Alexander Osterwalder is the co-author of the bestselling book "Business Model Generation" and creator of the Business Model Canvas tool. His startup, The Business Model Foundry, builds strategic tools for innovators including Strategyzer.com and the Business Model Toolbox iPad app.
1. BUSINESS MODEL
CANVAS
Alexander Osterwalder is co-author of the global bestseller "Business Model
Generation." His Business Model Canvas is used by leading organizations
around the world, and his start-up, The Business Model Foundry, is building
strategic tools for innovators. Strategyzer.com and the Business Model Toolbox
for iPad are the Foundry's first applications.