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SEO with Shopify
The document explores the importance of SEO (search engine optimization) for Shopify retailers, emphasizing that over 74% of website traffic comes from search and direct traffic. It outlines best practices for SEO, such as optimizing keyword use, crafting excellent content, and ensuring a mobile-friendly site, while warning against techniques like buying backlinks and creating duplicate content. Various resources and tools for effective SEO management are also mentioned.
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SEO with Shopify
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- 2. Hi, I’m Rhian! ABOUTME COO at New Leaf Labs Background in banking, offline and online retail Current obsession: direct-to-consumer anything
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- 4. So, what isSEO? Search Engine Optimization How your site ranks on search engines RankBrain
- 5. Why is itimportant? Search and Direct traffic account for over 74% of all traffic to your website Average user makes a search query 3x day on their desktop (think mobile first) 51% of all clicks on Google ( US) go to non Google affiliated sites <31% of clicks happen on page 1, 14% on page 2..
- 6. (Backchannel, June 18) “Typea quote here.”
- 7. –Duane Forrester, SeniorProduct Manager, Bing “On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics."
- 8. Road map Do thesethings Don’t do these things What’s coming in 2017
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- 10. Make sure youare keyword minded Conversational Queries Group SEO keywords into exceptional content Write for humans and human brains Gather keywords, group keywords, generate ideas (Dr.Pete @ Moz)
- 11. Implement these ASAP! TitleTags Meta Descriptions Alternative Text Content (Product Descriptions, Blogs) No broken pages Submit your sitemap Compress your images!
- 12. Let’s dissect title tag sitelinks metadescription
- 13. Great content &product descriptions
- 14. Add ALT textto images
- 15. Be fast onboth mobile and desktop Prevent people leaving your site by keeping it fast Most common issue is image size
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- 17. Have an outboundmarketing strategy that doesn’t suck.
- 18. Don’t do thesethings
- 19. Don’t do thesethings Have a non mobile-friendly site Buy backlinks Use “meta tags” Write like a robot Create duplicate content Take short cuts
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- 22. Resources SEOManager.com SEO power tool,27 features, more coming kraken.io Free web based image optimization keywordtool.io Free web based keyword tool moz.com Paid tools (SaaS) Amazing blog
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