On April 18th I sat down with Franz Jordan, the CEO of Sellics.
We did a webinar about how we see high-volume sellers managing their Amazon PPC, both manually and automated.
We went through everything from Sponsored product and headline ads to bidding strategies and rules to put in place. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know Amazon is looking to do in the future.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
This is a presentation on Amazon Pay Per Click and a case study showing how we use PPC as a tactic from ranking for organic positions to help increase sales. We talk about how testing is key to making the most of the using Amazon Sponsored Ads and get ahead of the competition.
Amazon Ads are Amazon’s equivalent to Google Ads and since launching in 2012 have become a real traffic-driving contender. So where to start? In this guide to Amazon Ads, we will answer all of your Amazon Advertising questions and take you through everything you need to know about how Amazon PPC works, how you can get started, the benefits of using this growing advertising platform and a few optimization hacks.
My presentation on how to make money with Amazon SEO for The Charlotte SEO Meetup in April 2015. It was a pleasure to be back and see some old friends. This presentation gives the gist of what we talked about and my successes so far in FBA.
Advanced Amazon Advertising Strategies for 2019Tinuiti
Amazon is experiencing steady year over year growth and increasing competition within the Amazon Ad landscape. For brands to reach customers it now requires sophisticated advertising strategies that are scalable and
will outlast competitors.
We’ll be covering the latest updates on Amazon Advertising, marketing tactics, and best practices. CPC Strategy now part of Elite SEM speakers will unpack how Amazon’s different ad types work together in the Amazon Advertising Funnel.
What You Can Expect:
-Latest Updates You Need to Know About Amazon Advertising
-Amazon DSP Retargeting & Prospecting Tactics
-New Targeting Options for Sponsored Products Ads
-Effective Amazon Creative to Enhance Your Product Page
-Amazon Expert Predictions for 2019
Amazon Sponsored Products: An Introduction to Advertising for SellersBobsled Marketing
Amazon's advertising platform for sellers can be an extremely effective way to drive customers to your product listings. By targeting specific keywords and search terms, you can target shoppers who have expressed an interest in your product. Or... your competitor's product!
Join one of our in-house experts as we walk through best practices for Amazon Sponsored Brands and Sponsored Products ads. We review tactics to drive ROI as well as how to avoid common pitfalls we see vendors make.
This is a presentation on Amazon Pay Per Click and a case study showing how we use PPC as a tactic from ranking for organic positions to help increase sales. We talk about how testing is key to making the most of the using Amazon Sponsored Ads and get ahead of the competition.
Amazon Ads are Amazon’s equivalent to Google Ads and since launching in 2012 have become a real traffic-driving contender. So where to start? In this guide to Amazon Ads, we will answer all of your Amazon Advertising questions and take you through everything you need to know about how Amazon PPC works, how you can get started, the benefits of using this growing advertising platform and a few optimization hacks.
My presentation on how to make money with Amazon SEO for The Charlotte SEO Meetup in April 2015. It was a pleasure to be back and see some old friends. This presentation gives the gist of what we talked about and my successes so far in FBA.
Advanced Amazon Advertising Strategies for 2019Tinuiti
Amazon is experiencing steady year over year growth and increasing competition within the Amazon Ad landscape. For brands to reach customers it now requires sophisticated advertising strategies that are scalable and
will outlast competitors.
We’ll be covering the latest updates on Amazon Advertising, marketing tactics, and best practices. CPC Strategy now part of Elite SEM speakers will unpack how Amazon’s different ad types work together in the Amazon Advertising Funnel.
What You Can Expect:
-Latest Updates You Need to Know About Amazon Advertising
-Amazon DSP Retargeting & Prospecting Tactics
-New Targeting Options for Sponsored Products Ads
-Effective Amazon Creative to Enhance Your Product Page
-Amazon Expert Predictions for 2019
Amazon Sponsored Products: An Introduction to Advertising for SellersBobsled Marketing
Amazon's advertising platform for sellers can be an extremely effective way to drive customers to your product listings. By targeting specific keywords and search terms, you can target shoppers who have expressed an interest in your product. Or... your competitor's product!
Join one of our in-house experts as we walk through best practices for Amazon Sponsored Brands and Sponsored Products ads. We review tactics to drive ROI as well as how to avoid common pitfalls we see vendors make.
The Amazon Seller PPC Presentation (Sept 2016)Danny Mac
PPC or Pay Per Click advertising is the Key to Amazon (on platform visibility) and success.
Key things covered in this presentation.
-Power PPC strategies to drive sales.
-Understanding Keywords and the role they play with PPC.
-How to use PPC to get your advertising to show almost anywhere!
-How to budget, tune and manage your campaigns.
-How to spend less and achieve more.
-We will offer you real products, real campaigns, real results and the differing strategies to employ depending upon the type of product you sell
-Broad Match, Phrase Match, Exact Match demystified, bid+ explained, competing keywords, competing products, click fraud and more tabled and dealt with.
In this 60-minute course for sellers who have access to Vendor Central/AMS, CPC Strategy’s Marketplace Channel Analyst, David Cooley, will dive into how to leverage AMS & strategies behind the 3 ad types.
2021 Amazon Advertising Strategies for Search, DSP, & OTTTinuiti
As Amazon continues to dominate the industry, advertisers are aggressively refining their paid strategy. Join our exclusive session to learn how you can beat your competition and become market leaders on this ever-growing platform. We’ll guide you through the newest strategies in Amazon Advertising from Search to DSP and OTT in 2021.
With Google Ads, it is possible to build campaigns whose return on investment is measurable and whose terms are adaptable in real time. What's new in AdWords? How to build your strategy? What are the necessary means?
- Know how to evaluate the opportunities presented by Google Ads
- Understand how Google Ads work
- Discover concrete examples of successful projects in SEA
- Learn how to spread an Adwords budget
Planning and creating for Google Adwords in Digital Marketing and how should any small business be approaching it. Francis Mac Aonghus, Head of Online at encendo, explores how to plan and create for Google Adwords.
Fundamentals of Google Ads, Conversion Tracking AdWords, Google Ads Search, Google Ads Principles, Campaign Types, Optimize Ads for Mobile, Expanded Text Ads Overview, Ad Extentions.
Amazon is the search engine that you should be most concerned about SEO if you are in the eCommerce industry. Learn how to optimize your listings through understanding how the Amazon algorithm ranks products for customers. Discover key steps that enable sellers to increase their discoverability and rankings in Teikametric's Amazon Product SEO Webinar recap.
How To Create Amazon Listings - Codisto Super Sellers Meetup SlidesPeterAtCodisto
For our Meetup friends and Super Sellers who want a refresher on our last Meetup event - or who missed out - these slides contain all the information from the second instalment of our Amazon Basics series. We covered a range of topics including Amazon Australia's Launch, ASINs & Product Identifiers, Creating Your First Listing and International Money Transfers with our friends at WorldFirst. For more in-depth notes and links to all the relevant resources head to our Codisto Super Sellers page (just search Codisto Super Sellers on Facebook).
Facebook Ads Tutorial 2019 | How To Run Facebook Ads | Facebook Ads Manager 2...Simplilearn
This presentation about Facebook ads will help you understand what are Facebook ads, how to advertise on Facebook, the types of ads that Facebook offers, steps involved in creating a Facebook ad campaign and some do's and dont's of Facebook advertising. This tutorial is designed for beginners who want to get started with Facebook paid marketing. It goes into detail about the various ways Facebook ensures that your advertisement reaches the appropriate audience along with practical examples for the same. You will understand how these marketing features work along with strategizing and managing digital campaigns on Facebook. Now, let us get started and understand each step in the process of Facebook advertising.
Below topics are explained in this Facebook ads presentation:
1. What are Facebook ads
2. Why advertise on Facebook
3. What are the types of Facebook ads
4. What are the steps to creating a Facebook ad
5. The Do's and Don'ts of Facebook Advertising
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training.
Accelerate Brand Discovery with Amazon’s New Targeting & BiddingTinuiti
Amazon’s suite of paid advertising tools has grown in importance as well as complexity. In this session, we will cover how to incorporate the newly released Amazon Ad Console targeting options into your strategy to meet your goals and outperform the competition.
The Amazon Seller PPC Presentation (Sept 2016)Danny Mac
PPC or Pay Per Click advertising is the Key to Amazon (on platform visibility) and success.
Key things covered in this presentation.
-Power PPC strategies to drive sales.
-Understanding Keywords and the role they play with PPC.
-How to use PPC to get your advertising to show almost anywhere!
-How to budget, tune and manage your campaigns.
-How to spend less and achieve more.
-We will offer you real products, real campaigns, real results and the differing strategies to employ depending upon the type of product you sell
-Broad Match, Phrase Match, Exact Match demystified, bid+ explained, competing keywords, competing products, click fraud and more tabled and dealt with.
In this 60-minute course for sellers who have access to Vendor Central/AMS, CPC Strategy’s Marketplace Channel Analyst, David Cooley, will dive into how to leverage AMS & strategies behind the 3 ad types.
2021 Amazon Advertising Strategies for Search, DSP, & OTTTinuiti
As Amazon continues to dominate the industry, advertisers are aggressively refining their paid strategy. Join our exclusive session to learn how you can beat your competition and become market leaders on this ever-growing platform. We’ll guide you through the newest strategies in Amazon Advertising from Search to DSP and OTT in 2021.
With Google Ads, it is possible to build campaigns whose return on investment is measurable and whose terms are adaptable in real time. What's new in AdWords? How to build your strategy? What are the necessary means?
- Know how to evaluate the opportunities presented by Google Ads
- Understand how Google Ads work
- Discover concrete examples of successful projects in SEA
- Learn how to spread an Adwords budget
Planning and creating for Google Adwords in Digital Marketing and how should any small business be approaching it. Francis Mac Aonghus, Head of Online at encendo, explores how to plan and create for Google Adwords.
Fundamentals of Google Ads, Conversion Tracking AdWords, Google Ads Search, Google Ads Principles, Campaign Types, Optimize Ads for Mobile, Expanded Text Ads Overview, Ad Extentions.
Amazon is the search engine that you should be most concerned about SEO if you are in the eCommerce industry. Learn how to optimize your listings through understanding how the Amazon algorithm ranks products for customers. Discover key steps that enable sellers to increase their discoverability and rankings in Teikametric's Amazon Product SEO Webinar recap.
How To Create Amazon Listings - Codisto Super Sellers Meetup SlidesPeterAtCodisto
For our Meetup friends and Super Sellers who want a refresher on our last Meetup event - or who missed out - these slides contain all the information from the second instalment of our Amazon Basics series. We covered a range of topics including Amazon Australia's Launch, ASINs & Product Identifiers, Creating Your First Listing and International Money Transfers with our friends at WorldFirst. For more in-depth notes and links to all the relevant resources head to our Codisto Super Sellers page (just search Codisto Super Sellers on Facebook).
Facebook Ads Tutorial 2019 | How To Run Facebook Ads | Facebook Ads Manager 2...Simplilearn
This presentation about Facebook ads will help you understand what are Facebook ads, how to advertise on Facebook, the types of ads that Facebook offers, steps involved in creating a Facebook ad campaign and some do's and dont's of Facebook advertising. This tutorial is designed for beginners who want to get started with Facebook paid marketing. It goes into detail about the various ways Facebook ensures that your advertisement reaches the appropriate audience along with practical examples for the same. You will understand how these marketing features work along with strategizing and managing digital campaigns on Facebook. Now, let us get started and understand each step in the process of Facebook advertising.
Below topics are explained in this Facebook ads presentation:
1. What are Facebook ads
2. Why advertise on Facebook
3. What are the types of Facebook ads
4. What are the steps to creating a Facebook ad
5. The Do's and Don'ts of Facebook Advertising
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training.
Accelerate Brand Discovery with Amazon’s New Targeting & BiddingTinuiti
Amazon’s suite of paid advertising tools has grown in importance as well as complexity. In this session, we will cover how to incorporate the newly released Amazon Ad Console targeting options into your strategy to meet your goals and outperform the competition.
TRICKS OF THE TRADE: HOW HIGH-VOLUME AMAZON SELLERS ARE BEATING THEIR COMPETI...Andrew Maff
On March 8th I sat down with Jordan Schnazer, the Head of Growth at Informed (formerly Appeagle).
We sat down to talk about how to differentiate yourself from your competition on Amazon and to OWN your market.
We went through everything from PPC management to listing optimization and from repricing to branding. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the high-volume sellers are doing.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
Boost Your Q4 Amazon Sales Volume Using Prime Day DataTinuiti
Prime Day sales spiked and deals ended – now what? Keep the momentum driving your sales pendulum.
Q4 can be the most competitive time of year in the Amazon Marketplace. But it can also be the most lucrative holiday season. Incorporate advertising successes from Prime Day to create a winning Q4 strategy.
The 2019 Amazon Prime Day Expert Approach Series TinuitiTinuiti
Nearly half of U.S. households have an Amazon Prime membership, according to a report from CIRP. With Amazon’s biggest shopping holiday around the corner – Prime Day, learn how to maximize your brand equity and take your marketplace strategy to the next level. In this series, we’ll review trends from previous years and unpack expert best practices from retail readiness, marketing advertising preparation, inventory management, to content optimization that will help your business stand out and succeed during Amazon’s 2019 Prime Day.
Find Your True ACoS & Optimize Your Sponsored Products AdsTinuiti
What is a good Advertising Cost of Sale (ACoS)? It goes on beyond ad spend divided by total sales. ACoS depends on a number of factors: goal, proper campaign structure, product life cycle, profit margins and so on.
A low ACoS is a good thing, but what you determine as low will vary by product. We will unpack our holistic approach to ACoS to help you find the sweet spot when balancing your sponsored ad spend and product margins.
Crash Course on Amazon Sponsored Brands & Sponsored ProductsTinuiti
COVID-19 is causing unprecedented challenges for retailers and brands everywhere. However, there are ways to proactively address the changes COVID-19 will have on your brand in the coming weeks and months when it comes to being a successful Amazon Marketplace seller. Sellers must be able to analyze consumer product data to build effective profitable campaigns and an operational infrastructure in order to outsmart their competitors. Amazon Sponsored Brands and Sponsored Products ads are important for building catalog awareness, driving conversions, and protecting and expanding your brand. Learn how Boldify partnered with Tinuiti to employ these tactics to increase sales by 391%.
Ask The Experts: Out-competing Amazon on the Google SERP Over Black FridayTinuiti
The Story: $9 billion in sales. That’s how much consumers are projected to spend from Thanksgiving Day through Cyber Monday, according to Adobe Data. And with Amazon’s recent push in Google Shopping investment, it’s imperative your Shopping & text ad campaigns are optimized and efficient to compete against the likes of Amazon.
Don’t Miss Out - Pitch your last minute Google Shopping, text ads, and product feed questions to our in-house retail search experts to ensure you crush your holiday season goals.
Amazon Listing Optimizations that Drive Visibility & SalesTinuiti
Did you know, 70% of customers never click past the first page of Amazon’s search results when looking for a product? It’s a scary thought for many Amazon sellers & vendors trying to drive product discoverability & maximize sales velocity.
Therefore, CPC Strategy, Jungle Scout & Splitly have teamed up to discuss advanced product listing optimizations to rank higher, increase product visibility & drive revenue.
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...Tinuiti
Pushing organic traffic to Amazon is important, but marketers need to stay ahead of the competition and avoid spending valuable ad dollars on non-converting detail pages.
In this session, we will explain how sellers can achieve success by driving traffic to their storefront pages from outside sources and how to maximize review generation. Tinuiti’s retail operations expert will be joined by Amazon seller tools company, eComEngine, leading micro influencer marketing platform, Stack Influencer, and ad optimization toolkit, Ampd.
New Product Launches on Amazon: Tactics and Strategies for a Successful KickoffTinuiti
In this webinar, our Amazon experts discuss how to successfully launch new products and incorporate this into your larger end to end channel management.
HOW TO LEVERAGE GOOGLE’S SMART AD UNITS FOR PROFITABILITYTinuiti
Advanced machine learning has been able to reduce manual efforts in Google’s Smart Ad with its algorithm elements. Learn to set unique performance target goals & optimize search bids to your attribution model. Hit your target ROAs and maximize conversions while Improving your Google’s Smart Ad Units performance. Join our expert Search speakers as we unpack how to improve your campaign’s performance with Smart Bidding, LSAs, and Responsive Search ads.
Google Shopping Campaign Structures: What Ifs and What NextsHanapin Marketing
In the world of paid advertising campaigns, CSEs are some of the most vulnerable to fall victim to a set it and forget it mentality. In an increasingly automated world, Sean is going to offer ways to recognize the signal in the noise and how to customize campaigns to fit your KPIs. Using data and examples from a variety of eCommerce sites, this lecture intends to offer a variety of interpretations on structuring Google Shopping campaigns.
Via this session, you’ll learn about:
- Common and manageable campaign structures for CSEs
- Leveraging Google Shopping Ads settings to create funneled shopping campaigns
- Why your shopping campaign may not be converting to your KPIs
A SMART PRODUCT REVIEW STRATEGY FOR LAUNCHING NEW PRODUCTS AS A 3p SELLERTinuiti
learn top strategies for launching a product in the Amazon marketplace at an accelerated rate with our partner eComEngine, LLC. We'll be reviewing the Amazon Born to Run program, different options to manage inventory and tactics to get reviews.
The 2019 Amazon Prime Day Expert Approach Series SkubanaTinuiti
Nearly half of U.S. households have an Amazon Prime membership, according to a report from CIRP. With Amazon’s biggest shopping holiday around the corner – Prime Day, learn how to maximize your brand equity and take your marketplace strategy to the next level. In this series, we’ll review trends from previous years and unpack expert best practices from retail readiness, marketing advertising preparation, inventory management, to content optimization that will help your business stand out and succeed during Amazon’s 2019 Prime Day.
In this webinar, our experts will discuss the holistic strategy you should be employing for success on Amazon, including the checklist for winning channel management during Q4.
THE BEST WAYS TO GROW YOUR LIST FOR A STRONG Q1Andrew Maff
On November 14th, Andrew Maff of Seller's Choice, Nyha Shree of Jumper.ai, josh Mendelsohn of Privy, and Chris newton of Klaviyo to talk about not only how to grow your list of potential and current customers but even how to leverage that list in Q1 to start the new year off strong.
These slides are from that huge event.
Why?
Because we want everyone to be able to see how although Q4 is a great time for sales, it can be used to slingshot your business into the new year.
We touched on every aspect we could think of for how we leverage these lists with Klaviyo touching on email marketing, Privy touching on popups, and even Jumper.ai diving into chatbots.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
On July 25th, Andrew Maff & Morgan Gibbons of Seller's Choice to roast real seller's Amazon listings, LIVE!
Yeah, the slides are awesome, but the roast was even better.
These slides are from that epic event.
Why?
Because we want everyone to be able to see the best practices of Amazon listings so we can all live in a better world...or something like that.
We touched on every aspect we could think of for how we optimize Amazon listings here at Seller's Choice. We touched on some basics but, if you don't know the basics, this webinar isn't for you.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
AMAZON ADS IN 2019: THE ULTIMATE AMAZON PPC WORKSHOP/HAPPY HOURAndrew Maff
On April 4th, Andrew Maff & Rich Patterson of Seller's Choice to talk about their Amazon PPC Funnel Strategy AND enjoy a drink.
Yeah, the slides are awesome, but the drinks were even awesome-r.
These slides are from that epic webinar.
Why?
Because we believe everyone should use these to improve their Amazon PPC strategies. Just think, you'll be better than everyone else who doesn't read it.
We touched on every aspect we could think of for how we manage our Amazon PPC campaigns here at Seller's Choice. We touched on some basics but, if you don't know the basics, this webinar isn't for you.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
OFF-PAGE SEO: REDUCING CUSTOMER ACQUISITION COSTS WITH ORGANIC TRAFFICAndrew Maff
On March 13th, Andrew Maff sat down with Brandon Till of TrustPilot to talk about the best ways to reduce customer acquisition costs with an off-page SEO strategy to increase organic traffic.
These slides are from a webinar where we dove deep into off-page SEO.
Why?
Because off-page SEO has become more important than on-page SEO, it's starting to help reduce customer acquisition costs by driving paid advertising costs down.
We touched on every aspect we could think of to show e-commerce sellers the benefit of off-page SEO with backlink building, relationship building, social proof and much more!
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
RESCUED SALES: THE HIGH COST OF E-COMMERCE MISSED OPPORTUNITIESAndrew Maff
On February 21st, Andrew Maff sat down with Victoria Sullivan of Payability to talk about the best ways to rescue sales that e-commerce sellers may be missing out on.
These slides are from a webinar where we dove deep into every aspect of an e-commerce business to make sure sellers know how to focus on plugging every hole where they may have customers falling out
We touched on every aspect we could think of to show e-commerce sellers the benefit of retgarteing campaigns, automated emails, purchaing options, financing and more!
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
CUSTOMER RETENTION 101: PREVAILING WITH BRANDING POST PURCHASEAndrew Maff
On January 31st, Andrew Maff sat down with Cody DeArmand of Ship Station to talk about post-purchase branding and tactics to increase the lifetime value of a customer.
These slides are from a webinar where we dove deep into every aspect of the customer relationship AFTER a sale. From email marketing to social media ads and from unboxing to box stuffers
We touched on every aspect we could think of to show e-commerce sellers the benefit of extending the lifetime value of their customers.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
Q4 PREP WEBINAR SERIES: 10 WAYS TO IMPROVE YOUR AMAZON LISTING CONVERSION RATEAndrew Maff
On October 10th, Andrew Maff sat down with Mike Indigaro of Teikametrics to talk about optimizing the conversion rates of your Amazon listings for Q4.
These slides are from a webinar where we dove deep into every aspect of Amazon listings. From titles to bullet points and from Enhanced Brand Content to sponsored product campaigns.
We touched on every aspect we could think of to show the current standards of Amazon listing optimizations for improved conversion rates.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
Q4 PREP WEBINAR SERIES: AN INSIDE LOOK AT HOW HIGH-VOLUME SELLERS OPTIMIZE ...Andrew Maff
On September 27th, Andrew Maff sat down with Jordan Turley of Nozani to talk about optimizing Amazon listings for Q4.
These slides are from a webinar where we dove deep into every aspect of Amazon listings. From titles to bullet points and from Enhanced Brand Content to imagery.
We touched on every aspect we could think of to show the current standards of Amazon listing optimizations.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
Q4 PREP WEBINAR SERIES: OPTIMIZING THE CUSTOMER JOURNEY FROM PRODUCT PAGE TO ...Andrew Maff
On September 6th Andrew Maff sat down with Paul Paradis of Sezzle to talk about optimizing e-commerce product pages for Q4.
These slides are from a webinar where we dove deep into the customer journey. All the way from the product page to check out, to make sure every step is as easy as possible for the consumer, and of course, profitable.
We went through everything from the basic content of the titles and descriptions, all the way down to the apps/software you should have and even the payment options.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
Q4 PREP WEBINAR SERIES: HOW & WHY HIGH VOLUME SELLERS ARE DRIVING TRAFFIC TO ...Andrew Maff
On August 23rd Andrew Maff sat down with Thomas Pruchinski of LandingCube to talk about driving traffic TO Amazon for Q4.
These slides are from a webinar where we dove deep into how to drive traffic to Amazon using multiple different channels as well as utilize multiple different avenues to link to Amazon.
We went through everything from tracking to PPC campaigns and from branding to which landing pages work best. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the big sellers are doing.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
Q4 PREP WEBINAR SERIES: FOOLPROOF WAYS TO TAKE YOUR GOOGLE ADS TO THE NEXT LEVELAndrew Maff
On August 9th Andrew Maff sat down with Kurt Prosser of Easton Digital to talk about prepping Google Shopping ads for Q4.
These slides are from a webinar where we dove deep into how to optimize Google Shopping ads and prepare them for Q4. Standard best practices were discussed, but so were tactics on how to scale your ads as well!
We went through everything from advanced targeting to bidding optimization to negative keywords and even Google Merchant Center. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the big sellers are doing.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
PRIME DAY HALO EFFECT: HOW TO CONTINUE LEVERAGING AMAZON PRIME DAY WEEKS AFTE...Andrew Maff
On July 26th Andrew Maff sat down with Matt Talmage of Informed.co to talk about the Prime Day haloe effect.
We did a webinar on how Prime Day can not only increase sales on other marketplaces and platforms but can also keep sales up for weeks to come if handled correctly.
We went through everything repricing to advertising and from crazy Prime Day statistics to driving traffic AWAY from your own site. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the big sellers are doing.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
DIVERSIFIED SELLING: MARKETING STRATEGIES FOR E-COMMERCE GROWTHAndrew Maff
On June 19th Andrew Maff sat down with Michael Manzione of Rakuten Super Logistics and Bret Rosendahl of Radd Interactive.
We did a webinar on how to diversify your e-commerce business with different branding and SEO strategies.
We went through everything from different ways to approach your SEO to branding across all marketplaces to help aim for a future acquisition. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the big sellers are doing.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
EMAIL GENERATION: AUTOMATING THE GROWTH OF YOUR LISTAndrew Maff
On May 31st Andrew Maff sat down with Josh Mendehlson of Privy.
We did a webinar on how to automate the growth of your email list and the benefits of using an email list to build revenue and community.
We went through everything from gated content to pop-ups and even what to offer to entice email submissions. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the big sellers are doing.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
AMAZON FULL-FUNNEL CONVERSION RATE DIAGNOSTICS: MAXIMIZE YOUR REACH, ROI & RE...Andrew Maff
On May 18th Jay Goldberg sat down with Chad Rubin, the CEO of Skubana.
We did a webinar about how to break down the entire funnel of your Amazon business and how to truly analyze it..
We went through everything from Sponsored product and headline ads to ACoS analysis and even the new storefront analytics. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know Amazon is looking to do in the future.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
TAKING OVER THE WORLD: 10 HACKS HIGH-VOLUME SELLERS ARE USING TO SCALE OVERSEASAndrew Maff
On April 12th I sat down with Jason Magee, the Enterprise Account Director at World First.
We sat down to talk about how to differentiate yourself from your competition on Amazon and to OWN your market.
We went through everything from currency conversion hacks to listing optimization in foreign languages and from paying suppliers in foreign money to the best places to find a 3PL. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the high-volume sellers are doing.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
PLAYING KEEP AWAY: GETTING YOUR AMAZON LISTINGS FREE OF HIJACKERS & AHEAD OF ...Andrew Maff
On February 28th I sat down with CJ Rosenbaum, the CEO of Amazon Sellers Lawyer.
We sat down to talk about dealing with hijackers in your Amazon listings AND keeping competitors away so you can keep your market share.
We discussed everything from blocking tactics to legal tactics. Listing optimization, PPC, customer management, software, and much more was all talked about so that you can do everything necessary to keep your competition out of the Buy Box and keep them as far away as possible!
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
THE V.A. GAME: SCALE YOUR E-COMMERCE BUSINESS WITH AUTOMATION AND VIRTUAL ASS...Andrew Maff
On February 7th I sat down with Nathan Hirsch, the CEO of FreeeUp.com.
We sat down to talk about the best ways to hire freelancers and how they can help automate your business.
We discussed how to hire them, what to hire them for, how to keep them around longer, and how to get them to help automate your business. Not to mention a few fun stories were shared.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. ● Director of Marketing and
Operations at Seller’s Choice
● Over a decade in e-commerce
marketing
● Helped many sellers scale to well
over 8-figures
● Digital strategy expert
● Married & loves a good glass of
whiskey (no relation)
● Founder & CEO at Sellics
● Speaker at leading industry events
● Passionate about Amazon PPC
● Loves to talk about everything
“Amazon”
3.
4. Ready to get your ACoS under control
Looking to manage a campaign with thousands of products
Wanting to WIN in your category
Curious about how the BIG sellers optimize their campaigns
Extremely good-looking.
7. STRUCTURE!
● Manual campaign with
complimentary Auto campaign
● Manual ad groups with
complimentary Auto ad groups
● ALL PRODUCTS campaign as a
safety net
9. BIDDING
FUN FACTS:
● Lowering your bid DOESN’T
guarantee a reduced ACoS
● Raising your bid DOESN’T
guarantee an increase in sales
● Optimizing bids daily can give you
MIXED results
● Amazon’s suggested bids are
often INACCURATE
10. MAINTENANCE
● Track individual ASIN performance, break out
winners into their own campaign and ad group
● Optimize weekly
● Wait 3 days to optimize prior week (Example:
Optimize Monday - Sunday on the following
Wednesday)
● Don’t make drastic bid adjustments
● Add successful search terms from the Search
Term Report
14. SAME RULES AS SPONSORED PRODUCTS!
FUN FACTS:
● Lowering your bid DOESN’T
guarantee a reduced ACoS
● Raising your bid DOESN’T
guarantee an increase in sales
● Optimizing bids daily can give you
MIXED results
● Amazon’s suggested bids are
often INACCURATE
MAINTENANCE:
● Optimize weekly
● Wait 3 days to optimize prior week (Example:
Optimize Monday - Sunday on the following
Wednesday)
● Don’t make drastic bid adjustments
● Add successful search terms from the Search
Term Report
18. HACK ALERT!
THE SPREADSHEET APPROACH
● Optimize all aspects of PPC
● Track all keywords week-over-week
● Add keywords to multiple ad groups
● Create new campaigns and ad groups
● Segment out winning or losing products
● Easily filter and calculate statistics
ALL IN BULK!
