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TM
Logistics Operations Made Easy
Business Model
Canvas 101
11 Dec 2014 @ NEST by NUS Entrepreneurship SocietyShamir Rahim...
Business Model Canvas 101, @ NEST 2014
Time Agenda Max Outcome
1600 Intro + Primer 5m Why are we here?
Startup vs Small Bu...
Shamir Rahim is a technopreneur with a passion for internet and
biomedical technologies. He is the Founder & CEO of Sypher...
Expectation
Reality
Why are we here? (besides ‘42’)
Poll!
Startup vs Small Business (SME/SMB) ??
Poll!
Startup vs Small Business (SME/SMB)
Startup Small Business (SME/SMB)
‘GrabTaxi’ ‘Prime Taxi’
Hockey-stick growth Predictab...
Startup vs Small Business (SME/SMB)
“A start-up is an organisation
formed to search for a
repeatable and
scalable
business...
Business Model Canvas 101, @ NEST 2014
Time Agenda Max Outcome
1600 Intro + Primer 5m Why are we here?
Startup vs Small Bu...
What is a Business Model?
What is a Business Model?
Poll!
What is a Business Model?
Short answer: How to make money
Famous case-studies in ‘history’
Famous case-studies in ‘history’
Monthly
subscription to
ALL songs
Pay per song ,
listen forever
Famous case-studies in ‘history’
Direct-to-consumer,
online-only service
Classic ‘cable TV’
(recently pivoting…)
Famous case-studies in ‘history’
Enterprise software:
Sell licenses + Distribute
IP via resellers
Software-as-a-Service (S...
Famous case-studies in ‘history’
Social entertainment
platform
Traditional
game publishing
by
Business Model Canvas 101, @ NEST 2014
Time Agenda Max Outcome
1600 Intro + Primer 5m Why are we here?
Startup vs Small Bu...
The Business Model Canvas
http://youtu.be/QoAOzMTLP5s
Business Model Canvas Explained
The Business Model Canvas
Customer SegmentsCustomer RelationshipsValue PropositionsKey ActivitiesKey Partnerships
Key Reso...
The Business Model Canvas
Customer SegmentsCustomer RelationshipsValue PropositionsKey ActivitiesKey Partnerships
Key Reso...
The case for a good BMC
a Business
Model
Canvas
The case for a good BMC:
http://www.fritscher.ch/phd/valve/#/1998_Game_Development
Business Model Evolution
The case for a good BMC
Business Model Canvas 101, @ NEST 2014
Time Agenda Max Outcome
1600 Intro + Primer 5m Why are we here?
Startup vs Small Bu...
Build your own BMC! [in 30mins]
Build your own BMC! [in 30mins]
Online shopping
Car transportation
Accomodation
by
Customer SegmentsCustomer RelationshipsValue PropositionsKey ActivitiesKey Partnerships
Key Resources Channels
Cost Struct...
Business Model Canvas 101, @ NEST 2014
Time Agenda Max Outcome
1600 Intro + Primer 5m Why are we here?
Startup vs Small Bu...
Conclusion
Conclusion: Yes, you should! To do..?
http://www.paulgraham.com/ambitious.html
Frighteningly Ambitious Startup Ideas
1.A n...
Shamir Rahim, CEO & Founder
Thank you!
“We keep trucking… epic”
TM
shamir[at]sypherlabs.com
o: +65 3152 1249
'Business Model Canvas 101' @ NEST 2014 by NUS Entrepreneurship Society
'Business Model Canvas 101' @ NEST 2014 by NUS Entrepreneurship Society
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'Business Model Canvas 101' @ NEST 2014 by NUS Entrepreneurship Society

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Masterclass 1: Business Model Canvas
11 Dec 2014

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'Business Model Canvas 101' @ NEST 2014 by NUS Entrepreneurship Society

  1. 1. TM Logistics Operations Made Easy Business Model Canvas 101 11 Dec 2014 @ NEST by NUS Entrepreneurship SocietyShamir Rahim, Founder & CEO
  2. 2. Business Model Canvas 101, @ NEST 2014 Time Agenda Max Outcome 1600 Intro + Primer 5m Why are we here? Startup vs Small Business 15m Debate 1620 What is a Business Model? 5m Intro Famous case-studies in history 15m Discussion 1640 The Business Model Canvas 5m Video intro The case for a good BMC 10m Legit? 1700 Build-your-own BMC! 30m Hands-on Show & Tell 15m Group sharing 1745 Conclusion 15m The end that was in mind
  3. 3. Shamir Rahim is a technopreneur with a passion for internet and biomedical technologies. He is the Founder & CEO of Sypher Labs, home of VersaFleet™: IoT-integrated SaaS for fleet owners. sg.linkedin.com/in/shamir Discendo discimus • BSc (Hons) Biomedical Science, NUS • Minor in Technopreneurship, University of Pennsylvania, The Wharton School & NUS • NOC Alumni (NUS Overseas College) • USP Scholar (University Scholars Program) • PMI-ACP® (Agile Certified Practitioner) ExperienceEducation • Founder & CEO, Sypher Labs • Product Manager, INEX Innovations Exchange • Biz. Dev. Manager, The Biofactory • Marketing Executive, Medtronic • Sales Executive, sanofi-aventis
  4. 4. Expectation
  5. 5. Reality
  6. 6. Why are we here? (besides ‘42’) Poll!
  7. 7. Startup vs Small Business (SME/SMB) ?? Poll!
  8. 8. Startup vs Small Business (SME/SMB) Startup Small Business (SME/SMB) ‘GrabTaxi’ ‘Prime Taxi’ Hockey-stick growth Predictable growth Debt- and/or venture-backed Profitable from Day 1 Always searching and/or pivoting Well defined Scalable business model Established businesses ‘Founders’ ‘Towkays’ ? ? ? ? ? ?
  9. 9. Startup vs Small Business (SME/SMB) “A start-up is an organisation formed to search for a repeatable and scalable business model.” - Steve Blank
  10. 10. Business Model Canvas 101, @ NEST 2014 Time Agenda Max Outcome 1600 Intro + Primer 5m Why are we here? Startup vs Small Business 15m Debate 1620 What is a Business Model? 5m Intro Famous case-studies in history 15m Discussion 1640 The Business Model Canvas 5m Video intro The case for a good BMC 10m Legit? 1700 Build-your-own BMC! 30m Hands-on Show & Tell 15m Group sharing 1745 Conclusion 15m The end that was in mind
  11. 11. What is a Business Model?
  12. 12. What is a Business Model? Poll!
  13. 13. What is a Business Model? Short answer: How to make money
  14. 14. Famous case-studies in ‘history’
  15. 15. Famous case-studies in ‘history’ Monthly subscription to ALL songs Pay per song , listen forever
  16. 16. Famous case-studies in ‘history’ Direct-to-consumer, online-only service Classic ‘cable TV’ (recently pivoting…)
  17. 17. Famous case-studies in ‘history’ Enterprise software: Sell licenses + Distribute IP via resellers Software-as-a-Service (SaaS): Lease ‘seat subscriptions’, One to Many
  18. 18. Famous case-studies in ‘history’ Social entertainment platform Traditional game publishing by
  19. 19. Business Model Canvas 101, @ NEST 2014 Time Agenda Max Outcome 1600 Intro + Primer 5m Why are we here? Startup vs Small Business 15m Debate 1620 What is a Business Model? 5m Intro Famous case-studies in history 15m Discussion 1640 The Business Model Canvas 5m Video intro The case for a good BMC 10m Legit? 1700 Build-your-own BMC! 30m Hands-on Show & Tell 15m Group sharing 1745 Conclusion 15m The end that was in mind
  20. 20. The Business Model Canvas http://youtu.be/QoAOzMTLP5s Business Model Canvas Explained
  21. 21. The Business Model Canvas Customer SegmentsCustomer RelationshipsValue PropositionsKey ActivitiesKey Partnerships Key Resources Channels Cost Structure Revenue Streams
  22. 22. The Business Model Canvas Customer SegmentsCustomer RelationshipsValue PropositionsKey ActivitiesKey Partnerships Key Resources Channels Cost Structure Revenue Streams For whom are we creating value? Who are our most important customers? • Mass Market • Niche Market • Segmented • Diversified • Multi-sided Platform What type of relationship does each of our Customer Segments expect us to establish and maintain with them? What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? Through which Channels do our Customer Segments want to be reached? What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform? What Key Resources do our Value Propositions require? Our Distribution Channels? What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? For what value are our customers really willing to pay? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?
  23. 23. The case for a good BMC a Business Model Canvas
  24. 24. The case for a good BMC: http://www.fritscher.ch/phd/valve/#/1998_Game_Development Business Model Evolution
  25. 25. The case for a good BMC
  26. 26. Business Model Canvas 101, @ NEST 2014 Time Agenda Max Outcome 1600 Intro + Primer 5m Why are we here? Startup vs Small Business 15m Debate 1620 What is a Business Model? 5m Intro Famous case-studies in history 15m Discussion 1640 The Business Model Canvas 5m Video intro The case for a good BMC 10m Legit? 1700 Build-your-own BMC! 30m Hands-on Show & Tell 15m Group sharing 1745 Conclusion 15m The end that was in mind
  27. 27. Build your own BMC! [in 30mins]
  28. 28. Build your own BMC! [in 30mins] Online shopping Car transportation Accomodation by
  29. 29. Customer SegmentsCustomer RelationshipsValue PropositionsKey ActivitiesKey Partnerships Key Resources Channels Cost Structure Revenue Streams For whom are we creating value? Who are our most important customers? • Mass Market • Niche Market • Segmented • Diversified • Multi-sided Platform What type of relationship does each of our Customer Segments expect us to establish and maintain with them? What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? Through which Channels do our Customer Segments want to be reached? What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform? What Key Resources do our Value Propositions require? Our Distribution Channels? What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? For what value are our customers really willing to pay? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? Build your own BMC!
  30. 30. Business Model Canvas 101, @ NEST 2014 Time Agenda Max Outcome 1600 Intro + Primer 5m Why are we here? Startup vs Small Business 15m Debate 1620 What is a Business Model? 5m Intro Famous case-studies in history 15m Discussion 1640 The Business Model Canvas 5m Video intro The case for a good BMC 10m Legit? 1700 Build-your-own BMC! 30m Hands-on Show & Tell 15m Group sharing 1745 Conclusion 15m The end that was in mind
  31. 31. Conclusion
  32. 32. Conclusion: Yes, you should! To do..? http://www.paulgraham.com/ambitious.html Frighteningly Ambitious Startup Ideas 1.A new search engine 2.Replace email 3.Replace universities 4.Kill Hollywood 5.A new ‘Apple’ 6.Bring back Moore’s Law 7.Ongoing diagnosis Paul Graham, PyCon 2012
  33. 33. Shamir Rahim, CEO & Founder Thank you! “We keep trucking… epic” TM shamir[at]sypherlabs.com o: +65 3152 1249

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