First Year We Like Project -2020

1. PROJECT WE LIKE

2. WE TUBE

3. GANT Charts :
by Prof. Gaurang

4. GANTT Charts :
 As production started then from start to end, we need tools to make smoother process. Gantt chart help to
execute for the same.
 One of the first major application of Gantt chart was during First World War on the initiative of General
William Crozier . The Gang chart was used in USA arsenals during 1918 in the production of naval aircrafts
and other Govt works
 This is also coming in web based format now & it can be used for any timely activity
GANTT Charts Advantage :
Things become clear while using this tool
 Very useful for projects up to 30 activities
 Breakdown the work into specific manageable parts
 Clarity the workflow, sequence and dependencies

5. Gant Chart Advantage & Limitations :
Limitations :
 Become unwidely more than 30 activities projects
 Only represent part of the cost time and scope
 Do not represent the size of project
 It works as scheduling tool so it will not work good for reporting any deadline fail
 It will not show the exact time to start or end the activities.
Gant Chart Preparation :
 List all the activities ( with timeline , Length of activity time require to complete, activities are parallel or
sequential , dependencies)
 Set up Gantt Charge ( template headings-name of the task, previous activity,duration,july-week2,july-
week3,etc )
 Plot the Graph E.g- Preparing serving an English breakfast in a restaurant.
 Present the analysis (Final version of the Gantt chart, link of sequential activities , colour representation
details, etc.)

6. Green Marketing :
By : Mr. Ratheesh Nair

7. Green Marketing :
What exactly does green marketing mean ?
Profitable and sustainable businessmen should create win-win situation , It has to care to be Environment ,
profits and goal & satisfied the customer need , Business and environment both can sustain long term. Key
motto finding things to create balance. Marketing of the product should reduce the negative effects on
environment and improve the quality. Its also about consistence improvement in product and services.
Green Marketing :
Non Polluting advertising technique should be used in the green marketing process. Selling should be
environmentally friendly. Companies are coming under pressure to produce environment friendly products
even govt also pushing this across the globe & now consumer also becoming more knowledgeable. Marketing
is also important because promotion is important be keeping into minds like packaging because unnecessary
packaging leads towards the degradation because waste of packaging impacts. Long supply chain leads
towards Corban footprints. they are recyclable , degradable , disposable , they are made with non toxic
chemical, these products are approved chemical internationally.

8. There are challenges : we don’t have standardize product because its new and very difficult to accept by the
customer due to high price like Organic but it take times to grow & require more push towards green
promotion for environment.
Benefits : Its give long term growth with profitability, It also saves money , it help their products to get
recognition around the globe, its also create eco friendly image among customer & government.
Case Study:
 SBI – Several banks are following , ATMs are used eco friendly tools . SBI has developed, TATA Sons,
Nero lack Paints ,
 ITC has triple bottom lime

9. Tips for Effective Public Speaking :
By Prof. Amit Mankani

10. What is the biggest fear of an average human being :
 It is fear of death
 It is fear of snake bite
 It is the fear of loosing someone you love
NO
It is the fear of Public speaking
So we should plan and prepare before speaking at public & it is important to overcome stage fear by
doing some steps.
Overcoming Stage Fear :
 Everybody is nervous to begin with so give yourself some time to adjust to the environment
 Move around & use the stage
 Believe that you are the best & Keep your nerves
 It is ok you make mistake but don’t make them obvious
 Smile

11. Familiarize yourself with venue & stage Setting :
The speaker should visit the venue before speak/Presentation. Also check the arrangement of audio & video
visual ads available & If you cant visit the venue ensure research & get to know the venue accordingly
visualize yourself at the venue.
We should reach the venue before the audience & check the equipment's. Introduce yourself and the topic/
purpose first with expectation , this will help to get the attention of audience before starting starting at stage.
Know your audience & Maintain body language :
Get to know you audience by intro & interaction for few minutes meanwhile share your light moment. Use
wisely your humor and keep eye to eye contacts , this gives confidence to you and your audience for listening
presentation / topic.
Maintain positive body language & avoid learning at wall, table & anything nearby you always talk to audience
not with them. Beware & alert because body language speaks a lot to your audience.

12. Grooming & V.O.I.C.E
Grooming is very important while delivering anything at stage. Most important dress to kill-but not your
speech. Wear formal /professional attire with wrist watch –should cling to your wrist with little loose. Wear
mild fragrance & subtle makeup.
Voice- V-Volume O-output I- intonation C- Clarity E- Emphasis is important while delivering topic at stage to
avoid fear.
Few Points are below also an important for overcoming stage fear :
 Use Cue cards will help easy to refer any topic or questions but ensure should not be more than 5 to 7
Inches.
 Believe in yourself whatever you say , you do & believe in yourself for the audience to believe in you.

13. Employee Engagement :
By Prof. – Vinita Sharma

14. Employee Engagement :
What is It ?
It is work engagement or worker engagement - HR plays very important role to create happiness and
satisfaction. it was conceptualized by William a. Kahn ( 1980) who describe it as engagement at work as
harnessing of employee their work roles. An engaged employee is fully involved & enthusiastic about his/her
work & thus will work for organization's interest. the employee should be happy mentally to reduce
absenteeism.
Employee Exist when the employee feels :
1-Physically 2-Intellectually 3- Emotionally
Why does it matters ?
 Engaged employee perform 20% more than average employees.
 87% will not leave organization.
 They are more innovative
 They are more committed to customer satisfaction
 They contribute more to their organization than their less engaged peers.
 They consistently go extra mile

15. Research Analysis :
It shows Engagement is not simple , leadership is more important who drives from top to bottom. Other
research show investment in talent & relationship leads to higher engagement levels. Human recourse strategy
on employees is high in corporate world to understand the needs for their performance and stability.
Recruitment - realistic view is very important , Induction- Employee should feel at right Place training and
developments - HR Approach should be in the developments of their employees Incentive & Rewards - You
perform and grow clear rewards visualization.
HR Role: HR make employee feel more accountable.
 Satisfied
 Comfortable
 Boost them for their Work
 Engagement Drive : Right Employee at right place.
 Ensure Exceptional leadership
 organization system & strategy - positive impact to behavior , loyalty & motivation.

16. Things important for Employees :
 Knowing what expected
 Having the right material and equipment
 Opportunity to do what i do best
 Recognition & praise
 Caring for me as person
 Encourages Developments
 Opportunities to learn and grow
Factors for Employee Engagement:
 Equal opportunity
 Performance appraisal
 pay and benefits
 health and benefits
 Respect & heard

17. Channel Management :
By Prof. Prassanna Vasudevan

18. Channel Management :
This presentation has collected from FMCG companies.
Basics of channel management – CAV Model (Coverage , Availability & Visibility )
 Coverage : Covered through route and beat depend upon the frequency & cover all the outlets.
 Availability of the products : Availability is important stage , will talk about selling.
 Visibility : At global world we call merchandising which gives eye level for buy level by attracting about
the products quality and offers.
Width and depth of Distribution :
Width - More no of outlets product available create the success of the products.
Depth talk about sell more to every outlets & make sure your range should be available. If channel partner
focus on above W & D then he justified the brand.
Value proposition to different stakeholder in the value chain : The product travel through channel he we talk
about Distributor - Dealer- Customer. Influencer plays very important role to promote our product and
services. Physiography need of the value chain.

19. ROI – investment , Credit Cycle , stocking & forecasting :
ROI of distributor - is important motivator factor for distributor. We should ensure & asses the potential of
business and Investment.
 Business Investment –Initial Capital Credit Cycle- time taken to sell the products from the time of
investment.
 Stocking - Honoring norms of stock , we should ensure distributor should not go beyond the stocks from 3
days to 30 days depend upon business.
 Forecasting - Knowing the seasonality many of the managers having challenges due to seasonality due to
holiday, festival & season. Every manager having challenges. In this we can only improve instead of
giving correct data & we should understand the seasonality, data , SKU moving & Non moving , Products ,
market share loss or gain.
Market Share ,Wallet Share & Stage of Channel growth :
Stage of Channel Growth -
1- Incubation- Needs Hand holding , coaching & Guidance 2- Performance -Need constant support to grow
beyond the initial stages 3-Sustainability- Once the channel start performance sustaining volume of growth
apart from value is critical for the business partners to stay motivated.Retention - in this stage , the channel
partners feels that there is no more to achive and the market is situated. channel partners should have value
addition. continue put efforts like planning of future

20. WE LAUNGE

21. Rajeev Singh : MD- RAK Ceramic India

22. From this video I understood various things .. He is result oriented business leader with extensive experience in
building material and and retail domain. He did B-tech engineering from Kanpur & started career in J.K
Cements in 1991. He worked in prestigious organization like Kajaria Ceramics &R Johnson (I) Ltd, Larsen &
Toubro limited, JK cement & future group, with rich experience of handling products like White grey cements
,RMC, Tiles & Flooring, Sanitary ware & bathroom products, Paints, Wallpaper, consumer electronics, decor
lights& furniture.
He is leading currently no 1 ceramic company M/S RAK ceramic . He is responsible for all functions and P & L.
Working at RAK india successfully since last two years & has taken it from 400 cr to 800 Cr company which is
the fastest growth for any ceramic company in India.
He explained about journey from Sr. Executive to MD & explained the various successful experience .he did B-
Tech and moved to sales and marketing because technical is always support function and started journey from
Gujarat into sales domain.
He never settle down at comfort zone , Bombay was temporary location for his career . He worked at every
corner of country by believing in hard work which payoff and now CEO of RAK Ceramic.

23. He also added his best experience received at future group L & T. both are big organization and worked hard to
branded himself among crowds.
He believe in differentiation and always set himself different at audience by adding value to organization.
He believe in basic in place for any successful execution because initially he was in Chandigarh & east was not
performing then he took challenge and moved to eastern india. East market having tough collection of payment
even there was no market visits from team. He visited every parts and settled basic things which was missing.
He believed winning should be celebrated and every month team was having celebration meeting and
cake cutting.
He explained his journey of initial days of kajaria ceramic. When he joined kajaria there was hire and fire
system , no one wanted to join the organization even existing employees ware not ready to change. He joined in
eastern & took the challenge & within 2 years results and reward received from regional to national profile here.
Currently the organization problem was focusing on main cities. He identified the new & week areas believed
more outlets more sales.
The learning was very good by this video to understand the basic things require to perform at sales marketing
domain.

24. Vishwas Patel : CEO CC Avenue

25. Mr. Vishwas Patel is an entrepreneur who founded CCAvenue in 2001, which is the largest payment gateway of
India today and currently powers more than 85% of ecommerce merchant in the country, no wonders the
majority of Indian ecommerce merchants choose CC Avenue, the tried and tested payment gateway over other
newbie gateway with tall claims !
His family business was real-estate . He did his B.com thereafter completed law and practiced at Mumbai. He
started apparel brand in 1996. Post 2000 he understood the demand of payment gateway and booming E-
commerce in India. CCAenue real-time gateway which collects payment through debit cards, credit cards from
consumer around the world.
He started journey by visiting banks to know the payment charges which was very high at time & bank have not
focused on paperless gateway. People ware using traditional way to do payment even the big banks ware not
interested to make this cheaper.
Then he decided to make why not avenue for all merchants at one place.
Business need entrepreneurial experience instead technical
Understand Customer demand & Banks demand then brought solution for both them also offered value added
innovative things like online invoice on email, details on message.

26. Learned the market which was favoring of debit cards because india is always been debit card country. The
added mostly all leading banks offered avenue for all.
Learned from mistakes and founded secured error free payment gateway which created trust around the
customers, today its safe.
Expansion was not easy due to regulation so initially china & Singapore. every market having different rules and
regulation
Mindset important to perform any task with entrepreneurship. Identified the needs and brought international
culture in place , hire & trained good people.
Believe in differentia on keep innovating and add 7 make relationship, services , solution.
Consistent growth and happiness helps to maintain peace of minds.

27. Satish Jamdar : MD- Blue Star

28. About Him & Blue Star :
He is a mechanical graduate engineering from IIT Mumbai & also qualified in Systems Management from
NIIT & Management studies from UK & USA.He joined blue star in 1996 as Voice President.
he has 35 years of experience for companies such as Siemens , BPL Sanyo & Alston. He spearheaded the
establishment of Blue Star's modern manufacturing & responsible for International operation , corporate
financial services, Air-conditioning & refrigeration services.
Blue Star is India's Largest refrigeration company & they have 30 offices, manufacturing units & 18k Dealers
along with segment water cooler to clod storage. He suggested for world class factory its not only product its
also the culture . he was always focused and believing new things sharing with each other. they improved the
quality of production by innovation and team work. he also taken initiative for service. he suggested try always
new things and keep earning. service was very good customer learning from Lok Sabha to Metro train. it was
different exposure. learned combined strategy and learning for driving the business.

29. Learning leadership :
Creating differences :
He was always believing by creating diffrences.He enjoyed cross functional experience and improved the
knowledge and capability. He went to Calcutta, Delhi BPL then went to Mumbai and took this opportunity of
Blue Star. Company performed well by this philosophy.
Team : Its profitable & growing company. 2002 t0 2010 the Blue star grove by 4 to 5 times at every sector. R
& D, Service, logistic , P & L it was like you have to be superman but the team has really worked well
throughout the 17 years. The Promoters also stand the business nerves & guided me properly during this tenure.
Culture : The real thing how do we connect to every people , being in leadership position its necessary to chart
out the plan along with people and everyone's role should be assigned to achieve this. the frontline to topline
should be connected & promote team is important to have connectivity activities. We created Values & Code of
conducts in our regular ruitine.In 2013 Blue Star announces new range of domestic room Air conditioner.
Window AC become popular and at 2500 outlets & 500 cities placed. The time when government also focused
on power saving products due to global warming so the push was ecofriendly & Inverter Ac.

30. R & D & Projects :
Blue Star DNA is an engineering so always they bring customer demanded products to fulfill demand. Blue star
having all range products. Customer Solution : R & D is very important expect to understand the new
technology. Our strength is quality AC , They have products which gives performance in 50 degree temperature
also.
Market Planning : Blue Star was continue following the trends and focused on expansion of Products through
appointment of dealers. focused on lifestyle change , Midlevel income rising & rural markets are the future
opportunity. lots of work required for continuation of great product and services. we are the top 5 AC company
in India. Learning fro Leaders : Always take long terms road with attention.
 Air Management
 Energy management
 Water Management
 Green Energy Solutions
Few Projects :
 Cafe Coffee day,DLF City Centre ,CST,In Orbit ,Delhi metro, HUL,Vodafone ,HP etc.

31. Trends & Economy :
He also explained about the industry trends. People require comfort so things are changing demand happening
gradually.
Regarding the reformation of economy , Govt should enable the entrepreneurship. Govt should focus on
infrastructure , communication & Transpiration.
We should enjoy & what we do : He loves Travelling , Reading books & managed work life balance. whenever
needed I follow hobbies & take leave. also discuss about the beyond the official things. he believe in
accountability and responsibility is important but should involve our personal things to be calm.
In Single word Mr. Jamdar ' Serious' & like Hill station. he learn from every situations.

32. NEWS WIRE

33. Looking to invest for less than a year? Here are your options :
1.Bank Fixed Deposits – This is one of the safest and most popular options among people. With bank FDs, each
depositor in a bank is insured up to a maximum of Rs 1 lakh under the deposit insurance and credit guarantee
corporation (DICGC) rules, for both principal and interest amount. Its online & you can opt for either monthly,
quarterly, half-yearly, yearly or cumulative interest options while putting your money in bank FDs.Currently, the
interest rate offered is around 5.8 to 8 per cent per annum for most tenure up to 1 year and above. An additional
0.5 per cent id offered to senior citizens on their deposits. It is taxed as per his/her income slab. Other than the
regular bank FDs, few banks have come up with a modified version of FDs, which are much more flexible in
nature such as the SBI Flexi deposit scheme, ICICI iWish deposit, and HDFC Dream Deposits.
2.Recurring Deposits – In RD one can invest at a regular interval for a fixed period and receive a lump sum
maturity value. Its online & comes with a tenure of as low as 6 months and then in multiples of 3 months, to up to
10 years. Usually, RD comes with a minimum lock-in period of one month. no interest will be paid to the
depositor in the case of premature closure within a month, it is around 6.5 per cent per annum for most tenures of
12 months and above.TDS will be applicable if the interest earned is more than Rs 10,000 a year, including
interest on bank deposits.
3. Post Office Term Deposits – Post office term deposit comes with the tenure option ranging from 1 to 5 years.
Hence, this is an ideal option for short term investments, where one can invest in the 1-year time deposit. The
current rate of interest rate offered is 6.9 per cent per annum.Interest is calculated quarterly, but payable annually.
The government revises the interest rate every quarter, which is applicable only to fresh investments made in that
quarter of the year.One can make premature withdrawals but after 6 months of opening the account.

34. 4-Fixed Maturity Plans – FMPs are close-ended debt mutual funds and consists of various fixed income instruments
with matching maturities. A fund manager of such investments, invests in instruments in such a way based on the
tenure of the FMP, that all of them mature around the same time. These investments come with a tenure ranging from
1 month to 5 years. As these investments are predominantly debt-oriented, they provide steady returns over a fixed
maturity period, which protects investors from market fluctuations. Even though FMPs are not affected by interest
rate volatility, as the securities are held till maturity, the returns, however, are neither fixed nor assured. The liquidity
option with FMPs is low, even though they are listed on stock exchanges. Hence, experts suggest one should invest in
them only if one is sure to lock-in funds for that duration.
5. Debt mutual funds – Debt funds are for investors who want regular income, but are risk-averse, as this
investment option is less volatile and, hence, are less risky compared to equity funds. Additionally, they also score
higher than equity mutual funds in terms of safety. Hence, if you want to invest in market-linked investments for less
than 1 year, you can choose from either low duration debt fund or money market debt funds.
The low duration fund lets investors invest in Debt and Money Market instruments with a maturity of the underlying
securities between 6 to 12 months. In the case of money market funds, the investments are made into Money Market
instruments with a maturity of the underlying securities up to 1 year.
The returns in debt mutual funds are, however, not assured nor fixed. Currently, investors can earn about 7 to 9 per
cent per annum. The main point is the liquidity of these investments, as with debt funds liquidity is high and units can
be redeemed in a quick time.

35. How To Make a Sales Pitch ?
The sales pitch is defined as the attempts to negotiate and persuade someone to close the deal, finally leading to the
sale of the product or service. In business terms, a sales pitch is usually the sales presentation designed to convince
someone about a product or a service with the ultimate expected outcome being the sale of that product or service.
What is a Sales Pitch?
A sales pitch is vital to introduce a product or a service to the customers or audience who know nothing about it, or
it is also a detailed description and a presentation for the audience who have already expressed their interest in that
product or service. The sales pitch can be formal or informal depending on the product, the type of industry, the
kind of audience, and the company selling the product or service.
It should have a clear message and should explain to the customer why they should buy this particular product or
service over competitions. Customers these days have access to information at their fingertips, and they can always
go and compare your product or service with the available competitor products and get to know the difference
immediately. The primary thing that sales pitch should address is how good is the product over the competition and
how is it going to be useful for the targeted audience
How to make Sales Pitch?
1. Account Prioritization-The accounts and deals that you’re dealing with should be prioritized according to their
importance.
2. Research-Before pitching the customer, you have to understand
3. Account for all decision-makers-Sometimes the person you are presenting or pitching the idea is not the only
decision-maker but there are other people involved in it who may not be present.

36. 4.Show them the future-these skills of storytelling and including facts in them can drastically improve the chances
of success for the sales pitch.
5. Perception sharing-should be about a specific solution or a product feature that the customer will benefit the most
from and which will solve his problem
7. Hearing and Listening – know the difference-You must listen with an intent to understand rather than hurrying
and replying. Do not think of the sales pitch like a question and answer session rather more like a healthy
conversation or discussion.
8. What next? You should provide him with a call to action, which takes the deal ahead. Even if the customer is not
ready to purchase, make sure that you keep him on the prospect list and move forward with him or follow up with
him after a small pre-defined period.
Example of Sales Pitch :
Following is an example of a Sales Pitch of an insurance company.
“Have you noticed the increasing frequency of car accidents? As per the recent reports by the traffic department,
there are more than 25000 deaths by accident every year, and more than half of them are simply victims who are
neither over-speeding or breaking any traffic law. They are simply at the wrong time and place.
Opt for ABC accidental insurance.
We are not only simple, unique, and affordable, but also we are the safest.
ABC accidental Insurance. Stay Safe.”

37. Loyalty Program :
Loyalty program – definition, importance and types :
Companies use various marketing strategies to retain their customers and to encourage customers to spend more
money. It is less expensive for a company to maintain its old customers rather than acquiring new customers.
Moreover, a regular customer pays more than a new customer.
What is a Loyalty program?
A loyalty program is a marketing strategy used by businesses to encourage their customers to keep shopping from
them or to keep using their services. Each company makes the use of different type of loyalty program strategy to stop
their customers from going to other businesses.
Definition of Loyalty Program :
A loyalty program can be defined as a marketing strategy that is used by companies to retain customers and to
encourage them to shop from them repetitively. To do this, companies provide incentives, like reward points, special
discounts, or free merchandise to their customers.

38. Importance of Loyalty Program :
Loyalty programs, also known as customer loyalty programs, have become an essential part of the marketing
strategies of companies. In the present time, almost all successful companies run their loyalty programs to attract
more customers and to keep their regular customers.
Types of Loyalty Programs :
There are different types of loyalty programs. Different companies use different types of loyalty programs,
depending on their business type. In this section, you will learn about different types of loyalty programs that are
used by famous and successful businesses.
The subscription Program, The points program, The community program ,The paid membership program, The
progress program, The charity program, The tier program

39. Making of the new 21st Century marketer :
What’s needed today in marketing is a greater emphasis on emotional attractiveness which helps create a
relationship with the consumer, and that is based on mutual respect. This will help marketers to develop game-
changing propositions to propel brands into a differentiated space.
As brand communicators we must understand that our consumer goes through reams of branded literature, through
the day and therefore, choosing the right medium, picking an appropriate time and designing the messaging with the
art of simplicity are some of the basic yet very crucial aspects of designing winning marketing strategies. In this
hyper-connected age, consumer insights play a very important role in not just designing strategies but also
understanding what brands should avoid. As brand communicators we must be mindful of the macro trends in terms
of any persistent shift, not just locally but also globally. Keeping track of these trends will translate into our
marketing strategies becoming more infallible, connecting better with the consumers and achieving its end goal
effectively.

40.  Get smarter
As consumers become more fidgety and impatient, both media and creative strategies have to work smarter to
reach out to them impactfully and effectively.
 Consistency and freshness
Marketing communication needs to be consistent and yet fresh in the rendering to ensure there is brand recall
(that is, there is no brand loss.) And yet new neurons need to be fired in the consumer's brain for the message to be
registered in a hyper-connected and overwhelmed world.
 Rationalize marketing spends: Avoid the shiny-new-toy trap
There is currently a need for marketers to re-look at spends and effectiveness of advertising in different media
including digital and on-ground. There are waves and trends which may not stand the test of RoI (return on
investment) and these need to be rationalized.
 Be wary of force fitting
Don’t be "woke" and force fit "purpose" into marketing communication that has little bearing on the product or
category. Marketers need to be authentic. Social media has ensured that brands are under scrutiny at all times.

41. Why you need Public relations to build your Brand :
Public relations is about communicating credibly and effectively with your audiences whose opinions and
behaviors can impact your business in the long term. This target audience is not limited to consumers; it also
includes the media and policymakers. If you lead an organization working in the field of electric mobility,
cultivating an image of a thought leader in that field and connecting with your audience is very important to
bolster credibility of your brand.
Building a narrative :
While advertising makes your products familiar, Public Relations exercises help tell the audience the story of
your brand – the origin of the idea, its impact on the society and the vision of its founders. In doing so, PR
exploits the unique angles in your story and help take them to a larger audience creating an awe inspiring image
of your brand. Let’s explain this using an example.
Identify the right channels of communication :
When you have to communicate to your multiple target audience, it becomes essential to identify the right
channels to do so. This is another vital job that PR does for you. It first identifies the target audience, analyzes
their attributes and then identifies the right channels through which communication to them can be directed and
amplified. For example, a brand that talks to women must zoom in on magazines, blogs and websites
addressing women’s issues. Similarly, a brand whose target audience is youth can ignore the importance of
social media channels like Facebook and Twitter at their own peril. PR helps you arrive at these decisions
judiciously.

42. Communicating in Crisis
Crisis communication has emerged as a critical part of PR, particularly at a time when news spreads across
communication channels like wildfire. Any delay or error in addressing a negative piece of news can dent your brand
reputation seriously. When utilized effectively, PR not only helps manage public perception in times of crisis, it also
helps limit the damage caused by a negative episode on your brand’s image in the long term.

43. The B2B Platform Revolution :
Platform providers now are coming for the business market, and B2B business leaders need to be ready.
Consider the following scenarios: Do you have a strategy for when your peers are slashing their supply chain
costs by letting Amazon or Alibaba run their operations? How about if Facebook and Google offer your
competitors data-driven marketing strategies to win over your clients? Crucially, do you know how to use
outside platforms to better serve your clients, without letting the platform provider own the relationship?
These emerging business platforms aren’t just a threat. They also offer remarkable services to boost growth and
cut costs — if you approach them with the right strategy.
Growth and stickiness
Just as they did for the consumer market, digital platform providers are rolling out “sticky” ecosystems. One
service builds on another, creating a network effect that encourages businesses and consumers to buy more
services in the same place.
Take Amazon, for example. Amazon Web Services started by offering cloud infrastructure, then went on to
provide cyber-security and other cloud-based enterprise services to businesses on that cloud. It’s now going
further, giving clients the option to use the same machine learning technology that Amazon uses to personalize
its product offerings and marketing The growth in B2B platforms is just beginning. There’s no reason Amazon
and Alibaba, for instance, can’t offer logistics management to businesses of every kind, just as they already do
for retailers. And to make sure that they use this boom in business platforms to their benefit, every B2B
company must act now. These five steps are a good place for you to start.

44. Monitor the business services that platform companies are offering or will offer your sector. Many will represent
opportunities to cut costs and grow markets. Watch the strategy of the platform companies themselves.
Increase agility of your operations in order to seize opportunities and not become too dependent on any single
provider. You probably don’t want a B2B platform provider to own your clients’ data and the customer experience.

45. 5 Technology Tools To Help Your Sales Process :
The best sales professionals and teams understand the sales process begins long before the first meeting with a
prospect. Your success in front of a customer depends on how much time and energy you've invested in your
professional development, your knowledge of the sales process, and your understanding of how human connection is
the key to a new relationship.
1. Manage relationships with a CRM.
The importance of a CRM (Customer Relationship Manager) should come as no surprise to anyone who's been in
sales for long. A good CRM provides invaluable services to a sales team, tracking lead data and organizing
information in a way that can improve the sales cycle.
2. Save time with smarter email outreach.
Email has become such a significant part of our daily life that it warrants a specific focus. Email takes time, and time
is money. If you want to be efficient and effective, you need an email app that helps automate routines and supports
the sales process -- not just a tool that helps schedule emails.
3. Use online apps to build your community-For all the time professionals spend on Instagram and Facebook, they
could be focusing on growing their human network and tapping into the power of online professional networks.
4. Stay up-to-date with Google Alerts-it helps you stay knowledgeable, congratulate your customers or prospects on
good news
5. Always be learning with audiobooks - learn new strategies and techniques, but I also benefit from a well-rounded
knowledge base to inform my conversations. Amazon's Audible holds a firm grip at the top of the audiobooks world,
but don't forget about the free resources at your library. Overdrive serves libraries all over the map, delivering free
audiobooks to anyone with a library card

46. Coronavirus: digital industry to flip to sd from hd on work-from-home
surge :
Data consumption the past few days has gone up by 15-20% and consumption of high definition data
requires 6-7 times higher bandwidth
Amid the surge in demand for internet services in the backdrop of coronavirus spread and increase in work-from-
home by companies, the digital industry has decided to “temporarily” offer only Standard Definition (SD)
streaming services, until April 14.
Sources said that data consumption the past few days has gone up by 15-20 per cent and consumption of HD (high
definition) data requires 6-7 times higher bandwidth. The decision was taken at a meeting on Tuesday by Uday
Shankar, Chairman, Star & Disney India, and attended by senior leaders from digital industry.
The digital industry has decided to act immediately in the larger national and consumer interest and to ensure the
robustness of the cellular network, an official statement said.
The move comes looking at the potential impact on the cellular network infrastructure caused by unprecedented
surge in mobile internet consumption, as people are staying at their homes responding to Prime Minister’s call for
social distancing & now a total lockdown.

47. The companies are of the view that Tuesday night’s call by Prime Minister Narendra Modi for social distancing and
now a total lockdown has led to people staying at home, causing an unprecedented surge in mobile internet
consumption. As a result, the government and the telecom operators are concerned about its potential impact on the
cellular network infrastructure.
In order to achieve this, a meeting was organized on Tuesday by Uday Shankar, Chairman, Star & Disney India, with
key stakeholders of the digital industry.
The meeting, held virtually, was attended by NP Singh (Sony), Sanjay Gupta (Google), Ajit Mohan (Facebook),
Sudhanshu Vats (Viacom18), Gaurav Gandhi (Amazon Prime Video), Punit Goenka (Zee), Nikhil Gandhi (Tiktok),
Ambika Khurana (Netflix), Karan Bedi (MX Player) and Varun Narang (Hotstar).
The digital industry has decided to act immediately in the larger national and consumer interest and to ensure the
robustness of the cellular network.
It was unanimously agreed that as an exceptional measure, all companies will immediately adopt measures, including
temporarily defaulting HD and ultra-HD streaming to SD content or offering only SD content, at bitrates no higher
than 480p on cellular networks.
480p is the shorthand name for a family of video display resolutions and is mainly used for many early plasma
televisions.
These voluntary measures will be in effect until April 14. All participants are immediately taking measures.

48. The impact of covid19 on travel marketing :
The impact of covid19 on travel marketing
Data provided by Google’s Insight team has revealed that search queries relating to Coronavirus have
reached an all-time high, and while death rates are relatively lower, online interest in COVID19 is
surpassing that of other major global health warnings, including Swine Flu, Ebola and Zika Virus.
Related search queries are also breaking record monthly rates of interests with searches for respirator
masks, hand sanitiser and dust masks through the roof. As the government advises against all but essential
travel to countries like Italy, the virus looks set to have a big impact on the travel industry, with thousands of
flights around the world already cancelled, but what impact will this have on travel marketing?
How are travellers reacting?
With many supermarkets struggling to cope with the demand for items like hand sanitizer and toilet roll,
the travel sector is also starting to see the impact the virus is having on the industry. Research has revealed
that more than a third (37%) are worried about catching COVID19 when travelling, and nearly half (48%) are
hesitant to book a new trip. 15% of Brits admit to avoiding cruise ships while a further 13% are choosing to
avoid planes.
Despite the short-term worries of British holidaymakers, almost three quarters (74%) think they’ll be
able to travel as usual again by summer, and 29% are planning to book a European trip within the next couple
of months.

49. “We’ve seen the virus start to affect more than just holidays”
Commenting on how brands are reacting to the pandemic, Ed Blakeway, head of display, Video & Social at marketing
agency, Journey Further, said: “We work with a number of different clients across the travel industry and it’s been
very interesting to see the effect COVID-19 has had. In some cases, where brands are offering holidays in areas
regarded as higher risk, such as China or Italy, PPC and programmatic activity has been paused completely while
we’ve heard of other brands experiencing downturns in online revenue.
“Flexible holiday options”
“Many brands are looking to promote more flexible holiday options, for example, Kuoni are pushing their ‘flex
offering’, which allows travelers to change their holiday up to a week before travelling with no fee, and Manchester
Airport are offering free cancellation options for anyone who books parking with them, so we could start to see travel
brands offering more options like this if the virus continues to spread.
As the spread continues, we’ve seen the virus start to affect more than just holidays, with sporting fixtures and music
festivals postponed, which could impact sponsorships. It will be interesting to see how marketers across all industries
continue to adapt in the coming weeks.”

50. Advantages and disadvantages of sales force automation (sfa) :
Sales person use sale forces as a step to enhance their marketing strategy. The improvements of technology
helped sales person able to structure their customers’ data managements well. Sales force automation is a system
that being develop to helps companies to organize their customer relationship management with confidentiality.
Besides automatically computerized customers data into computer, it helps enable sales person to plan and
structures their selling in the most effective way as well. It makes work easier and organized as well as more
reliable for sales person. In short, sales force automation system is a good “assistant” for sales person. However,
sales force automation system also brings some disadvantages where sales force automation system is
complicated system involving digitalized figure yet new for older sales people. Anyhow, it is still easier for
younger sales people to learn and function with it.
1- In order to manage relationship between customers professionally, sales person have to construct their own self
departments with respective task first.
2- Secondly, have good communications among themselves in every department which is crucial. A better
communication is crucial for a well organized department to avoid blunder such as contacting the same customer
for same purpose. Therefore, such event can be avoided with embedment sales force automation system.
3- They will save extra spending and extra time for repeating contact with the same customers for the same
purposes.
4-Sales force automation system helps sales person overcome their communication system in every department.
After the communication problems in every department are solved, sales person can work smoothly in their
selling.
5-sale person be more familiar with their competitors’ products
6-sales force automation system could helps a company to engage with their customers more efficiently

51. Disadvantage Of Sales force Application :
1-Sales person have to spent time to learn and key in customers’ data into their computers. It is quite a waste of time
for sales person to key in one by one of their customers’ details.Its complicated to learn for old people.
2-In order to apply sales force automation system in a company, the company has to spend a large amount of money
for sales force automation system installation The company has to spend the money on the software installations, IT
communication which includes networks, server, and software
Sales force automation system can also help sales person to find their target market. Sales person will be able to know
demographical, geographical, psychological, and behavioral factors that affecting their products’ selling process. With
all the factors that affecting the sales person sell process, they will know the problems and able to overcome these
problems. Besides, instead of keep selling and upgrading the old products, sales person will be able to develop new
product after using sales force automation system. This is because the sales person will be able to know their
customers’ choices through sales force automation system The new promotional mix tools are sponsorship, SMS,
events, online or blogs, and viral. All the promotional mix tools help sales person to promote their products and
engage with customers.