Business Model Knowledge Fair, Amsterdam
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Business Model Knowledge Fair, Amsterdam

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I kicked-off the day at the Business Model Knowledge Fair in Amsterdam.

I kicked-off the day at the Business Model Knowledge Fair in Amsterdam.

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  • 1. new tools for! BUSINESS MODEL INNOVATION Amsterdam ‘09:! Alex Osterwalder, PhD! www.businessmodelgeneration.com Twitter: business_design
  • 2. WHY?
  • 3. THE WORLD IS CHANGING
  • 4. but the world IS BUSINESS has always changed CHANGING
  • 5. TECHNOLOGY IS CHANGING
  • 6. technology has BUSINESS IS always changed CHANGING
  • 7. BUSINESS IS CHANGING
  • 8. but business IS BUSINESS has always changed CHANGING
  • 9. itʼs because
  • 10. those who canʼt adapt
  • 11. disappear
  • 12. ADVERTISING MUSIC AIRLINES SHIFTING PUBLISHING INDUSTRIES TELECOMS BANKING CLOTHING
  • 13. BUT itʼs also about
  • 14. VALUE CREATION
  • 15. we need new methods to understand & craft business models
  • 16. 1980s
  • 17. [source: M.Porter (1980) www.provenmodels.com]
  • 18. 2010s
  • 19. ?
  • 20. FOCUS
  • 21. FOCUS approach
  • 22. FOCUS approach attitude
  • 23. FOCUS approach attitude community
  • 24. A approach
  • 25. what is a business model?
  • 26. 9 BUILDING BLOCKS
  • 27. the 9 building blocks of a business model drawings by JAM
  • 28. the 9 building blocks of a business model drawings by JAM
  • 29. the 9 building blocks of a business model drawings by JAM
  • 30. the 9 building blocks of a business model drawings by JAM
  • 31. the 9 building blocks of a business model drawings by JAM
  • 32. the 9 building blocks of a business model drawings by JAM
  • 33. the 9 building blocks of a business model drawings by JAM
  • 34. the 9 building blocks of a business model drawings by JAM
  • 35. the 9 building blocks of a business model drawings by JAM
  • 36. the 9 building blocks of a business model drawings by JAM
  • 37. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS drawings by JAM
  • 38. THE BUSINESS MODEL CANVAS PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
  • 39. THE BUSINESS MODEL CANVAS PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
  • 40. who has used the canvas?
  • 41. who has used what
 worked?
 the canvas?
  • 42. who haswhat
 what
 used worked?
 didn’t?
 the canvas?
  • 43. B attitude
  • 44. business literature can be like…
  • 45. FASHION
  • 46. BULLSHIT
  • 47. LONG MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS MODELS
  • 48. LONG MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS MODELS
  • 49. LONG MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS MODELS
  • 50. LONG MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS MODELS
  • 51. LONG MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS MODELS
  • 52. THE BUSINESS MODEL CANVAS PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
  • 53. key is: finding the appropriate business model
  • 54. how is that done?
  • 55. “ If you freeze to an idea too quickly, you fall in love with it. If you refine it too quickly, you become attached to it and it becomes very hard to keep exploring, to keep looking for better. ” Jim Glymph, Gehry Partners
  • 56. C community
  • 57. KERNEL
  • 58. KERNEL
  • 59. you have unique needs – what “modules” have you added to the Canvas kernel?
  • 60. what modules should be added to the Canvas kernel?
  • 61. www.businessmodelgeneration.com
  • 62. THANK YOU!! www.businessmodelgeneration.com www.alexosterwalder.com (upcoming) www.businessmodelalchemist.com (upcoming new blog) Twitter: business_design