On October 10th, Andrew Maff sat down with Mike Indigaro of Teikametrics to talk about optimizing the conversion rates of your Amazon listings for Q4.
These slides are from a webinar where we dove deep into every aspect of Amazon listings. From titles to bullet points and from Enhanced Brand Content to sponsored product campaigns.
We touched on every aspect we could think of to show the current standards of Amazon listing optimizations for improved conversion rates.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
Amazon Listing Optimizations that Drive Visibility & SalesTinuiti
Did you know, 70% of customers never click past the first page of Amazon’s search results when looking for a product? It’s a scary thought for many Amazon sellers & vendors trying to drive product discoverability & maximize sales velocity.
Therefore, CPC Strategy, Jungle Scout & Splitly have teamed up to discuss advanced product listing optimizations to rank higher, increase product visibility & drive revenue.
Building the right email nurture for your audienceemfluence
Want to increase the quantity and quality of leads you’re passing on to sales? Email nurture campaigns are a great way to transition interested leads into closed opportunities, but building the right nurture series isn’t as simple as stringing together a few emails. This session will examine how to understand your audience so that you can develop the cadence and the content you need to close more deals. Expect to take away specific examples and practical tips you can use to launch your own nurture series.
Top 4 tips to boost your brand on amazon marketplaceSunTec India
Amazon offers a plethora of opportunities for sellers to increase the visibility of your brand and give a much-needed boost to product sales. Take note of these handy tips to carry out effectual Amazon product listing optimization.
https://www.suntecindia.com/blog/amazon-listing-optimization-tips-for-boosting-brand/
Zman Takes Flight: Launching the Send Joe's Bar-B-Que Websiteemfluence
When world-famous Joe’s Kansas City Bar-B-Que came to emfluence in 2016 and asked for assistance in launching their new venture, Send Joe’s Bar-B-Que, the emfluence team was naturally stoked. As the Joe’s Kansas City Bar-B-Que team prepared to ship their famous barbecue nationwide, emfluence challenged the team to partner together to develop a dynamic, phased approach to their ecommerce website launch that would enable strategic digital optimizations. The end result? An award-winning site that surpassed all launch day expectations and triggered a national conversation about the brand.
Bring Home the Black Sheep: Integrating Paid Media into Existing Campaignsemfluence
Paid Media Manager Alan Schieber will use this session to challenge your assumptions about paid search and paid social ads with an eye toward ad spending with an ROI. You’ll learn how to use your audience list (yes, even your email list) as an extra touch point on the campaigns you’re already running.
Hear from Pi's Head of SEO, John Brasington as he talks about which home and garden brands are at the forefront of innovative search and how you can use Pi to stay ahead of the competition.
Amazon Listing Optimizations that Drive Visibility & SalesTinuiti
Did you know, 70% of customers never click past the first page of Amazon’s search results when looking for a product? It’s a scary thought for many Amazon sellers & vendors trying to drive product discoverability & maximize sales velocity.
Therefore, CPC Strategy, Jungle Scout & Splitly have teamed up to discuss advanced product listing optimizations to rank higher, increase product visibility & drive revenue.
Building the right email nurture for your audienceemfluence
Want to increase the quantity and quality of leads you’re passing on to sales? Email nurture campaigns are a great way to transition interested leads into closed opportunities, but building the right nurture series isn’t as simple as stringing together a few emails. This session will examine how to understand your audience so that you can develop the cadence and the content you need to close more deals. Expect to take away specific examples and practical tips you can use to launch your own nurture series.
Top 4 tips to boost your brand on amazon marketplaceSunTec India
Amazon offers a plethora of opportunities for sellers to increase the visibility of your brand and give a much-needed boost to product sales. Take note of these handy tips to carry out effectual Amazon product listing optimization.
https://www.suntecindia.com/blog/amazon-listing-optimization-tips-for-boosting-brand/
Zman Takes Flight: Launching the Send Joe's Bar-B-Que Websiteemfluence
When world-famous Joe’s Kansas City Bar-B-Que came to emfluence in 2016 and asked for assistance in launching their new venture, Send Joe’s Bar-B-Que, the emfluence team was naturally stoked. As the Joe’s Kansas City Bar-B-Que team prepared to ship their famous barbecue nationwide, emfluence challenged the team to partner together to develop a dynamic, phased approach to their ecommerce website launch that would enable strategic digital optimizations. The end result? An award-winning site that surpassed all launch day expectations and triggered a national conversation about the brand.
Bring Home the Black Sheep: Integrating Paid Media into Existing Campaignsemfluence
Paid Media Manager Alan Schieber will use this session to challenge your assumptions about paid search and paid social ads with an eye toward ad spending with an ROI. You’ll learn how to use your audience list (yes, even your email list) as an extra touch point on the campaigns you’re already running.
Hear from Pi's Head of SEO, John Brasington as he talks about which home and garden brands are at the forefront of innovative search and how you can use Pi to stay ahead of the competition.
How to launch a NEW product successfully on Amazon | BrightonSEO | Prabhat ShahDaytodayebay
There are millions of products on Amazon, and launching a new product can be challenging. This talk at BrightonSEO is about learning the steps to launch products successfully and getting things right the first time.
Key topics:
// Product Listing Optimisaiton
// Infographics and Videos
// Product Promotions
// Accelerating Product Reviews
// Amazon Branding Pages ( A+ )
// External Traffic and Tracking Success
Contact: https://www.daytodayebay.co.uk/contact-us/
How To Create Amazon Listings - Codisto Super Sellers Meetup SlidesPeterAtCodisto
For our Meetup friends and Super Sellers who want a refresher on our last Meetup event - or who missed out - these slides contain all the information from the second instalment of our Amazon Basics series. We covered a range of topics including Amazon Australia's Launch, ASINs & Product Identifiers, Creating Your First Listing and International Money Transfers with our friends at WorldFirst. For more in-depth notes and links to all the relevant resources head to our Codisto Super Sellers page (just search Codisto Super Sellers on Facebook).
My presentation on how to make money with Amazon SEO for The Charlotte SEO Meetup in April 2015. It was a pleasure to be back and see some old friends. This presentation gives the gist of what we talked about and my successes so far in FBA.
On July 25th, Andrew Maff & Morgan Gibbons of Seller's Choice to roast real seller's Amazon listings, LIVE!
Yeah, the slides are awesome, but the roast was even better.
These slides are from that epic event.
Why?
Because we want everyone to be able to see the best practices of Amazon listings so we can all live in a better world...or something like that.
We touched on every aspect we could think of for how we optimize Amazon listings here at Seller's Choice. We touched on some basics but, if you don't know the basics, this webinar isn't for you.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
Q4 PREP WEBINAR SERIES: AN INSIDE LOOK AT HOW HIGH-VOLUME SELLERS OPTIMIZE ...Andrew Maff
On September 27th, Andrew Maff sat down with Jordan Turley of Nozani to talk about optimizing Amazon listings for Q4.
These slides are from a webinar where we dove deep into every aspect of Amazon listings. From titles to bullet points and from Enhanced Brand Content to imagery.
We touched on every aspect we could think of to show the current standards of Amazon listing optimizations.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
The 2019 Amazon Prime Day Expert Approach Series SkubanaTinuiti
Nearly half of U.S. households have an Amazon Prime membership, according to a report from CIRP. With Amazon’s biggest shopping holiday around the corner – Prime Day, learn how to maximize your brand equity and take your marketplace strategy to the next level. In this series, we’ll review trends from previous years and unpack expert best practices from retail readiness, marketing advertising preparation, inventory management, to content optimization that will help your business stand out and succeed during Amazon’s 2019 Prime Day.
Q4 PREP WEBINAR SERIES: HOW & WHY HIGH VOLUME SELLERS ARE DRIVING TRAFFIC TO ...Andrew Maff
On August 23rd Andrew Maff sat down with Thomas Pruchinski of LandingCube to talk about driving traffic TO Amazon for Q4.
These slides are from a webinar where we dove deep into how to drive traffic to Amazon using multiple different channels as well as utilize multiple different avenues to link to Amazon.
We went through everything from tracking to PPC campaigns and from branding to which landing pages work best. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the big sellers are doing.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
Increase Amazon Detail Page Conversions by Leveraging Creative ContentTinuiti
Salsify & Tinuiti bring you - Increase Amazon Detail Page Conversions by Leveraging Creative Content. A webinar that deep dives into brand equity and brand creative in the Amazon space. We will also talk on how to best optimize your conversions and measure your success.
Maximizing Your Amazon Product Discoverability Via Content OptimizationTinuiti
Tune in as Pat Petriello, Former member of the Amazon Seller Services Team, dives into actionable steps you can take to improve your content & convert more consumers.
Mass Conversions | Product Mix | Conversion OptimizationRoland Frasier
The 6 Week Fix... 6 step ecommerce marketing tactics and ecommerce optimization strategies for selling physical products on Amazon, media marketing, driving traffic to your website and converting more buyers using conversion optimization CRO strategies for growth hacking your online business.
The presentation starts out by helping you define your model, innovate new products using existing products, develop a product mix with width and depth to your product line development.
Next, it walks you through setting your income budgets and income goal targets by profit center. Then, it provides tools for achieving your revenue goals from reverse engineering lead generation and ad spend by profit center to an email promotions calendar and sales promo calendar template.
Next, it provides exercises for brand development, brand differentiation and product differentiation, and goes one to explain why this is important in light of the different buying values of visitors, customers and repeat purchasers.
The presentation wraps up with our 92 point funnel hacks and funnel optimization matrix. This is a wonderful growth hacking tool for your growth team.
Q4 PREP WEBINAR SERIES: OPTIMIZING THE CUSTOMER JOURNEY FROM PRODUCT PAGE TO ...Andrew Maff
On September 6th Andrew Maff sat down with Paul Paradis of Sezzle to talk about optimizing e-commerce product pages for Q4.
These slides are from a webinar where we dove deep into the customer journey. All the way from the product page to check out, to make sure every step is as easy as possible for the consumer, and of course, profitable.
We went through everything from the basic content of the titles and descriptions, all the way down to the apps/software you should have and even the payment options.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
The holiday shopping rush is on the horizon. Therefore, we’re bringing back our Q4 Amazon Virtual Summit. This year’s Q4 Summit is designed for high-volume brand manufacturers looking to leverage, maximize & profit from the yearly anticipated holiday shopping rush.
3 Advanced Google Shopping Strategies to Maximize Holiday ConversionsTinuiti
The Story: The time of the year we as advertisers have all been waiting for – The Q4 holiday shopping season – It’s finally here.
With Thanksgiving & Cyber Monday right around the corner- the first thing that should be on your mind is how you’re going to (1) capture the influx of traffic & drive conversions and (2) how you’re going to increase the customer lifetime value of these Q4 shoppers.
How to launch a NEW product successfully on Amazon | BrightonSEO | Prabhat ShahDaytodayebay
There are millions of products on Amazon, and launching a new product can be challenging. This talk at BrightonSEO is about learning the steps to launch products successfully and getting things right the first time.
Key topics:
// Product Listing Optimisaiton
// Infographics and Videos
// Product Promotions
// Accelerating Product Reviews
// Amazon Branding Pages ( A+ )
// External Traffic and Tracking Success
Contact: https://www.daytodayebay.co.uk/contact-us/
How To Create Amazon Listings - Codisto Super Sellers Meetup SlidesPeterAtCodisto
For our Meetup friends and Super Sellers who want a refresher on our last Meetup event - or who missed out - these slides contain all the information from the second instalment of our Amazon Basics series. We covered a range of topics including Amazon Australia's Launch, ASINs & Product Identifiers, Creating Your First Listing and International Money Transfers with our friends at WorldFirst. For more in-depth notes and links to all the relevant resources head to our Codisto Super Sellers page (just search Codisto Super Sellers on Facebook).
My presentation on how to make money with Amazon SEO for The Charlotte SEO Meetup in April 2015. It was a pleasure to be back and see some old friends. This presentation gives the gist of what we talked about and my successes so far in FBA.
On July 25th, Andrew Maff & Morgan Gibbons of Seller's Choice to roast real seller's Amazon listings, LIVE!
Yeah, the slides are awesome, but the roast was even better.
These slides are from that epic event.
Why?
Because we want everyone to be able to see the best practices of Amazon listings so we can all live in a better world...or something like that.
We touched on every aspect we could think of for how we optimize Amazon listings here at Seller's Choice. We touched on some basics but, if you don't know the basics, this webinar isn't for you.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
Q4 PREP WEBINAR SERIES: AN INSIDE LOOK AT HOW HIGH-VOLUME SELLERS OPTIMIZE ...Andrew Maff
On September 27th, Andrew Maff sat down with Jordan Turley of Nozani to talk about optimizing Amazon listings for Q4.
These slides are from a webinar where we dove deep into every aspect of Amazon listings. From titles to bullet points and from Enhanced Brand Content to imagery.
We touched on every aspect we could think of to show the current standards of Amazon listing optimizations.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
The 2019 Amazon Prime Day Expert Approach Series SkubanaTinuiti
Nearly half of U.S. households have an Amazon Prime membership, according to a report from CIRP. With Amazon’s biggest shopping holiday around the corner – Prime Day, learn how to maximize your brand equity and take your marketplace strategy to the next level. In this series, we’ll review trends from previous years and unpack expert best practices from retail readiness, marketing advertising preparation, inventory management, to content optimization that will help your business stand out and succeed during Amazon’s 2019 Prime Day.
Q4 PREP WEBINAR SERIES: HOW & WHY HIGH VOLUME SELLERS ARE DRIVING TRAFFIC TO ...Andrew Maff
On August 23rd Andrew Maff sat down with Thomas Pruchinski of LandingCube to talk about driving traffic TO Amazon for Q4.
These slides are from a webinar where we dove deep into how to drive traffic to Amazon using multiple different channels as well as utilize multiple different avenues to link to Amazon.
We went through everything from tracking to PPC campaigns and from branding to which landing pages work best. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the big sellers are doing.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
Increase Amazon Detail Page Conversions by Leveraging Creative ContentTinuiti
Salsify & Tinuiti bring you - Increase Amazon Detail Page Conversions by Leveraging Creative Content. A webinar that deep dives into brand equity and brand creative in the Amazon space. We will also talk on how to best optimize your conversions and measure your success.
Maximizing Your Amazon Product Discoverability Via Content OptimizationTinuiti
Tune in as Pat Petriello, Former member of the Amazon Seller Services Team, dives into actionable steps you can take to improve your content & convert more consumers.
Mass Conversions | Product Mix | Conversion OptimizationRoland Frasier
The 6 Week Fix... 6 step ecommerce marketing tactics and ecommerce optimization strategies for selling physical products on Amazon, media marketing, driving traffic to your website and converting more buyers using conversion optimization CRO strategies for growth hacking your online business.
The presentation starts out by helping you define your model, innovate new products using existing products, develop a product mix with width and depth to your product line development.
Next, it walks you through setting your income budgets and income goal targets by profit center. Then, it provides tools for achieving your revenue goals from reverse engineering lead generation and ad spend by profit center to an email promotions calendar and sales promo calendar template.
Next, it provides exercises for brand development, brand differentiation and product differentiation, and goes one to explain why this is important in light of the different buying values of visitors, customers and repeat purchasers.
The presentation wraps up with our 92 point funnel hacks and funnel optimization matrix. This is a wonderful growth hacking tool for your growth team.
Q4 PREP WEBINAR SERIES: OPTIMIZING THE CUSTOMER JOURNEY FROM PRODUCT PAGE TO ...Andrew Maff
On September 6th Andrew Maff sat down with Paul Paradis of Sezzle to talk about optimizing e-commerce product pages for Q4.
These slides are from a webinar where we dove deep into the customer journey. All the way from the product page to check out, to make sure every step is as easy as possible for the consumer, and of course, profitable.
We went through everything from the basic content of the titles and descriptions, all the way down to the apps/software you should have and even the payment options.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
The holiday shopping rush is on the horizon. Therefore, we’re bringing back our Q4 Amazon Virtual Summit. This year’s Q4 Summit is designed for high-volume brand manufacturers looking to leverage, maximize & profit from the yearly anticipated holiday shopping rush.
3 Advanced Google Shopping Strategies to Maximize Holiday ConversionsTinuiti
The Story: The time of the year we as advertisers have all been waiting for – The Q4 holiday shopping season – It’s finally here.
With Thanksgiving & Cyber Monday right around the corner- the first thing that should be on your mind is how you’re going to (1) capture the influx of traffic & drive conversions and (2) how you’re going to increase the customer lifetime value of these Q4 shoppers.
A Different Way of Thinking About Your Amazon Content
Understanding Amazon’s A9 Algorithm – What You Need to Know
Optimizing Your Amazon Product Descriptions & Product Titles
Feature Bullets – How to Optimize for Consumer Search Intent
How Content Directly Relates to Your Sponsored products
LIVE Amazon Product Listing Walk-Through and Q&A
Amazon as a Brand Building and Demand Gen Platform: Emerging Trends in Amazon...Tinuiti
In this session, we partnered with Amazon sales analytics platform, Jungle Scout, to discuss the best ways to utilize enhanced tools like A+ Content and video to better serve your brand.
Whether you're ready, or not, Google is doing away with standard text ads as ETAs are becoming the way of the future. The big change is right around the corner - so get prepared now!
This live webinar will cover:
- Strategies to handle the migration to ETAs (without losing your mind)
- Best practices for creating ETAs
- How to migrate to Bing ETAs
How to Boost Amazon Performance with Compelling Creative Tinuiti
You can’t just take your creative assets from one platform and throw them up on Amazon – well you could, but they won’t perform very well.
Creative success on Amazon requires specific copy, insider knowledge of what impacts search rank, and optimized A+ content, amongst other things.
In this webinar, our Creative and Amazon experts team up to dive into how to ensure your creative works across the Amazon ecosystem and drives your business performance.
Similar to Q4 PREP WEBINAR SERIES: 10 WAYS TO IMPROVE YOUR AMAZON LISTING CONVERSION RATE (20)
THE BEST WAYS TO GROW YOUR LIST FOR A STRONG Q1Andrew Maff
On November 14th, Andrew Maff of Seller's Choice, Nyha Shree of Jumper.ai, josh Mendelsohn of Privy, and Chris newton of Klaviyo to talk about not only how to grow your list of potential and current customers but even how to leverage that list in Q1 to start the new year off strong.
These slides are from that huge event.
Why?
Because we want everyone to be able to see how although Q4 is a great time for sales, it can be used to slingshot your business into the new year.
We touched on every aspect we could think of for how we leverage these lists with Klaviyo touching on email marketing, Privy touching on popups, and even Jumper.ai diving into chatbots.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
AMAZON ADS IN 2019: THE ULTIMATE AMAZON PPC WORKSHOP/HAPPY HOURAndrew Maff
On April 4th, Andrew Maff & Rich Patterson of Seller's Choice to talk about their Amazon PPC Funnel Strategy AND enjoy a drink.
Yeah, the slides are awesome, but the drinks were even awesome-r.
These slides are from that epic webinar.
Why?
Because we believe everyone should use these to improve their Amazon PPC strategies. Just think, you'll be better than everyone else who doesn't read it.
We touched on every aspect we could think of for how we manage our Amazon PPC campaigns here at Seller's Choice. We touched on some basics but, if you don't know the basics, this webinar isn't for you.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
OFF-PAGE SEO: REDUCING CUSTOMER ACQUISITION COSTS WITH ORGANIC TRAFFICAndrew Maff
On March 13th, Andrew Maff sat down with Brandon Till of TrustPilot to talk about the best ways to reduce customer acquisition costs with an off-page SEO strategy to increase organic traffic.
These slides are from a webinar where we dove deep into off-page SEO.
Why?
Because off-page SEO has become more important than on-page SEO, it's starting to help reduce customer acquisition costs by driving paid advertising costs down.
We touched on every aspect we could think of to show e-commerce sellers the benefit of off-page SEO with backlink building, relationship building, social proof and much more!
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
RESCUED SALES: THE HIGH COST OF E-COMMERCE MISSED OPPORTUNITIESAndrew Maff
On February 21st, Andrew Maff sat down with Victoria Sullivan of Payability to talk about the best ways to rescue sales that e-commerce sellers may be missing out on.
These slides are from a webinar where we dove deep into every aspect of an e-commerce business to make sure sellers know how to focus on plugging every hole where they may have customers falling out
We touched on every aspect we could think of to show e-commerce sellers the benefit of retgarteing campaigns, automated emails, purchaing options, financing and more!
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
CUSTOMER RETENTION 101: PREVAILING WITH BRANDING POST PURCHASEAndrew Maff
On January 31st, Andrew Maff sat down with Cody DeArmand of Ship Station to talk about post-purchase branding and tactics to increase the lifetime value of a customer.
These slides are from a webinar where we dove deep into every aspect of the customer relationship AFTER a sale. From email marketing to social media ads and from unboxing to box stuffers
We touched on every aspect we could think of to show e-commerce sellers the benefit of extending the lifetime value of their customers.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
Q4 PREP WEBINAR SERIES: FOOLPROOF WAYS TO TAKE YOUR GOOGLE ADS TO THE NEXT LEVELAndrew Maff
On August 9th Andrew Maff sat down with Kurt Prosser of Easton Digital to talk about prepping Google Shopping ads for Q4.
These slides are from a webinar where we dove deep into how to optimize Google Shopping ads and prepare them for Q4. Standard best practices were discussed, but so were tactics on how to scale your ads as well!
We went through everything from advanced targeting to bidding optimization to negative keywords and even Google Merchant Center. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the big sellers are doing.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
PRIME DAY HALO EFFECT: HOW TO CONTINUE LEVERAGING AMAZON PRIME DAY WEEKS AFTE...Andrew Maff
On July 26th Andrew Maff sat down with Matt Talmage of Informed.co to talk about the Prime Day haloe effect.
We did a webinar on how Prime Day can not only increase sales on other marketplaces and platforms but can also keep sales up for weeks to come if handled correctly.
We went through everything repricing to advertising and from crazy Prime Day statistics to driving traffic AWAY from your own site. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the big sellers are doing.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
DIVERSIFIED SELLING: MARKETING STRATEGIES FOR E-COMMERCE GROWTHAndrew Maff
On June 19th Andrew Maff sat down with Michael Manzione of Rakuten Super Logistics and Bret Rosendahl of Radd Interactive.
We did a webinar on how to diversify your e-commerce business with different branding and SEO strategies.
We went through everything from different ways to approach your SEO to branding across all marketplaces to help aim for a future acquisition. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the big sellers are doing.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
EMAIL GENERATION: AUTOMATING THE GROWTH OF YOUR LISTAndrew Maff
On May 31st Andrew Maff sat down with Josh Mendehlson of Privy.
We did a webinar on how to automate the growth of your email list and the benefits of using an email list to build revenue and community.
We went through everything from gated content to pop-ups and even what to offer to entice email submissions. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the big sellers are doing.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
AMAZON FULL-FUNNEL CONVERSION RATE DIAGNOSTICS: MAXIMIZE YOUR REACH, ROI & RE...Andrew Maff
On May 18th Jay Goldberg sat down with Chad Rubin, the CEO of Skubana.
We did a webinar about how to break down the entire funnel of your Amazon business and how to truly analyze it..
We went through everything from Sponsored product and headline ads to ACoS analysis and even the new storefront analytics. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know Amazon is looking to do in the future.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
AMAZON PPC: HOW HIGH-VOLUME SELLERS ARE MANAGING THEIR CAMPAIGNSAndrew Maff
On April 18th I sat down with Franz Jordan, the CEO of Sellics.
We did a webinar about how we see high-volume sellers managing their Amazon PPC, both manually and automated.
We went through everything from Sponsored product and headline ads to bidding strategies and rules to put in place. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know Amazon is looking to do in the future.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
TAKING OVER THE WORLD: 10 HACKS HIGH-VOLUME SELLERS ARE USING TO SCALE OVERSEASAndrew Maff
On April 12th I sat down with Jason Magee, the Enterprise Account Director at World First.
We sat down to talk about how to differentiate yourself from your competition on Amazon and to OWN your market.
We went through everything from currency conversion hacks to listing optimization in foreign languages and from paying suppliers in foreign money to the best places to find a 3PL. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the high-volume sellers are doing.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
TRICKS OF THE TRADE: HOW HIGH-VOLUME AMAZON SELLERS ARE BEATING THEIR COMPETI...Andrew Maff
On March 8th I sat down with Jordan Schnazer, the Head of Growth at Informed (formerly Appeagle).
We sat down to talk about how to differentiate yourself from your competition on Amazon and to OWN your market.
We went through everything from PPC management to listing optimization and from repricing to branding. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the high-volume sellers are doing.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
PLAYING KEEP AWAY: GETTING YOUR AMAZON LISTINGS FREE OF HIJACKERS & AHEAD OF ...Andrew Maff
On February 28th I sat down with CJ Rosenbaum, the CEO of Amazon Sellers Lawyer.
We sat down to talk about dealing with hijackers in your Amazon listings AND keeping competitors away so you can keep your market share.
We discussed everything from blocking tactics to legal tactics. Listing optimization, PPC, customer management, software, and much more was all talked about so that you can do everything necessary to keep your competition out of the Buy Box and keep them as far away as possible!
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
THE V.A. GAME: SCALE YOUR E-COMMERCE BUSINESS WITH AUTOMATION AND VIRTUAL ASS...Andrew Maff
On February 7th I sat down with Nathan Hirsch, the CEO of FreeeUp.com.
We sat down to talk about the best ways to hire freelancers and how they can help automate your business.
We discussed how to hire them, what to hire them for, how to keep them around longer, and how to get them to help automate your business. Not to mention a few fun stories were shared.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
2. TODAY’S PRESENTERS
ABOUT ANDREW MAFF
● Director of Marketing and
Operations at Seller’s Choice
● Over a decade in e-commerce
marketing
● Helped many sellers scale to well
over 8-figures
● Digital strategy expert
● Married & loves a good glass of
whiskey (no relation)
ABOUT MIKE INDIGARO
● Director of Agency Partnerships at
Teikametrics
● Mike has worked with mid-market
brands launching and developing
their Amazon channel strategy
through content optimization and
advertising
● He's helped Agencies grow
through partnerships and
Teikametrics automated data
science technology
● Not married yet but will be after
this weekend!
#Q4AmzConvRates
4. YOU’RE IN THE RIGHT PLACE IF YOU’RE...
Ready to improve the conversion rate of your listings
Looking to “Get to Page 1”
Excited to have a great Q4
Interested in seeing how the big sellers do it
Just flat-out awesome!
#Q4AmzConvRates
9. TITLE - DOs
Keep it simple
Focus on first 50 characters
Use adjectives
Keep it MAIN keyword friendly
Write for the consumer
#Q4AmzConvRates
10. TITLE - DOs (CONTINUED)
“Loud Stereo Sound”
“Rich Bass”
“Perfect for…”
#Q4AmzConvRates
11. TITLE - DON’Ts
Keyword stuff
Make it too long
Have your brand name first***
Write for the algorithm
X
X
X
X
EXAMPLE:
Craig’s Business Bright Red
Shirt, Cotton, Slim Fit, Dragon
Image, Great For Long Walks
on The Beach, Outdoors, Parks,
Camping, Goes Well With
Pants, Fits Humans and Some
Dogs
#Q4AmzConvRates
12. BULLET POINT - DOs
Include the most relevant keywords
Use short, readable phrases and fragments
Limit the length to two lines (~200 characters max)
Address the most important features & benefits
Clearly explain exactly what comes in the box
E.g.: the number of items, batteries, assembly instructions,
mounting materials, etc.
#Q4AmzConvRates
13. BULLET POINT - DON’Ts
Use complete sentences
WRITE IN ALL CAPS (it’s like screaming at everyone)
Include emojis, symbols, or special characters
Keyword stuff
Mention any warranty or guarantee information
X
X
X
X
X
#Q4AmzConvRates
14. PRODUCT DESCRIPTION - DOs
Consumer-centric and
informative
Bullet points = more readable
Addresses all important product
features & benefits
Simple and straight to the point
STILL INDEXED
WITH EBC!
#Q4AmzConvRates
15. PRODUCT DESCRIPTION - DON’Ts
Have a ton of copy in one paragraph
Have information or links directed to your website or other products
Keyword stuff
Over-do the HTML (against TOS, but not enforced)
Have one line of copy
X
X
X
X
X
#Q4AmazonListings
17. PROMOTIONS/COUPONS - DON’Ts
Use percentages (psychologically dollar amount is better)
Discount larger than your own website
Drastically large discount
Increase price and have drastically large discount
X
X
X
X
#Q4AmzConvRates
18. IMAGERY - DOs
HIGH DEFINITION LIFESTYLE IMAGES CALLOUTS INFOGRAPHICS
MOBILE-FRIENDLY VIDEO!
FIRST IMAGE MUST BE BLANK (MAKE
PRODUCT AS BIG AS POSSIBLE)
BRAND ALL OTHER IMAGES
#Q4AmzConvRates
19. IMAGERY - DON’Ts
Have a ton of copy
Have information directed to your website, phone or email
Have small or low definition images
Have poor grammar
Have limited images
X
X
X
X
X
#Q4AmzConvRates
20. ENHANCED BRAND/A+ CONTENT - DOs
CUSTOMERS
RARELY READ
CONTENT!
GET VISUAL
AND USE
LIFESTYLE SHOTS!
#Q4AmzConvRates
21. ENHANCED BRAND/A+ CONTENT - DON’Ts
Have a ton of copy
Have information directed to your website or other products
Have poor quality imagery
Have poor grammar
Have random stock photos
X
X
X
X
X
#Q4AmzConvRates
23. ADVERTISING STRATEGY
Create campaigns for all new products
Be sure you have the best and most updated
content for both new and existing listings
Start thinking about Sponsored Brands (HSA)
Keep your ads competitive
#Q4AmzConvRates
24. SPONSORED BRAND ADS - DOs
*Formerly Headline Search Ads
Group similar products
Use enticing but not misleading copy
Direct people to your storefront
#Q4AmzConvRates
25. SPONSORED BRAND ADS - DON’Ts
Have a random grouping of products
Over exaggerate
Make the copy too sales-y
Have poor grammar
X
X
X
X
#Q4AmzConvRates
26. SPONSORED PRODUCTS ADS
Create campaigns to target holiday search terms
(ex: “Christmas gifts for dad”)
Ensure that majority of your products are being
advertised- customers break usual shopping habits
during holiday season (Black Friday and Cyber
Monday)
Keep automatic campaigns running to track
changes and collect new search terms for the
holidays
#Q4AmzConvRates
TARGET
CAMPAIGNS &
INCREASE
AGGRESSIVE-
NESS
27. TARGETING THE CORRECT AUDIENCE - DO’s
Track click-through rate (CTR) vs. PPC conversion rate
Focus on SUCCESSFUL longtail keyword
Let the data lead you
#Q4AmzConvRates
28. TARGETING THE CORRECT AUDIENCE - DON’Ts
Use incredibly broad keywords
Spend too much fighting for competitor search terms
Ignore PPC conversion rates
X
X
X
#Q4AmzConvRates
