Burn Your Business Plan

burn yourbusiness planhow to design, test,and pivot yourbusiness model@business_design#bmgen

“ no business plan survives the ﬁrst contact with customers Steve Blank, entrepreneur & author ”

“ plans are worthless, but planning is everything Dwight D. Eisenhower, US President 1948 - 1953 ”

plan your search forsuccessful businessmodels

1 2 3design test pivot

?but hey what actually is a business model?

but hey what actually is a ur y o business model?

buzzgroup

explain your business(model) to your seat neighbor

? how do business modeldiscussions generally look?

“ Any problem can be made clearer with a picture Dan Roam, author ”

BusinessModelCanvas

describe, challenge,design, and inventbusiness modelsmore systematically

building building block block building building building blockbuilding block block block building block building block building block build ng ing building buildi bloc k block block

? why is this soimportant today?

FOCUSING ON PRODUCTINNOVATION IS NOTENOUGH ANYMORE

“ our competitors arent taking our market share with devices; they are taking our market share with an entire ecosystem Stephen Elop, CEO Nokia ”

“ If you spend all your time looking at your competition, your product will look like your competitions ass. on Twitter, Mike Lee @bmf ” it’s time b usin to in e ven ss m o t ne dels w

1 design

Youve got to bumble“ forward into the unknown Frank Gehry, architect ”

[source: Sony Pictures]

[source: Wikimedia Commons]

? what does that have to dowith business models and my organization?

“ if you freeze to an idea too quickly, you fall in love with it Jim Glymph, Gehry Partner ”

“ ... if you reﬁne it too quickly you become attached to it.. Jim Glymph, Gehry Partner ”

“ ... the crudeness of the early models in particular is very deliberate Jim Glymph, Gehry Partner ”

building building block block building building building block building block block blockthis is a crude prototype building block building block building block build ng ing building buildi bloc k block block

“ prototyping is the conversation you have with your ideas Tom Wujec, designer ”

2 test

-$800m

a business model might look great onpaper... building block building block build ing bloc k building block building block build ing bloc k building building block block build bloc ing k .. but after all it is only a... building bui ldi block blo ng ck build ing bloc k

... a set of hypotheses guess guess guess guess guessguess guess guess guess gues s guess guess

“ there are no facts in the building... so get the hell out and talk to customers Steve Blank, entrepreneur & author ”

business model layer how t at sho oul d st be el c our mo d is is y nes sth usi r b ork you w building block building block building bloc k block building building block block building block building block building block building block buildin g g block building buildin block block

exphypothesis layer hyp lici tly out oth line ese the s o mo n w st i hic mp mo h y ort del our ant is b bus uilt ine ss hypothesis hypothesis hypothesis is hypothes hypothes is hypothesis building block building hypothes is block building bloc hypothesis k hypothes is block building building block block building block building hypo block thesis hesis hypothesis hypot building block building block buildin g g block building buildin block block

test layer test test test test test test building block building test block building bloc test k test block building building block block building block building block building building block test block test test building bloc building k block building block building bl building ock block block building block building buildin block g g block building buildin block block building block building block fy tes ts to veri e up with buildin g com g block building buildin block block sis eac h hypothe

“ Run experiments with customers, let the customer vote, dont rely on the boss to vote. Scott Cook, founder Intuit ”

3 pivot

“ pivots are business model changes without crisis Steve Blank, entrepreneur & author ” an d wi too thou m b t uch urni cash n g

“ If theres something Ive learned in the last four years, its the power of iteration. Rapidly create, test, change... Scott Cook, founder Intuit ”

CHEAPLY LEARNINGPIVOTING = FROM FAILURE

“ The way to succeed is to double your e! ailur ap f failure rate. ” e o f ch Thomas Watson, Founder of IBM

how to se arch and“ pivot busin an apostrophe is the difference ess m odels between a business that knows its shit and a business that knows its shit ” on Twitter via @thulme & @tamewhale

BusinessModelGeneration.com 59

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Burn Your Business Plan

by Alexander Osterwalder

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