This document discusses the Lean Startup methodology. It notes that the vast majority of new products and startups fail. The Lean Startup approach was developed by Eric Ries to help startups search for a scalable and profitable business model through experimentation and customer feedback. It advocates developing a minimum viable product and using the build-measure-learn process to continually pivot based on learning. The Lean Startup principles of validating learning and innovation accounting are also summarized.

1. THE LEAN STARTUP
Manik Choudhary, PMI-ACP, CSP, CSPO, PSM-1
manikchoudhary99@gmail.com

2. Disclaimer
 These are my personal opinions on the subject and in no way represent
that of my employer.

3. Facts
9/10 New Products Fail !!
Source - http://business-powerpack.com/why-9-out-of-10-new-products-fail
75% of all Startups Fail !!
Source- HBR Review – Why the Lean Start-up changes Everything – May 2013
In a Startup, the chance of anything good is always under 50% !!
Source- http://www.slideshare.net/startuplessonslearned

4. 64 % of
Software is
unused !

5. Product Development to Customer Development

Associate Professor at Stanford University

Has participated in 8 high tech Startup as
either a cofounder or an early employee
2003
HBR Review – Why the Lean Start-up changes Everything – May 2013

6. Business Model Generation
Standard Framework for Business
Model Canvas in BGM
2010
Business Model Canvas - Alex Osterwalder
http://www.businessmodelgeneration.com/canvas

7. Business Model Canvas
HBR Review – Why the Lean Start-up changes Everything – May 2013

8. Business Model Canvas
http://www.youtube.com/watch?v=QoAOzMTLP5s

9. Lean Startup
Customer Development
Agile Software
Lean (Toyota Production System)
Five principles of Lean Startup
2011

10. Problem & Solution

11. The Startup Owner's Manual
“There Are No Facts Inside Your Building, So Get Outside.” – Steve Blank

12. StartUp
StartUp
=
Experiment
Searching for a Profitable, Scalable and Reliable Business Model
 A startup is a human institution designed to deliver a new product or service under
conditions of extreme uncertainty“.
by Eric Ries from the book ”The Lean Startup”
 Nothing to do with size of company, sector of the economy, or industry

13. Lean Startup Principle
Entrepreneurs are everywhere
Entrepreneurship is management
Validate Learning
Build-Measure-Lean
Innovation Accounting

14. Minimum Viable Product

15. Minimum Viable Product
http://paulkortman.com/2012/11/21/the-problem-with-alean-startup-the-minimum-viable-product/

16. Minimum Viable Product
https://www.youtube.com/watch?v=78ajiBtkuQs

17. Pivot

18. Pivot

19. Pivot Case Study
https://www.youtube.com/watch?v=kddld-SS7lw

20. The Customer Development Manifesto
http://steveblank.com/2012/03/29/nail-the-customer-development-manifesto/

21. Key Takeaways
STOP
WASTING
PEOPLE’S
TIME

22. Achieving Failure

If we are building something nobody wants, what does
it matter if we accomplish it :
On time ?
On budget ?
With high quality ?
With beautiful design ?

Achieving Failure = successfully executing a bad plan

23. Key Takeaways

24. Presentation Title

25. “Building something nobody wants is the
ultimate form of waste.” – Eric Ries
Presentation Title

26. Thank you !!





Manik Choudhary
manikchoudhary99@gmail.com
LinkedIn - http://www.linkedin.com/pub/manik-choudhary-pmi-acp-cspo-psm/1/54/529
Slide Share - http://www.slideshare.net/ManikChoudharyPMIACP
Twitter – #manikchoudhary9

27. References

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http://thebln.com/2011/09/eric-ries-the-lean-startup-the-most-innovative-book-launch-ever-video-transcript-of-ericstalk-the-science-of-lean-startups-at-business-of-software-2010/
http://steveblank.com
http://theleanstartup.com/
http://www.businessmodelgeneration.com/