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From zero to zomato in five years

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what is zomato?:zomato is just online restaurant guide which helps to know best restaurants to dine out
reasons behind their success:first mover advantage means when zomato entering to market there is no app which works like zomato soo they thought that they gained the advantage of first mover
strong content platform:zomato maintaining strong data base of various restaurants they listed 100000+restaurants and they are keep updating for every three months
efficient employees:for any company employees are important like they r key holders zomato took some measures while they employing them mainly look for attitude,ethics,discipline,skill
good rating mechanism:zomato rate restaurants based on customer/user reviews
strategies:
financial strategy: their main source of funding is from info edge and their main source of revenues from adds which appear on zomato site
marketing strategy:they only depend on word of mouth publicity rather than other medium they also use seo,sem
growth strategy:zomato though that delhi is not only market so after success of zomato they spread over india
globalization :after the india zomato rising to abroad now it serving in 12 countries it is serving as joint venture in london with table top

From zero to zomato in five years

  1. 1. From zero to in 5 years By priyanka manohar
  2. 2. synopsis  Introduction  Milestones of zomato  Strategies of zomato  Reasons behind success  Conclusion
  3. 3. What is zomato?
  4. 4. Introduction  Started in july 2008  Founded by Deepinder Goyal  Initially named “Foodiebay”  In November 2010 it is renamed as “zomato”
  5. 5. Milestones of zomato  Number of listed restaurants: In 2008-4000 restaurants 2013-94000 restaurants  Monthly visitors of zomato: In 2008-0.015million 2013-11 million  Yearly Revenue : In 2008-0.06crore 2013-11.3crore
  6. 6. Restaurants listed at end of each year 350,000 300,000 no. of monthly visitors in million 12 10 250,000 200,000 8 150,000 6 100,000 4 50,000 2 0 0 year1 year2 year3 year4 year5 revenue growth in crores 12 10 8 6 4 2 0 year1 year2 year3 year4 year5
  7. 7. Reasons behind success  First mover advantage  Strong Content platform  efficient employees  Good rating mechanism and social platform
  8. 8. Strategies of zomato  financial strategy  marketing strategy  Growth strategy  Globalization strategy
  9. 9. conclusion
  10. 10. THANK YOU
  11. 11. references • • • • • • Economic times nov5 and nov11 Wikipedia Zomato blog Money control Quora Indiainfoline

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