PGDM FIRST YEAR PROJECT- Welingkar Institute of Management Development & Research

1. PROJECT
“WE LIKE”

2. UNDERTAKING
I Ms. KHILJI FARHEEN SAJID , having admission no. HPGD/JL17/3044, declare that
project work done for Project We Like is my own work conducted as part of my syllabus.
I further declare that project work has been prepared personally by me after viewing
the content under ‘We Tube, We Lounge and Newswire’ and it is not sourced from any
outside agency or any other student.
I understand that, any such malpractice will result into I being debarred for the subject
viva and will be considered fail for that subject. I also understand that I will have to face
very serious consequences and my admission to the program will be cancelled without
any refund of fees. I am also aware that, I may face legal action, if I follow such
malpractice.
I hereby abide to take the viva faculty’s decision as final for evaluation of Project We
Like.
KHILJI FARHEEN SAJID
Signature

3. WE TUBE

4. 1. THE FIRST IMPRESSION –
PROF. RAGHU PALAL
 LEARNING
 An opinion or feeling that you have about someone or something you have
seen but do not know very well.
 Probably, it will take less than 5 seconds to judge.
 It's almost impossible to change it once it's happened.
 Cloths is a most noticeable thing about a person.
 When it comes to making a good first impression, body language can often
speak louder than words.
 The face also serves as a general indication of a person’s health and
cleanliness.

5.  The way a person speaks has an incredible influence on first impressions
 Peoples mannerisms also influence their first impressions.
 Humans pass judgment easily based on mannerisms without thinking that
there may be a reason which may be incomprehensible to the judging
individual at first glance.
 It has been shown that people perceive those who have a rising intonation as
less knowledgeable, no matter what they are actually saying.
 Positive and persuasive words and phrases will often open doors and make
people feel comfortable in presence.
 Give your complete and undivided attention to the people you're meeting for
the first time to convey your commitment, focus, and let's face it, your good
manners.

6. 2. GREEN MARKETING
– MR. RATHEESH NAIR
 Marketing of products /or services based on their environmental benefits
 The Three R’s of Environmentalism – Reduce, Reuse, Recycle.
 It ensures sustained and long term growth along with profitability
 It saves money in the long run, though initially the cost is more
 It helps the companies market their products and services keeping the
environment aspects in mind
 The growing awareness all over the world regarding protection of the
environment. Consumers are becoming more concerned about
environmental friendly product

7.  SBI became the first Indian bank to harness wind energy through a 15
megawatt wind farm developed by Suzlon Energy.
 Kansai Nerolac has worked on removing hazardous heavy metals from
their paints.
 Wipro has launched a new range of desktops and laptops called Wipro
Greenware. These products are RoHS (Restriction of Hazardous
Substances) compliant thus reducing e-waste in the environment.
 Tata Motors is setting up an eco-friendly showroom using natural building
material for its flooring and energy efficient lights.
 Suzlon’s corporate building is the most energy-efficient building ever built
in India.

8. 3. APPLICATION OF IT IN RETAILING
– RAVI RANJAN SHARMA
 IT plays an increasingly important role in the management of complex retail
operations.
 Market knowledge, as well as control of data and information, is key to
obtaining a competitive advantage in the retail sector.
 With the increasing globalization of retailing, both in terms of their points-of-
sale and their points-of-supply; the information technology (IT) spend in the
retail sector has increased significantly.
 To increase the company’s ability to respond to the evolving marketplace
through enhanced speed and flexibility.
 Cutting labour cost by effective staff scheduling and by using more part –
time and casual staff.

9.  Point Of Sale. The physical location of a transaction but usually refers to any
device or system used to record the transaction for the retailer.
 CPOS: A computer-based POS which employs software to implement the
POS functionality
 Improved trading partner relationships.
 Consumer benefits from operational efficiencies e.g. shorter queues.
 Improved Data – effectiveness of promotions, forecasts of sales, stock
records etc.
 IT has already had a tremendous effect on the retail sector. A member of
new IT innovation lie in store for shops.
 Some of the trends predicted for the future of IT innovation in retailing are;
 Smart Cards,
 E-cash,

10. 4. DIFFERENT MODESOF ENTRY INTO
INTERNATIONAL BUSINESS- MR. PUNIT THAKKAR
 International business refers to the trade of goods, services technology,
capital and/or knowledge across national borders and at a global or
transnational life
 Direct exporting involves you directly exporting your goods and products to
another overseas market. For some businesses, it is the fastest mode of entry
into the international business.
 The licensing and franchising strategy allows another person or business
assume the risk on behalf of the company.
 A joint venture is one of the preferred modes of entry into international
business for businesses who do not mind sharing their brand, knowledge, and
expertise.

11.  Strategic acquisition implies that your company acquires a controlling
interest in an existing company in the overseas market.
 Foreign Direct Investment involves a company entering an overseas
market by making a substantial investment in the country.
 Some of the modes of entry into international business using the foreign
direct investment strategy includes mergers and acquisitions, joint
ventures and greenfield investments.
 This strategy is viable when the demand or the size of the market, or the
growth potential of the market in the substantially large to justify the
investment.

12. 5.THE BASIC OF MICRO FINANCE-
PROF. SUJATA LYER
 Learning:
 Finance that is provided to unemployed or low-income people or groups.
 The provision of small loans (microcredit) to poor people to help them
engage in productive activities or grow very small businesses.
 This allows individuals who are living in poverty to work on becoming
financially independent so they can work their way into better living
conditions.
 Microfinance allows for an added level of resiliency in the developing
world.
 Microfinance is a way to promote economic development, employment
and growth through the support of micro-entrepreneurs and small
businesses.

13.  Microfinance can also help women break the cycle of poverty.
 Because micro credit is aimed at the poorest, micro-finance lending
technology needs to mimic
 Micro-Finance is emerging as a powerful instrument for poverty
alleviation in the new economy.
 Microfinance institutions are perhaps one of the most important vehicles
to reach the rural poor.
 Women as micro and small entrepreneurs have increasingly become the
key target group for micro finance programs.
 In India, micro-Finance scene is dominated by Self Help Groups (SHGs)

14. WE
LOUNGE

15. MS. PADMINI MISRA
CPO & GLOBAL HEAD HR, COX & KINGS
 She has more than three decades of experience in the service industry,
having led Business Operations, Projects, Learning & Development and
HR in Hospitality, ITeS, Retail and Travel Trade.
 She was in the first team when GE started its BPO business as GECIS and
then in Spectramind which later got acquired by Wipro
 Cox and Kings is probably one of the front runners in using and
developing technology in the travel world.
 CSR, is very important and Cox and Kings is very keenly involved in CSR.
The dominant area in which we work is, he support that in a big way and
NGOs which are working with PETA.

16.  She say that . "Your attitude determines your success. More than almost any
other factor, your perspective on the current situation affects your ability to
get work done. If you wish to be successful, make sure you build on your
positive attitude. The more positive your attitude, the more you can get
done."
 To substantiate her belief she shared that in the formative days of her career
she handled every task given to her right from serving tables, making beds,
etc, with the same pride and enthusiasm as the jobs that need to be done by
her today.
 She emphasised, "Attitude for me has four key areas: Authenticity, Integrity,
Quality & Team work."
 "I have built entire teams from scratch more than once, and mastered the art
of achieving commercial outcomes through HR strategy at all levels of
hierarchy," she added.

17. MR. APURVA SIRCAR
HEAD- BRAND , INSIGHT, PR & DIGITAL MARKETING
VP AT IDBI FEDERAL LIFE INSURANCE
 Recognised as an objective driven professional, adaptive, result oriented, a
dependable leader, a professional with high standards of ethics, and a person
with praiseworthy people skills.
 Driving the awareness and desired perception of brand IDBI Federal is my key
deliverable. lead a team that handles pre-sales and post sales
communication.
 Apurva Sircar and his team have driven the entire sports sponsorship strategy
and have seen success in making the brand be seen and perceived in the right
light.
 Some of the accomplishments include the signing of Leander Paes as the face
of one of our marathons and Sachin Tendulkar for three of our marathons

18.  He have also sponsored a programme involving Pullela Gopichand to
boost Indian badminton's success at the global level.
 He is also leading an internal transformation project whereby we have
identified the positioning for IDBI Federal and now are creating an
organisation wide realignment to the positioning.
 The project entails driving and measuring internal transformation, leading
to external.

19. MR. ANUJ GALGOTIA
VP & HEAD (HR, ADMIN & IT)
AT RNA CORPS.
 From this video I understood various points as he
 Spoken about human resources is used to describe both the people who
work for a company or organization and the department responsible for
managing resources related to employees.
 Human resource management involves developing and administering
programs that are designed to increase the effectiveness of an
organization or business.
 The human resource management team recruits potential employees,
oversees the hiring process (background checks, drug testing, etc.), and
provides new employee orientation

20.  He say that CHRO is responsible for running an organization's human
capital management and other HR technology systems.
 He says that Indian real estate sector has witnessed high growth in
recent times with the rise in demand for office as well as residential
spaces.
 As the technology needed to streamline these modern recruiting
techniques becomes more sophisticated, expect each of these trends to
become more prominent this year.
 Everyone wants an asset in their kitty and not a liability, hence motivated
and self-driven people become the best bet for any organisation.
 Employees who are ambitious in nature work hard and surpass their own
excellence at work.

21. NEWSWIRE

22. 1. DIFFERENCE BETWEEN HARD SKILLS AND SOFT SKILLS
 Hard skills are those skills which an individual acquires via learning,
education or training. These are quantifiable and judged based on a
person’s performance during job duties. A hard skill can be from merely a
reading or writing ability to working on a complex scientific problem. The
important thing about a hard skill is that it is quantifiable which means it
can be certified.
 Soft skills are the subtle styles of behavior that aids an individual during
effective interaction with others. These are personality traits and attributes
that help someone in becoming a better person as well as one of the best
employees an organization has.
 An employer looks for both hard and soft skills in a potential employee as
both soft and hard skills are equally important when it comes down to a
job application. Although both are desired commodities in this ever-
changing world, it is the differences that set them apart.

23.  Hard skills are skills that are
achieved via years of learning.
 Hard skills are ones that are
needed for a particular task.
 Hard skills require higher levels of
IQ or intelligence quotient in a
person.
 Examples of high IQ level in hard
skills are qualifications in fields
like statistics, economics, account,
mathematics, science, technology,
finance etc.
 Hard skills signify that you are
perfect for a specific job profile.
 Hard skills focus on practical skills
and abilities.
 Soft skills are skills that are
considered inherent or innate.
 Soft skills are ones that can be
used in several tasks at once.
 Soft skills require high levels of
emotional quotient or EQ in a
person.
 Examples of high levels of EQ in
soft skills are skills like
adaptability, self-control, self-
management, self-confidence
time management etc.
 Soft skills signify that you are a
great fit anywhere.
 Soft skills focus on personalities
and behaviours.
HARD SKILLS SOFT SKILLS

24. 2. DIFFERENCE BETWEEN MANAGEMENT AND
ADMINISTRATION
 Management can be defined as an art of managing people and getting
work done from them. The main objective of management is to achieve
the common goal of the organization by making the use of skills of
employees of the organization.
 Management in an organization works at three levels, such as top-level
management, middle-level management, and low-level management.
 The administration is a process of administrating the activities or
organization and to prepare rules and policies for it. The members of
administration consist of people who get the return on the investment,
such as the owner of the organization or the shareholders of the
organization.
 The administration is usually seen in the organization like educational
institutes, hospitals, and non-profit making organizations.

25.  The skills required for
management are technical and
human skills.
 The management of an
organization is concerned with the
implementation of the policies.
 The management of an
organization take decisions like
who should do the work? Or how
a work should be done?
 The management is usually seen
in business or profit-making
organizations like hotels,
restaurants, etc.
 The skills required for
administration are conceptual and
human skills.
 The administration of an
organization is concerned with the
formulation of the policies.
 The administration of an
organization takes decisions like
what should be done? And when
it should be done?
 The administration is applicable in
organizations like educational
organization, government offices,
religious organizations,
government offices, hospitals,
business enterprises, and military
clubs etc.
MANAGEMENT ADMINISTRATION

26. 3. MICROPAYMENT: MEANING, IMPORTANCE, AND POPULAR
MICROPAYMENT SYSTEMS
 Micropayment means the transaction taking place in an e-commerce
store.
 In the micropayment, there will be a very small amount that people have
to pay to get the product that is available online.
 The finance industry is also growing a lot and making some financial
products that are available for the betterment of the people.
 The problem here is that the amount is too small. So, the credit card
machines and companies are not able to process the payments that are
being made.
 Micropayment systems were designed in order to handle all the smaller
transactions that took place, and there are different ways in which these
systems are able to help the people out there.

27.  Names of the popular Micropayment Systems
 IBM Micro Payments
 iPIN
 Millicent
 NetBill
 M-Coin
 PayPal
 Swish
 Blende
 Micropayment is going to be a revolutionary method which will be used
by many different companies to extend services and provide payments to
those who are in need for it.

28. 4. SELLING MUTUAL FUNDS TURNS LESS ATTRACTIVE FOR
FINANCIAL ADVISORS
 Selling of mutual fund (MF) products is turning less attractive for
individual distributors, who play a key role in onboarding first-time MF
investors.
 ARN is a unique code allotted to intermediaries by the Association of
Mutual Funds in India (Amfi).
 Independent financial advisors help in educating clients on the risk-return
profile of various MF products
 Direct investing has also gained some momentum on the back of digital
platforms and fintech companies entering the fray.

29.  The overall penetration of MF products in India stands at 11 per cent (i.e.
share of MF assets as percentage of country’s gross domestic product).
 IFAs play the important role of dissuading investors to sell their
investments out of panic, triggered by daily market volatility.
 According to the Amfi-BCG vision document, there are only 230 Amfi
registered numbers / million households in beyond the top-15 cities
 Even in top 15 cities, the numbers are not that encouraging. There are just
4,300 ARNs for every million households. The national average is 437 per
million households.

30. 5. COST MANAGEMENT: IMPORTANT COMPONENTS,
TECHNIQUES, AND THE STEPS - MARKETING91
 This process includes activities like analyzing, controlling, channelizing,
reporting, measuring, and evaluating the cost statistics only for the
budget process.
 The actual cost will be compared with the predicted cost, which will be
helpful for predicting the future expense.
 The expenses are monitored and recorded to check that it is meeting
with the expected amount of cost. The actual cost will be compared
with the predicted cost, which will be helpful for predicting the future
expense

31.  Components of A Cost Management Plan
1. Cost Variance Planning:
2. Approach For Cost Management
3. Cost Estimation
4. Cost Baseline
5. Reporting Process And Cost Control
6. Change In The Control Process
7. Project Budget
o The cost management plan also involves a technique for controlling the
cost variation.
o The manager will then approve the expected expense by purchasing the
material which is needed for the business.

32. 6. PAYTM PAYMENTS BANK DEPOSIT SCHEME: KEY THINGS TO
KNOW - LIVEINT
 The new fixed deposit scheme will be launched in early November
 The new scheme will also enable savings account customers to create a
fixed deposit with their partner bank
 Paytm Payments Bank has announced a new fixed deposit scheme for its
customers.
 Paytm Payments Bank has also reduced interest rate on savings account
deposits by 50 basis points to 3.5%
 FDs will be booked with a maturity period that provides the highest
interest rate.

33.  The maturity period is mentioned as 13 months, according to the official
website.
 "The RBI recently cut the repo-rate by 25 basis points (bps) to 5.15%.
 Customers can create fixed deposits starting from as low as Re 1 in Paytm
Payments Bank's partner banks.
 As of April 2019, the Paytm Payments Bank have over 500 crore deposits in
savings accounts, making it the largest payments bank in India in terms of
deposits.
 The Paytm Payments Bank will bring a new banking model to the world
where an account holder’s money will be absolutely safe. Deposits will only
be invested in government bonds that are used for the development of our
nation.
 Payments Banks can not offer financial products of their own, but partner
with other banks.

34. 7. DEBTORS – MEANING, TYPES, IMPORTANT TIPS -MARKETING91
 A debtor is a person or a business that is in some kind of debt involving
money from some other business or a person.
 Suppose customer C borrows money from Bank B- Then C is the Debtor
and B is the Creditor.
 There is a particular amount of interest which is associated with the
debt, and debtors have to pay the interest for a certain period of time.
 Types of Debts
 Bank account debt
 Credit card debt
 Utility bill debts
 Car loan debt
 Overdraft debt
 Personal loan debt, etc.

35.  The debtor in businesses will be the one who has already purchased a
particular service or some goods from some other company and then
owes the company some payment.
 There are also some who borrow some sort of cash from some other
business or a lender.
 Businesses are also called debtors, and they have to pay the money back
along with interest for sure.
 The Fair Debt Collection Practices Act (FDCPA) is a consumer protection
law, designed to protect debtors.
 This law only pertains to third-party debt collection agencies, such as
companies trying to collect debts on behalf of other companies or
individuals.

36. 8. PERSONAL DEVELOPMENT PLAN – DEFINITION, MEANING
AND EXAMPLES -MARKETING91
 A personal development plan is a step in the right direction because it
helps a person to find answers to some critical questions so that he can
plan and move forward.
 This framework works as a roadmap and often helps in self-reflection.
 Benefits of a personal development plan
 Gives your talent the necessary room to shine and develop
 The personal development plan aids in setting well-informed and clear
goals
 t boosts a person’s motivation and helps in making his decision-making
process
 The personal development plan improves work-life balance.
 Improves effectiveness
 It becomes easier to keep track of your progress

37.  Characteristics of a personal development plan
 The personal development plan should be written down
 The personal development plan should be realistic and feasible
 The personal development plan should reflect both long-term and short-
term perspective
 The personal development plan should be based on essential values
o Implementing a personal development plan
 Self-awareness
 Sense of direction
 Improved focus
 Improved motivation
 Greater resilience
 Building a support system
 The personal development plan helps in self-development so that you can
manage yourself in every situation with ease.

38. 9.SEVEN BEHAVIOURS FOR BOOSTING CHANGE READINESS -
KNOWLEDGE.INSEAD
 Resistance to change is baked into our biology, but the ability to
overcome it can be strengthened with the right regimen.
 When you change your mind, you change your habits. When you change
your habits, you change your life.
 Growth mindset” – the belief that a given attitude or attribute can change
provided we put our mind to it.
 Having a growth mindset is an asset.
 While understanding what blocks us is the first step towards success, it is
important to devise strategies to “hack” our biology and conditioning, so
we can deliberately lean into the growth mindset.

39.  Seven effective behaviour- and mindset-related recommendations.
 Keep your eyes on the long-term goal
 Breathe through discomfort
 Reframe your language about failure
 Get uncomfortable – on purpose
 Seek feedback
 Set deadlines and tell people about your goals
 Integrate change, celebrate success
o Applying these seven strategies will almost certainly induce growth pains. But
if we stick with it, we can gain mastery over our mind, minimise self-imposed
limitations and become more likely to succeed in business and life in general.

40. 10. E-LEARNING 2020: BROADENING THE SCOPE OF
EDUCATION- FINANCIALEXPRESS
 There has been a gradual shift from marks-based academic curriculum to
life-based overall development.
 Here are the education trends that we will see in 2020 and beyond.
 Augmented reality: AR changes timing and location of learning; it keeps
dullness at bay. With new developments, its application in education will
only increase.
 Gamification: Video games can break down tricky trigonometry and
algebra questions into engaging practices. This technique will be
increasingly employed.

41.  Interest-based learning: If a student likes maths, she will be encouraged
to learn it rather than being reprimanded for not doing well in other
subjects.
 Social & emotional learning: It helps ingrain a positive outlook towards
society. With the development of school curriculum, we will see more
focus on social and emotional learning in 2020 and beyond.
 Self-paced learning: Some institutes now teach courses exclusively in an
online mode. Many more institutions and schools will focus on self-
paced in the years ahead.

42. THANK
YOU