Q4 PREP WEBINAR SERIES: HOW & WHY HIGH VOLUME SELLERS ARE DRIVING TRAFFIC TO AMAZON

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On August 23rd Andrew Maff sat down with Thomas Pruchinski of LandingCube to talk about driving traffic TO Amazon for Q4. These slides are from a webinar where we dove deep into how to drive traffic to Amazon using multiple different channels as well as utilize multiple different avenues to link to Amazon. We went through everything from tracking to PPC campaigns and from branding to which landing pages work best. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the big sellers are doing. Check out the slides attached here and feel free to reach out if you have any questions! SUBSCRIBE to our YouTube channel to see all of our other webinars! SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT

Marketing

Q4 PREP WEBINAR
SERIES
HOW & WHY HIGH VOLUME SELLERS
ARE DRIVING TRAFFIC TO AMAZON

Scale Your Amazon
Business with
External Traffic!

Why Drive Traffic to Amazon?
TOO MUCH
COMPETITION
or FIRST-MOVER

#1 Mistake In Driving Traffic to Amazon
Sending traffic straight to an Amazon listing is a big mistake.
External traffic is less likely to convert. Conversion rates drop and you
sacrifice a relationship for a quick sale.
Better approach is to use a landing page and build an Amazon sales
funnel.

AMAZON OFFERS TRACKING! (Sort Of)
EXAMPLE:
https://www.amazon.com/stores/page/A74E1C97-EDF2-452D-857B-2E8AFF
A38D8C?channel=FacebookAds1

Three Types of Landing Pages
Storefronts
General purpose landing page
- No discounts. Goal is to collect emails
- Free content
Amazon specific landing page
- Goal is to boost rankings on Amazon (also collect emails)
- Give discount code

Facebook/Instagram Advertising
Wide user base, sophisticated targeting
Lookalike audiences
Building ideal customer audience (AND/OR)
Experiment with copy/creative (and targeting)

Facebook Lookalike Audiences
Wide user base, sophisticated targeting
Lookalike audiences
Building ideal customer audience (AND/OR)
Experiment with copy/creative (and targeting)

Facebook/Instagram Advertising
Cold Campaign
- Include New Audience
- Exclude Clicked CTA
Remarketing (if website available)
- Include Website Visitors
- Exclude Website Purchasers
- Exclude Clicked CTA
Abandoned Cart (if website available)
- Include Added to Cart
- Exclude Website Purchasers
- Exclude Clicked CTA

Google Ads
If product is searchable this is great option
Amazon vs Google search intent
“Available on Amazon” Button?
SHOPPING ADS!
Product Landing Page?
SEARCH ADS!

READY TO
DRIVE MORE TRAFFIC
TO AMAZON IN Q4?!

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