On January 31st, Andrew Maff sat down with Cody DeArmand of Ship Station to talk about post-purchase branding and tactics to increase the lifetime value of a customer. These slides are from a webinar where we dove deep into every aspect of the customer relationship AFTER a sale. From email marketing to social media ads and from unboxing to box stuffers We touched on every aspect we could think of to show e-commerce sellers the benefit of extending the lifetime value of their customers. Check out the slides attached here and feel free to reach out if you have any questions! SUBSCRIBE to our YouTube channel to see all of our other webinars! SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT

1. CUSTOMER RETENTION 101
PREVAILING WITH BRANDING
POST PURCHASE
#PostPurchaseWebina

2. ANDREW
MAFF
Director of Marketing
and Operations at
Seller’s Choice
Over a decade in e-commerce
marketing
Helped many sellers scale to
well over 8-figures
Digital strategy expert
Married & loves a good glass of
whiskey (no relation)
CODY
DeARMOND
Director of Sales at
ShipStation
Austin, TX
5 years @ ShipStation
Director of Sales
Team helps thousands of eCom
businesses improve their
shipping processes
#PostPurchaseWebina

3. STICK AROUND FOR….
Q&A
FREE STUFF
#PostPurchaseWebina

4. YOU’RE IN THE RIGHT
PLACE IF YOU’RE...
LOOKING TO INCREASE YOUR LTV
WANTING TO BUILD YOUR AUDIENCE
READY TO DIFFERENTIATE
HOPING TO PROVIDE AN EXPERIENCE
VERY ATTRACTIVE.
#PostPurchaseWebina

5. POST PURCHASE ADS?!
#PostPurchaseWebina
● Thank You ads
(request follow)
● UGC contest
(tag us to win!)
● Build your audience
● Keep customers
updated

6. EMAIL NEWSLETTERS
#PostPurchaseWebina
● Weekly recipes
● Daily jokes
● Monthly fun facts
● Ways people use your
product
● New/Repeat Customer
● Promotions….LAST!
PROVIDE
MORE
VALUE!!!

7. COMMUNITY BUILDERS
#PostPurchaseWebina
● ChatBots
● Exclusive Groups
● “Memberships”

8. LOYALTY/REFERRAL PROGRAMS
#PostPurchaseWebina

9. BOX STUFFERS!
#PostPurchaseWebina

10. BOX STUFFERS!
#PostPurchaseWebina

11. PACKAGES ARE ADS!
#PostPurchaseWebina
● “Free” advertising
(apartment buildings with
mailrooms)
● Social media friendly
(unboxing)
● Visually appealing

12. UNBOXING
● Make unboxing an
experience
○ Branded tissue
○ Discounts or
samples
○ Personalized thank
you note
● Branded shipping label
#PostPurchaseWebina

13. BRANDING TRACKING & RETURNS
● Customers check tracking link
avg. 3 times
● Branded tracking page,
optimize for mobile
● Easy returns policy
○ Use social media to connect
with customers
○ Include return labels or
make them easy to print
#PostPurchaseWebina

14. MULTI-CHANNEL SOLUTIONS
● Potential branding restrictions
○ Tracking pages
○ Packaging
● Benefits in the traffic
● How you can brand:
○ Respond to customers on
product page
● Send follow up emails -
Thank for purchase & lead to official selling channel
#PostPurchaseWebina

15. READY TO
SUCCEED AT
BRANDED SELLING?!
#PostPurchaseWebina

16. FREE STUFF
30 MINUTE MARKETING AUDIT
SellersChoice.digital/Webinar-Contest
Password: baboon
DOWNLOAD!
Automated Emails to
Increase Customer Retention
bit.ly/SC-AutoEmails
#PostPurchaseWebina
@AndrewMaff
Cody DeArmond
cody@shipstation.com
FREE BRANDED
SHIPPING EBOOK
https://info.shipstation.com/bra
nd-your-shipping-ebook

17. THANKS FOR
ATTENDING
OUR WEBINAR!
#PostPurchaseWebina