Long Tail Business Models

Alexander Osterwalder
Alexander OsterwalderAuthor of Business Model Generation
••
long tail business models reflections for business strategists!
a concept coined by Chris Anderson in…
it’s about selling less of more…
focusing on a small number of products with large volume! sales number of products
focusing on a large number of products with low volume! sales number of products
what does this mean for business models? ?
example: music business
focusing on a small number of products with large volume! sales number of products
Long Tail Business Models
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Long Tail Business Models

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Reflections for strategists on long tail business models

Alexander Osterwalder
Alexander OsterwalderAuthor of Business Model Generation

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Long Tail Business Models