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Ola cabs

Comparative study of various taxi services.

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Ola cabs

  1. 1. LA Cabs - Vivek Tambi (72011) - Ankit Chauhan (72554) - Gourav Kalbalia (72373)
  2. 2. Introduction  OlaCabs is an online cab aggregator based in Bengaluru and among the fastest growing taxi hiring firms. Taxi booking facility can be availed through app, website or through calls.  Founded on 3 December 2010 by Bhavish Aggarwal (CEO) and Ankit Bhati.
  3. 3. History  By 2014, the company has expanded to a network of more than 18000 cars across more than 65 cities. In November 2014, Ola expanded to incorporate autos on-trial basis in Bengaluru.  Post the trial phase, Ola Auto expanded to other cities like Delhi, Pune and Chennai starting December 2014.  In April 2015, over 40000 cabs are registered & successfully running across 22 cities of India.
  4. 4. Assessment
  5. 5. Strength  First mover advantage as a taxi aggregator in India  Acquisition of Taxi For Sure made it No. 1 in India  Top of the mind service  High awareness due to aggressive TV, online and print media marketing  Huge customer base & due to network effect it is increasing  Rapid expansion and online application  Multiple rounds of VC investments have made the brand financially strong
  6. 6. Weakness  Drivers are the face of the company and hence their misbehavior directly affects the brand image  While the demand is huge, amount of cash burning is huge and monetization is very difficult
  7. 7. Opportunities  Unorganized market is huge (~90%) and hence potential is high  Increasing internet penetration & smart phone users  Rising disposable income  Shifting of consumers towards convenience creates huge demand  Acquisition of smaller players
  8. 8. Threats  Rising competition  Uber has deep pocket and hence can burn cash heavily  Presence of many national players  Absence of clear government regulations in developing countries  Future is unclear due to lack of regulations and Customer loyalty is less in this industry
  9. 9. Baseline
  10. 10. Components  Mission : a marketplace for all types of cabs and car rentals.  Vision : “We are a young and energetic company based in Mumbai. Nothing excites us more than using technology to bring the same efficiency and customer experience to the car rental industry that you expect from flights!”  Goals : short-term goals include improving the rental cabs system in India.  Objectives  Initiatives  Measures  Targets
  11. 11. Competitors  Uber Cabs  Meru cabs (India)  Easy cabs  Unorganized players (Auto rickshaws/Taxis)  Carpooling services
  12. 12. Acquisitions and Funding  1 Acquisitions- TaxiForSure acquired by Ola on March 2, 2015 for $200Million in cash and stocks.  Funding Received - $676.8 Million in 6 Rounds from 16 Investors.  Ola is India's most popular mobile app for cab booking. It is the also the largest platform with 40,000+ cars across 22 cities and growing.
  13. 13. Components And Down to Specifics
  14. 14. Customer reviews..  Ola mobile App  Total downloaded app is between 5,000,000 - 10,000,000 .  Ola cabs review TaxiForSure review
  15. 15. Description in App  Ola cabs app offers City Taxi rides on a point to point basis across several cities in India. We are changing the way you move around in your city with a range of cab options to choose from - Sedan, Mini and Prime! How the Ola Cabs app works is really simple:  1. Set your pickup location (Eg: from Airport, Railway station, Office, Home or your current location) 2. Pick the cab you want and see all available cabs close by 3. Tap "Ride now" to book your ride 4. Get instant confirmation with driver details 5. See your ride en-route on the map 6. Pay only after completion of your ride or use "Ola Money" to ride cash-free!  You want to schedule a pickup for sometime later to catch a flight or train? Just use "Ride later" and plan ahead. You can also invite friends to use our awesome service and earn free Ola Money.  Ola drivers are professionally trained and the cabs have gone through stringent quality checks.
  16. 16. Advertisements and offers….!!
  17. 17. Evaluate
  18. 18. Expansion Plans of Ola Cabs  Revenues of ola cabs have grown more than 10 times over the past 4 years and is now the biggest cab-booking service provider in the country.  Olacabs has lined up aggressive expansion plans after the funding round from SoftBank. It is targeting to have on board a million driver partners in three years. Currently, it has 35,000 cabs on its platform.  It also plans to further invest in its technology platform to provide a better experience to customers as well as expand its footprint to smaller cities. Olacabs currently provides cab services in nearly 20 cities.