Business Model Knowledge Fair, Amsterdam

new tools for! BUSINESS MODEL INNOVATION Amsterdam ‘09:! Alex Osterwalder, PhD! www.businessmodelgeneration.com Twitter: business_design

THE WORLD IS CHANGING

but the world IS BUSINESS has always changed CHANGING

TECHNOLOGY IS CHANGING

technology has BUSINESS IS always changed CHANGING

BUSINESS IS CHANGING

but business IS BUSINESS has always changed CHANGING

itʼs because

those who canʼt adapt

disappear

ADVERTISING MUSIC AIRLINES SHIFTING PUBLISHING INDUSTRIES TELECOMS BANKING CLOTHING

BUT itʼs also about

VALUE CREATION

we need new methods to understand & craft business models

[source: M.Porter (1980) www.provenmodels.com]

FOCUS approach

FOCUS approach attitude

FOCUS approach attitude community

A approach

what is a business model?

9 BUILDING BLOCKS

the 9 building blocks of a business model drawings by JAM

PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS drawings by JAM

THE BUSINESS MODEL CANVAS PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS

who has used the canvas?

who has used what  worked?  the canvas?

who haswhat  what  used worked?  didn’t?  the canvas?

B attitude

business literature can be like…

FASHION

BULLSHIT

LONG MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS MODELS

THE BUSINESS MODEL CANVAS PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS

key is: ﬁnding the appropriate business model

how is that done?

“ If you freeze to an idea too quickly, you fall in love with it. If you reﬁne it too quickly, you become attached to it and it becomes very hard to keep exploring, to keep looking for better. ” Jim Glymph, Gehry Partners

C community

KERNEL

you have unique needs – what “modules” have you added to the Canvas kernel?

what modules should be added to the Canvas kernel?

www.businessmodelgeneration.com

THANK YOU!! www.businessmodelgeneration.com www.alexosterwalder.com (upcoming) www.businessmodelalchemist.com (upcoming new blog) Twitter: business_design

http://www.businessmodelalchemist.com	5738
http://id-kennis	1392
http://business-model-design.blogspot.com	1170
http://www.adverto.nl	937
http://smehro.wordpress.com	933
http://pm-blog.com	369
http://leanfreaks.wordpress.com	185
http://projektmanagement.wordpress.com	155
http://www.slideshare.net	151
http://www.frankwatching.com	139
http://connectit.tumblr.com	133
http://www.christcoolen.nl	107
http://mukom.mondragon.edu	95
http://www.netvibes.com	94
http://businessmodeldesign.blogspot.com	83
http://www.business-model-design.blogspot.com	47
http://www.inovativnost.com	45
http://serendpt.textcube.com	42
http://humancenteredbusiness.com	35
http://planandpitch.com	20
http://yajing.wordpress.com	18
http://dontmindrick.com	17
http://translate.googleusercontent.com	14
http://rickmans.posterous.com	9
http://blog.connectitconference.com	9
http://web.archive.org	6
http://connectitconference.com	5
http://webcache.googleusercontent.com	5
http://serendpt-textcube.blogspot.com	5
http://ymtso.posterous.com	5
http://www.hanrss.com	3
http://www.kicksforfree.nl	3
http://thmvmnt.com	3
http://posterous.com	3
http://businessmodeldesign.blogspot.in	3
http://www.businessmodeldesign.blogspot.com	2
http://static.slideshare.net	2
http://wzus1.ask.com	2
http://translate.yandex.net	2
http://www.remo-knops.com	2
http://209.85.229.132	2
http://businessmodeldesign.blogspot.com.br	1
http://businessmodeldesign.blogspot.com.es	1
http://posterous.dontmindrick.com	1
http://www.tumblr.com	1
http://businessmodeldesign.blogspot.com.au	1
http://businessmodeldesign.blogspot.de	1
http://businessmodeldesign.blogspot.ch	1
http://www.linkedin.com	1
http://businessmodeldesign.blogspot.no	1
http://74.125.153.132	1

Business Model Knowledge Fair, Amsterdam

by Alexander Osterwalder

Accessibility

Categories

Upload Details

Usage Rights

67 Embeds 12,016

Statistics

Business Model Knowledge Fair, Amsterdam Presentation Transcript