burn yourbusiness planhow to design, test,and pivot yourbusiness model@business_design#bmgen
“   no business plan    survives the first    contact with customers    Steve Blank,    entrepreneur & author              ...
“   plans are worthless,    but planning is    everything    Dwight D. Eisenhower,    US President 1948 - 1953            ...
plan your search forsuccessful businessmodels
1       2       3design   test   pivot
?but hey what actually is a    business model?
but hey what actually is a ur                       y o    business model?
buzzgroup
explain your business(model) to your seat neighbor
?  how do business modeldiscussions generally look?
“   Any problem can    be made clearer    with a picture    Dan Roam,    author                ”
BusinessModelCanvas
describe, challenge,design, and inventbusiness modelsmore systematically
21
building                                  building                  block                                     block       ...
?  why is this soimportant today?
FOCUSING ON    PRODUCTINNOVATION IS NOTENOUGH ANYMORE
“   our competitors arent    taking our market share    with devices; they are    taking our market share    with an entir...
“   If you spend all your time    looking at your competition,    your product will look like your    competitions ass.   ...
1 design
Youve got to bumble“   forward into the    unknown    Frank Gehry,    architect                   ”
[source: Sony Pictures]
[source: Wikimedia Commons]
? what does that have to dowith business models and my        organization?
“   if you freeze to an    idea too quickly, you    fall in love with it    Jim Glymph,    Gehry Partner                  ...
“   ... if you refine it too    quickly you become    attached to it..    Jim Glymph,    Gehry Partner                     ...
“   ... the crudeness of    the early models in    particular is very    deliberate    Jim Glymph,    Gehry Partner       ...
building                                  building                   block                                     block      ...
“   prototyping is the    conversation you    have with your ideas    Tom Wujec,    designer                           ”
2 test
-$800m
a business model might look great onpaper...                          building                           block            ...
... a set of hypotheses        guess                   guess            guess                       guess               gu...
“   there are no facts in    the building... so get    the hell out and talk to    customers    Steve Blank,    entreprene...
business model layer                                 how                          t at                      sho       oul ...
exphypothesis layer                                                                                                       ...
test layer                                                                                                              te...
“   Run experiments    with customers, let    the customer vote,    dont rely on the    boss to vote.    Scott Cook,    fo...
3 pivot
“   pivots are business    model changes    without crisis    Steve Blank,    entrepreneur & author                       ...
“   If theres something Ive    learned in the last four    years, its the power of    iteration. Rapidly    create, test, ...
CHEAPLY           LEARNINGPIVOTING =             FROM            FAILURE
“   The way to succeed    is to double your                                       e!                                      ...
how                                                 to se                                                       arch      ...
BusinessModelGeneration.com                       59
Burn Your Business Plan
Burn Your Business Plan
Burn Your Business Plan
Burn Your Business Plan
Burn Your Business Plan
Burn Your Business Plan
Burn Your Business Plan
Burn Your Business Plan
Burn Your Business Plan
Burn Your Business Plan
Burn Your Business Plan
Burn Your Business Plan
Burn Your Business Plan
Burn Your Business Plan
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Burn Your Business Plan

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Transcript of "Burn Your Business Plan"

  1. 1. burn yourbusiness planhow to design, test,and pivot yourbusiness model@business_design#bmgen
  2. 2. “ no business plan survives the first contact with customers Steve Blank, entrepreneur & author ”
  3. 3. “ plans are worthless, but planning is everything Dwight D. Eisenhower, US President 1948 - 1953 ”
  4. 4. plan your search forsuccessful businessmodels
  5. 5. 1 2 3design test pivot
  6. 6. ?but hey what actually is a business model?
  7. 7. but hey what actually is a ur y o business model?
  8. 8. buzzgroup
  9. 9. explain your business(model) to your seat neighbor
  10. 10. ? how do business modeldiscussions generally look?
  11. 11. “ Any problem can be made clearer with a picture Dan Roam, author ”
  12. 12. BusinessModelCanvas
  13. 13. describe, challenge,design, and inventbusiness modelsmore systematically
  14. 14. 21
  15. 15. building building block block building building building blockbuilding block block block building block building block building block build ng ing building buildi bloc k block block
  16. 16. ? why is this soimportant today?
  17. 17. FOCUSING ON PRODUCTINNOVATION IS NOTENOUGH ANYMORE
  18. 18. “ our competitors arent taking our market share with devices; they are taking our market share with an entire ecosystem Stephen Elop, CEO Nokia ”
  19. 19. “ If you spend all your time looking at your competition, your product will look like your competitions ass. on Twitter, Mike Lee @bmf ” it’s time b usin to in e ven ss m o t ne dels w
  20. 20. 1 design
  21. 21. Youve got to bumble“ forward into the unknown Frank Gehry, architect ”
  22. 22. [source: Sony Pictures]
  23. 23. [source: Sony Pictures]
  24. 24. [source: Wikimedia Commons]
  25. 25. ? what does that have to dowith business models and my organization?
  26. 26. “ if you freeze to an idea too quickly, you fall in love with it Jim Glymph, Gehry Partner ”
  27. 27. “ ... if you refine it too quickly you become attached to it.. Jim Glymph, Gehry Partner ”
  28. 28. “ ... the crudeness of the early models in particular is very deliberate Jim Glymph, Gehry Partner ”
  29. 29. building building block block building building building block building block block blockthis  is  a  crude  prototype building block building block building block build ng ing building buildi bloc k block block
  30. 30. “ prototyping is the conversation you have with your ideas Tom Wujec, designer ”
  31. 31. 2 test
  32. 32. -$800m
  33. 33. a business model might look great onpaper... building block building block build ing bloc k building block building block build ing bloc k building building block block build bloc ing k .. but after all it is only a... building bui ldi block blo ng ck build ing bloc k
  34. 34. ... a set of hypotheses guess guess guess guess guessguess guess guess guess gues s guess guess
  35. 35. “ there are no facts in the building... so get the hell out and talk to customers Steve Blank, entrepreneur & author ”
  36. 36. business model layer how t at sho oul d st be el c our mo d is is y nes sth usi r b ork you w building block building block building bloc k block building building block block building block building block building block building block buildin g g block building buildin block block
  37. 37. exphypothesis layer hyp lici tly out oth line ese the s o mo n w st i hic mp mo h y ort del our ant is b bus uilt ine ss hypothesis hypothesis hypothesis is hypothes hypothes is hypothesis building block building hypothes is block building bloc hypothesis k hypothes is block building building block block building block building hypo block thesis hesis hypothesis hypot building block building block buildin g g block building buildin block block
  38. 38. test layer test test test test test test building block building test block building bloc test k test block building building block block building block building block building building block test block test test building bloc building k block building block building bl building ock block block building block building buildin block g g block building buildin block block building block building block fy tes ts to veri e up with buildin g com g block building buildin block block sis eac h hypothe
  39. 39. “ Run experiments with customers, let the customer vote, dont rely on the boss to vote. Scott Cook, founder Intuit ”
  40. 40. 3 pivot
  41. 41. “ pivots are business model changes without crisis Steve Blank, entrepreneur & author ” an d wi too thou m b t uch urni cash n g
  42. 42. “ If theres something Ive learned in the last four years, its the power of iteration. Rapidly create, test, change... Scott Cook, founder Intuit ”
  43. 43. CHEAPLY LEARNINGPIVOTING = FROM FAILURE
  44. 44. “ The way to succeed is to double your e! ailur ap f failure rate. ” e o f ch Thomas Watson, Founder of IBM
  45. 45. how to se arch and“ pivot busin an apostrophe is the difference ess m odels between a business that knows its shit and a business that knows its shit ” on Twitter via @thulme & @tamewhale
  46. 46. BusinessModelGeneration.com 59

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