1. The document outlines the agenda for Project WeLike2 which includes sessions on winning strategies from Mahabharata, the magic of voice and accent, growing a business from Rs. 900 to Rs. 90 lacs, effective presentation skills, and winning approaches to retail selling.
2. It also includes segments on guest speakers from Aramex, Perna Global Logistics, and Billbachao in the "We Lounge" section and a list of trending news topics in the "News Wire" section.
3. The document provides an undertaking that the project work was conducted by the student as part of their coursework and was not sourced from any outside agency.
We Tube
Employee Engagement - Prof. Vinima Sharma
The Basics of Micro Finance - Sujata Iyer
Goods and Services Tax-Daulat Wadwa
Building A Winning Resume - RM Saravanan
Handling Criticism With Grace - Ms. Suruchi Yadav
We Lounge
Mr. Ranjeet Mudholkar (Chairman & CEO FPSB– Financial Planning Standards Board of India)
Mr. Prasanth Nair - Global Head – HR – Cipla
Mr. Yogesh Naik, Director - Research & Innovation IGATE Patni
Newswire
5 Reasons Sustainability Drives Innovation
11 Daily Habits Of Exceptionally Successful People
Three Things You Need To Do To Achieve Success
Banks Are Thriving With Sophisticated Digital Signage
In The Age Of Branchless And Paperless Banking
Amazon India Gets RBI Nod For Mobile Wallet
RBL Bank Now Among India’s 10 Most Valuable Banks
7 Traits Of Exceptional Leaders
Why There's A Huge Opportunity With India’s Uninsured
India Ranks As Second-largest Market For LinkedIn
Project We Like is featuring a few best entrepreneurs who have succeeded in their businesses wonderfully. Their introduction and their lifetime work is shown in brief.
We Tube
Employee Engagement - Prof. Vinima Sharma
The Basics of Micro Finance - Sujata Iyer
Goods and Services Tax-Daulat Wadwa
Building A Winning Resume - RM Saravanan
Handling Criticism With Grace - Ms. Suruchi Yadav
We Lounge
Mr. Ranjeet Mudholkar (Chairman & CEO FPSB– Financial Planning Standards Board of India)
Mr. Prasanth Nair - Global Head – HR – Cipla
Mr. Yogesh Naik, Director - Research & Innovation IGATE Patni
Newswire
5 Reasons Sustainability Drives Innovation
11 Daily Habits Of Exceptionally Successful People
Three Things You Need To Do To Achieve Success
Banks Are Thriving With Sophisticated Digital Signage
In The Age Of Branchless And Paperless Banking
Amazon India Gets RBI Nod For Mobile Wallet
RBL Bank Now Among India’s 10 Most Valuable Banks
7 Traits Of Exceptional Leaders
Why There's A Huge Opportunity With India’s Uninsured
India Ranks As Second-largest Market For LinkedIn
Project We Like is featuring a few best entrepreneurs who have succeeded in their businesses wonderfully. Their introduction and their lifetime work is shown in brief.
This project is a part of 1st year Post Graduation in Finance which include various topics and insight I got from respected people mentioned in the presentation.
List of Topics covered:
1. Transaction Banking.
2. Real Estate.
3. General Mills.
4. Banking Automation
5. Blue Ocean Strategy
6. Different modes of entry in International Business.
7. International Commerce & Guidelines.
8. IMportance of Me Time
9. Trends of digital Marketing.
10. Types of Debt Funds.
11. Advantage captives as Global Financial firms move core tech work-in house
12. Digital Economy
13. Microfinance Sector
Presented the project on successful completion of the first year of PGDM by learning of management concepts through video based teaching methodology.
• We Tube: Experts from different industries gives an in-depth knowledge of their subjects.
• We Lounge: Dignitaries share their success stories & how did they overcome obstacles.
• Newswire: Provides information on latest development happening in Business and Technology
In this report, we have tried to come up with a parking solution for heavy vehicles that carry
goods like trucks, pick up vans, Lorries and so on. We have made a business plan that involves
providing these vehicles with a secure place to park and providing the drivers and helpers with a
place with all the capacity to fulfill their basic and resting needs. So we have chosen the place of
the business or this parking solution at Kanchpur, Narayanganj since this is a very important
entrance point to Dhaka. Investing on this business we are planning to earn 25-30 times more
revenue which is almost 21, 600, 000 taka per year. The total cost that needed for setup the
whole project is 75,000,000Tk. At the first month, we will need 25,000,000 for set up the
business for paying advance to the land owners and developing the infrastructure. At the very
end; we have provided a specific deal proposal to present to the potential investors or creditors.
Additionally, this report contains a detailed overview of our management team.
This project is a part of 1st year Post Graduation in Finance which include various topics and insight I got from respected people mentioned in the presentation.
List of Topics covered:
1. Transaction Banking.
2. Real Estate.
3. General Mills.
4. Banking Automation
5. Blue Ocean Strategy
6. Different modes of entry in International Business.
7. International Commerce & Guidelines.
8. IMportance of Me Time
9. Trends of digital Marketing.
10. Types of Debt Funds.
11. Advantage captives as Global Financial firms move core tech work-in house
12. Digital Economy
13. Microfinance Sector
Presented the project on successful completion of the first year of PGDM by learning of management concepts through video based teaching methodology.
• We Tube: Experts from different industries gives an in-depth knowledge of their subjects.
• We Lounge: Dignitaries share their success stories & how did they overcome obstacles.
• Newswire: Provides information on latest development happening in Business and Technology
In this report, we have tried to come up with a parking solution for heavy vehicles that carry
goods like trucks, pick up vans, Lorries and so on. We have made a business plan that involves
providing these vehicles with a secure place to park and providing the drivers and helpers with a
place with all the capacity to fulfill their basic and resting needs. So we have chosen the place of
the business or this parking solution at Kanchpur, Narayanganj since this is a very important
entrance point to Dhaka. Investing on this business we are planning to earn 25-30 times more
revenue which is almost 21, 600, 000 taka per year. The total cost that needed for setup the
whole project is 75,000,000Tk. At the first month, we will need 25,000,000 for set up the
business for paying advance to the land owners and developing the infrastructure. At the very
end; we have provided a specific deal proposal to present to the potential investors or creditors.
Additionally, this report contains a detailed overview of our management team.
A Successful business models depend on developing three qualities that help the business succeed:
1. Finding high-value customers
2. Offering significant value to customers
3. Delivering significant margins
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. 2
Agenda /
Topics
2
Agenda / Topics
⮚ We Tube
• Winning Strategies from Mahabharta
- Prof Nitesh Verma
• Magic of Voice & Accent
- Prof Chinmay Kamat
• 900 to 90 Lacs
- Prof Gaurang Chandarana
• Effective Presentation skills
- Prof Chinmay Kamat
• Winning approaches to Retail Selling
- Prof Deepti Jandial
⮚ We Lounge
• Mr. Percy Avari
• Mr. Anup Saggu
• Mr. Ameya Kolambekar
⮚ News Wire
1. Whatsapp’s fingerprint feature now available: How to secure
your Chats
2. How to optimize your LinkedIn profile in 5 easy steps
3. Tiktok’s new feature lets you share videos with Whatsapp
contacts
4. 7 Types of YouTube Ads to advertising on YouTube
5. What id Distribution Center: Role, Advantages &
Disadvantages
6. Importance of feedback in an organization
7. What is Advertising? Advertising methods and its
Advantages
8. Ways to Advance your Career and be happier at work
9. Google can help you find your lost phone
10. How to review and download to review and download all
data related to your Google account
3. 3
Agenda /
Topics
3
Following Annexure has to be put on first page of the Presentation.
Annexure 1
UNDERTAKING BY STUDENT
I Mr Manpreet Singh Koura, having admission no. HPGD/OC18/1961, declare that project work done for Project
We Like is my own work conducted as part of my syllabus.
I further declare that project work has been prepared personally by me after viewing
the content under ‘We Tube, We Lounge and Newswire’ and it is not sourced from any outside agency or any other
student.
I understand that, any such malpractice will result into I being debarred for the subject viva and will be considered
fail for that subject. I also understand that I will have to face very serious consequences and my admission to the
program will be cancelled without any refund of fees. I am also aware that, I may face legal action, if I follow such
malpractice.
I hereby abide to take the viva faculty’s decision as final for evaluation of Project We Like.
____________________
5. 5
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Topics
5
We Lounge…1
Mr. Percy Avari
RM – South Asia, Aramex We Lounge…1.1
• Holds a post graduate in accountancy and qualified as a chartered accountant in 1991.
• After finishing Chartered accountancy got an opportunity with UPS’s partner LB services as
a regional finance manager from 1991 to 1997, where LB became a public company and he
moved from Regional Finance Manager to Corporate Finance Sid.
• Spend a short spam of time with LB airlines when it was first launched in 1997.
• Joined Aramex in its nascent stages in around 1997 and played a key role in taking Aramex
from 4 offices to 60+ offices with a network of 950 locations through franchisees.
• He has been associated with the company for almost 26 years and seen all sides of business.
• He is also on the boards of Express Industry Council of India (EICI) and the Internet and
Mobile Association of India (IAMAI).
• He has also been honored with the CEO of the year award by the express logistics and
supply chain conclave in 2008.
6. 6
Agenda /
Topics
6
We Lounge…1
Mr. Percy Avari
RM – South Asia, Aramex We Lounge…1.2
• Initial name was Arab American Express, after 2 years it was abbreviated to Aramex.
• It is an international express, mail delivery and logistics services company based in Dubai,
UAE.
• The company was founded in 1982.
• It is the first Arab-based company to be listed on the NASDAQ stock exchange.
• Registered in 1996 and started operations in 1997 with only 4 offices and hardly known as
whole seller to the middle east.
• Started as a franchisee for very emerging group in India.
• Considering the focus on Indian market, came as 100% subsidiary in 1999 as Aramex India, A
subsidiary of Aramex International.
• Over the last 15 years had build a network from 4 offices to 60 offices, and from being a
wholeseller into a global logistics solution provider covering all ranges of industry from
manufacturers, retailer, bankers and e-commerce.
7. 7
Agenda /
Topics
7
We Lounge…1
Mr. Percy Avari
RM – South Asia, Aramex We Lounge…1.3
Some challenged faced by the company are:
• Infrastructure, a biggest challenge in India. Like sending a package from Point A to Point B
whether nationally or Internationally in most economical way to the client.
• Tax in terms of transportation, As an organization the industry is still in Nathan stage, and
governments has been coming up with interpretations of their own laws whether its Income-
tax, service tax ratrorespectively .
• Uncertainty in tax areas, which leads to extra challenge in managing the operations to ensure
the shipments are not held for paperwork.
Model/ Idea of Aramex for Indian Market:
• Started with a clear understanding saying Aramex goes where business requirements
requires it to go but in a model in which we need not to be in every where. We are there in the
core markets and is every surrounding markets is partnered with local franchisees or local
delivery agents.
8. 8
Agenda /
Topics
8
We Lounge…1
Mr. Anup Saggu
President – Perna Global Logistics We Lounge…2.1
• He told that the logistics company if fully based on ocean business where they can generate
highest revenue generating product, as the business started through the shipping line.
• The main aim of these company is to simplify the business.
• The Perna global logistics is very small company as its employee strength is of 65 only.
• They have the highest quality system because they are always ready to experiment new things to
ensure their growth in a better way.
• They give a very personalized services to their customers
• They provide an online facilities to customers like tracking their goods i.e. from its starting
position to its destination & how much time will it take to reach.
• These companies have all the data available with them, for eg. if a person exports goods from
them, then he/she can get all the information at any given point of time.
• The logistics company till now have not taken any help of social medis but in future they may get
involved in social media marketing, this will turn good in creating awareness.
• Logistics company has a very important role in deciding the end price of thr product which the
company has to pay.
9. 9
Agenda /
Topics
9
We Lounge…1
Mr. Anup Saggu
President – Perna Global Logistics We Lounge…2.2
• The challenge they had faced during their tenure is infrastructure issues like one runaway at
Mumbai Sahara Airport which sometimes leads to delay of goods that affect the customers and
price.
• Another challenge they had faced is to start an logistics company in India where the regulatory
formalities are too intense because of these formalities, it will extend from 3 months to 6 months
or to a year.
• Challenges faced from government is that government interprets laws every now and then which
ultimately results in change of service tax, income tax according to which logistics companies
have to rework on their prices.
• Despite being so huge in terms of revenue to the center and state there is no ministry assigned to
logistics sector like telecom ministry, pharma, education, etc
• Every state has its own paperwork which changes every now cause of which have to update the
team so that they collect the proper papers so that the sender should not suffer the issue of late
delivery or shipment hold for wrong or no paperwork.
10. 10
Agenda /
Topics
10
We Lounge…1
Mr. Ameya Kolambekar
Head Marketing & Growth – BillBachao.com We Lounge…3.1
• Acc to Mr. Ameya, Marketing is about the skill to sell anything. For eg. A tyre or a mobile app
• He told that marketing is nothing but its all about numbers. He believes that the numbers are the
integral part of the marketing, in the end of the day its purely about business
• The aim of Mr. Ameya is to achieve & learn new things
• BillBachao.com is a telecom recommendation engineering app where the head of growth work
install the app 5 million in 10 months
• Approximately 70% users are postpaid users which leads in an overall monthly bill like so by
installing the app most people can save 20-25% on their overall monthly plan
• Based on usage they give best plan recommendation and from there the user acquisition from
2500 crores turns 65000 crores
• They acquire users firstly by mass marketing i.e. through Tv, Radio, Newspaper and secondly
through social media, advertisements or from datebases.
• They also acquire users by spreading their money like if a person sign in or install the app or if
he/she purchases a plan
11. 11
Agenda /
Topics
11
We Lounge…1
Mr. Ameya Kolambekar
Head Marketing & Growth – BillBachao.com We Lounge…3.2
• The main challenge faced by them is how to get across the users who served the net because
there are already hundreds of adds popping up at the same time
• So Ameya further says that a good strategy is very important due to the busy space
• He further describes the SWOTs of his industry
⮚ Strength – level of precision & targeting
⮚ Weakness – huge competitions because of new technology
⮚ Opportunity – lots of opportunities to do the best and change as per needs of people
⮚ Threats – there are no threats, if at all there is on the offline side like the Rickshaw’s and the
Taxis due to Ola and Uber coming in.
• The advantage of this industry is that this is very productive, versatile, progressive and ever-
growing
• So, Mr. Kolambekar believes that there are no disadvantages in this industry
13. 13
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Topics
13
We Lounge…1
Winning Strategies from Mahabharta
-Prof Nitesh Verma News Wire…1.1
Learnings
• Maharabharata is written in the Sanskrit language. And the other novel which is
written in the Sanskrit is Ramayana. It was written in the year around 3000 B.C.
It has around 1.8 billion words and which is in the total. It is one of the longest
version.
• It is one of the epic battle in the Indian History, which is fought between the two
parties that is Kauravas and the Pandavas. This war lasted for almost 18 days.
• Kauravas King Duryodhan, wants the war to be held in any way or in any
condition. But the Kauravas King Yudhistar opposed or avoid the war.
Yudhister, Bhima and Arjun were against the war or in any condition.
• And at last, Pandavas won the war.
14. 14
Agenda /
Topics
14
We Lounge…1
Winning Strategies from Mahabharta
-Prof Nitesh Verma News Wire…1.2
Different Strategies which is adopted by Pandavas for winning the war.
1. Turn your weaknesses into your strength.
2. Make Powerful Allies.
3. Leadership.
4. Delegation, Share your Authorities and Responsibilities.
5. Teamwork succeeds whereas individual efforts fail.
6. The right team is made by selecting the right individuals. Get the right man for the right job that is staffing in
short in management terms.
7. The interest of the individual should not exceed the team’s interest. The best man for a job with the best
capabilities but one with the greatest commitment. In short, everyone has the commitment to do for the
team.
8. Know your enemies weaknesses and then exploit them.
9. Inspire and motivate your team whenever there is need.
10. Know different realities and know different ideologies.
Therefore, these are the winning strategies from Mahabharata.
15. 15
Agenda /
Topics
15
We Lounge…1
Magic of Voice and Accent
-Prof Chinmay Kamat News Wire…2.1
Learnings
• Voice and Accent is the key feature of today’s industry like outsourcing,
banking, customer service, etc.
• One must be familiar with the basics of voice and accent so that to provide
excellence service to their customers.
• Intonation, Loudness, Clarity, Rate of speech are the elements which need to be
taken into consideration while interacting with someone.
• In India, People change their Voice and accent depending upon whom they are
speaking with, We speak grammatically correct English but lot of us
unknowingly possess mother tongue influence or first language influence which
makes it difficult for the other person to understand us.
16. 16
Agenda /
Topics
16
We Lounge…1
Magic of Voice and Accent
-Prof Chinmay Kamat News Wire…2.2
• In India, there is a myth that if they speak fast they speak fluent, which
ultimately creates confusion, moderate rate of speech is taken into
consideration.
• More you practice, more it will help you to make a control on your rate of
speech
Techniques to Improve Rate of speech-
• Breathing - Slow down breath and relax
• Pausing - Take pause after speaking few sentences
• Practicing - More Practice, which will ultimately help you control your
rate of speech
17. 17
Agenda /
Topics
17
We Lounge…1
Magic of Voice and Accent
-Prof Chinmay Kamat News Wire…2.3
Techniques to Improve Intonation (like News Presenters, Actors, etc) -
• Videos & Audios
• Observation
• Practice
Techniques to Improve Loudness & Clarity-
• Understanding the aspects of loudness & clarity
• Effort on Speech
• Practice
18. 18
Agenda /
Topics
18
We Lounge…1
900 to 90 Lacs
-Prof Rachna Narayan News Wire…3.1
Learnings
• Money is the most important aspect in today’s life, all of us want to make more
and more money in minimum time and hard work.
• Money is no substitute to hard work, no substitute for smart work and no
substitute for patience.
• Implementing your Business Idea in real world is very difficult task, because we
can’t imagine the reaction of the people unless or until they see or use that
product. Direct implementation can also raise the risk levels.
• One should be ready with the work flow i.e. what marketing strategy they are
going to use, what market segment they are going to cater, Goals, etc
• Clear Focus, less profit margin should be the main focus for first 6month to one
year to cater wide segments.
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900 to 90 Lacs
-Prof Rachna Narayan News Wire…3.2
Things needed for a startup-
• The Business Idea
• Critical appreciation of business idea (Work on your Idea)
• Implementation of Idea
• Challenges & Hurdles (Will the idea work or not)
• Short term and Long term Goals
• Finance Investment
• Market study for the Product(Price, Advertisement, Similar products)
• Segment which you going to cater
• Marketing strategy
• Focus
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Effective Presentation Skills
-Prof. Chinmay Kamat News Wire…4.1
Learnings
• Presentation skills have been a part of the global culture and in today's world it’s
a norm to create effective presentations and deliver effective presentations skill
• Presentation can be in form of Dashboards as well as normal presentations.
• Vocal techniques like voice, voice modulation is an important aspect to
eliminate monotony in the speech.
• Presentation should be small and simple so that the audience can understand
• Create a logical flow and order in which the presentation has to be presented
• Planning for contingency- No power supply, LCD malfunction, no speakers
Hence create a backup plan so that you should not suffer if any contingency
occurs, this can also help you to give effective presentation.
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Effective Presentation Skills
-Prof. Chinmay Kamat News Wire…4.2
Important key aspects to consider while Presentation
• Planning the Presentation - decide the content and the order in which the
information is to be presented
• Conquering your presentation nerves - We all are anxious and nervous while
presenting, stage has been since our childhood days
• Body Language – It’s the key of effective presentation
• Audience Engagement techniques – Visual Aspects (way we maintain eye
contact with the audience), interactions with Audience in form of questions
• Why is the audience listening to you?
What are you going to talk about?
How – Skills of how you apply you share to the audience
What’s Next – What they will do at the end of the presentation
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Winning approaches to Retail Selling
-Prof. Deepti Jandial News Wire…5.1
Learnings
• Retailing is the concept which is the final activity or the steps needed to place
merchandise made elsewhere into the hands of the consumer or to provide
services to the consumer.
• Retailing offers opportunities to reach target market, build product demand
through retail promotions and provide consumer feedback of the product to the
product marketer. Which ultimately helps the consumer to get hands on the
product.
• Retailing helps consumers to purchase small quantity from a wide assortment
of products at best prices that are considered reasonably affordable.
• Indian Retailer: Hyper Market (Big Bazar, Star Bazar)
Departmental Store (Lifestyle, Pantaloons, Pyramids)
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Winning approaches to Retail Selling
-Prof. Deepti Jandial News Wire…5.3
Retail Selling Process
• Approaching the Customer - Can be handled in 2 ways Hot or Cold
A Cold is calling the customer and probably finding what his/her needs would be
whereas a hot call would be going down to the doorstep of the customer
• Deciding customer needs - Customer will buy what he/she wants not what you
are selling, so customer need must be considered almost priority
• Product Presentation - Presenting the product to the customers
• Closing the sale - Sale is closed when the customer is satisfied and when the
happy moment of customer arise when he/she realize that he/she has got the
best deal
• Follow up process – By calling the Customer and getting the feedback in regards
to the product he/she had bought.
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WHATSAPP’S FINGERPRINT FEATURE NOW
AVAILABLE: HOW TO SECURE YOUR CHATS News Wire…1.1
Learnings
This article talks about the latest feature enrolled by whatsapp in beta testing
wherein the users can secure the chats with their fingerprint. To activate this
option we will have to go to the “Privacy” section wherein we will find “Account”
option and there we can find a option to activate this feature. The feature is
currently available to beta users only and global rollout will be done once the
beta testing for the same is done. It further add that beta users can double-
check the version by clicking App info which can be found under “Help” which
will be available in the settings icon. Android users who are not using this
version of the app will have to upgrade their app by going to the Google Play
Store. But if you still are unable to find the feature then it is suggested that you
delete your app and reinstall it.
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WHATSAPP’S FINGERPRINT FEATURE NOW
AVAILABLE: HOW TO SECURE YOUR CHATS News Wire…1.2
Contd…
Once users activate the Fingerprint lock feature then they will have to
authenticate it by putting their finger on the scanner. Another important
feature about this upgrade is that due to this users will be able to hide the text
of a new message that they receive so no one can peek in to your whatsapp to
check your messages. This will increase the privacy level of the user on the
whatsapp and users will be safe as no one can view user their whatsapp without
their consent.
As whatsapp is one of the most popular messaging platform in the world this
feature will also help whatsapp to maintain its brand image as Privacy protected
brand.
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HOW TO OPTIMIZE YOUR LINKEDIN PROFILE IN 5
EASY STEPS News Wire…2.1
Learnings
As far as social life is concerned we have to maintain a strong online platform. For
business professionals a Linkedin profile is the golden ticket to the expressway
to a strong online platform, increased search rankings/ results and transforming
leads into conversions.
If your online presence is not optimized for discovery you aren’t relevant, people
may not be able to search you, Zero or no lead conversions…
Within minutes of receiving a referral or researching a new job, business, or client,
you start typing into a search engine to research that person or business. This is
standard means your online platform can make or break whether a lead
converts to a win.
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HOW TO OPTIMIZE YOUR LINKEDIN PROFILE IN 5
EASY STEPS News Wire…2.2
Contd…
Here are some simple optimization tips to add to your profile to improve your
search rankings and start converting those potential leads into conversions.
• Headline
• Profile photo and cover image
• About section
• Current Position/ Experience section
• Skills
The Power Formula For Linkedin Success by LinkedIn expert, trainer, speaker, and
consultant Wayne Breitbarth, is an excellent in-depth resource on how LinkedIn
can kick-start your business, brand, and job search.
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TIKTOK'S NEW FEATURE LETS YOU SHARE VIDEOS
WITH WHATSAPP CONTACTS News Wire…3.1
Learnings
TikTok is one of the fastest growing social media apps in India. Despite the initial
ban and controversies surrounding it, popularity of the Chinese app continues
to grow in India.
To maintain the number one spot / to increase its user base, Tiktok is simplifying
the way users share the videos with their contacts on whatsapp.
This feature is currently in development stage and will be live soon. This will help
users to easily share tiktok videos to their whatsapp contacts or share as a
status in no time.
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TIKTOK'S NEW FEATURE LETS YOU SHARE VIDEOS
WITH WHATSAPP CONTACTS News Wire…3.2
Contd…
Due to the entrance of Jio in telecom sector Views on Video streaming sites have
boomed (E.g. YouTube) and TikTok has taken this as a advantage
Everyone wants to become a star whom people know, TikTok has given this
opportunity wherein you don’t require any high end equipments just need a
mobile phone with a internet. Simple user interface so that a person with
minimum tech knowledge can also use the app.
The Whatsapp sharing feature will help app users to share the videos they have
made to their friends and family members, which will also help Tiktok to
increase the Downloads and Increase user database.
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7 TYPES OF YOUTUBE ADS TO ADVERTISING ON
YOUTUBE News Wire…4.1
Learnings
Advertisers look at Youtube as a way to reach audiences who are interested in
their products or services. These ads are the best medium to put your message
in front of the customers cause ads help to build better connection between the
customers and the advertisers.
YouTube has divided the ads into 7 types depending upon their visibility, play
time, skippable or non—skippable.
Advertisers can choose any type to publish its ads. It all depends how much
customer they want to cater, ad time period, whether the advertiser want the
customer to view full video or they can skip everything matters.
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7 TYPES OF YOUTUBE ADS TO ADVERTISING ON
YOUTUBE News Wire…4.2
Types Of YouTube Ads (7 Types)
1. TrueView video ads or skippable video: These type of ads are best brand engagement advertisements on
YouTube. These ads can be skipped after 5 seconds; therefore, these are named as skippable ads.
2. Preroll or non-skippable ads: There are some video ads which cannot be skipped and these can be played
before, in the middle or after the video is finished. Unlike skippable videos, these videos are small in length.
3. Bumper ads: Bumpers ads are the smallest types of YouTube ads. these ads are only six seconds long. Bumper
ads are displayed before a viewer chooses a video to watch.
4. Display ads: These types of YouTube ads appear above the video suggestion list. Whenever a user search for a
particular subject in the search bar of YouTube list of suggested videos displayed along with the display ads.
5. Overlay ads: Overlay ads are the type of YouTube ads which can be viewed at the bottom of the video player or
on the top right of the video. These advertisements are also known as “In-video advertisements”.
6. Sponsored cards: Sponsored cards or cards are pop-up advertisements which are designed to display on the
video player screen in between the videos. Sponsored cards can also be displayed on the right of the suggested
video just like display videos.
7. Masthead format: Masthead is most expensive advertisements on the YouTube app or website. Masthead
advertisements are like sponsored cards, but they cover large area on the home page of the website and has
maximum visibility.
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WHAT IS DISTRIBUTION CENTER:
ROLE, ADVANTAGES & DISADVANTAGES News Wire…5.1
Learnings
Distribution center is a specialized place/ warehouse which is stocked with goods
that are to be distributed. These centers are treated as hub of distribution
system where the primary objective is to multiple resellers around the loaction
of distribution center.
The primary difference between a warehouse and distribution center is in the
time of storage and operation. In the case of the distribution center, the
turnover is faster, that is the time between receiving, and shipping of goods is
less, but in the case of the warehouse, the time is longer.
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WHAT IS DISTRIBUTION CENTER:
ROLE, ADVANTAGES & DISADVANTAGES News Wire…5.2
Contd…1
Role of Distribution centre of supply chain:
The mail role of distribution center is to maintain proper supply chain. Its primary
emphasis is not on the storage but the flow of the goods. They ensure slow
moving items are eliminated and options it stocks are either consumed or
returned.
The distribution center acts as a terminal which is used to make a bulk for break
the bulk in order to further transport it. The larger bulks which are incoming are
broken down into smaller bulks which are then transported to the respective
shipments. Similarly, the smaller bulks in some cases which are arrived at the
distribution Centre are assembled and made into larger bulks and then
forwarded accordingly.
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WHAT IS DISTRIBUTION CENTER:
ROLE, ADVANTAGES & DISADVANTAGES News Wire…5.3
Contd…2
Advantages of Distribution centre:
• Convenience of the customer
• Time and cost saving
• Retailers can buy the products in small quantities
• Financial support
• Valuable information from resellers
Disadvantages of Distribution centre:
• Communication control losses
• Loss of Revenue
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IMPORTANCE OF FEEDBACK IN AN ORGANIZATION
News Wire…6.1
Feedback
• Feedback, when outputs of a system are routed back as inputs as part of
a chain of cause-and-effect that forms a circuit or loop.The system can then be
said to feed back into itself. The notion of cause-and-effect has to be handled
carefully when applied to feedback systems.
• For the growth and success of any organization in the market, it is quite
imperative for the management and the HR department to follow certain rules
and ethics of business.
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IMPORTANCE OF FEEDBACK IN AN ORGANIZATION
News Wire…6.2
The Importance of Feedback
#1 Feedback is there all the time
#2 Feedback is just another word for effective listening
#3 Feedback is an opportunity to motivate
#4 Feedback is essential to develop performance
#5 Feedback is a way to keep learning
How Feedback Helps
• Why does my role exist?
• What am I supposed to achieve?
• How is my performance tracking?
• What is the best use of my time?
• How do I influence others?
• What is the quality of my relationships with my manager, team members and colleagues?
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WHAT IS ADVERTISING? ADVERTISING METHODS
AND ITS ADVANTAGES News Wire…7.1
Learnings
Advertising is an attempt to influence the purchase decisions and buying behavior
of the target market. Each and every brands nowadays execute effective
advertising campaigns to stand out from competition in the market
Every company /firm needs to have a 360 degree advertising and marketing plan
taking into consideration their expenses and objective of higher sales and high
profits.
The firm needs to make a proper calculations and market study before investing
on a particular advertisement method…they have to choose the right fit fot
their promotions.
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WHAT IS ADVERTISING? ADVERTISING METHODS
AND ITS ADVANTAGES News Wire…7.2
Contd...1
Advertising methods:
• Print advertisements
• Digital marketing
• Television commercials
• Hoardings & Signages
• Mobile Vans
• Radio advertisements
Characteristics of Advertising:
1.The field of Advertising requires the brand or the
company to pay for creating the ad for the specific
media platform and to buy the slots for the same.
2.It is one of the most vital and crucial tools of
marketing and promotion of the product and
service offerings by the firm.
3.The concept of Advertising is a one-way or a single
way of communication wherein the brands
communicate with their target audience through
the various media and marketing platforms.
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WHAT IS ADVERTISING? ADVERTISING METHODS
AND ITS ADVANTAGES News Wire…7.3
Contd...2
Advantages of Advertising:
• It helps the firm to enhance its brand equity and market share.
• Helps the firm to reach its target customers in the most effective and efficient
manner
• It helps the firm to launch its new offerings of products and services amidst
much fanfare and galore.
• It helps the firm to gain a competitive edge and advantage in the market.
• It educates the customer about the brand’s offerings, journey, and history.
• It helps the firm to attain its sales targets and rake higher profits.
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WAYS TO ADVANCE YOUR CAREER AND BE
HAPPIER AT WORK News Wire…8.1
This article will help you how you can be happier at work. Everyone has set their
focus on measurable results While they are working in their twenties like money,
accomplishments & achievement & as soon as they get into thirties they realize
that the most important part of my success is the person I have become along
the way. This is only possible by slowing down and focusing on learning.
Learning & Development are the most important part of the company that
focuses on developing the skills of their teams and employees. Because in a
team you learn and grow faster rather than working as a individual.
Nowadays companies provide significant learning & development opportunities
to employees and even more important reasons for employees to make learning
and development a priority.
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WAYS TO ADVANCE YOUR CAREER AND BE
HAPPIER AT WORK News Wire…8.2
Contd...2
Basically there are 4 significant ways learning and development can help advance
in your career and experience work on a whole new level.
1. Happier and feel more satisfied
2. Adding skills will advance your career
3. Become a better person
4. Work is a perfect setting for learning
We work with our teams to ensure they get learning experiences they need to be
successful. It’s an exciting time to be in the learning space.
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GOOGLE CAN HELP YOU FIND YOUR LOST PHONE
News Wire…9.1
In this article we will get to know how Google can help find our phone. These
features will enable you to track your Smartphone regardless of the location.
First and foremost important thing is that you should have a active data
connection with GPS turned on and you are signed in to the google account.
Different methods to recover a lost phone:
• Recovery from Desktop: If you have lost your phone Sign in to gmail on your
system and go to Homepage – choose security option on left side- select find a
lost or stolen phone – select the device you trying to find – verify by entering
Gmail password.
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GOOGLE CAN HELP YOU FIND YOUR LOST PHONE
News Wire…9.2
Contd...2
• Erasing the device data: We lost our phone cause we forget where we kept it
this were Google’s secure device comes into play. This feature helps you lock
your phone in case you don’t have a password pin to protect it and sign out
your Google account so that your data is not misused.
• Google find my device app: One can download Google’s find my device app,
this app is quite similar to Gmail's recovery process. Here the person has to
simply sign in with the Gmail account or simply use the guest option and
make sure to give the app access to your phone’s location when it asks in
order to begin the process.
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HOW TO REVIEW AND DOWNLOAD ALL DATA
RELATED TO YOUR GOOGLE ACCOUNT News Wire…10.1
This article will let you know how you can download you all data related to your
Google account. Every one of us nowadays uses at least one service and we end
up creating some data that gets saved on Google's servers. This data can be
related to Your android device, search history, videos, bookmarks, calendar,
files, etc. In Google has allowed you to review your settings for Google products
and also gives you the option to download all the data related to your Google
account.
One can also set the archive partition before submitting the archive request, size
from 2GB to 50GB. Archive of file size above 25BG is created in zip64 format,
which is not supported by old generation computers. However there are third
party software that manage to extract data, even in old generation computers.
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HOW TO REVIEW AND DOWNLOAD ALL DATA
RELATED TO YOUR GOOGLE ACCOUNT News Wire…10.2
Steps to download the data:
1. Connect your notebook or desktop to internet
2. Go to any modern browser, preferably Google Chrome
3. Go to https://myaccount.google.com/ and sign in using your Google account
4. Look for ‘Data & Personalization’ in left side menu and click on it
5. Inside the ‘Data & Personalization’ settings, scroll down and look for download, delete, or
make a plan for your data option.
6. Of the three available options under ‘Download, delete, or make a plan for your data; click
on download your data.
7. Choose the Google products to include in your archive and configure the settings for each
product. These settings may include options to save file as photos or pdf’s etc
8. Once the relevant products are selected, click on the next button available on the button
right side to move to create archive
9. Review your selection and click submit button