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The New Breed Culture Code

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The New Breed Culture Code

  1. 1. The New Breed Culture Code #NBculturecode
  2. 2. Company culture happens whether it’s planned or not. There are many misconceptions on what company culture is and what it is not.
  3. 3. It’s bigger than... ++ Holiday gift exchanges ++ Karaoke nights ++ Bean bag chairs ++ Nerf gun fights ++ Catered lunches ++ Cool offices
  4. 4. Company Culture is... A way of thinking, behaving, and working that exists within a particular group.
  5. 5.  Why Culture?
  6. 6. Companies with great culture attract awesome people. Companies with awesome people have better profitability, more productivity, and of course, awesome customers.
  7. 7. And at the end of the day our team is our product and... WE ARE AWESOME.
  8. 8. This document is the single most important piece of content we have. It represents all that we are and all that we want to be.
  9. 9.  Our Culture Code #NBculturecode
  10. 10. I need to... 1. Be insanely driven to unify marketing + sales 2. Innovate, educate & empower others 3. Question things & drive positive change 4. Embrace transparency, honesty & selflessness 5. Get sh*t done 6. Turn metrics into action 7. Be awesome
  11. 11. 1 Be Insanely DRIVEN to Unify Marketing + SALES
  12. 12. Humans have fundamentally changed the way we shop + learn. But for most companies, their marketing + sales process has not evolved with their customer.
  13. 13. Our passion to unify marketing + sales creates a new level of customer experience. Inbound Marketing + Inbound Sales = Customer Success
  14. 14. 2 Innovate EDUCATE & Empower OTHERS
  15. 15. Some companies view self-education as a drain on the bank account and a waste of time. We encourage our team to spend time researching + educating themselves because it allows us bring innovative and relevant solutions to our customers and helps our company grow.
  16. 16. We want our team to be the best it can be. We believe that investing in ourselves allows us to become masters of our craft.
  17. 17.  Solve for the customer to make their lives easier today and tomorrow.
  18. 18. Don’t find customers for your services; find services for your customers. “ “ — Seth Godin
  19. 19. 3 Question Everything AND DRIVE Positive Change
  20. 20.  Trust yourself and your ideas.
  21. 21. Our minds are open. Great ideas can come from anywhere. It doesn’t matter what your title is or how long you’ve been with us, your idea is important. And it will be heard.
  22. 22. Be courageous. Doubt kills more ideas than failure ever will. We believe that just because something is the way it has always been, it does not mean it’s the best way.
  23. 23. Remember, when you want to change things, you won’t please everyone. “ “ — Sheryl Sandberg
  24. 24. 4 Embrace TRANSPARENCY, Honesty & SELFLESSNESS
  25. 25. Tell people not what they want to hear, but what they need to hear... “ “ — Simon Sinek
  26. 26.  Avoiding the hard conversation now, is going to make for a harder conversation later.
  27. 27. Transparency + honesty allows all of us to make tough decisions. And then move on without spending a long time agonizing over things.
  28. 28. CUSTOMER > TEAM > SELF
  29. 29. 5 Get SH*T Done
  30. 30.  With traditional marketing agencies you paid for fluff. At New Breed we are different.
  31. 31. We provide value at every layer of our process. From our Inbound Advisors to Web Designers and every role in between.
  32. 32. We have the autonomy & freedom to seek our own answers. If you do not know the answer, a member of your team does.
  33. 33.  Get sh*t done & don’t mess up... But most importantly, learn from the times you do.
  34. 34. 6 Turn METRICS Into Action
  35. 35. It’s not just a popularity contest. Our customers want to grow their businesses and that doesn’t always mean getting the most traffic. We focus on converting the right customers.
  36. 36. Your online marketing presence should serve your business goals. Tracking and monitoring metrics online allows us to actually benchmark our projects against these goals.
  37. 37. So, we benchmark against proven data points to ensure the work we’re doing is driving real results for our customers.
  38. 38. We let data tell the story. Because in the end, numbers don’t lie. And we need to be sure we’re making informed decisions to help our customers reach their goals.
  39. 39.  Turn analytics into insights. Turn metrics into action. Always be improving.
  40. 40. 7 Be AWESOME
  41. 41. Attributes of awesome... ++ Digital native ++ Doesn’t always need ++ Self-aware to be told what to do ++ Self-disciplined ++ Uses good judgement ++Masters of their craft ++ Has positive energy ++ Acts like a leader ++Willingness to help
  42. 42. What’s a digital native? ++ Lives and breathes technology. ++ Quickly learns new platforms + tools. ++ Is always on the search for new things. ++ Deeply involved with social media.
  43. 43. You understand who you are. Including your strengths, weaknesses and what motivates you in the context of your environment. Being self-aware gives you a deeper understanding of how you affect others.
  44. 44. Self-Dis•ci•pline (noun): The ability to make yourself do things that should be done and not being afraid to change course for the sake of improvement.
  45. 45. No leader - and no company - can succeed without great people. In fact you could argue that no leader is great until after she builds a great team. “ “ — Dharmesh Shah
  46. 46. People want to be around those who make them feel better. A positive attitude helps you be more productive because you always see the accompanying opportunity with every challenge.
  47. 47.  So to recap.
  48. 48. The New Breed Culture Code is... 1. Be insanely driven to unify marketing + sales 2. Innovate, educate & empower others 3. Question things & drive positive change 4. Embrace transparency, honesty & selflessness 5. Get sh*t done 6. Turn metrics into action 7. Be awesome
  49. 49. Thank you. Continue the discussion with us!