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Q4 PREP WEBINAR
SERIES
OPTIMIZING THE CUSTOMER JOURNEY
FROM PRODUCT PAGE TO CHECKOUT
#Q4ProductPages
TODAY’S PRESENTERS
ABOUT ANDREW MAFF
● Director of Marketing and
Operations at Seller’s Choice
● Over a decade in e-commerce
marketing
● Helped many sellers scale to well
over 8-figures
● Digital strategy expert
● Married & loves a good glass of
whiskey (no relation)
ABOUT PAUL PARADIS
● Co-founder and Chief Revenue
Officer at Sezzle
● Over a decade of sales and
marketing experience, across
eCommerce, management
consulting, medical device, and
entertainment industries
● Married with two children and also
a lover of whiskey (definitely
related)
#Q4ProductPages
STICK AROUND FOR….
Q&A
+
FREE STUFF
#Q4ProductPages
YOU’RE IN THE RIGHT PLACE IF YOU’RE...
Ready to improve your website’s conversion rate
Looking to optimize your product pages
Curious about the apps & features your product pages should have
Figuring out which payment options are the best
Just flat-out awesome!
#Q4ProductPages
OPTIMIZE YOUR PRODUCT
PAGES TO IMPROVE
CONVERSION RATES!
#Q4ProductPages
START WITH THE BASICS (IN ORDER)
#Q4ProductPages
PAGE SPEED
TITLE
IMAGES!!!
CLEAR CTA
DESCRIPTION
PAGE SPEED
#Q4ProductPages
GOOGLE PAGESPEED INSIGHTS
GTMETRIX
PINGDOM
TITLE
#Q4ProductPages
Simple
Straight and to the point
Consumer centric
DON’T over do keywords
*MAY IMPACT GOOGLE ADS
IMAGERY
#Q4ProductPages
HIGH DEFINITION LIFESTYLE IMAGES CALLOUTS INFOGRAPHICS
MOBILE-FRIENDLY VIDEO!
CLEAR CALL-TO-ACTION
#Q4ProductPages
*USE THE
SQUINT TEST
DESCRIPTION
#Q4ProductPages
Consumer centric
DON’T over do keywords
BULLET POINTS!!!
Simple
Straight and to the point
*MAY IMPACT GOOGLE ADS
APPS/SOFTWARE
#Q4ProductPages
UPSELL AND/OR CROSS-SELL (BOLD)
SUBSCRIBE & SAVE (BOLD)
QUANTITY BREAKS (BOLD)
FEATURED OR SIMILAR PRODUCTS
REVIEWS (YOTPO)
PAYMENT PLANS (SEZZLE)
UPSELL AND/OR CROSS-SELL
#Q4ProductPages
SUBSCRIBE & SAVE
#Q4ProductPages
QUANTITY BREAKS
#Q4ProductPages
FEATURED OR SIMILAR PRODUCTS
#Q4ProductPages
#Q4ProductPages
REVIEWS
#Q4ProductPages
MILLENNIAL CREDIT CRISIS
#Q4ProductPages
CREDIT CARD ADOPTION
#Q4ProductPages
WHY SHOULD I CARE?
WHAT CAN I DO ABOUT IT?
#Q4ProductPages
#Q4ProductPages
FINDING THE RIGHT PARTNER
#Q4ProductPages
GOOGLE MAPS API
#Q4ProductPages
WHEN ALL ELSE FAILS...
#Q4ProductPages
POP UPS!!!
INITIAL EXIT INTENT
READY TO
IMPROVE YOUR
PRODUCT PAGES FOR Q4?!
#Q4ProductPages
Q&A
DOWNLOAD!
AUTOMATED EMAILS TO
INCREASE CUSTOMER RETENTION
bit.ly/SCautoemails
30-Min. Marketing Consultation
SellersChoice.agency/Giveaway
(Password: amazontraffic)
@AndrewMaff
#Q4ProductPages
SIGN UP!
FREE 30-DAY FREE TRIAL OF
SEZZLE
bit.ly/SCautoemails
30-Min. Sezzle Demo
sezzle.com/signup/merchant
THANKS FOR
ATTENDING
OUR WEBINAR!
#Q4ProductPages

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