tech Mahindra and Bajaj Allianz Life
Insurance, confirmed that a majority of their hiring for senior positions in the
recent past have been routed through social media platforms such as LinkedIn.
AlkaDhingra, General Manager, TeamLease Services, told BusinessLine:
“Social media hiring is one of the hot things among companies today. Corporates such as IBM, Accenture and others have social media hiring
teams apart from their regular recruitment teams,”
Topic 2

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Polish your social media profile, get LinkedIn to top jobs
MetLife considers Facebook an optimal platform alongside the traditional online job portals and offline tools.
 “On Facebook, there are diverse focused groups, which enables us to reach faster among interested candidates,” a company spokesperson
said.
 “Subscription to LinkedIn’s premium service also opens up larger vistas and provides more access to talent”.
 Apart from direct sourcing, social media also plays an important role in analyzing and understanding the prospective employee based on
his/her social behavior.
 Using social media for recruitment could also be fraught with risk, especially when
the issue of counterfeit profiles comes into play.
 According to him, privacy is an important factor to be kept in mind. Companies
must be transparent and inform the prospective candidate before accessing their
profile.
Mr. SriramVaidhyanathan- Chief Human Resource Officer, BankBazaar said “Companies are accessing the social media profile of an individual
to understand how well s/he would align with the job and the organization,”

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Innovation with Design thinking, Lean, Agile and DevOps
Lean and Agile adoption has been seeing an upward trend since 2006.
Innovation:
• In Merriam-Webster innovation is defined as the introduction of something new. On the same page, it provides the difference between
invention and innovation.
• The invention can refer to a type of musical composition, a falsehood, a discovery, or any product of the imagination.
• Whereas Innovation, for its part, can refer to something new or to a change made to an existing product, idea, or field.
Design Thinking is a method of finding practical and creative solutions to complex
problems.
• It brings together a team of people from diverse fields like engineering, design, and
business, to understand customer needs and creatively meet those needs.
• According to Tim Brown, author, and CEO of world-renowned design consultancy
IDEO, “design thinking is a human-centered approach to innovation that draws from
the designer’s toolkit to integrate the needs of people, the possibilities of technology,
and the requirements for business success.”
Topic 3

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Prototyping is an integral part of Design Thinking and User Experience design in
• A prototype is a simple experimental model of a proposed solution used to test or validate ideas, design assumptions and other aspects of its
conceptualization quickly and cheaply .
• Lean is the framework for testing our beliefs and learning our
way to the right outcomes
• Agile is how we adapt to changing conditions with software.
• By combining Design thinking, Lean and DevOps we are more
likely to come up with better and viable ideas, and deliver them
at speed with value item getting delivered and tested
incrementally.

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Dual-track agile Talks about continuous innovation in a platform or in
a live product where the speed of delivery after discovery is critical to
maintaining market dominance through new differentiating features.
• It divides the daily activity of a product team in 2 tracks: discovery
and delivery.
• The two tracks go in parallel.
Dual track is about product design and product development work, which although is commonly depicted separate, requires designers
and developers to work closely together.
All the three methods engage users in a frequent feedback loop so we can adapt to maximize value creation. These tools at one hand
help organization in building better products.
a) During discovery the team identifies problems and starts thinking about the solutions, designing prototypes and testing them as
much as possible.
b) Once the prototype is validated, the team can start the delivery of that feature, which means actually building it.

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5 Innovative technologies of the 21st century
The researchers and engineers of the 21st century have produced marvels such as personalized hover boards, self-driving cars and, of
course, the societally pervasive smartphone.
While the devices are commonplace now, just a decade and a half ago they were unfathomable.
Self-Driving Cars:
The most recent major development of the current century is self-driving vehicles. However, leaders in the field express that for this
technology to work, the public transportation network must add infrastructure to support the innovation.
“We need to work with automakers to reshape streets that are consistent with social, economic and environmental goals.”
3-D Printing:
3-D printing is being used across a number of fields, including health care.
Using 3-D printers, care providers deliver products on-demand, an ability that may disrupt current manufacturing and distribution channels.
Social Media
Social media is one of the biggest 21st century innovations in the world and has a formidable influence on society.
As of late, events such as the cyberattacks where Russian hackers published Olympic athletes’ private medical information have done little
to bolster society’s trust in the medium.
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5 Innovative technologies of the 21st century
Bluetooth
Manufacturers introduced Bluetooth technology in 1999.
As the 21st Century rolled in, the technology grew increasingly pervasive in computers and
mobile devices.
This is of notable relevance as the Internet of Things (IoT) emerges from its infancy.
Fiber Optics
Fiber optic lines are made using optically pure glass which is thin as human hair and can
transmit uncorrupted data over extremely long distances.
The technology is also highly beneficial for applications such as medical imaging and
mechanical engineering inspection.
Today, consumers access free Wi-Fi nearly everywhere in select areas, which is slowly becoming an expectation rather than a privilege.
In many fields, consumer needs and demands result in a product that changes radically as its market matures.

Newswire
Ransomware 2.0 blitzes several Indian, European companies
 About a month after Wanna-Cry locked up thousands of computers, a new wave of ransomware attacks targeted users across the world,
including India and Europe. Consumer, shipping, aviation and oil and gas companies were hit in the UK, Russia, France, Spain and
elsewhere.
 Petwrap, believed to be an advanced version of an old ransomware known as Petya, locked the computer screens of as many as 20
companies globally with $300 being demanded to free them up.
 Mondelez, MerckBSE 0.32 % and Maersk were targeted by the ransomware.
 Petwrap attacked some companies in the UK, Russia and Ukraine, with subsidiaries of these companies in India also impacted.
 Neeraj Bansal, deputy chairman of the Jawaharlal Nehru Port Trust also confirmed that operations at Gateway Terminals India, operated
by Maersk Group-owned APM Terminals at the Mumbai-based port, has been impacted.
Topic 5

Newswire
Ransomware 2.0 blitzes several Indian, European companies
 An Indian automobile company and a manufacturing company were targeted by another ransomware called Mamba on Tuesday morning. A
forensic investigator involved in investigating the PetWrap and Mamba attacks said both may have exploited similar software loopholes.
 The Trojan targets HR departments with emails that have subject lines reading CV, candidate folio, applicant profile etc. Once installed, it
encrypts data and restarts the system. After this, the user gets a message asking for $300 to a Bitcoin account.
 There is a need for endpoint security which will automatically detect such
vulnerability and patch it. But a decryption key will soon be available in
the market in the next few days.
 Around 50% of organizations and individuals across India do not use a
licensed version of Windows or antivirus, so chances of this spreading are
huge

Newswire
AI to be adopted by nearly 1 Million Businesses: ABI Research
 The number of businesses adopting artificial intelligence (AI) technologies will grow from 7,000 in 2017 to nearly 900,000 in 2022.
 Most enterprises are using machine learning to analyze their existing
business for insights. Machine learning technologies have benefits in
specific industries.
 Reduction of false positives in fraud detection, conversational
interfaces for chatbots and virtual assistants are some of the benefits
of machine learning to enterprises.
Topic 6

Newswire
AI to be adopted by nearly 1 Million Businesses: ABI Research
 Amazon, American Express, Citrix, Coca Cola, Facebook, Google, Netflix, PayPal, and Uber already deployed projects powered by machine
learning.
 Organizations that are comfortable with uncertainty in outcomes and measuring changes in key performance indicators (KPIs) will gain
from enacting machine learning projects.
 Emerging technologies, including machine learning, cybersecurity, and IOT, will be frustrating to implement and difficult to measure for
companies that focus only on ROI.

Newswire
Facebook launches new ad service for advertisers
Facebook said that it is now partnering with Moat, an ad analytics company which would verify video ad metrics on Facebook to give
advertisers the detailed performance of their video campaigns.
Facebook said the advertiser will only charge if users scrolls from top to bottom on its news feed.
Facebook announced on their official blog that new services will be Impressions based campaign that will include text, photo, links, and
video ads.
This Moat a video ad analytics, would provide the insights of Ads that run on news feed, photo-sharing app and Instagram.
Topic 7

Newswire
Facebook launches new ad service for advertisers
 Instagram just opened its advertising platform across the globe to make more money to compete Snapchat.
 Facebook revealed their second quarter revenue and profit fell 9% as the company increased spending to boost mobile revenue and future
growth.
 Facebook brought Instagram in 2012 for $1 Billion and Facebook mobile ads earns $3.8 billion revenue by running ads only on mobile
devices per year.

Newswire
Myntra to roll out offline experience zones in the next 12-18 months
 Mobile application fashion retailer, Myntra has tentative plans to roll out offline experience zones in the next 12-18 months.
 With this development, Myntra will be joining e-commerce companies such as its parent Flipkart, Zivame, Pepperfry and Firstcry which
are opening such stores to provide customers with a touch-and-feel experience of products as part of a strategy to stand out among fast
mushrooming online sellers.
 Myntra has also launched a fashion network for brands and consumers on its mobile app in order to boost its sales and consumer
engagement as it inches towards profitability.
Topic 8

Newswire
Myntra to roll out offline experience zones in the next 12-18 months
 On the Myntra app platform, brands can also make a page, track their performance on dashboards and create content and start
marketing campaigns. Customers, on the other hand, will be able to view personalised feeds, upload pictures and seek opinions of
friends and experts.
 These advancements by a platform like Myntra will push customers to trust and shop from ecommerce websites, and in turn help in the
growth of the industry

Newswire
7 ways to tailor your resume for a leadership position.
Before applying to job an individual should us below seven strategies to tailor your resume for maximum impact.
•Revamp Your Resume’s Keywords :
-Applicant Tracking Systems count the number of times certain words are used in your resume.
-These keywords are industry -specific and are unique to each role in each company.
-Your resume ranks higher if you include more of these words in the document.
Reposition Your Resume’s Summary :
-Briefly describe the highpoints of your leadership experience in your summary.
-Consider including 2-3 brief but impactful career achievements.
Clarify The Context Of Each Position, Promotion, Or Achievement :
-Include a brief position overview or introduction to each role on your resume.
-Showcase the context of your hire or promotion.
-Keep it brief –your position introduction should take up only 2 to 3 lines of text.
Topic 9

Newswire
7 ways to tailor your resume for a leadership position.
Front-Load Your Resume’s Achievements With A Strategic Focus :
-In leadership positions, your strategy influence is often a bigger deal than your monetary impact.
-Begin your statements by clarifying your strategic impact, then note the specific impacts you achieved.
Align Your Education & Extra Sections With A Leadership Focus :
-If you have won leadership awards or been selected for leadership development programs with any of your employers, make sure you note
these.
Use The Job’s Title As Your Resume’s Title :
-Make sure you insert the exact title of the position you’re pursuing into your resume as its title.
Harness Your Career Brand In A Tagline :
-Whether you call it a tagline or a power statement, these single-line headlines are the perfect length to Summarize a key leadership trait you
possess

Newswire
India sixth wealthiest country with total wealth of usd 8,230 bn
The US is the wealthiest country in the world with a total wealth of USD 62,584 billion, followed by China (USD 24,803 billion) at the second
place and Japan (USD 19,522 billion) at the third place.
"Total wealth" refers to the private wealth held by all the individuals living in each country. It includes all their assets (property, cash,
equities, business interests) less any liabilities
Other countries in the top 10 wealthiest list includes the UK USD (9,919 billion), Germany (USD 9,660 billion), India (USD 8,230 billion),
Australia (USD 6,142 billion), Canada (USD 6,393 billion), France (USD 6,649 billion) and Italy (USD 4,276 billion).
Topic 10

Newswire
India sixth wealthiest country with total wealth of usd 8,230 bn
Factors that will help in wealth creation in India include, large number of entrepreneurs, good educational system, robust outlook for IT,
business process outsourcing, real estate, healthcare and media sectors which will result in a 200 per cent rise 10 year wealth growth
forecast, according to the report.
Globally, the total private wealth held worldwide amounts to around USD 215 trillion and there
are around 15.2 million HNWIs in the world, each with net assets of USD 1 million or more.
Global wealth is expected to rise by 50 per cent over the next decade, reaching USD 321 trillion
by 2027. The fastest growing wealth markets are expected to be Sri Lanka, India, Vietnam,
China, Mauritius, the report said.

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