1. Goal Product & Partner planning
GCDP Tier 1

2. Overview MC Planning
Goal Product
and Partner
Planning
Backwards
planning &
strategy
planning
Implementation
Planning

3. MC Planning for Tier 1
Let’s see how we plan our goals for oGCDP,
our product/market strategy
& the suppliers we need to deliver this

4. Objectives
I know my MC goal
for oGCDP
I know the break
down in products &
my partners
I know where the
growth will come
from (which LCs)

5. Goal Planning

6. Steps to determine overall MC goal
Understand
the past
performance
Define with
your MC the
focus
program
Define a first
ambition for
oGCDP
Define focus
LCs for
oGCDP (who
will jump?)
Define LCs
goals &
validate
national goal
Cross check
with LC and
MC goals in
other
programs

7. Focus LCs &
LC Goals
✧ Define which out of all your LCs will have oGCDP as a focus program and have the capacity to jump in oGCDP
✧ Understand their realisations in the past term and determine an (initial) goals per LC
✧ Check if the LC goals are able to add up to the national ambition
✧ Ensure to align the goals with your LCs when they are final

8. Cross check
with LC and
MC goals in
other
programs
✧ In the end, every LC needs to be focused on one program, in which it will have the highest jump
✧ Together as an MC you will need to be aligned on the goals for all programs and the LC goals across programs
✧ This way you will make sure that the LCs you have, will actually focus on and have the capacity to grow in your program
✧ Do this based on the OD model of your entity!

9. NOTE
✧ Together as an MC you will need to be aligned on the goals for all programs and the LC goals across programs
✧ This is specifically important for Tier 1 entities!
✧ Make sure that top LCs across programs make a clear choice for their focus program, they cannot jump in all!

10. ✧ This result should look like this:Cross check
with LC and
MC goals in
other
programs

11. ✧ This result should look like this:Cross check
with LC and
MC goals in
other
programs
GCDP
Focused
LCs
GCDP
Focused
LCs

12. Tier 1 entities are recommended to have 1-2 focus
programs!
LCs also have one focus program and are generally
not recommend to run all four programs
Also, we recommend to have the mature LCs focused
on (o)GIP since they have more capacity to grow the
program
NOTE

13. Wait!
not there yet!
NOT
SO
FAST

14. Now we need to plan
In which products & with
which partners we will deliver
the goals!
We planned the initial overall goals…

15. Product & Supply Planning

16. Analyse past 3 years' data
about your EP realized profile
supply
EP Supply : Students,
backgrounds, age, grade,
major, languages, experience,
etc
Analyse your previous year’s
global GCDP realizations
according to sub products and
countries
Analyse Global previous
GCDP realizations
Analyse customer feedback of
EPs realized (NPS or your
own feedback system)
Analyze Your External
Market
Analyze Internal
AIESEC Market
Analyze Customer
Feedback (NPS)
Analyze to understand
You can add to your analysis data about the external market, like trends and
market behaviors in your region - it gives you good insights. But it’s very
important go deeper on your entity previous realization. It gives you
accuracy and precision.

17. Entity PartnersIssues
Define
Define your key country
partners for each sub-product
based on your realization
analysis (Top 3 sub-products
and top 10 countries you send
the most EPs to, growth rate,
global TN supply trend,
entities with high growth
rates, matching timeline etc.)
Take all your analysis and
compare external and internal
data. Who are the students you
can provide for TNs? Do
entities plan to raise these
TNs? Take a look at what
internal and external have in
common. Based on these
analysis, define your focus
sub-products.
How to define your focus
Reflect
Compare

18. Use the Market Place to see the
goals of all entities in issues!
NOTE
Analyze

19. Supply & Demand management in
GCDP is very important!
Make sure you don’t attract students
you cannot match!
This means you need to balance what your market
needs, to what we actually can supply.
NOTE 2

20. Cultural
Understan
ding
Top Issues in GCDP
Teaching
Literacy
Economic
Growth
Environm
ent
Health&
Life style

21. How?
Check Market place for top entities in top issues
Check AFT for top entities with current forms in
top issues
Pick the entities you are going to partner with
Having meetings to finalize details of the
partnerships
Attract EPs to send to these entities.
Have HR responsibles and be in constant
communication with them.

22. Partners
✧ You know how much your Re goal is in every sub product!
✧ You know which students you need to attract for this product
✧ You know with with partners you want to set up GCDP
partnerships to deliver this
✧ You know which LCs will focus on which product
The Result!
Product &
Market
Goals