ROI Online is a new-age internet marketing company that revolves around a core set of values and beliefs. Our culture code is implemented internally within our organization as well as through our customers.

1. SHAPING OUR
COMPANY CULTURE

2. ROI ONLINE
Leading the modern marketing movement

3. What Is ROI
Online’s Mission?
We help businesses succeed by shaping their
marketing and influencing their culture.

4. Most business leaders struggle with
how to transition into modern
marketing. We have a team of
experts that makes it easy. You are
set up for success and end up with a
process that works.

5. What Is Company Culture?
Culture is what makes a company great.
cul·ture
ˈkəlCHər/
noun
1. The values and behaviors that contribute to the unique social and psychological environment
of an organization.
2. The personality of a company; it defines what a company, from an employee perspective,
is like to work for.
3. Describes and governs the ways a company's owners and employees think, feel and act.
Source: Businessdictionary.com, About.com, Entrepreneur.com

6. What Is A Culture Code?
A culture code is a concept.

7. It’s manifesto and a
company handbook in one.

8. It tells employees and
customers – as well as
potential employees and
prospective customers –
about who we are, what’s
important to us, and what we
believe in.

9. In short, it’s a shared set of values, commands, beliefs,
and practices that binds a company together.

10. What Is ROI Online’s Culture?
We celebrate individuality, learning, creativity, and courage.
We are honest and transparent.

11. We represent our
mission and values in
everything we do.

12. There is no wrong answer. No bad idea.
No failed effort. We grow by always
learning, and we learn together.

13. ROI Online’s Core Values
ROI Online revolves around 10
core values that we apply to the
way we treat each other as well
as our clients.
10

14. 1) Courageous
Creativity:
We do not fear failure. The
door is always open for better
solutions. We think big without
restrictions.

15. 2) Collaboration:
We are team players and work
together to achieve success.

16. 3) Evolving:
We don’t run from
change. We
embrace it.

17. 4) Authenticity:
We stay true to ourselves
and trust in ourselves.

18. 5) Transparency:
We are honest and open
with each other and our
clients.

19. 6) Efficiency:
We will always strive to be
efficient and discover new ways
to improve efficiency.

20. 7) Accountability:
We take responsibility for our
decisions and actions.

21. 8) Results-oriented:
We are motivated to produce
and deliver outstanding results.

22. 9) Vulnerability:
We share our ideas and expertise
freely and confidently. We do not
fear criticism or failure.

23. 10) Individuality:
We celebrate everyone’s unique
personality, strengths, energies, and
skills, and respect our differences.

24. What Makes ROI
Online Different?
We focus on and reward ability and
talent vs. experience.
There is no hierarchy.

25. This is not a job;
it’s a career.

26. We’re not just here to make
money or move up the ladder.

27. We nurture a collaborative environment
where ideas are discussed freely.

28. What Is ROI Online’s Purpose?
To redefine modern marketing, empower businesses,
and shape company cultures.

29. Who Are ROI Online’s Customers?
ROI Online’s customers are:
● intelligent,
● forward-thinking,
● goal-oriented business professionals
who want to be involved in the ROI process and to
create a strong culture within their organization.

30. Who Do We Want Our
Customers To Be?
We want our customers to
see the ‘bigger picture...’

31. … And let us help them
‘connect the dots.’

32. What Type Of People Do We
Want To Join Our Team?
ROI Online is looking for people
who have ‘moldable minds.’

33. What Does That Mean, Exactly?
We want individuals who are teachable and
anxious to learn.
SOMEONE WHO IS:

34. Analytical

35. Creative

36. Motivated & Purpose-Driven

37. Attentive

38. Web & Social Media-Savvy

39. Adventurous & Takes Risks

40. Strategic

41. Technologically Inclined

42. Team Player Yet Can Be Independent

43. Ambitious & Has An Appetite For Learning

44. Confident Yet Humble

45. We are all
Smart Creatives.

46. You’ve probably heard of a “knowledge
worker,” a person whose greatest skill is
knowledge.
However, knowledge workers are a figment of
the past. In this digital age, a new type of
employee has emerged: the smart creative.
What Is A Smart Creative?

47. They are an expert in doing. They love to
get things done.
Who Is This Smart Creative?

48. They are analytically smart. They love data.

49. They are business smart. They understand
the value of their input.

50. They are competitive smart. They are
driven and don’t care about the 9-to-5.

51. They are user smart. They know their tools
inside and out.

52. They are curious creative. They are
always looking for a better solution.

53. They are risky creative. They are not
afraid to fail.

54. They are self-directed creative. They are
the definition of initiative.

55. They are open creative. They love to
collaborate to reach the best solution.

56. They are thorough creative.
They know the details.

57. They are communicative creative. They
have charisma and wit.

58. Not every smart creative is created equal. But in order to
be a smart creative, they must possess business savvy,
technical knowledge, creative energy, and a hands-on
approach to getting things done.
They must all work hard, be willing to question the
status quo, and tackle obstacles in a new way.
Source: How Google Works

59. Quotes That Inspire Us
“A culture that doesn’t allow
people to fail won’t be
successful or innovative or
around for too long!”
Seth Godin
“Do you want to be just
another product on the
shelf, or do you want to
become a meaningful
and desired part of the
culture? ” Patrick Hanlon,
Primal Branding
“Customers will never love
a company until the
employees love it first.”
Simon Sinek
“The only way to do
great work is to
love what you do.”
Steve Jobs, Apple
“Companies need to position the
customer as the hero of the story
— not the brand. Be Haymitch, not
Katniss.”
Donald Miller, StoryBrand

60. Connect With Us
www.ROIONLINE.com
@GetROIOnline
facebook.com/GetROIOnline
info@roionline.com