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Business Model Canvas

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The presentation illustrates the Business Model Canvas taking examples from businesses in your environment. For any doubts or queries, contact me on aichaturvedi@sookshmcs.com

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Business Model Canvas

  1. 1. BUSINESS MODEL CANVAS Alexander Osterwalder is co-author of the global bestseller "Business Model Generation." His Business Model Canvas is used by leading organizations around the world, and his start-up, The Business Model Foundry, is building strategic tools for innovators. Strategyzer.com and the Business Model Toolbox for iPad are the Foundry's first applications.
  2. 2. ABOUT ME /aichaturvedi aishwaryavchaturvedi ANTZ AGE Technologies Private Limited
  3. 3. EXPERIENCE SO FAR 2009-10 2010-11 2011-12 2012-13 2013-14
  4. 4. VALUE PROPOSITION
  5. 5. VALUE PROPOSITION NEWNESS PERFORMANCE CUSTOMIZATION GETTING THE JOB DONE DESIGN Satisfy new needs
  6. 6. VALUE PROPOSITION NEWNESS PERFORMANCE CUSTOMIZATION GETTING THE JOB DONE DESIGN A better product
  7. 7. VALUE PROPOSITION NEWNESS PERFORMANCE CUSTOMIZATION GETTING THE JOB DONE DESIGN Tailored products
  8. 8. VALUE PROPOSITION NEWNESS PERFORMANCE CUSTOMIZATION GETTING THE JOB DONE DESIGN Getting their work done
  9. 9. VALUE PROPOSITION NEWNESS PERFORMANCE CUSTOMIZATION GETTING THE JOB DONE DESIGN SUPERIOR DESIGN
  10. 10. VALUE PROPOSITION BRAND/STATUS PRICE COST REDUCTION RISK REDUCTION CONVENIENCE/USABILITY LEVERAGING BRAND VALUE
  11. 11. VALUE PROPOSITION BRAND/STATUS PRICE COST REDUCTION RISK REDUCTION CONVENIENCE/USABILITY LOWER PRICE
  12. 12. VALUE PROPOSITION BRAND/STATUS PRICE COST REDUCTION RISK REDUCTION CONVENIENCE/USABILITY HELPING THEM REDUCE COSTS
  13. 13. VALUE PROPOSITION BRAND/STATUS PRICE COST REDUCTION RISK REDUCTION CONVENIENCE/USABILITY REDUCING RISKS
  14. 14. VALUE PROPOSITION BRAND/STATUS PRICE COST REDUCTION RISK REDUCTION CONVENIENCE/USABILITY MAKING EASY TO USE PRODUCTS
  15. 15. CUSTOMER SEGMENTS
  16. 16. CUSTOMER SEGMENTS MASS MARKET NICHE MARKET SEGMENTED MARKET DIVERSIFIED MULTI-SIDED PLATFORMS One large group of customers
  17. 17. CUSTOMER SEGMENTS MASS MARKET NICHE MARKET SEGMENTED MARKET DIVERSIFIED MULTI-SIDED PLATFORMS Specialised customer segments
  18. 18. CUSTOMER SEGMENTS MASS MARKET NICHE MARKET SEGMENTED MARKET DIVERSIFIED MULTI-SIDED PLATFORMS Slightly different needs and problems
  19. 19. CUSTOMER SEGMENTS MASS MARKET NICHE MARKET SEGMENTED MARKET DIVERSIFIED MULTI-SIDED PLATFORMS Unrelated customer segments
  20. 20. CUSTOMER SEGMENTS MASS MARKET NICHE MARKET SEGMENTED MARKET DIVERSIFIED MULTI-SIDED PLATFORMS Inter-dependent customers
  21. 21. CHANNELS
  22. 22. CHANNELS SALES FORCE WEB SALES OWN STORES PARTNER STORES WHOLESALER IN-HOUSE SALES TEAM
  23. 23. CHANNELS SALES FORCE WEB SALES OWN STORES PARTNER STORES WHOLESALER SELLING THROUGH WEBSITES
  24. 24. CHANNELS SALES FORCE WEB SALES OWN STORES PARTNER STORES WHOLESALER Stores owned by organization
  25. 25. CHANNELS SALES FORCE WEB SALES OWN STORES PARTNER STORES WHOLESALER Business Partnerships
  26. 26. CHANNELS SALES FORCE WEB SALES OWN STORES PARTNER STORES WHOLESALER RETAIL MARKETS
  27. 27. CUSTOMER RELATIONSHIPS
  28. 28. CUSTOMER RELATIONSHIPS PERSONAL ASSISTANCE DEDICATED PERSONAL ASSSISTANCE SELF SERVICE COMMUNITIES CO-CREATION CUSTOMER REPRESENTATIVE
  29. 29. CUSTOMER RELATIONSHIPS PERSONAL ASSISTANCE DEDICATED PERSONAL ASSISTANCE SELF SERVICE COMMUNITIES CO-CREATION RELATIONSHIP MANAGERS
  30. 30. CUSTOMER RELATIONSHIPS PERSONAL ASSISTANCE DEDICATED PERSONAL ASSISTANCE SELF SERVICE COMMUNITIES CO-CREATION NO DIRECT RELATIONSHIP
  31. 31. CUSTOMER RELATIONSHIPS PERSONAL ASSISTANCE DEDICATED PERSONAL ASSISTANCE SELF SERVICE COMMUNITIES CO-CREATION USER COMMUNITIES AS KNOWLEDGE BASE
  32. 32. CUSTOMER RELATIONSHIPS PERSONAL ASSISTANCE DEDICATED PERSONAL ASSISTANCE SELF SERVICE COMMUNITIES CO-CREATION CO-CREATION
  33. 33. REVENUE
  34. 34. REVENUES ASSET SALE USAGE FEE SUBSCRIPTIONS RENTING LICENSING Selling ownership rights
  35. 35. REVENUES ASSET SALE USAGE FEE SUBSCRIPTIONS RENTING LICENSING Using a particular service
  36. 36. REVENUES ASSET SALE USAGE FEE SUBSCRIPTIONS RENTING LICENSING Continuous access
  37. 37. REVENUES ASSET SALE USAGE FEE SUBSCRIPTIONS RENTING LICENSING Use for a period of time
  38. 38. REVENUES ASSET SALE USAGE FEE SUBSCRIPTIONS RENTING LICENSING Use intellectual property
  39. 39. KEY ACTIVITY
  40. 40. KEY ACTIVITIES Designing, making and delivering a product PRODUCTION PROBLEM SOLVING PLATFORM/NETWORK
  41. 41. KEY ACTIVITIES Knowledge management and continuous training PRODUCTION PROBLEM SOLVING PLATFORM/NETWORK
  42. 42. KEY ACTIVITIES Zomato PRODUCTION PROBLEM SOLVING PLATFORM/NETWORK
  43. 43. KEY RESOURCES
  44. 44. KEY RESOURCES Physical assets PHYSICAL INTELLECTUAL HUMAN FINANCIAL
  45. 45. KEY RESOURCES Intellectual Property PHYSICAL INTELLECTUAL HUMAN FINANCIAL
  46. 46. KEY RESOURCES People based businesses PHYSICAL INTELLECTUAL HUMAN FINANCIAL
  47. 47. KEY RESOURCES PHYSICAL INTELLECTUAL HUMAN FINANCIAL Cash, lines of credit, stock option pool
  48. 48. KEY PARTNERS
  49. 49. KEY PARTNERS Outsourcing ECONOMY OF SCALE RISK REDUCTION ACQUIRE RESOURCES
  50. 50. KEY PARTNERS Reduce risk in a competitive environment ECONOMY OF SCALE RISK REDUCTION ACQUIRE RESOURCES
  51. 51. KEY PARTNERS Get resources or perform activities ECONOMY OF SCALE RISK REDUCTION ACQUIRE RESOURCES
  52. 52. COSTS
  53. 53. COSTS FIXED COSTS VARIABLE COSTS ECONOMIES OF SCALE ECONOMIES OF SCOPE Costs independent of quantity
  54. 54. COSTS FIXED COSTS VARIABLE COSTS ECONOMIES OF SCALE ECONOMIES OF SCOPE COSTS PROPORTIONAL TO QUANTITY
  55. 55. COSTS FIXED COSTS VARIABLE COSTS ECONOMIES OF SCALE ECONOMIES OF SCOPE Costs advantages as output expands
  56. 56. COSTS FIXED COSTS VARIABLE COSTS ECONOMIES OF SCALE ECONOMIES OF SCOPE Cost advantages due to larger scope

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