- The document discusses how marketing ecosystems are shifting from brand-centric strategies to system-level strategies that leverage both internal and external assets. It emphasizes the importance of designing ecosystems with mutually-reinforcing effects and continually managing them for growth and innovation. - Consumers' media consumption habits are rapidly changing as new technologies become ubiquitous. Marketers must learn to effectively leverage these new technologies as they have the old ones. - An understanding of business, marketing, and digital strategies is needed to properly develop an integrated strategic approach across channels.