AMAZON FULL-FUNNEL CONVERSION RATE DIAGNOSTICS: MAXIMIZE YOUR REACH, ROI & REVENUE

•

3 likes•685 views

On May 18th Jay Goldberg sat down with Chad Rubin, the CEO of Skubana. We did a webinar about how to break down the entire funnel of your Amazon business and how to truly analyze it.. We went through everything from Sponsored product and headline ads to ACoS analysis and even the new storefront analytics. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know Amazon is looking to do in the future. Check out the slides attached here and feel free to reach out if you have any questions! SUBSCRIBE to our YouTube channel to see all of our other webinars! SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT

Marketing

AMAZON FULL-FUNNEL
CONVERSION RATE
DIAGNOSTICS
MAXIMIZE YOUR REACH, ROI & REVENUE
#AmazonFunnelWebinar

TODAY’S PRESENTERS
ABOUT JAY GOLDBERG
● Founder and CEO at Seller’s Choice
● Founder and President, Home
Revolution
● Advisory Board, Skubana
ABOUT CHAD RUBIN
● Co-founder & CEO, Skubana
● Founder, Crucial Vacuum & Think
Crucial D2C Retailer
● Authored Book: Cheaper, Easier,
Direct - Of Course, It’s on Amazon
#AmazonFunnelWebinar

STICK AROUND FOR….
LIGHTNING ROUND
+
FREE GAME CHANGING
DOWNLOADS
#AmazonFunnelWebinar

THE AMAZON FULL FUNNEL DIAGNOSTICS
ON AMAZON
ORGANIC / SPONSORED
PRODUCTS/
HEADLINE ADS
LISTING
SALE
#AmazonFunnelWebinar
FOCUS
AREA

SPONSORED PRODUCT & HEADLINE ADS
#AmazonFunnelWebinar

WHAT IS A GOOD ACOS?
MAXIMIZE PROFITS MAXIMIZE SALES
TARGET ACOS BREAK EVEN ACOS
#AmazonFunnelWebinar

TO GET A SOLID ACOS?
#AmazonFunnelWebinar

#AmazonFunnelWebinar
TO GET A SOLID ACOS?

DO WHAT SELLERS ARE DOING
KNOW YOUR NUMBERS!
#AmazonFunnelWebinar

DEVELOP A SENSITIVITY ANALYSIS
#AmazonFunnelWebinar

EVERY FEE BROKEN DOWN
FBA Pick Fee
Removal Fee
FBA Pack Fee FBA Prep Fee Return Commission
Destroy Fee Commission Fee Storage Fee
Short-term AND
Long-term
#AmazonFunnelWebinar

EVERY FEE BROKEN DOWN
#AmazonFunnelWebinar

CORRELATION ANALYSIS - FEB. 2018
#AmazonFunnelWebinar

CORRELATION ANALYSIS - APR. 2018
#AmazonFunnelWebinar

SET TARGETS & TRACK ACCOUNTABILITY
#AmazonFunnelWebinar

AMAZON MARKETING SERVICES (AMS)?
PUSH TO YOUR STOREFRONT!
#AmazonFunnelWebinar

STOREFRONT CUSTOM URLS!
#AmazonFunnelWebinar

STOREFRONT ANALYTICS
#AmazonFunnelWebinar

KEYWORD TOOLBOX FOR ORGANIC & PPC
● KEYWORD DENSE BUT CONSUMER
FRIENDLY
● BACKEND KEYWORDS
● 15% off Viral Launch Code: SKUBANA
#AmazonFunnelWebinar

KEYWORDS FOR ORGANIC & PPC
#AmazonFunnelWebinar

KEYWORDS FOR ORGANIC & PPC
AMZ SUGGESTION EXPANDER - FREE!
#AmazonFunnelWebinar

LISTING CUSTOMER JOURNEY FUNNEL
IMAGERY
COPY
EBC
SALE
#AmazonFunnelWebinar

OPTIMIZING IMAGES
● MOBILE-FRIENDLY
● CALL-OUTS
● INFOGRAPHICS
● MULTIPLE IMAGES (6+)
● 3D RENDERINGS
● VIDEO*
#AmazonFunnelWebinar

COPY AND KEYWORD
● RESEARCH...RESEARCH...RESEARCH
● TITLE (*1ST 50 CHARACTERS INDEXED)
● BULLET POINTS (*1ST BULLET INDEXED)
○ EMOJIS? CROSS-BROWSER COMPLIANT
● PRODUCT DESCRIPTIONS
● BACKEND SEARCH TERMS (250 bytes)
#AmazonFunnelWebinar

FINDING AMAZON ASIN CONVERSION RATE
(UNITS ORDERED + UNITS ORDERED (B2B)) / PAGE
SESSIONS X 100 = CONVERSION RATE (%)
BUSINESS REPORTS -> DETAIL PAGE SALES AND TRAFFIC BY PARENT ITEM
#AmazonFunnelWebinar
*TARGET 40%

FREQUENTLY BOUGHT TOGETHER
#AmazonFunnelWebinar

FREQUENTLY BOUGHT TOGETHER
#AmazonFunnelWebinar
Quickly find complementary products, create exclusive bundles &
INCREASE PROFITS bit.ly/FBTAMZ

READY TO
TAKE ON YOUR
AMAZON FUNNEL?!
#AmazonFunnelWebinar

OFFER
Download Optimized Amazon Listings to
Increase Conversions and WIN!
bit.ly/ListingEbook
AMAZON PPC MANAGEMENT
RANDOM DRAWING - 1 WINNER
3 MONTHS FREE!
SellersChoice.agency/Giveaway
(Password: amazonfunnels)
#AmazonFunnelWebinar

#AmazonFunnelWebinar
BONUS OFFER
❏ DISCOUNT CODE: IMREADY for
15% off of SKUBANA for the
LIFETIME of your account
❏ EMAIL ME: Chad@skubana.com
❏ Offer expires in 24 HOURS

THANKS FOR
ATTENDING
OUR WEBINAR!
#AmazonFunnelWebinar
LIGHTNING ROUND

On July 25th, Andrew Maff & Morgan Gibbons of Seller's Choice to roast real seller's Amazon listings, LIVE! Yeah, the slides are awesome, but the roast was even better. These slides are from that epic event. Why? Because we want everyone to be able to see the best practices of Amazon listings so we can all live in a better world...or something like that. We touched on every aspect we could think of for how we optimize Amazon listings here at Seller's Choice. We touched on some basics but, if you don't know the basics, this webinar isn't for you. Check out the slides attached here and feel free to reach out if you have any questions! SUBSCRIBE to our YouTube channel to see all of our other webinars! SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT

Amazon DSP Strategy: How to Leverage DSP Capabilities to Capture Audience Demand

Tinuiti

With over 5 million marketplace sellers across Amazon, it’s becoming more and more difficult for brands to stand out. The good news? Advertising to the audiences available within Amazon’s DSP can help increase your brand awareness both on and off Amazon. Through DSP, you can reach new and existing customers while keeping your brand messaging consistent with a full-funnel strategy. Tune in to see how Tinuiti’s strategist and Noble House Furniture scale DSP to increase new customer sales by 84%.

AMAZON ADS IN 2019: THE ULTIMATE AMAZON PPC WORKSHOP/HAPPY HOUR

Andrew Maff

On April 4th, Andrew Maff & Rich Patterson of Seller's Choice to talk about their Amazon PPC Funnel Strategy AND enjoy a drink. Yeah, the slides are awesome, but the drinks were even awesome-r. These slides are from that epic webinar. Why? Because we believe everyone should use these to improve their Amazon PPC strategies. Just think, you'll be better than everyone else who doesn't read it. We touched on every aspect we could think of for how we manage our Amazon PPC campaigns here at Seller's Choice. We touched on some basics but, if you don't know the basics, this webinar isn't for you. Check out the slides attached here and feel free to reach out if you have any questions! SUBSCRIBE to our YouTube channel to see all of our other webinars! SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT

Convert Shoppers This Q4 With a Holistic Amazon Search & DSP Strategy

Tinuiti

How Retail Marketers can Boost Their Facebook Advertising ROI in 2016

Tinuiti

Shopping Ads 101

Stukent Inc.

In this Expert Session, Kirk Williams gives us a great introduction to Shopping Ads for Bing and Google. Shoppings Ads are becoming more and more important to eCommerce and Kirk shows us why: they can be some of the most effective ads out there when executed correctly. Kirk shows us tips, tricks and strategies to optimize these ads for a hefty return on your ad budget. You'll learn how to find the best keywords to use and you'll see the technology used by everyone from the smallest online stores to the biggest e-commerce giants like Wal-Mart and Amazon. Kirk will show you where to focus your energy to get the biggest return on your biggest investment: your time.

From Clicks To Conversions: Driving Exponential ROI This Holiday Season

Tinuiti

Looking to hit your return on investment Return on Investment (ROI) goal or wondering what the right ROI is for your company? Driving traffic to your site is step one. Next is moving your clicks to conversions. Lastly is using your customer data to optimize your strategy accordingly. Join us as we walk you through the best practices for improving CTR, CRO, and hitting your ROI goal this holiday season.

Facebook advertising has been around for just over 10 years. Do you know how to build out a successful Facebook and Instagram ad campaign? Let’s simplify this with expert strategies as we walk through a campaign build-out. Want to scale your customer acquisition? We will show you where to gather your customer data, how to create accurate buyer persona types and how to triumphantly target new audiences.

Project 7

KelvindelaCruz10

How to Craft Your Story on Amazon with Creative

Tinuiti

The correlation between Amazon creative content and increases in conversion rate are undeniable. Amazon is empowering brands with creative tools and features they need to establish their brand equity and promote shopper loyalty. Investing in creative content is vital to the success of your brand on Amazon. Tune into this webinar to learn actionable tips your brand can take advantage of to elevate its brand strategy by leveraging Amazon creative.

Advanced Amazon Advertising Strategy for Market Leadership and Sales Accelera...

Tinuiti

From Discovery to Conversion: Creative Design that Works

Tinuiti

Diversifying your social platform strategy has always been important to building brand recognition, but it matters more than ever in our new age of privacy. A future proofed approach requires building a full-funnel social strategy that spans platforms. In this series, our experts discuss not only how to build a cross-channel, full-funnel strategy, but how to incorporate next-level measurement, creative that delights your customers and grabs their attention for a to create a first-rate customer experience with your brand.

Amazon Prime Day 2020 Panel

Tinuiti

Crash Course on Amazon Sponsored Brands & Sponsored Products

Tinuiti

COVID-19 is causing unprecedented challenges for retailers and brands everywhere. However, there are ways to proactively address the changes COVID-19 will have on your brand in the coming weeks and months when it comes to being a successful Amazon Marketplace seller. Sellers must be able to analyze consumer product data to build effective profitable campaigns and an operational infrastructure in order to outsmart their competitors. Amazon Sponsored Brands and Sponsored Products ads are important for building catalog awareness, driving conversions, and protecting and expanding your brand. Learn how Boldify partnered with Tinuiti to employ these tactics to increase sales by 391%.

Amazon Creative that Converts

Tinuiti

How to Adapt Your Amazon DSP Strategy Right Now

Tinuiti

With over 5 million marketplace sellers across Amazon, it’s becoming more and more difficult for brands to stand out. Advertising to the audiences available within Amazon’s DSP can help increase your brand awareness both on and off Amazon. Having the capability to retarget customers through DSP keeps your brand top-of-mind for prospects and previous customers. Learn how Amazon’s first party data can allow your brand to target a wider range of potential customers referred to as “in-market” or “lifestyle.” Discover best practices on how to utilize this data to target, educate, and re-engage shoppers off and on Amazon.

6 Options For Determining Amazon Ad Campaign Starting Bids

MikeZagare

Owning The Q4 Google Shopping Search Results

Tinuiti

The Big 3: Advanced Advertising Strategies on Amazon, Facebook & Google

ChannelAdvisor

Amazon, Facebook and Google are the three most competitive digital ad sites in the US. A mere presence isn't enough. You need an advanced advertising strategy to be seen. Check out a few slides from three of our in-house digital marketing experts on how to boost visibility and maximize ROI on the Big 3. Full presentation: https://go.channeladvisor.com/NA-Webinar-Advertising-Amazon-Facebook-Google.html?utm_campaign=na-big3-webinar-advanced-advertising-amazon-facebook-google-slideshare&utm_medium=social&utm_source=slideshare&utm_content=webinar

The 2019 Amazon Prime Day Expert Approach Series Tinuiti

Tinuiti

Nearly half of U.S. households have an Amazon Prime membership, according to a report from CIRP. With Amazon’s biggest shopping holiday around the corner – Prime Day, learn how to maximize your brand equity and take your marketplace strategy to the next level. In this series, we’ll review trends from previous years and unpack expert best practices from retail readiness, marketing advertising preparation, inventory management, to content optimization that will help your business stand out and succeed during Amazon’s 2019 Prime Day.

Day1: How to Execute A Profitable FBA Strategy

Tinuiti

Master Amazon’s Vendor Advertising Flywheel: From AMG To AMS & AAP

Tinuiti

Amazon Vendors, it is time to take control of your brand identity, advertising & search rank. If you want to drive discoverability, compel conversions & escalate sales, the time is now to take full advantage of Amazon’s Advertising Flywheel. Some Topics We’ll Discuss: Comprehensive breakdown of Amazon’s advertising ecosystem Discerning factors that influence when to invest in AMS & AAP Advantageous leverage of flywheel platforms to generate demand Momentous interconnection of paid, owned and earned media Data-backed approach to AMG ad spend allocation Don’t Miss Out—We’ve brought in e-commerce expert, Skubana’s Chad Rubin, and Amazon Marketplace guru, CPC Strategy’s Leo Carrillo, to unpack all aspects and potential benefits of Amazon’s Advertising Flywheel.

How to Increase Your Facebook Dynamic Product Ads Performance

Tinuiti

Facebook is here to stay. Is your company making the most of the marketing opportunity that it has created? While some brands already have a well-developed social strategy, most retailers haven’t maximized Facebook as a marketing channel for their Brand. Hear from the experts at AddShoppers and CPC Strategy during this two day mini-series. We’ll focus on both Organic and Paid strategies and leave you with actionable takeaways for driving the maximum amount of revenue from Facebook.

150birds Sales Deck - Omnichannel Marketing Platform

Rick Koleta

Rick Koletavitoglu presents the 150birds sales deck. A more effective and affordable alternative to hiring a marketing manager—ideal for property management companies, dental practices, and law firms. Small businesses subscribe to our marketing teams for a variety of reasons: • Our holistic marketing plans waste less on ads and spread your budget across more activities, leading to increased funnel conversion rates. • A flat monthly fee makes our program an affordable and hassle-free alternative to in-house hiring or working with marketing agencies. • Faster and more reliable than working with messy freelance marketplaces. Your team of trusted specialists is constructed and managed based on your specific requirements.

Adwords Campaign ManagementSeer Interactive

Intro to Target Advertising: How to Unify and Diversify Your Marketplace Mix

Tinuiti

Ask An Expert: Actionable Facebook Campaign Strategies For Black Friday & Beyond

Tinuiti

Amazon Sponsored Ads - Prabhat Shah

Daytodayebay

Your Brand SERP on Google: The most important KPI You never looked at

Jason Barnard

What's hot

Facebook & Instagram Audience Optimization Crash Course

Tinuiti

Project 7

KelvindelaCruz10

How to Craft Your Story on Amazon with Creative

Tinuiti

Advanced Amazon Advertising Strategy for Market Leadership and Sales Accelera...

Tinuiti

From Discovery to Conversion: Creative Design that Works

Tinuiti

Amazon Prime Day 2020 Panel

Tinuiti

Crash Course on Amazon Sponsored Brands & Sponsored Products

Tinuiti

Amazon Creative that Converts

Tinuiti

How to Adapt Your Amazon DSP Strategy Right Now

Tinuiti

6 Options For Determining Amazon Ad Campaign Starting Bids

MikeZagare

Owning The Q4 Google Shopping Search Results

Tinuiti

The Big 3: Advanced Advertising Strategies on Amazon, Facebook & Google

ChannelAdvisor

The 2019 Amazon Prime Day Expert Approach Series Tinuiti

Tinuiti

Day1: How to Execute A Profitable FBA Strategy

Tinuiti

Master Amazon’s Vendor Advertising Flywheel: From AMG To AMS & AAP

Tinuiti

How to Increase Your Facebook Dynamic Product Ads Performance

Tinuiti

150birds Sales Deck - Omnichannel Marketing Platform

Rick Koleta

Adwords Campaign ManagementSeer Interactive

Intro to Target Advertising: How to Unify and Diversify Your Marketplace Mix

Tinuiti

Ask An Expert: Actionable Facebook Campaign Strategies For Black Friday & Beyond

Tinuiti

What's hot (20)

Facebook & Instagram Audience Optimization Crash Course

Project 7

How to Craft Your Story on Amazon with Creative

Advanced Amazon Advertising Strategy for Market Leadership and Sales Accelera...

From Discovery to Conversion: Creative Design that Works

Amazon Prime Day 2020 Panel

Crash Course on Amazon Sponsored Brands & Sponsored Products

Amazon Creative that Converts

How to Adapt Your Amazon DSP Strategy Right Now

6 Options For Determining Amazon Ad Campaign Starting Bids

Owning The Q4 Google Shopping Search Results

The Big 3: Advanced Advertising Strategies on Amazon, Facebook & Google

The 2019 Amazon Prime Day Expert Approach Series Tinuiti

Day1: How to Execute A Profitable FBA Strategy

Master Amazon’s Vendor Advertising Flywheel: From AMG To AMS & AAP

How to Increase Your Facebook Dynamic Product Ads Performance

150birds Sales Deck - Omnichannel Marketing Platform

Adwords Campaign Management

Intro to Target Advertising: How to Unify and Diversify Your Marketplace Mix

Ask An Expert: Actionable Facebook Campaign Strategies For Black Friday & Beyond

Similar to AMAZON FULL-FUNNEL CONVERSION RATE DIAGNOSTICS: MAXIMIZE YOUR REACH, ROI & REVENUE

Amazon Sponsored Ads - Prabhat Shah

Daytodayebay

Your Brand SERP on Google: The most important KPI You never looked at

Jason Barnard

Amazon Search Optimization. The Usurper of Search by Daniel Saunders

Eventz.Digital

Hannah Thorpe - SEO Without Traffic

Found.

Webinar: How to Completely Crush SEO in 2020

WP Engine

Harness The Power of PPC and SEO for Insane Landing Page Results

Hanapin Marketing

Are you faced with the dilemma of determining how to maximize and optimize your limited online marketing budget? What tactics should you use, PPC or SEO? The answer is both. PPC and SEO are often viewed as two very different online marketing strategies, however the benefit of using both is so beneficial, neither one can be ignored. If your PPC and SEO campaigns aren’t talking to each other, you’re wasting a lot of time and money. Whether the work is being done in-house or at an agency, it’s important to share insights learned in each area to avoid duplicated efforts and missed opportunities. In the webinar recording, Raven Tool’s Digital Marketing Manager, Nicolette Beard, and Hanapin Marketing’s CRO Manager, Roopa Carpenter, talk about how you can use both PPC and SEO to supercharge your landing pages for insane results. You’ll get expert-level PPC tips like: *Advantages of a cohesive PPC and SEO strategy *Best practices for landing page optimizations *Using SEO to set up your PPC campaigns

Local SEO - Your Brand SERP is your Homepage - Here's how you can take control

Jason Barnard

Mike Blumenthal has been saying this for years: Google is your homepage, learn to optimise It. But this observation is even more true today than it was four years ago. And as we all know, it goes WAY beyond simply optimising your Google My Business listing. In this webinar, Jason Barnard presents the most effective (and deceptively simple) process to create a solid, prioritised list of tasks to manage your Brand SERP (what your audience sees when they google your brand name). If you have reputation issues, this methodology will pull you out of the mire. If you don’t have any specific issues, the methodology will make that Google homepage look positive, accurate, and convincing to your audience and also push your credibility in Google’s eyes way ahead of the competition (think E-A-T).

Million Dollar Case Study: Europe - Session #8 - Creating A Unique Amazon Pro...

Kym Ellis

How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...

LazarinaStoyanova

How are you currently doing SERP analysis? Is your approach efficient or scalable? How SEOs can incorporate programmatic approaches and advances in machine learning in order to identify winning strategies? This talk will leave you with a better understanding of what is possible for SERP analysis at scale, what insights you can capture with the help of machine learning quickly, and how to incorporate insights into your strategy and visualize your findings to impress your stakeholders.

Google Analytics Tutorial

Sean Si

Find Your True ACoS & Optimize Your Sponsored Products Ads

Tinuiti

What is a good Advertising Cost of Sale (ACoS)? It goes on beyond ad spend divided by total sales. ACoS depends on a number of factors: goal, proper campaign structure, product life cycle, profit margins and so on. A low ACoS is a good thing, but what you determine as low will vary by product. We will unpack our holistic approach to ACoS to help you find the sweet spot when balancing your sponsored ad spend and product margins.

Google It: The Nuts and Bolts of Search Engine Optimization

Vanessa Theoharis

The PPC Performance Pizza - 8 Powerful Ingredients To Get The Perfect PPC Re...

KlientBoost

[#GHConf17] PPC Growth — 7 Hacks You Need to Test

GrowthHackers

E commerce

Chris Middleton

Take the "OMG" out of PPC for B2B: Five Strategies for B-to-B Paid Search

Trada

Marketing is different when your customer is another business. In this brief, we'll show you how to use paid search as the basis for a highly sophisticated marketing strategy. With these tips, you will be able to find out where your quality leads are coming from, target stages of the buying cycle, and use your leads from PPC to drive a thoughtful nurturing program. Check out Trada Reviews here: http://www.trada.com/trada-reviews/

AMAZON PPC: HOW HIGH-VOLUME SELLERS ARE MANAGING THEIR CAMPAIGNS

Andrew Maff

On April 18th I sat down with Franz Jordan, the CEO of Sellics. We did a webinar about how we see high-volume sellers managing their Amazon PPC, both manually and automated. We went through everything from Sponsored product and headline ads to bidding strategies and rules to put in place. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know Amazon is looking to do in the future. Check out the slides attached here and feel free to reach out if you have any questions! SUBSCRIBE to our YouTube channel to see all of our other webinars! SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT

Amazon Sponsored Ads: Beyond Basics

Daytodayebay

SEO is a Hoax: Why Search Ranking isn't the Priority of a Startup

Brice McBeth

You’ve always heard that SEO is the, "best, free way to show your business to potential customers.” But for startups, this likely would take months or years before any of that hard work pays off. In this educational session, entrepreneur Brice McBeth uncovers the hoax that is traditional SEO. He'll teach you the best ways to use SEO to your benefit and when to try another marketing strategy to get you more customers quickly.

Driving Conversions and Revenue With A/B Testing

Blue Acorn

Similar to AMAZON FULL-FUNNEL CONVERSION RATE DIAGNOSTICS: MAXIMIZE YOUR REACH, ROI & REVENUE (20)

Amazon Sponsored Ads - Prabhat Shah

Your Brand SERP on Google: The most important KPI You never looked at

Amazon Search Optimization. The Usurper of Search by Daniel Saunders

Hannah Thorpe - SEO Without Traffic

Webinar: How to Completely Crush SEO in 2020

Harness The Power of PPC and SEO for Insane Landing Page Results

Local SEO - Your Brand SERP is your Homepage - Here's how you can take control

Million Dollar Case Study: Europe - Session #8 - Creating A Unique Amazon Pro...

How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...

Google Analytics Tutorial

Find Your True ACoS & Optimize Your Sponsored Products Ads

Google It: The Nuts and Bolts of Search Engine Optimization

The PPC Performance Pizza - 8 Powerful Ingredients To Get The Perfect PPC Re...

[#GHConf17] PPC Growth — 7 Hacks You Need to Test

E commerce

Take the "OMG" out of PPC for B2B: Five Strategies for B-to-B Paid Search

AMAZON PPC: HOW HIGH-VOLUME SELLERS ARE MANAGING THEIR CAMPAIGNS

Amazon Sponsored Ads: Beyond Basics

SEO is a Hoax: Why Search Ranking isn't the Priority of a Startup

Driving Conversions and Revenue With A/B Testing

More from Andrew Maff

THE BEST WAYS TO GROW YOUR LIST FOR A STRONG Q1

Andrew Maff

On November 14th, Andrew Maff of Seller's Choice, Nyha Shree of Jumper.ai, josh Mendelsohn of Privy, and Chris newton of Klaviyo to talk about not only how to grow your list of potential and current customers but even how to leverage that list in Q1 to start the new year off strong. These slides are from that huge event. Why? Because we want everyone to be able to see how although Q4 is a great time for sales, it can be used to slingshot your business into the new year. We touched on every aspect we could think of for how we leverage these lists with Klaviyo touching on email marketing, Privy touching on popups, and even Jumper.ai diving into chatbots. Check out the slides attached here and feel free to reach out if you have any questions! SUBSCRIBE to our YouTube channel to see all of our other webinars! SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT

OFF-PAGE SEO: REDUCING CUSTOMER ACQUISITION COSTS WITH ORGANIC TRAFFIC

Andrew Maff

On March 13th, Andrew Maff sat down with Brandon Till of TrustPilot to talk about the best ways to reduce customer acquisition costs with an off-page SEO strategy to increase organic traffic. These slides are from a webinar where we dove deep into off-page SEO. Why? Because off-page SEO has become more important than on-page SEO, it's starting to help reduce customer acquisition costs by driving paid advertising costs down. We touched on every aspect we could think of to show e-commerce sellers the benefit of off-page SEO with backlink building, relationship building, social proof and much more! Check out the slides attached here and feel free to reach out if you have any questions! SUBSCRIBE to our YouTube channel to see all of our other webinars! SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT

RESCUED SALES: THE HIGH COST OF E-COMMERCE MISSED OPPORTUNITIES

Andrew Maff

On February 21st, Andrew Maff sat down with Victoria Sullivan of Payability to talk about the best ways to rescue sales that e-commerce sellers may be missing out on. These slides are from a webinar where we dove deep into every aspect of an e-commerce business to make sure sellers know how to focus on plugging every hole where they may have customers falling out We touched on every aspect we could think of to show e-commerce sellers the benefit of retgarteing campaigns, automated emails, purchaing options, financing and more! Check out the slides attached here and feel free to reach out if you have any questions! SUBSCRIBE to our YouTube channel to see all of our other webinars! SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT

CUSTOMER RETENTION 101: PREVAILING WITH BRANDING POST PURCHASE

Andrew Maff

On January 31st, Andrew Maff sat down with Cody DeArmand of Ship Station to talk about post-purchase branding and tactics to increase the lifetime value of a customer. These slides are from a webinar where we dove deep into every aspect of the customer relationship AFTER a sale. From email marketing to social media ads and from unboxing to box stuffers We touched on every aspect we could think of to show e-commerce sellers the benefit of extending the lifetime value of their customers. Check out the slides attached here and feel free to reach out if you have any questions! SUBSCRIBE to our YouTube channel to see all of our other webinars! SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT

Q4 PREP WEBINAR SERIES: 10 WAYS TO IMPROVE YOUR AMAZON LISTING CONVERSION RATE

Andrew Maff

On October 10th, Andrew Maff sat down with Mike Indigaro of Teikametrics to talk about optimizing the conversion rates of your Amazon listings for Q4. These slides are from a webinar where we dove deep into every aspect of Amazon listings. From titles to bullet points and from Enhanced Brand Content to sponsored product campaigns. We touched on every aspect we could think of to show the current standards of Amazon listing optimizations for improved conversion rates. Check out the slides attached here and feel free to reach out if you have any questions! SUBSCRIBE to our YouTube channel to see all of our other webinars! SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT

Q4 PREP WEBINAR SERIES: AN INSIDE LOOK AT HOW HIGH-VOLUME SELLERS OPTIMIZE ...

Andrew Maff

On September 27th, Andrew Maff sat down with Jordan Turley of Nozani to talk about optimizing Amazon listings for Q4. These slides are from a webinar where we dove deep into every aspect of Amazon listings. From titles to bullet points and from Enhanced Brand Content to imagery. We touched on every aspect we could think of to show the current standards of Amazon listing optimizations. Check out the slides attached here and feel free to reach out if you have any questions! SUBSCRIBE to our YouTube channel to see all of our other webinars! SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT

Q4 PREP WEBINAR SERIES: OPTIMIZING THE CUSTOMER JOURNEY FROM PRODUCT PAGE TO ...

Andrew Maff

On September 6th Andrew Maff sat down with Paul Paradis of Sezzle to talk about optimizing e-commerce product pages for Q4. These slides are from a webinar where we dove deep into the customer journey. All the way from the product page to check out, to make sure every step is as easy as possible for the consumer, and of course, profitable. We went through everything from the basic content of the titles and descriptions, all the way down to the apps/software you should have and even the payment options. Check out the slides attached here and feel free to reach out if you have any questions! SUBSCRIBE to our YouTube channel to see all of our other webinars! SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT

Q4 PREP WEBINAR SERIES: HOW & WHY HIGH VOLUME SELLERS ARE DRIVING TRAFFIC TO ...

Andrew Maff

On August 23rd Andrew Maff sat down with Thomas Pruchinski of LandingCube to talk about driving traffic TO Amazon for Q4. These slides are from a webinar where we dove deep into how to drive traffic to Amazon using multiple different channels as well as utilize multiple different avenues to link to Amazon. We went through everything from tracking to PPC campaigns and from branding to which landing pages work best. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the big sellers are doing. Check out the slides attached here and feel free to reach out if you have any questions! SUBSCRIBE to our YouTube channel to see all of our other webinars! SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT

Q4 PREP WEBINAR SERIES: FOOLPROOF WAYS TO TAKE YOUR GOOGLE ADS TO THE NEXT LEVEL

Andrew Maff

On August 9th Andrew Maff sat down with Kurt Prosser of Easton Digital to talk about prepping Google Shopping ads for Q4. These slides are from a webinar where we dove deep into how to optimize Google Shopping ads and prepare them for Q4. Standard best practices were discussed, but so were tactics on how to scale your ads as well! We went through everything from advanced targeting to bidding optimization to negative keywords and even Google Merchant Center. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the big sellers are doing. Check out the slides attached here and feel free to reach out if you have any questions! SUBSCRIBE to our YouTube channel to see all of our other webinars! SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT

PRIME DAY HALO EFFECT: HOW TO CONTINUE LEVERAGING AMAZON PRIME DAY WEEKS AFTE...

Andrew Maff

On July 26th Andrew Maff sat down with Matt Talmage of Informed.co to talk about the Prime Day haloe effect. We did a webinar on how Prime Day can not only increase sales on other marketplaces and platforms but can also keep sales up for weeks to come if handled correctly. We went through everything repricing to advertising and from crazy Prime Day statistics to driving traffic AWAY from your own site. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the big sellers are doing. Check out the slides attached here and feel free to reach out if you have any questions! SUBSCRIBE to our YouTube channel to see all of our other webinars! SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT

DIVERSIFIED SELLING: MARKETING STRATEGIES FOR E-COMMERCE GROWTH

Andrew Maff

On June 19th Andrew Maff sat down with Michael Manzione of Rakuten Super Logistics and Bret Rosendahl of Radd Interactive. We did a webinar on how to diversify your e-commerce business with different branding and SEO strategies. We went through everything from different ways to approach your SEO to branding across all marketplaces to help aim for a future acquisition. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the big sellers are doing. Check out the slides attached here and feel free to reach out if you have any questions! SUBSCRIBE to our YouTube channel to see all of our other webinars! SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT

EMAIL GENERATION: AUTOMATING THE GROWTH OF YOUR LIST

Andrew Maff

On May 31st Andrew Maff sat down with Josh Mendehlson of Privy. We did a webinar on how to automate the growth of your email list and the benefits of using an email list to build revenue and community. We went through everything from gated content to pop-ups and even what to offer to entice email submissions. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the big sellers are doing. Check out the slides attached here and feel free to reach out if you have any questions! SUBSCRIBE to our YouTube channel to see all of our other webinars! SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT

TAKING OVER THE WORLD: 10 HACKS HIGH-VOLUME SELLERS ARE USING TO SCALE OVERSEAS

Andrew Maff

On April 12th I sat down with Jason Magee, the Enterprise Account Director at World First. We sat down to talk about how to differentiate yourself from your competition on Amazon and to OWN your market. We went through everything from currency conversion hacks to listing optimization in foreign languages and from paying suppliers in foreign money to the best places to find a 3PL. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the high-volume sellers are doing. Check out the slides attached here and feel free to reach out if you have any questions! SUBSCRIBE to our YouTube channel to see all of our other webinars! SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT

TRICKS OF THE TRADE: HOW HIGH-VOLUME AMAZON SELLERS ARE BEATING THEIR COMPETI...

Andrew Maff

On March 8th I sat down with Jordan Schnazer, the Head of Growth at Informed (formerly Appeagle). We sat down to talk about how to differentiate yourself from your competition on Amazon and to OWN your market. We went through everything from PPC management to listing optimization and from repricing to branding. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the high-volume sellers are doing. Check out the slides attached here and feel free to reach out if you have any questions! SUBSCRIBE to our YouTube channel to see all of our other webinars! SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT

PLAYING KEEP AWAY: GETTING YOUR AMAZON LISTINGS FREE OF HIJACKERS & AHEAD OF ...

Andrew Maff

On February 28th I sat down with CJ Rosenbaum, the CEO of Amazon Sellers Lawyer. We sat down to talk about dealing with hijackers in your Amazon listings AND keeping competitors away so you can keep your market share. We discussed everything from blocking tactics to legal tactics. Listing optimization, PPC, customer management, software, and much more was all talked about so that you can do everything necessary to keep your competition out of the Buy Box and keep them as far away as possible! Check out the slides attached here and feel free to reach out if you have any questions! SUBSCRIBE to our YouTube channel to see all of our other webinars! SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT

THE V.A. GAME: SCALE YOUR E-COMMERCE BUSINESS WITH AUTOMATION AND VIRTUAL ASS...

Andrew Maff

On February 7th I sat down with Nathan Hirsch, the CEO of FreeeUp.com. We sat down to talk about the best ways to hire freelancers and how they can help automate your business. We discussed how to hire them, what to hire them for, how to keep them around longer, and how to get them to help automate your business. Not to mention a few fun stories were shared. Check out the slides attached here and feel free to reach out if you have any questions! SUBSCRIBE to our YouTube channel to see all of our other webinars! SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT

More from Andrew Maff (16)