This document discusses new paradigms for startups, including focusing on entrepreneurship rather than business administration, modular entrepreneurship where tasks are outsourced, and concept-creative startups based on innovative concepts rather than technologies. It emphasizes attracting attention through unconventional approaches, pursuing ideas aligned with personal values, and the importance of culture and the "Medici effect" of cross-pollination of ideas. The message is that entrepreneurs should take a different view than traditional business managers and be curious and flexible rather than constrained by conventions.

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startup camp berlin
Prof. Dr. Guenter Faltin
Free University of Berlin
The New Paradigms for Start-ups

2. Source: Faltin
1. concept-creative start-ups
2. focus on entrepreneurship,
not business administration
3. modular entrepreneurship

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The term
“concept-creative”
refers to thoroughly elaborated, innovative
concepts (in contrast to initial ideas).
Such concepts are rare, not easily available

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Inventions,
research findings,
new technologies
“raw material”
developing
and refining
a business
model
business model
acceptance by
customers
economic
success
economic
failure
the market
Success Factors for Start-Ups

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Don‘t put too much emphasis on technology,
Look at the market!
Glorianna Davenport
MIT Media Laboratory

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Start-ups in which a creative concept
- not a patent or a techology -
was the decisive element of success
Ford, Carnegie, IKEA, Aldi
Skype, Xing, YouTube, Facebook, Twitter

7. Successful start-up
The Principle:
Function, not convention
Providing secretarial services by using High-Tech and High-Touch
Cost savings up to 90%
European market leader
350 employees
www.ebuero.de

8. Get online access to text books
“copy and pay”
Get complete bibliographic quotations
Share revenues with the publisher
www.paperc.de
The future of scientific libraries

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“Update an industry”

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New paradigms for start-ups
1. concept-creative start-ups
2. focus on entrepreneurship,
not business administration
3. modular entrepreneurship

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Very few people have the brains for both:
for entrepreneurship as well as
for business administration

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Welche Steuern muss ich zahlen?
Wie kann ich mein Unternehmen finan
Einführung in die busy-Software.
Finanzplanung
Unternehmen und Organisation
Wie organisiere ich meine Gründung richtig?
Marketing für Existenzgründer
Einführung in Arbeitsrecht
Überblick über das deutsche Unternehmensrecht
Theorie und Praxis der Mitarbeiterführung
Steuerliche Probleme für Gründer
Förderrichtlinien der deutschen Ausglei
Einführung Rechnungswesen 1Strategisches Management
Interkulturelles Managem
Zielgruppenanalyse
Datenbankmanagment
Controlling und Qualitätssicherung
Mitarbeitermotivation
Vergütungs- und Anreizsysteme
Datensicherungssysteme
Internationaler Zahlungsverkehr
Public relations
Workload Reduction Management
Risk management
Outsourcing
Business-to-Business-Marketing
Research and Development
SWOT-Analyse
Boring People Reduction Management
Increase complexity and loss of supervision str
ve-Forces-Analyse
Business Plan
accounting
reading a balance sheet
controlling
negotiating with financial institutions
legal problems
professional experience in the field of the business
managing employees
creating team spirit
negotiating with suppliers
keeping inventory on hand
equipment maintenance
marketing skills
communicating with customers
reacting to complaints
representing the company in the public and media
Traditional descriptions of
knowledge requirements

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The counter-argument
How can I judge somebody‘s qualification
if I do not have the specialized knowledge
of the subject in question?

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The time and attention that you need for
standard business administration
is better used for
curiosity, awareness, recognition of new
trends and, last not least, for leisure time
and reflection

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New paradigms for start-ups
1. concept-creative start-ups
2. focus on entrepreneurship,
not business administration
3. modular entrepreneurship

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outsource
secreterial services
use service providers
(for transport, storage,
packaging, shipment)
delegate
accounting
The entrepreneur as a composer

17. Business
Administration
Projektwerkstatt GmbH
An example: the RatioDrink company
Use
components!

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Modular Entrepreneurship
or
“The powerful entrepreneur”
Almost no initial investment
Almost no fixed costs
There are costs only when sales occur
From the beginning professional, highly efficient,
virtual and global

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Old Economy
Modular Entrepreneurship

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Are you capable of
building an industrial complex?

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“The Creative City”
- making use of the Medici Effect

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Trailblazing thinkers and inventors are changing the world by
stepping into an idea space where ideas from different cultures
and fields meet and collide, ultimately igniting an explosion of
extraordinary new discoveries.
The term „Medici Effect” is referring to the remarkable burst of
creativity enabled by the Medici banking family in Renaissance
Italy.
Frans Johansson,
Harvard Business School Press.

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The elements of the Medici Effect
(Positive Turbulence)
•difference
(breaking out of the status quo)
•multiple perspectives
(inviting divergent viewpoints and nontraditional interpretations)
•intensity
(keeping the speed, volume and force of the turbulence at an optimal level
for change)
•receptivity
(providing mechanisms for individuals to be able to thrive in an environment
driven by positive turbulence).

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Positive Turbulence
Gryskiewicz‘s strongest recommendations:
the arts,
which can shift our perspectives,
move us emotionally,
and bring to the surface our tacit assumptions.
Stanley Gryskiewicz
Center for Creative Leadership

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Economics of authenticity

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Link to the people,
avoid the context of commercialization

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Don‘t sell products.
But if you stubbornly believe in products,
use them as transmitters for experience,
for a story

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Link to the traditional roots, the authenticity,
the cultural heritage, the contemporary arts
There are incredible values to discover
that work in your favor:
the vitality, the vibrancy,
the spiritedness, the magic.

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Just to remind us:
Culture is the base of everything

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Most entrepreneurs succeed
by pursuing ideas
that are not only sound business opportunities
but also fit with
their personal criteria, desired life style
and values
Karl H. Vesper

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Go for a cause.
Make meaning!
Guy Kawasaki

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Tune in with your society`s values

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Economics of sympathy

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Economics of attentation

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Create something original that stands out,
something with a lasting value.
Above all, you want to be proud of your product.
Such was my business philosophy .
Richard Branson

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Ways for start-ups to attract attention
In modern society the media are the key for attracting
attention;
paid advertisements are a poor and expensive substitute.
Use your personal background,
the innovative aspects of your product
Play as unconventional, as unorthodox as possible

37. The message:
You can go to the beach
we will take care of your office

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The modern entrepreneur has more in common
with an artist
than with the traditional business manager

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Take a different view of the world.
Be curious, learn and free yourself
of conventional rules.

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For complaints:
Prof. Dr. Guenter Faltin
Entrepreneurship
Free University of Berlin
www.entrepreneurship.de
Tel.: +49-30-85 95 61 21