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BUSINESS MODEL
CANVAS

Alexander Osterwalder is co-author of the global bestseller "Business Model
Generation." His Business Model Canvas is used by leading organizations
around the world, and his start-up, The Business Model Foundry, is building
strategic tools for innovators. Strategyzer.com and the Business Model Toolbox
for iPad are the Foundry's first applications.
ABOUT ME

/aichaturvedi
aishwaryavchaturvedi

ANTZ AGE Technologies Private Limited
EXPERIENCE SO FAR

2009-10
2010-11
2011-12
2012-13

2013-14
VALUE PROPOSITION
VALUE PROPOSITION

NEWNESS

PERFORMANCE

CUSTOMIZATION

GETTING THE JOB DONE

DESIGN

Satisfy new needs
VALUE PROPOSITION

NEWNESS

PERFORMANCE

CUSTOMIZATION

GETTING THE JOB DONE

DESIGN

A better product
VALUE PROPOSITION

NEWNESS

PERFORMANCE

CUSTOMIZATION

GETTING THE JOB DONE

DESIGN

Tailored products
VALUE PROPOSITION

NEWNESS

PERFORMANCE

CUSTOMIZATION

GETTING THE JOB DONE

DESIGN

Getting their work done
VALUE PROPOSITION

NEWNESS

PERFORMANCE

CUSTOMIZATION

GETTING THE JOB DONE

DESIGN

SUPERIOR DESIGN
VALUE PROPOSITION

BRAND/STATUS

PRICE

COST REDUCTION

RISK REDUCTION

CONVENIENCE/USABILITY

LEVERAGING BRAND
VALUE
VALUE PROPOSITION

BRAND/STATUS

PRICE

COST REDUCTION

RISK REDUCTION

CONVENIENCE/USABILITY

LOWER PRICE
VALUE PROPOSITION

BRAND/STATUS

PRICE

COST REDUCTION

RISK REDUCTION

CONVENIENCE/USABILITY

HELPING THEM REDUCE
COSTS
VALUE PROPOSITION

BRAND/STATUS

PRICE

COST REDUCTION

RISK REDUCTION

CONVENIENCE/USABILITY

REDUCING RISKS
VALUE PROPOSITION

BRAND/STATUS

PRICE

COST REDUCTION

RISK REDUCTION

CONVENIENCE/USABILITY

MAKING EASY TO USE
PRODUCTS
CUSTOMER SEGMENTS
CUSTOMER SEGMENTS

MASS MARKET

NICHE MARKET

SEGMENTED MARKET

DIVERSIFIED

MULTI-SIDED PLATFORMS

One large group of
customers
CUSTOMER SEGMENTS

MASS MARKET

NICHE MARKET

SEGMENTED MARKET

DIVERSIFIED

MULTI-SIDED PLATFORMS

Specialised customer
segments
CUSTOMER SEGMENTS

MASS MARKET

NICHE MARKET

SEGMENTED MARKET

DIVERSIFIED

MULTI-SIDED PLATFORMS

Slightly different needs
and problems
CUSTOMER SEGMENTS

MASS MARKET

NICHE MARKET

SEGMENTED MARKET

DIVERSIFIED

MULTI-SIDED PLATFORMS

Unrelated customer
segments
CUSTOMER SEGMENTS

MASS MARKET

NICHE MARKET

SEGMENTED MARKET

DIVERSIFIED

MULTI-SIDED
PLATFORMS

Inter-dependent
customers
CHANNELS
CHANNELS

SALES FORCE

WEB SALES

OWN STORES

PARTNER STORES

WHOLESALER

IN-HOUSE SALES TEAM
CHANNELS

SALES FORCE

WEB SALES

OWN STORES

PARTNER STORES

WHOLESALER

SELLING THROUGH
WEBSITES
CHANNELS

SALES FORCE

WEB SALES

OWN STORES

PARTNER STORES

WHOLESALER

Stores owned by
organization
CHANNELS

SALES FORCE

WEB SALES

OWN STORES

PARTNER STORES

WHOLESALER

Business Partnerships
CHANNELS

SALES FORCE

WEB SALES

OWN STORES

PARTNER STORES

WHOLESALER

RETAIL MARKETS
CUSTOMER
RELATIONSHIPS
CUSTOMER
RELATIONSHIPS
PERSONAL ASSISTANCE

DEDICATED PERSONAL
ASSSISTANCE

SELF SERVICE

COMMUNITIES

CO-CREATION

CUSTOMER
REPRESENTATIVE
CUSTOMER
RELATIONSHIPS
PERSONAL ASSISTANCE

DEDICATED PERSONAL
ASSISTANCE

SELF SERVICE

COMMUNITIES

CO-CREATION

RELATIONSHIP
MANAGERS
CUSTOMER
RELATIONSHIPS
PERSONAL ASSISTANCE

DEDICATED PERSONAL
ASSISTANCE

SELF SERVICE

COMMUNITIES

CO-CREATION

NO DIRECT
RELATIONSHIP
CUSTOMER
RELATIONSHIPS
PERSONAL ASSISTANCE

DEDICATED PERSONAL
ASSISTANCE

SELF SERVICE

COMMUNITIES

CO-CREATION

USER COMMUNITIES AS
KNOWLEDGE BASE
CUSTOMER
RELATIONSHIPS
PERSONAL ASSISTANCE

DEDICATED PERSONAL
ASSISTANCE

SELF SERVICE

COMMUNITIES

CO-CREATION

CO-CREATION
REVENUE
REVENUES

ASSET SALE

USAGE FEE

SUBSCRIPTIONS

RENTING

LICENSING

Selling ownership rights
REVENUES

ASSET SALE

USAGE FEE

SUBSCRIPTIONS

RENTING

LICENSING

Using a particular service
REVENUES

ASSET SALE

USAGE FEE

SUBSCRIPTIONS

RENTING

LICENSING

Continuous access
REVENUES

ASSET SALE

USAGE FEE

SUBSCRIPTIONS

RENTING

LICENSING

Use for a period of time
REVENUES

ASSET SALE

USAGE FEE

SUBSCRIPTIONS

RENTING

LICENSING

Use intellectual property
KEY ACTIVITY
KEY ACTIVITIES

Designing, making and
delivering a product
PRODUCTION

PROBLEM SOLVING

PLATFORM/NETWORK
KEY ACTIVITIES

Knowledge management
and continuous training
PRODUCTION

PROBLEM SOLVING

PLATFORM/NETWORK
KEY ACTIVITIES

Zomato
PRODUCTION

PROBLEM SOLVING

PLATFORM/NETWORK
KEY RESOURCES
KEY RESOURCES

Physical assets
PHYSICAL

INTELLECTUAL

HUMAN

FINANCIAL
KEY RESOURCES

Intellectual Property
PHYSICAL

INTELLECTUAL

HUMAN

FINANCIAL
KEY RESOURCES

People based businesses
PHYSICAL

INTELLECTUAL

HUMAN

FINANCIAL
KEY RESOURCES

PHYSICAL

INTELLECTUAL

HUMAN

FINANCIAL

Cash, lines of credit, stock
option pool
KEY PARTNERS
KEY PARTNERS

Outsourcing
ECONOMY OF SCALE

RISK REDUCTION

ACQUIRE RESOURCES
KEY PARTNERS

Reduce risk in a
competitive environment
ECONOMY OF SCALE

RISK REDUCTION

ACQUIRE RESOURCES
KEY PARTNERS

Get resources or perform
activities
ECONOMY OF SCALE

RISK REDUCTION

ACQUIRE RESOURCES
COSTS
COSTS

FIXED COSTS

VARIABLE COSTS

ECONOMIES OF SCALE

ECONOMIES OF SCOPE

Costs independent of
quantity
COSTS

FIXED COSTS

VARIABLE COSTS

ECONOMIES OF SCALE

ECONOMIES OF SCOPE

COSTS PROPORTIONAL TO
QUANTITY
COSTS

FIXED COSTS

VARIABLE COSTS

ECONOMIES OF SCALE

ECONOMIES OF SCOPE

Costs advantages as
output expands
COSTS

FIXED COSTS

VARIABLE COSTS

ECONOMIES OF SCALE

ECONOMIES OF SCOPE

Cost advantages due to
larger scope

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