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Fix Follow Up Failure Final
- 1. FIXING FOLLOW-UP FAILURE Turn your dead lead graveyard into a gold mine
- 2. My name is ___________ and I am an Infusionsoft Certified Marketing Automation Coach (CMAC). Add experience / background
- 3. What Will Happen To Your Leads in 2009?
- 6. What do you need to do to reach your goals? FIX YOUR FOLLOW-UP FAILURE!
- 10. You are delivering the sale to your competition!
- 14. Old fashioned sales and marketing
- 15. Traditional sales and marketing Day Week Year Total Leads 10 50 2,500 Closed 1 5 250 Warm Leads 1 5 250 Cold Leads 8 40 2,000 Sales ($500 / deal) $500 $2,500 $125,000
- 16. What happens with the 2,000 cold leads that your sales efforts don’t focus on? THEY TURN TO DUST!
- 17. Fixing Follow-up Results In… Day Week Year No Contact Leads 8 40 2,000 Nurture (convert 20%) 1 8 400 Sales ($500 / deal) $500 $4,000 $200,000 % ROI Increase 260%
- 18. Is It Time To Stop Letting Your Prospects and Customers Slip Through Your Fingers?
- 21. Website without automated follow-up
- 22. Website with automated follow-up
- 25. Old Customer Retention Model
- 26. New Customer Retention Model
- 29. “ All About Spelling” Case Study CASE STUDY Can we double their sales?
- 30. “ We are very customer service oriented, so customer follow-up was our #1 priority. Previously, when a customer had a question, we might have to check the shopping cart, email system, paper system, and more just to find the answer.” Marie Rippel, Owner “All About Spelling” (prior to fixing follow-up) CASE STUDY
- 31. Goal: Double Their Sales Strategy: Fix Follow-Up Failure CASE STUDY
- 36. “ We've been able to hire two VA's. This has freed me up to work on product development. I never could have done that before, when the data was all scattered in different applications. But since everything is centrally located, my assistants can handle customer service and I don't have to worry about anything slipping through the cracks. We win, and our customers win. Love it.” Marie Rippel, Owner “All About Spelling” (after fixing follow-up) CASE STUDY
Editor's Notes
- Use this slide as an opener while people settle into their seats. Reiterate the title of the presentation and what will be covered.