3. WE TUBE
1. Use of Social Media in Marketing:- Ms. Surashri Shivadavkar.
2. The Leadership Formula = P2 + C2:- Prof. Gabriel Banerjee.
3. The First Impression:- Prof. Raghu Palat.
4. The Art of War by Sun Tzu:- Prof. Percy Vaid.
5. Gagne’s Nine Levels Of Learning:- Prof. Mrunal Lamge.
3
4. Use of Social Media in Marketing: Ms. Surashri Shivadavkar.
Key Learnings:-
SMM is a process of interacting with the masses on social networking channels.
It helps us to ….
1) Enhance brand image.
2) Drive tragic to desired destination.
3) Build buyer persona.
4) Fill sales funnel through engaging content.
5) It is economical.
Important tips.
1) The search for social media marketing.
2) Choosing the right mix.
3) Resources that the brand needs to start on social media.
4) How to get organic fans?
5) Inaugural campaign for start ups.
6) Know your KPI’s.
7) Conclusion
4
5. Use of Social Media in Marketing: Ms. Surashri Shivadavkar.
Social media success depends on :-
The first campaign of your brand should be eye catching.
Social media channels you are present like FB, LinkedIn,
Twitter, Google +, Instagram, You Tube, Pinterest etc..
Textual & visual content.
Freebies.
It should be generic & scalable.
5
6. Use of Social Media in Marketing: Ms. Surashri Shivadavkar.
More than 65 million social media users in India
User base :-FB has 112 Million, LinkedIn has 31 Million,
Twitter has 18 Million.
Average time social media user spends every day on social
media is 2hrs 26 mins.
60% traffic comes from the 2 & 3 Tier cities
The reach of social media is PAN India
Social media gives extensive exposure to your brand.
Top 5 Indian Brands on social media:- MAHINDRA, PEPSI,
TATA SKY, BAJAJ ALLIANZ LIFE INSURANCE, BRITANNIA.
6
7. The Leadership Formula = P2 + C2 Prof. Gabriel Banerjee.
Key Learnings:-
Leadership formula is personal & professional.
Global vision of leadership also known as situational
leadership.
It is about my world & the world.
My world emotions, unscientific, no logic works. e.g.:-
growth.
The world scientific , logic , rational. e.g.:- KRA, KPI.
Global vision of leadership talks about both.
7
8. The Leadership Formula = P2 + C2 Prof. Gabriel Banerjee.
To understand leadership he gave examples of:-
A Leader:- Sets goal, vison, monitors, mentors etc..
A Manager:- He plans, organizes, manages & performs tasks.
A Supervisor:- Supervises a function or a task.
The Leadership Formula = P2 + C2.
Purpose :- Behavioral theory (Purpose defined clearly).
Passion:- Contingency theory (passion to transform the task &
relationship).
Competence:- Great man theory (Capability to lead , make
things done).
Character:- Threat theory (honesty integrity, ownership)
8
9. The Leadership Formula = P2 + C2 Prof. Gabriel Banerjee.
Purpose :- Should be strong & you strive to excel.
Passion :- It is internal aspect.
Competence:- Knowledge , Skill, Attitude.
Character :- Motivator, doer.
9
10. The First Impression:- Prof. Raghu Palat.
Key Learnings:-
First impression is based on how a person look & conduct himself.
First 10 seconds is the most crucial time to make right first
impression.
First impression last for nearly 7-8 years.
Dress for the occasion, decent & eye pleasing.
Better bargaining power or better chances of getting a job.
10
11. The First Impression:- Prof. Raghu Palat.
How people are perceived?
Visual 55% how you look?
Vocal 38% how you sound?
Verbal 7% what you speak?
Create an impression that you are competent,
knowledgeable, professional & trustworthy.
Your dressing should reflect your aspirations.
11
12. The First Impression:- Prof. Raghu Palat.
Right impression on first impression is very
important. You don’t get a second chance.
You need to look good.
Sound good.
Smell good.
Talk well.
Your dressing should reflect your aspirations.
12
13. The Art of War by Sun Tzu:- Prof. Percy Vaid
Key Learnings:-
Sun Tzu was a Chinese scholar, a strategic mind &
researcher.
Sun Tzu wrote a book called the art of war in
320 BC .
This book is considered as a strategic bible for
business leader & military minds.
13
14. The Art of War by Sun Tzu:- Prof. Percy Vaid
1. Best battle is that which is won without being fought :- e.g.:- M&A,
entrance barriers, influencing government policy.
2. Know your enemy & yourself. (SWOT analysis).
3. Don’t be complacent, focus on next milestone, keep ahead of market
trends.
4. Team building & have systems & processes in place to synergize the
collective energy.
5. Think out of box. E.g.:- TATA NANO.
6. Have market presence only in those market where you can be a market
leader. For e.g.:-TATA , GE.
7. Positioning yourself where the competition is the weakest e.g.:- Break off
Hero Honda Group.
8. Marketing strategy should not be leaked. E.g.:- Apple V/s Samsung.
9. Be flexible & adaptable.
14
15. The Art of War by Sun Tzu:- Prof. Percy Vaid
10. Employee morale should be top priority.
11. Be proactive & sensitive to future trends.
12. Focus on inherent competitive advantage.
13. Planning in advance for the best & worst scenarios.
14. Be alert & sense the danger. M&A , poaching.
15. Enable transparency & free flow of info. Avoid gossip or rumors.
16. Gain respect by conducting business ethically & exhibiting moral
courage in adversity.
17. Leadership quality will act as differentiator. Invest in talent
development.
18. Be wise & save.
19. Gain strategic insight into your business.
20. Planning is key to success.
15
16. The Art of War by Sun Tzu:- Prof. Percy Vaid
21. Focus on employee development.
22. Treat your employee with respect & win their trust
& loyalty.
23. Be opportunistic. For e.g.:- Maruti Suzuki labor
problems.
24. Market intelligence help in critical decision making.
25. Ensure employee morale is high.
26. Don’t be complacent, be proactive.
16
17. Gagne’s Nine Levels Of Learning :- Prof. Mrunal Lamge
Key Learnings:-
Robert Gagne was an educational psychologist whose book “the
conditions of learning identified the mental conditions that are
necessary for effective learning.
Benefits of Gagne’s Model.
# Use of checklist by trainer before they engage in
teaching or training.
# Highlights a form of communication that aids the
learning process.
# Helps learners to more engaged & to retain info or
skills.
# Helps you structure your training session & trainees get
the best out of the training session.
17
18. Gagne’s Nine Levels Of Learning :- Prof. Mrunal Lamge
Gagne’s Nine Levels of training.
Level 1:- Gaining attention e.g.:- raising the volume of your
voice, gesturing.
Level 2:- Informing learners of the objective (WIIFM).
Level 3:-Stimulating Recall of prior learning (Retrieval).
Level 4:- Presenting the stimulus by auditory , visual,
kinesthetic.
Level 5:- Provide learning guide like case studies, graphics.
18
19. Gagne’s Nine Levels Of Learning :- Prof. Mrunal Lamge
Eliciting performance like role plays.
Feedback.
Assessment. (Tests, questionnaire etc..)
Retention. (Practice sessions, team activity.
19
20. WE LOUNGE
The progressive journey of Mr. Abhijeet Pandit–
Part 1 (Group CEO Autohangar (I) Pvt Ltd).
Mr. Sailesh Patil- Part 1 (Director Kesari Tours &
Travels Pvt Ltd).
Mr. Shriram Krishnan – Part 1 (CFO, FOX Star
Studios India).
20
21. The progressive journey of Mr. Abhijeet Pandit– (Group
CEO Autohangar (I) Pvt Ltd).
Key Learnings:- The video is about the career graph of Mr. Abhijeet
Pandit.
He talks about his college days, his first job at Tata’s.
The reason he joined Tata’s is due to company values.
The key to his success is to make the best of the opportunity given
to him.
He talks about his growth in Tata’s with an overseas assignment to
Middle east , Europe, Africa.
He was instrumental in developing the business in these countries.
The USP’s of Tata was tough, rugged & reliable. He mentions
about how it indirectly helped Tata’s to be more customer
focused.
He joined Nissan after Tata’s. The reason for the change is
noteworthy. To get out of comfort zone.
21
22. The progressive journey of Mr. Abhijeet Pandit– (Group
CEO Autohangar (I) Pvt Ltd).
After a successful stint at Nissan he joined as Group CEO
Autohangar India.
He cites reason for change as growth opportunity on the
professional front & giving something back to his country on
the personal front.
His secret to success is taking calculated risk & believes in
making the most of the opportunity given.
He took the challenge to change things through his
leadership qualities. He talks about leading by example,
motivation, Team work, demonstration.
Finally he talks about enjoying his job & passion for cars as
reasons for his long stint in the automobile industry.
22
23. The progressive journey of Mr. Abhijeet Pandit– (Group
CEO Autohangar (I) Pvt Ltd).
23
Auto Hangar is a Mariwala group and has a local brand
equity.
The cars Auto Hangar is marketing is Mercedes Benz &
Lamborghini.
As a CEO he decided to take the organization to next level.
The growth is a about 55% vis-à-vis last year.
Key to success is the Culture.
Performance oriented ,motivation of employees, creating an
image of multinational organization.
24. The progressive journey of Mr. Abhijeet Pandit– (Group
CEO Autohangar (I) Pvt Ltd).
24
Taking up the dealership of Lamborghini was a natural
progression.
Offering option to our customer to have world class
luxury car.
Future of automobile industry is good, growth of luxury
is in double digit with more earning capacity. Economy
needs to be more liberalized.
His professional motivation is to make auto hangar be
market leader.
Personally he is passionate about cars.
25. Mr. Sailesh Patil- (Director Kesari Tours & Travels Pvt Ltd).
Key Learnings:- The video is about the career graph of Mr.
Sailesh Patil.
He talks about the humble beginning. How the name Kesari
was chosen for the business? Kesari was his father name.
His father was working with his brother who had a tours &
travels business. His father was good in logistics.
They started Kesari in 1994 with minimum capital & 100 sq.
feet office.
Mr. Saliesh was passionate about tours & travels.
He talks about strengths of Kesari Tours & Travels as good
quality service, word of mouth references & sincerity.
Early on he used technology & systems which helped their
business grow.
25
26. Mr. Sailesh Patil- (Director Kesari Tours & Travels Pvt Ltd).
The USP Kesari Tours & Travels was his father’s unique style of given
authentic & accurate information to the travelers. They offered tours
which was not offered by their competitors.
Every family member was involved in the business & acted as tour
operators. Customer feedback was immediately addressed. The made
effective use of office space they had two shift operating.
He stated to send personalized greeting cards to the customer. CRM
was in place in 1986 at Kesari Tours & Travels.
When the business grew he realized that delegating roles to the
employees & empowering them was need of the hour.
He had the knack of identifying the right person for the job, train them on
systems & process, focus on personality development.
He implemented paperless office similar to cloud computing way back in
1989.
He developed a system which not person specific but can be used by
everyone.
26
27. Mr. Sailesh Patil- (Director Kesari Tours & Travels Pvt
Ltd).
27
Key to success of Kesari is people managing skill ,
empathy for others, presence of mind.
Positive thought process to help you grow. Save you
time,
Introduced Sukho Thai for travelers. Kesari has got
a franchise agreement for 25 years. They will set
up franchise at Singapore , UAE , India, Nepal.
Real time system implemented for Sukho Thai
franchise .An app has been developed.
Sukho Thai is wellness program for everyone.
28. Mr. Shriram Krishnan – (CFO, FOX Star Studios India).
Key Learnings:- The video is about the career graph of Mr. Shriram Krishnan.
He talks about choosing the right professional course &
completed his Chartered Accountancy.
After completion he joined A. F. Ferguson a well established
accounting firm.
Initially he had difficulty in adapting to the culture of the
organization, but was quick in realize that he need to be aware
of his surrounding's & mix with his team mates. He learnt to what
matter most is the way you present things.
Mr. Shriram decided never to industry specific. He considered
himself as a financial professional and was open to work in any
industry.
28
29. Mr. Shriram Krishnan – (CFO, FOX Star Studios India).
After A. F. Ferguson he joined ION EXCHANGE where he
learnt to get thing done from his team. Here he experienced
how a big corporate functions.
He left ION EXCHANGE & joined Trikaya Grey an advertising
agency. He shares his experience & learnt how to address critical
issues with a boss having limited time to spare.
Later he joined ITC Classic Finance a fast growing finance
company. There were not system in place & he kept manual tab
of every transaction.
His choice of job was never pre-determined. He took the
challenge and joined STAR TV. He always believed in doing the
job to best of his ability. Always committed to his work.
He was part of STAR TV growth & implemented systems.
29
30. Mr. Shriram Krishnan – Part 1 (CFO, FOX Star Studios India).
After STAR TV he joined Fame. He was instrumental for
the IPO.
He learnt to manage growth from a single multiplex to
15 across the country.
As a financial professional he states that month of
march is just performance for last 12 months.
He never encouraged creative accounting. Integrity is
paramount.
Post Fame joined FOX Star Studios India as CFO in
2008. He strongly believes that Bollywood is a solid
business idea for corporates to be part of.
30
31. Mr. Shriram Krishnan – (CFO, FOX Star Studios India).
31
Growth at FOX Star has doubled since he has joined.
Each film is a project by itself.
Philosophy of FOX Star is if the film is good then we
will back the movie to any length.
Relationship is the most imp factor.
Fox star believes in commercial success backed by
content.
He believes in team work & has qualities of mentoring
his sub-ordinates'.
Secret of his success is sheer hard work.
32. NEWS WIRE
1. OVERCOMING THE CHALLENGES TO SUCCESSFUL OPEN
INNOVATION.
2. SKYPE INTERVIEWS: WHAT YOU NEED TO KNOW.
3. 5 PLACES TO FIND INFORMATION FOR YOUR 30-60-90-DAY PLAN.
4. THE UNCONVENTIONAL HABITS OF TRANSFORMATIONAL LEADERS.
5. THE X FACTOR - TIME MANAGEMENT.
6. STRATEGIC MANAGEMENT AND THE WAY FORWARD.
7. HOW TO ANSWER INTERVIEW QUESTIONS ABOUT YOUR
WEAKNESSES
8. HOW DO YOU CHOOSE THE KEYWORDS IN YOUR LINKEDIN
HEADLINE?
9. FACEBOOK STUMBLES ON THE WAY TO ITS NEXT BILLION USERS
10. GREAT LEADERS KNOW THEY’RE NOT PERFECT
32
33. OVERCOMING THE CHALLENGES TO SUCCESSFUL OPEN INNOVATION
Key Learnings:-
For the past few years have seen some of the world’s
largest multinational companies — from P&G to IBM and
3M — implementing “open innovation” programs.
Challenges to successful open innovation.
Managing intellectual property issues and other legal
risks.
Processing ideas quickly
establishing an efficient internal structure.
33
34. OVERCOMING THE CHALLENGES TO SUCCESSFUL OPEN INNOVATION
To overcome the challenges to open innovation program we
need to have a strong internal structure that helps:
I. Effectively solicits ideas.
II. Reviews ideas in a timely manner.
III. Makes decisions whether or not to pursue the
submission just as efficiently.
IV. Communicates regularly with the innovator on the
status of the submission.
Benefits of “open innovation” programs
greater diversity of ideas.
lower research and development costs.
and a better stocked pipeline of new products.
34
35. SKYPE INTERVIEWS: WHAT YOU NEED TO KNOW
Key Learnings:-
Benefits of Skype interview to an employer.
Geographical distance is easily covered
It helps in streamlining the interview process
It helps to quickly weed out the unlikely candidates.
Although a Skype interview takes place in the comfort of your
own home, be sure to execute these Skype interview best
practices:
Dress For The Occasion
Equipment
Practice
Smile
Have Notes
35
36. 5 PLACES TO FIND INFORMATION FOR YOUR 30-60-90-DAY PLAN
Key Learnings:-
A 30-60-90-Day Plan has a powerful impact on the success of your job
interview. The information you need to create a company-specific 30-60-90-
Day Plan.
Here are 5 places to find the information you need for your 30-60-90-Day Plan:
# Google.
# The Corporate Website.
# Twitter.
# Facebook.
# LinkedIn.
#Group discussion.
36
37. THE UNCONVENTIONAL HABITS OF TRANSFORMATIONAL LEADERS
Key Learnings:-
This topic talks about two CEOs – German Gref (Sberbank) and Vitaly Vasiliev
(Aeroflot).
The rapid transformation of these companies from being notorious for poor
service, obsolescence and their uncompetitive to be amongst the market leaders
is solely due to unconventional habits of these two leaders.
List of attributes:-
Super-ambitious
Be No.1
Threw themselves headlong into learning
Listening to customers
Technological enhancements
Demanding captains
Opportunity to participate.
Serve as leadership role models.
Demonstrative.
37
38. THE X FACTOR - TIME MANAGEMENT
Key Learnings:-
Time management is one of the most critical factors in the success of any organization. But
proper utilization of time to reap the benefits of any opportunity is the biggest challenge
for everyone.
The concept of Just-In-Time is used to minimize the total process time in
operations so as to maximize productivity and make the best use of available
time.
The simplest ways of managing your time for future projects and events, is to
prepare a Gantt chart. By prioritizing productive processes and adjusting non-
productive activities at a different time we can manage & utilize time
effectively.
One example of utter mismanagement of time was during the preparation of
the Commonwealth games for Delhi 2010.
The golden rule is to proficiently managing only one resource - TIME.
38
39. STRATEGIC MANAGEMENT AND THE WAY FORWARD
Key Learnings:-
It is the systematic process of analyzing, designing,
coordinating and implementing desired action plans to
achieve sustainable competitive advantage.
Factors influencing strategic management.
Technological innovation
Political factors
Economic factors
Social trends.
39
40. STRATEGIC MANAGEMENT AND THE WAY FORWARD
The biggest risk is not taking any risk... In a world that
changing really quickly, the only strategy that is
guaranteed to fail is not taking risks.” – Mark Zuckerberg,
CEO, Facebook
The deciding criteria of companies for making decisions.
Experience or Storytelling.
Specialist or Convenience
Value or Price
Social or Traditional Media
Outsourced or In-House
Local or Global
Insights or Data
40
41. HOW TO ANSWER INTERVIEW QUESTIONS ABOUT YOUR WEAKNESSES
Key Learnings:-
Why would interviewers ask any job seeker about their greatest
weakness?
Hiring managers wants to see how thoughtful or strategic
you are in an interview. It does say a lot about you…
· How do you react to difficult questions?
· Many interviewers ask this question—were you prepared for
it?
· Whatever answer you give, it does give some insight into you
and your personality.
Use a weakness that you have found a way to manage.
41
42. HOW DO YOU CHOOSE THE KEYWORDS IN YOUR LINKEDIN. HEADLINE?
Key Learnings:-
A headline is your branding statement in your LinkedIn
account.
With 120 characters of space available and standing out
amongst 400 million LinkedIn users is tough. What about when
94% of recruiters are sourcing job candidates on there?
Few important tips:-
Consider your unique value proposition. using buzz words.
Being a problem-solver, client-driven, and consultative.
Add powerful adjectives, a bullet point to your headline with a
compelling statement.
Don’t be afraid to change your headline every few months.
Be enthusiastic in crafting your headline.
42
43. FACEBOOK STUMBLES ON THE WAY TO ITS NEXT BILLION USERS
Key Learnings:-
Facebook took 8 years to reach its first 1
billion users. Getting to the next 6 billion
people in the world is proving far tougher.
The idea behind Facebook’s “Free Basics”
program is to make it easier for lower-income
people in India to have their first taste of the
Internet by making it affordable to go online.
Percentage of Indian population using the Internet is
18%.
43
44. FACEBOOK STUMBLES ON THE WAY TO ITS NEXT BILLION USERS
Mark Zuckerberg wants to increase the global numbers of
people online by making mobile Internet access more
compelling and affordable.
The future Web winners will be determined not only by the
quality of their technology but also by their abilities to
navigate thorny global politics. Facebook is finding India
tough sledding. Protests against Free Basics began in India
almost as soon as the program was announced. The demand
for net neutrality has gained steam.
the Telecom Regulatory Authority of India (TRAI)
banned Free Basics on 8th February 2016.
44
45. GREAT LEADERS KNOW THEY’RE NOT PERFECT
Key Learnings:-
Research studying thousands of leaders rising into
bigger jobs revealed 69% feel underprepared for
roles they assume. Forty-five per cent had minimal
understanding of the challenges they would face, and
76% said their organizations were not helpful in
getting them ready.
Fearing exposure as a fraud, many leaders
overcompensate with extreme attempts at
flawlessness
45
46. GREAT LEADERS KNOW THEY’RE NOT PERFECT
There are three common, but mistaken, beliefs they
share.
“I have to be perfect.”:- Executives, fearing criticism and
exposure, work to perpetuate the illusion of infallibility—
and perfectionism. They should realize greatest source of
credibility is their vulnerability.
“I have to be 100% fair.”:- Leaders suffering from impostor
syndrome to worry too much about placating these people.
“I have to be accessible 24/7” :-Leaders never feel they
have enough time to give, and followers don’t feel they get
enough. To overcome this you need to set clear boundaries
& share your time with entire team instead of too many one-
on-one conversation.
46
