Mr. Sameer Kanwar
• Learnings :
• From this video I have understood various aspects as he spoke
about his career journey.
• He is a general partner at Basil Partners and has over 16 years
of experience in IT industry with all his focus on sales,
business development and marketing for IT products and
• He has lead the team at Powerdesk Technologies as a Global
Director, Sales & Marketing responsible for conceptualizing
and launching a patented IT product to reduce operational
expenses of the Enterprise across Power, Space and IT
• He also worked at Wipro Infotech, as a capital Market
Specialist for promoting end to end solutions using Reuters &
• He has a Masters in Management studies, Bombay University.
About Basil Partners
• Basil Growth Corporation is a Mauritius based
venture capital fund focused on investing in
either Indian / Asian companies.
• Which seek to expand into global markets or US /
European companies which have an India / Asia
centric offshore based model.
• Basil’s investment philosophy is to Partner with
the Portfolio company and “ Actively Build “
world class companies.
• Basil’s partnership based investment philosophy
is backed by a highly experienced and skilled
management team with a wide exposure to a
variety of IT / ITES industry segments.
• Venture capital model is an essential source of funding
and a catalyst for the innovation,
• Entreprenuership, job creation and economic growth
and ion today’s time much needed to lead the world
economy into recovery.
• The year 2013 has been a very good year for the VC’s
and more growth is forecasted in 2014.
• This year brought plenty of disruption, as well, which is
something VC’s tend to welcome more in the
investments they target than in their own industry.
• Now since the general solicitations means venture
firms and portfolio companies has got approval from
the Securities and Exchange commission of lifting ban
they may now publicly discuss plans for raising capital.
• From this video I understood that Mr.
Himanshu Chakrawarti who is current driving
the growth in “The Mobile Store”
• Was the former COO of “Landmark”, the
retail format of Trend Ltd.
• He was also with Westside, a Tata Company
for a decade
• Joined Lakme as a management Trainee
• He graduated from IIT Kanpur and did his
management studies from IIM Bangalore .
• He is Alumni for IIM Ahmedabad.
How did “ The Mobile Store happen to him?
• He has dealt with many categories in retail right
from Apparel, Grocery to Books and Music which
was a large format.
• But Mobiles were a small format which he found
exciting since it was a growing category.
• The Mobile Store had a large chain of stores and
was established in the year 2007.
• It was in its expansion stage and was making
huge losses therefore was a great challenge to
accept for Mr. Himanshu.
• He had to turn it into a profit making business.
• Hence, he felt it was exciting and took it up as a
• For the last 2 years the mobile store has started
• They have added more value added services to
offer to the customers to attract more business.
• They have innovated many ideas like EMIs etc.
• According to Mr. Himanshu there are 3-4 ways of
measuring the best company:
1. It has to be a flourishing company
2. It must have the ability to manage cash flows
3. It needs to be employee engagement and
4. It needs to be a preferred partner into the rental
• He shared his experience about his career start
days when he was management trainee in lakme.
• He made an error which cost the company a few
lakhs so he went to his boss and told her the
truth about his error.
• She sat him down and said don’t be so hard on
yourself and you are new mistakes happen its ok.
• From this he learnt that, You should be bothered
with what you do and not by what others think
• And if something goes wrong by your end it is
ethical to accept it in front of the organization
than hiding it.
• According Mr. Vakil he has learnt 2 leadings that
1. Man with no target hit nothing.
2. A goal is dream with a deadline.
• “Digivation” is his organization an it’s a dream
that he always had.
• He believes there is always a growth opportunity
and he is an optimistic person.
• He worked in Japan and says that Japan is a
classic case study since, it is a saturated market .
• He tries to look at the market potential
• There are two very strong leadings about him
1. He looks with a positive attitude towards
2. He wants to create partnership opportunities
which are synergetic and help build business
in a cost effective way and have win-win
situation for both he and his partner.
• The name is derived from digital innovation
• Therefore its named as “Digivation”
• The dream of Digivation was to see the world as a
consumer point of view.
• They two sides of their business:
• One is product side and other is services part
• In products they give us SME which is a global
• In services they provide user experience strategy
and design services to large corporates and to
• They have worked with many companies such as
Jet airways, Global bank, Citi bank in 44 countries
and ITC hotels for their website and touch screen
• They have also worked with a few companies in
US since their ambition is global and they were
rated as best global digital agency.
• Their first project was with Indian government
that’s the India post, Digivation has designed the
website and customer service experience for
• It’s the second in world virtual post office.
• The competition for them is the unchanged
habits of people they don’t regard.
• Social media has become the marketing tool of
the 21st century and companies should exploit it
fully if they are to survive.
• Age of “hybrid” marketing strategy
• Social media
• What comprises ‘social media’
• Network of family, friends, acquaintances &
• Your network & network of your connections
• Facebook, Twitter – sharing messages, videos,
chats and games.
• Instagram, pinterest – sharing pictures and
• Linkedin which is a more professional
approach in social media where people share
circles and talk about their professional fortes.
Key Components – why attractive for
• Ease : its very easy to use social media.
• Speed : the speed in this is highest compared
to other media used in marketing.
• Reach : the reach is also infinite.
• Reliability : we can be reliable with regards
to this channel of media.
• Cost effective : the cost effectiveness is more
than any other media since it has organic
and paid both options.
• Systems consists of processes and sub processes
which are inter related and form a system.
• “There is only one boss – The customer, He can
fire anyone in the company right from the
chairman and down. By simply spending his
money somewhere else”
- Sam Walton ( Founder of Wal-Mart)
• There are many sources of standards for
implementation of quality management systems.
• Following are a few examples:
Components of standard development
Multiple information sources
• Scientific literature
• JCI standards
• UK healthcare standards
• Thailand standards
• AHA draft standards
• Individual input from field experts and key stake
• ISO 9001-2000
• To implement a Quality Management System (QMS) we
first need to apply for one.
• Before applying for a QMS we need to buy a copy of it
and get familiar to it by reading it carefully.
• There are many soft wares and software tools available
in market that can be purchased and used to
understand, implement and become registered to a
• We should begin the entire implementation process by
preparing our organization strategy with the top
• Responsibility of a QMS lies with the senior
management therefore it is vital that the senior
management is involved from the beginning process.
• Training should be conducted for a smooth
implementation of the QMS.
• Awareness campaign and development of
• Irrespective of ISO or any other certification all
organizations should develop and sincerely
develop Quality Management System to make
their services efficient, customer friendly and
• Background screening has quickly become a
standard practice in many organizations across
• Organizations are continually on the lookout for
new ways to mitigate their risks.
• Researching the histories and stated capabilities
of employees is always a sound business practice.
• There are many articles in news now a days about
employees faking their documents to get jobs .
• Many also fake their CVs specially the freshers.
• Compliance : employers consider background checks as
part of their ongoing safety and security program.
• In sectors like IT/ITES, employees are not assigned
projects of outside companies until their screening
report comes out clean.
• Better safeguarding organizational assets : background
screening can minimize the possibility of theft and
• Help promote safety : background screening helps
minimize possibility of violence at workplace by
checking the past criminal records.
What to screen?
A background check can incorporate any or all of the
• Educational background
• Employment history
• Criminal records
• Address verification
• PAN card/ Passport verification
• Drug test
• Credit history
• Infinite screening
Whom to screen?
Conducting a background check on below
individuals is a sound business practice.
• Prospective and current employees.
• Extended work force – temporary and
• Executive level and other high profile
• Drivers and security staff.
• When it comes to the process of exit interviewing
and surveying it is easy to find lots of information
• Researching exit interviews tells us the arears in
which these interviews are useful and what the
typical problems tend to be.
Common usages of exit interviews
• The most effective exit interviews and surveys are
utilized to accomplish goals in 3 areas:
• Diagnosis and strategy
• Public relations
• Positive separations
Common problems with exit interviews
• Under – utilization :
• Too often, such tools are mere symbolic
• When dissatisfaction is expessed by an
existing employee there is often no feedback
to the management.
• Methodological :
• Questions being asked are not driven by any
• Ambiguous questions asked leading to
• Deception :
• Exiting employees are not motivated to give
controversial, personal or inside information that
could endanger future choices.
• They may want references from the employer at
a later date.
• They may be trying to protect those who still
remain with the company.
• Make a real commitment to the process
• Have a clear, objective approach
• Use methodical, scientific approaches
• What’s the ROI?
• Know what are the expectations for the
organization’s return on the investment.
• Each user should be able to determine how much
the process has impacted their unit directly.
• Its not over when its done
• Exit interview process needs ongoing monitoring
and revision to bring about excellent results
• Most critically, the data needs to be used.
• Else it is essentially a waste of time and money
and should be discontinued.
• E- Business : Any business that involves
internet as a platform to inform and promote
for a business.
• Any business that communicates to
consumers using the internet.
• Types of E- businesses
• Informative : corporate websites, educational
institute websites etc
• Business : Essentially E- commerce
• Social platform : facebook, twitter etc
• Business – Broad categorization
• B2B – Business to business
• B2C – Business to consumer
• C2C – Consumer to consumer
• C2B – Consumer to business
Why do we need to categorise?
• We need this differentiation as
Customers are different
Different customers have different needs
Different people have different skill sets to run
different kind of businesses
Each business have their select customer base.
Another Way to look At E-Commerce
1. Physical / tangible Goods
- From pins to television
2. Digital Goods
- Movie / Music downloads, wallpapers, e-books
- Billpay, travel ticketing, insurance premium etc
Companies in E- commerce space use either or a
mix of all or some
Eg: 1. Ebay.com to tradus.com
1.FOSSIL OPENS ASIAN FLAGSHIP
• This article says that Fossil group has opened its
flagship store in Asia.
• The flagship is located at the Shoppes at Venetian
Macao, designed and developed by StartJG.
• The store integrates interaction elements to
encourage customer engagement beyond the
physical retail environment by incorporating
digital platforms for customers to interact with.
This includes a photo kiosk where customers can
take and share photos of their purchase, audio-
visual walls, a social pix wall and a dedicated
• StartJG also developed a bespoke WSI brand
book for its staff to empower them to get closer
to the brand.
• It is now being used to put the brand values and
vision into action by allowing them to talk about
the brand story and encourage customers to
interact with not only the product but also the
digital features in the store.
• The over-arching goal was to elevate the retail
brand and experience to match and enhance the
quality of the products that WSI design.
• The result is a retail concept that really
encourages exploration, and inspires purchase
through story telling and engagement.”
2.CANON INDIA BETS ON ‘CANON
GURUS’ TO BEAT ONLINE SPACE;
PLANS 150 STORES BY YEAR END
• Camera-brand Canon India pvt ltd is planning to
roll out a key initiative to enhance the role of staff
members under Version 2.0 plan 2014.
• The brand is betting on 'promotional training' in
order to improve its sales through brick-and-
• Calling them as 'Canon gurus', the staff would be
trained in photography and the minor details of
the products thus, augmenting them as
professional advisors to the customers who walk-
in the stores.
• The effort is to give better reason to the
customers to visit stores and choose the right
product after taking expert advice rather than
buying products online.
• The company is also planning to grow its retail
presence in tier2 & 3 cities with an average stores
size between 400 and 600 sq ft. By the end of
2014, the brand plans to have total of 150 stores,
with current number at 113 stores.
• Canon India is growing at the rate of 10% y-o-y
and aims to achieve business of Rs 2100cr by the
end of 2014. Last year, it closed at a total of Rs
• This article talks about the cola marketing in New
• It says, the cola category has moved many
generations of brand-think over the last several
decades in India.
• From basic product to functional product to
cosmetic USPs to emotional highs and more.
• It has traversed Hollywood, Bollywood and
Tollywood, cricket, golf, hockey and more.
• It has moved from simple straightforward
messaging to fun and humour that is raw.
• The innovations will now occur when the
category fights to establish itself as a staple
beverage with deep per capita consumption.
• Today, colas are a fringe player in the beverage
segment. As they aspire to deepen per capita
consumption numbers in India, the biggest
paradox to crack is the fact that a cola
competes not with another cola alone.
• The cola competes with every unnatural
drink. With every natural drink. And most
importantly with the mother of them all
4.ONLINE EYEWEAR RETAILER
LENSKART HITS ROAD WITH BIKERS
TO REACH CUSTOMERS
• Online eyewear retailer Lenskart is sending out
optometrists on bikes equipped with eye-tesing
equipment to consumers in their homes, the
latest example of ecommerce companies'
growing sophistication as they try out innovative
strategies to expand the market.
• The initiative was rolled out in Delhi last week
and will be launched in Bangalore and other cities
in this fiscal.
• "Almost 75% of those who need glasses do
not know they need one," said Peyush Bansal,
the 30-year-old founder of Valyoo
Technologies that runs Lenskart. "We want to
expand to this market and provide access to
good quality eyecare."
• The company hopes to sign up over 100
optometrists in Delhi in the next few months
and do 1,200 eye checkups a day in national
5.CUSTOMER SERVICE IS KING
• Customers know whether or not they can
trust you simply by the way you service them,
and usually on the small issues.
• Let's face it, handling big problems for your
customers will always make you try harder.
After all, if it's a big problem you know full
well that they'll be watching closely.
• There are some basic "rules", if you will, when
it comes to handling mistakes or mis-steps.
• 1- Always be honest.
• 2- Offer a concession of some kind right on the spot.
• 3- Follow up.
• Never ever take your current customer base for
granted. Do that and watch how fast the door slams in
• While that commercial provides a good lesson about
customer service it should also be a reminder to you to
keep the lines of communication between you and
your customers open.
• Mouth publicity is more than paid advertisement when
your clients speak about your service to others
• And that’s how we get new customers through
• And in the end, isn't that what it's all about?
6.HERE COME THE ROBOTS IN RETAIL
• This article gives, The big news in technology in
retail in 2014 and beyond is robots replacing
• Starting just this week, right across the road from
Apple in Cupertino, the Aloft hotel is testing
• As reported in the New York Times, the cute-as-a-
button ‘Botlr’ will deliver basic items from the
front desk to your room.
• Best of all, no tips necessary, but positive tweets
• In a world where humans are relatively
expensive, robots in retail make sense.
• Google is spending hundreds of millions of
dollars purchasing companies withexpertise
and IP in robotics and artificial intelligence.
The tech giant’s well-publicised experiments
with self-driving cars are all about removing
people from the picture.
• Of course, with every trend is a counter trend.
As the robots roll in, living, breathing, smiling,
human beings will be a differentiator in retail’s
7.ITC PLANS DIRECT SUPPLY IN 1 LAKH
VILLAGES MOVE TO BYPASS
• ITC is revitalising its distribution strategy for
fast moving consumer goods (FMCG) with a
greater focus on supplying products directly to
• This involves an ambitious target of directly
reaching out to one lakh villages which
account for 80% of India's rural consumer
• ITC's rural push, especially of premium FMCG products,
bypassing wholesalers and stockists matches the scale
of market leader Hindustan Unilever (HUL), which last
year launched a 'Perfect Village' initiative to increase
sales of categories like hair conditioners, face wash,
body lotion, fabric conditioner and liquid hand wash in
• HUL covered 8,500 villages in eight states last fiscal
year and plans to further scale up the programme.
• At present, ITC directly services more than 20 lakh
outlets, based mostly in urban and semi-urban areas.
Companies like GSK Consumer Healthcare too have
adopted initiatives to expand rural sales.
• According to a report from market tracker Nielsen,
aspiration of consumers in Indian villages now matches
that of their urban counterparts. For instance, sales of
toilet soaps grew 18% in rural India last year compared
with 8% in cities
8.RELIANCE RETAIL SHIFTS FOCUS TO
• Company plans to build own brands in fashion, value
format segment, bring global brands to the Indian
• Reliance Industries Ltd’s retail unit, which posted its
first annual profit in the last fiscal year, will focus on
improving profitability now that revenue growth has
• As part of its efforts to boost margins, Reliance Retail
Ltd shut “low-performing” stores across its different
formats, the company told analysts post its quarterly
earnings release on Saturday. Reliance Retail’s revenue
grew 15% in the quarter ended 30 June.
• During the quarter ended 30 June, Reliance
Retail closed 137 stores under its so-called
• It, however, opened 169 stores in high-margin
or scalable categories. The net addition to
stores during the quarter stood at 32.
• Reliance Retail currently operates five
categories of value format stores—Reliance
Fresh, Reliance Super, Reliance Mart and the
wholesale cash-and-carry business.
9.INFIBEAM LOOKS TO SET UP RETAIL
CLIENTS IN UAE
• Online marketplace Infibeam is looking to build
an online presence for large retail clients in West
Asia with its technology platform Buildabazaar.
• The company has partnered with Axiom Telecom,
UAE's largest telecom retailer, and will handle its
• According to Manu Midha, vicepresident -
planning and operations at Infibeam, the
company is also close to signing up four other
• Apart from the UAE, the company is also scouting
for opportunities in Kuwait, Qatar, Turkey and
• "We decided to look at the UAE because of its
proximity to India, and the large Indian Diaspora
there. The plan is to be their single point of
contact for all their e-commerce needs“
• Buildabazaar, will also continue to build its SME
clientele in the UAE. “They are targeting a
clientele of about 1,000 over the next three years
in the UAE" adding that the venture may look to
raise private equity capital as it looks to expand
10.GAP ENTERS INDIA
• According to this article,
• American retailer Gap is partnering with
Arvind Lifestyle to open stores in India.
• The pair plan to open about 40 stores, the first
two to open in Mumbai and Delhi in 2015.
• “India is an emerging, vibrant market and an
important next step in our global expansion
strategy,” said Steve Sunnucks, global
president of Gap.
• Gap has a long-standing commitment to India
having sourced products from the country for
• In 2007, Gap launched the PACE (Personal
Advancement & Career Enhancement) workplace
education program in India with one vendor in
two manufacturing units.
• The program offers female garment workers the
life skills education and technical training they
need to advance at work and in life.
• Currently 25 of the 64 manufacturing facilities
that participate in the program are based in India.
• Gap has almost 400 franchise-operated stores
and about 3200 company-owned stores around