On June 19th Andrew Maff sat down with Michael Manzione of Rakuten Super Logistics and Bret Rosendahl of Radd Interactive. We did a webinar on how to diversify your e-commerce business with different branding and SEO strategies. We went through everything from different ways to approach your SEO to branding across all marketplaces to help aim for a future acquisition. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the big sellers are doing. Check out the slides attached here and feel free to reach out if you have any questions! SUBSCRIBE to our YouTube channel to see all of our other webinars! SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT

1. Welcome! The webinar will begin shortly...
Audio connection:
(877) 253-2715 US
Access code: 573 774 421 #

3. Housekeeping
Tweet Chat Replay
Tweet questions
for the panel
at any time
@rakutensl
Contact via
chat feature
during the
webinar
Full recording
will be shared
following the
webinar

4. Today’s Presenters
Michael Manzione
President & CEO
Rakuten Super Logistics
Bret Rosendahl
Co-Founder & President
Radd Interactive
Andrew Maffettone
Director of
Marketing & Operations
Seller’s Choice

5. Today’s Agenda
1. The importance of a diversified sales strategy
2. SEO strategy that attracts shoppers
3. Branding that creates loyal customers
4. Q&A

6. Consumers are inundated with shopping options

7. Yet, the average online sales portfolio
looks a lot like this-

8. Problem?
of $1M+ sellers fear being banned
from selling on the marketplace
of $1M+ sellers are concerned about
Amazon starting to sell their products
66%
64%
https://www.webretailer.com/lean-commerce/amazon-sellers-survey-2016/

9. Solution - A Diversified Sales Strategy

10. Sustainable WINNING

11. Attracting New Shoppers with SEO

12. Why does my website need SEO?

13. What are the Benefits of SEO?
● Long term ROI
● Long term credibility & positioning
● Increase brand awareness
● Bring visitors with high purchase intent
● Drive online and offline consumer leads (calls)
● More online, direct and referral leads
● Cheaper than PPC

14. Digital Marketing Trifecta

15. Become an expert in your industry
Assess market trends, competition,
search habits, share of voice
surrounding your company and industry
Become an expert in your site
Analyze the site from a layout, architectural,
technical, and SEO perspective
Make a list of priority items and begin
implementing changes ( code, tags, SEO
updates)
SEO Process
Phase I: Laying the Foundation

16. Monitoring and continuous improvements
1. Content
2. Page titles
3. Meta tags
4. Headings
5. Internal linking
SEO Process
Phase II: Sustainable Growth

17. Creating Loyal Customers with Branding

18. BUILD YOUR BUSINESS INTO AN ASSET.
IT’S ALL ABOUT
BRAND LOYALTY!

19. YOU’RE ONLY AS GOOD AS YOUR LAST TRADE
ACQUISITION
THE MULTIPLE YOU GET ON A BRAND
IS MUCH HIGHER
THAN THE MULTIPLE
YOU GET ON REVENUE

20. NEW PRODUCT LAUNCHES ARE
EASY!

21. 1. Keyword searched “Dyson vacuum filter”
2. Over $10k per month (ranked #7!)
Fight for Your Brand Name, NOT A KEYWORD!

22. AMAZON EBAY RAKUTEN SHOPIFY
BRAND TRUSTWORTHINESS

23. LET CONSUMERS SHOP WHERE THEY WANT!

24. IT’S A REAL ESTATE GAME, BE EVERYWHERE!
PLAY OFFENSE AND DEFENSE!

25. ● Facebook ad “Thank You” campaign. (Give option to “Like” page only)
● Personalize pop-ups (but not too much)
● Create a New Customer and a Repeat Customer automated email flow
● Give them something extra they didn’t expect (free sample, sticker, eBook, etc.)
INVEST in customer service! (For calls AND online chat)
● *Create loyalty programs with GREAT commissions/gifts (consider LTV)
DO THIS!

26. Complete SEO Analysis
1. Real data on how your competition is doing
2. Where opportunities exist to increase revenue
3. An overview of strategies and techniques to improve
4. How many searchers there are for important keywords
5. A RaddBOT crawl of your site to look for coding issues
6. How long it will take to get results, as well as the associated
costs
For a free consultation contact: bret@raddinteractive.com

27. Automated Emails to
Increase Customer Retention
bit.ly/AutoEmails-SC
30-Min. Marketing Consultation
SellersChoice.agency/Giveaway
(Password: rakutenwebinar)
@AndrewMaff

28. Complimentary Shipping Analysis
● Real-time price comparison of the most cost-effective shipping methods
● Estimated cost savings leveraging RSL’s negotiated carrier rates
● Optimal US fulfillment location(s) based on client’s customer demographics
Request an analysis:
Email marketing@rakutensl.com

29. Q&A
Please submit questions via Chat
in your WebEx Control or
Tweet us @rakutensl