0
new tools for!

BUSINESS MODEL
  INNOVATION
                                    Amsterdam ‘09:!
                          ...
WHY?
THE WORLD IS
 CHANGING
but the world IS
  BUSINESS has
always changed
   CHANGING
TECHNOLOGY IS
  CHANGING
technology has
  BUSINESS IS
always changed
   CHANGING
BUSINESS IS
 CHANGING
but business IS
  BUSINESS has
always changed
   CHANGING
itʼs
because
those who canʼt adapt
disappear
ADVERTISING
MUSIC
      AIRLINES
  SHIFTING
 PUBLISHING
INDUSTRIES
      TELECOMS
BANKING
     CLOTHING
BUT         
itʼs also about
VALUE
CREATION
we need new
  methods to
understand &
craft business
   models
1980s
[source: M.Porter (1980) www.provenmodels.com]
2010s
?
FOCUS
FOCUS
approach
FOCUS
approach   attitude
FOCUS
approach   attitude   community
A   approach
what is a
business
 model?
9
BUILDING
BLOCKS
the 9 building blocks of a business model




                                drawings by JAM
the 9 building blocks of a business model




                                drawings by JAM
the 9 building blocks of a business model




                                drawings by JAM
the 9 building blocks of a business model




                                drawings by JAM
the 9 building blocks of a business model




                                drawings by JAM
the 9 building blocks of a business model




                                drawings by JAM
the 9 building blocks of a business model




                                drawings by JAM
the 9 building blocks of a business model




                                drawings by JAM
the 9 building blocks of a business model




                                drawings by JAM
the 9 building blocks of a business model




                                drawings by JAM
PARTNER           KEY        OFFER     CUSTOMER          CUSTOMER
NETWORK         ACTIVITIES           RELATIONSHIPS      ...
THE BUSINESS MODEL CANVAS
PARTNER           KEY        OFFER     CUSTOMER          CUSTOMER
NETWORK         ACTIVITIES    ...
THE BUSINESS MODEL CANVAS
PARTNER           KEY        OFFER     CUSTOMER          CUSTOMER
NETWORK         ACTIVITIES    ...
who has used
 the canvas?
who has used
  what

worked?

 the canvas?
who haswhat

  what
    used
worked?
 didn’t?

 the canvas?
B   attitude
business
literature can
   be like…
FASHION
BULLSHIT
LONG       MULTI-SIDED
  TAIL       MARKETS




FREEMIUM   OPEN BUSINESS
 MODELS       MODELS
LONG       MULTI-SIDED
  TAIL       MARKETS




FREEMIUM   OPEN BUSINESS
 MODELS       MODELS
LONG       MULTI-SIDED
  TAIL       MARKETS




FREEMIUM   OPEN BUSINESS
 MODELS       MODELS
LONG       MULTI-SIDED
  TAIL       MARKETS




FREEMIUM   OPEN BUSINESS
 MODELS       MODELS
LONG       MULTI-SIDED
  TAIL       MARKETS




FREEMIUM   OPEN BUSINESS
 MODELS       MODELS
THE BUSINESS MODEL CANVAS
PARTNER           KEY        OFFER     CUSTOMER          CUSTOMER
NETWORK         ACTIVITIES    ...
key is: finding
the appropriate
business model
how is that
  done?
“   If you freeze to an idea too quickly,
    you fall in love with it. If you refine it
    too quickly, you become attach...
C   community
KERNEL
KERNEL
you have unique needs –
 what “modules” have you
added to the Canvas kernel?
what modules should be
 added to the Canvas
       kernel?
www.businessmodelgeneration.com
THANK YOU!!
                 www.businessmodelgeneration.com
               www.alexosterwalder.com (upcoming)
www.busines...
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
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Business Model Knowledge Fair, Amsterdam

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I kicked-off the day at the Business Model Knowledge Fair in Amsterdam.

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Transcript of "Business Model Knowledge Fair, Amsterdam"

  1. 1. new tools for! BUSINESS MODEL INNOVATION Amsterdam ‘09:! Alex Osterwalder, PhD! www.businessmodelgeneration.com Twitter: business_design
  2. 2. WHY?
  3. 3. THE WORLD IS CHANGING
  4. 4. but the world IS BUSINESS has always changed CHANGING
  5. 5. TECHNOLOGY IS CHANGING
  6. 6. technology has BUSINESS IS always changed CHANGING
  7. 7. BUSINESS IS CHANGING
  8. 8. but business IS BUSINESS has always changed CHANGING
  9. 9. itʼs because
  10. 10. those who canʼt adapt
  11. 11. disappear
  12. 12. ADVERTISING MUSIC AIRLINES SHIFTING PUBLISHING INDUSTRIES TELECOMS BANKING CLOTHING
  13. 13. BUT itʼs also about
  14. 14. VALUE CREATION
  15. 15. we need new methods to understand & craft business models
  16. 16. 1980s
  17. 17. [source: M.Porter (1980) www.provenmodels.com]
  18. 18. 2010s
  19. 19. ?
  20. 20. FOCUS
  21. 21. FOCUS approach
  22. 22. FOCUS approach attitude
  23. 23. FOCUS approach attitude community
  24. 24. A approach
  25. 25. what is a business model?
  26. 26. 9 BUILDING BLOCKS
  27. 27. the 9 building blocks of a business model drawings by JAM
  28. 28. the 9 building blocks of a business model drawings by JAM
  29. 29. the 9 building blocks of a business model drawings by JAM
  30. 30. the 9 building blocks of a business model drawings by JAM
  31. 31. the 9 building blocks of a business model drawings by JAM
  32. 32. the 9 building blocks of a business model drawings by JAM
  33. 33. the 9 building blocks of a business model drawings by JAM
  34. 34. the 9 building blocks of a business model drawings by JAM
  35. 35. the 9 building blocks of a business model drawings by JAM
  36. 36. the 9 building blocks of a business model drawings by JAM
  37. 37. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS drawings by JAM
  38. 38. THE BUSINESS MODEL CANVAS PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
  39. 39. THE BUSINESS MODEL CANVAS PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
  40. 40. who has used the canvas?
  41. 41. who has used what
 worked?
 the canvas?
  42. 42. who haswhat
 what
 used worked?
 didn’t?
 the canvas?
  43. 43. B attitude
  44. 44. business literature can be like…
  45. 45. FASHION
  46. 46. BULLSHIT
  47. 47. LONG MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS MODELS
  48. 48. LONG MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS MODELS
  49. 49. LONG MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS MODELS
  50. 50. LONG MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS MODELS
  51. 51. LONG MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS MODELS
  52. 52. THE BUSINESS MODEL CANVAS PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
  53. 53. key is: finding the appropriate business model
  54. 54. how is that done?
  55. 55. “ If you freeze to an idea too quickly, you fall in love with it. If you refine it too quickly, you become attached to it and it becomes very hard to keep exploring, to keep looking for better. ” Jim Glymph, Gehry Partners
  56. 56. C community
  57. 57. KERNEL
  58. 58. KERNEL
  59. 59. you have unique needs – what “modules” have you added to the Canvas kernel?
  60. 60. what modules should be added to the Canvas kernel?
  61. 61. www.businessmodelgeneration.com
  62. 62. THANK YOU!! www.businessmodelgeneration.com www.alexosterwalder.com (upcoming) www.businessmodelalchemist.com (upcoming new blog) Twitter: business_design
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