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Burn Your Business Plan

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  • 1. burn yourbusiness planhow to design, test,and pivot yourbusiness model@business_design#bmgen
  • 2. “ no business plan survives the first contact with customers Steve Blank, entrepreneur & author ”
  • 3. “ plans are worthless, but planning is everything Dwight D. Eisenhower, US President 1948 - 1953 ”
  • 4. plan your search forsuccessful businessmodels
  • 5. 1 2 3design test pivot
  • 6. ?but hey what actually is a business model?
  • 7. but hey what actually is a ur y o business model?
  • 8. buzzgroup
  • 9. explain your business(model) to your seat neighbor
  • 10. ? how do business modeldiscussions generally look?
  • 11. “ Any problem can be made clearer with a picture Dan Roam, author ”
  • 12. BusinessModelCanvas
  • 13. describe, challenge,design, and inventbusiness modelsmore systematically
  • 14. 21
  • 15. building building block block building building building blockbuilding block block block building block building block building block build ng ing building buildi bloc k block block
  • 16. ? why is this soimportant today?
  • 17. FOCUSING ON PRODUCTINNOVATION IS NOTENOUGH ANYMORE
  • 18. “ our competitors arent taking our market share with devices; they are taking our market share with an entire ecosystem Stephen Elop, CEO Nokia ”
  • 19. “ If you spend all your time looking at your competition, your product will look like your competitions ass. on Twitter, Mike Lee @bmf ” it’s time b usin to in e ven ss m o t ne dels w
  • 20. 1 design
  • 21. Youve got to bumble“ forward into the unknown Frank Gehry, architect ”
  • 22. [source: Sony Pictures]
  • 23. [source: Sony Pictures]
  • 24. [source: Wikimedia Commons]
  • 25. ? what does that have to dowith business models and my organization?
  • 26. “ if you freeze to an idea too quickly, you fall in love with it Jim Glymph, Gehry Partner ”
  • 27. “ ... if you refine it too quickly you become attached to it.. Jim Glymph, Gehry Partner ”
  • 28. “ ... the crudeness of the early models in particular is very deliberate Jim Glymph, Gehry Partner ”
  • 29. building building block block building building building block building block block blockthis  is  a  crude  prototype building block building block building block build ng ing building buildi bloc k block block
  • 30. “ prototyping is the conversation you have with your ideas Tom Wujec, designer ”
  • 31. 2 test
  • 32. -$800m
  • 33. a business model might look great onpaper... building block building block build ing bloc k building block building block build ing bloc k building building block block build bloc ing k .. but after all it is only a... building bui ldi block blo ng ck build ing bloc k
  • 34. ... a set of hypotheses guess guess guess guess guessguess guess guess guess gues s guess guess
  • 35. “ there are no facts in the building... so get the hell out and talk to customers Steve Blank, entrepreneur & author ”
  • 36. business model layer how t at sho oul d st be el c our mo d is is y nes sth usi r b ork you w building block building block building bloc k block building building block block building block building block building block building block buildin g g block building buildin block block
  • 37. exphypothesis layer hyp lici tly out oth line ese the s o mo n w st i hic mp mo h y ort del our ant is b bus uilt ine ss hypothesis hypothesis hypothesis is hypothes hypothes is hypothesis building block building hypothes is block building bloc hypothesis k hypothes is block building building block block building block building hypo block thesis hesis hypothesis hypot building block building block buildin g g block building buildin block block
  • 38. test layer test test test test test test building block building test block building bloc test k test block building building block block building block building block building building block test block test test building bloc building k block building block building bl building ock block block building block building buildin block g g block building buildin block block building block building block fy tes ts to veri e up with buildin g com g block building buildin block block sis eac h hypothe
  • 39. “ Run experiments with customers, let the customer vote, dont rely on the boss to vote. Scott Cook, founder Intuit ”
  • 40. 3 pivot
  • 41. “ pivots are business model changes without crisis Steve Blank, entrepreneur & author ” an d wi too thou m b t uch urni cash n g
  • 42. “ If theres something Ive learned in the last four years, its the power of iteration. Rapidly create, test, change... Scott Cook, founder Intuit ”
  • 43. CHEAPLY LEARNINGPIVOTING = FROM FAILURE
  • 44. “ The way to succeed is to double your e! ailur ap f failure rate. ” e o f ch Thomas Watson, Founder of IBM
  • 45. how to se arch and“ pivot busin an apostrophe is the difference ess m odels between a business that knows its shit and a business that knows its shit ” on Twitter via @thulme & @tamewhale
  • 46. BusinessModelGeneration.com 59