OlaCabs is an online cab aggregator based in Bengaluru and
among the fastest growing taxi hiring firms. Taxi booking facility
can be availed through app, website or through calls.
Founded on 3 December 2010 by Bhavish Aggarwal (CEO) and
By 2014, the company has expanded to a network of more than 18000 cars
across more than 65 cities. In November 2014, Ola expanded to incorporate
autos on-trial basis in Bengaluru.
Post the trial phase, Ola Auto expanded to other cities
like Delhi, Pune and Chennai starting December 2014.
In April 2015, over 40000 cabs are registered & successfully running across 22
cities of India.
First mover advantage as a taxi aggregator in India
Acquisition of Taxi For Sure made it No. 1 in India
Top of the mind service
High awareness due to aggressive TV, online and print media marketing
Huge customer base & due to network effect it is increasing
Rapid expansion and online application
Multiple rounds of VC investments have made the brand financially strong
Drivers are the face of the company and hence their misbehavior directly
affects the brand image
While the demand is huge, amount of cash burning is huge and monetization
is very difficult
Unorganized market is huge (~90%) and hence potential is high
Increasing internet penetration & smart phone users
Rising disposable income
Shifting of consumers towards convenience creates huge demand
Acquisition of smaller players
Uber has deep pocket and hence can burn cash heavily
Presence of many national players
Absence of clear government regulations in developing countries
Future is unclear due to lack of regulations and Customer loyalty is less in this
Mission : a marketplace for all types of cabs and car rentals.
Vision : “We are a young and energetic company based in Mumbai. Nothing
excites us more than using technology to bring the same efficiency and
customer experience to the car rental industry that you expect from
Goals : short-term goals include improving the rental cabs system in India.
Acquisitions and Funding
1 Acquisitions- TaxiForSure acquired by Ola on March 2, 2015 for $200Million in
cash and stocks.
Funding Received - $676.8 Million in 6 Rounds from 16 Investors.
Ola is India's most popular mobile app for cab booking. It is the also the
largest platform with 40,000+ cars across 22 cities and growing.
Ola mobile App
Total downloaded app is between 5,000,000 - 10,000,000 .
Ola cabs review TaxiForSure review
Description in App
Ola cabs app offers City Taxi rides on a point to point basis across several cities in
India. We are changing the way you move around in your city with a range of cab
options to choose from - Sedan, Mini and Prime! How the Ola Cabs app works is
1. Set your pickup location (Eg: from Airport, Railway station, Office, Home or
your current location)
2. Pick the cab you want and see all available cabs close by
3. Tap "Ride now" to book your ride
4. Get instant confirmation with driver details
5. See your ride en-route on the map
6. Pay only after completion of your ride or use "Ola Money" to ride cash-free!
You want to schedule a pickup for sometime later to catch a flight or train? Just
use "Ride later" and plan ahead. You can also invite friends to use our awesome
service and earn free Ola Money.
Ola drivers are professionally trained and the cabs have gone through stringent
Expansion Plans of Ola Cabs
Revenues of ola cabs have grown more than 10 times over the past 4 years
and is now the biggest cab-booking service provider in the country.
Olacabs has lined up aggressive expansion plans after the funding round from
SoftBank. It is targeting to have on board a million driver partners in three
years. Currently, it has 35,000 cabs on its platform.
It also plans to further invest in its technology platform to provide a better
experience to customers as well as expand its footprint to smaller cities.
Olacabs currently provides cab services in nearly 20 cities.