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oGIP Tier 2 - Partnership management

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oGIP Tier 2 - Partnership management

  1. 1. Partnerships
  2. 2. Tier 230-50 oGIP R E Focused Entity Partnerships Co-Delivery strategy Partnership Supply & De mand Number of Partners ex pected: 3 to 5 entities
  3. 3. Partnerships Co-Delivery How to have the right partnerships Plan Partnerships Analyse S&D and Focus Delivery the Partnership
  4. 4. Our main focus is always to have an equilibrium: When Supply & Demand are equal we say it is at this stage. So the allocation of EP and TNs is more efficient, bringing us the right results and delivering the leadership we want to create and develop among our membership. What is Supply & Demand Management? Supply represents how much the market can offer (students and market opportunities, EPs and TNs), and Demand how much the market needs.
  5. 5. It leverages processes diagnostics and benchmarking among LCs and other markets, scenario-based strategies and lean principles to improve operational effectiveness and efficiency. Why Supply & Demand Management? Because when S&D is not aligned it means our costumer may not get our product. S&D aligment guarantee the deliver of what we promissed to our customers. Optmizes aspects of planning to drive and improve performance. Creates foundation for growth, capacity and flexibility among segments and markets to delivery more leadership.
  6. 6. Define Specify Partnerships Analyze
  7. 7. Analyse past 3 years' data about your EP realized profile supply EP Supply : Students and graduate market, backgrounds, age, grade, major, languages, work experience, etc Analyse your previous year’s global GIP realizations according to sub products and countries Analyse Global previous GIP realizations Analyse customer feedback of EPs realized (NPS or your own feedback system) Analyze Your External Market Analyze Internal AIESEC Market Analyze Customer Feedback (NPS) Analyze to understand You can add to your analysis data about the external market, like trends and market behaviors in your region - it gives you good insights. But it’s very important go deeper on your entity previous realization. It gives you accuracy and precision.
  8. 8. Country PartnersSubproducts Define Define your key country partners for each sub-product based on your realization analysis (Top 3 sub-products and top 10 countries you send the most EPs to, growth rate, global TN supply trend, entities with high growth rates, matching timeline etc.) Take all your analysis and compare external and internal data. How are the students you can provide? How is the TNs market demand? Take a look at what internal and external have in common. Based on these analysis, define your focus sub- products. How to define your focus Reflect Compare
  9. 9. Specify Target Audience Define the specific profile of your target audience based on the sub- products in cooperation with MKT/COM. Take into consideration what you can deliver based on your internal capacity for delivery as well as the global TN supply (especially the TN supply of your entity partners). Create an ambition based in your entity organization development plan. Take in consideration the relative and absolute growth your entity needs for oGIP and your internal capacity. Set up your term's goals for each sub-product based on all the analyses that you did before and on current global supply & demand Goals
  10. 10. Define Specify Partnerships Analyze
  11. 11. Partnerships Co-Delivery How to have the right partnerships Plan Partnerships Analyse S&D and Focus Delivery the Partnership
  12. 12. Partnerships Co-Delivery How to have the right partnerships Plan Partnerships Analyse S&D and Focus Delivery the Partnership
  13. 13. Set Goal RE and KPIs Product Information Processes Information Minimum Deliverables Create a Value Partnerships How to Plan
  14. 14. Market Place Go to the Market Place and add or edit partners in your dashboard
  15. 15. Key Performance Indicators (KPIs) to track: Get Product Information: # MA # TN RA # EP RA MA time TN MA time EP NPS Language Required Skills Required EP Profile Required Other Partnership Plan Details RE Goal MoS
  16. 16. Realization Period Matches Period EP Ra Period TN Ra Period Main LCs involved Get Processes Information Airport Pick Up Accommodation EP Expectation Setting EP Lead EP Integration Support with Visa Minimums Deliverable Partnership Plan Details
  17. 17. Get Process Information: Create Clear Implementation Timeline and Action Partnership Plan Details
  18. 18. Update on Market Place All the partnership information
  19. 19. Partnerships Co-Delivery How to have the right partnerships Plan Partnerships Analyse S&D and Focus Delivery the Partnership
  20. 20. Partnerships Co-Delivery How to have the right partnerships Plan Partnerships Analyse S&D and Focus Delivery the Partnership
  21. 21. Attracting Visitors Communication Downscale to LCs Excitement Delivery Partnership
  22. 22. Attracting Visitors Communication Downscale to LCs Excitement Delivery Partnership
  23. 23.  Information about the country  EP Storytelling  Opportunities available What to do Content Examples  Highlight the entity in p romotion  Showcase good stories  Talk About it in info session and EP meetings Attract Visitors
  24. 24. Showcase EP’s story in your partner entity Hungary – Germany Czech Rep. – China Turkey - India Poland Highlight your partners
  25. 25. Promote specific project or internship from your partner entity
  26. 26. EPs are aware of Entity Partners and EPs want to apply for Entity Partner Inform EP about the partnership Make the entity and opportunity attractive
  27. 27. Attracting Visitors Communication Downscale to LCs Excitement Partnership Delivery
  28. 28. Attracting Visitors Communication Downscale to LCs Excitement Partnership Delivery
  29. 29. Clear Expectation Setting Bi-weekly Calls 15min MC and NST weekly communication Newsletter for the partner Be Solution Oriented Be Honest Communication Behaviors
  30. 30. NST Job Description: • Promote EPs/TNs • Organize Matching Manias with LCVPs and EPs • Weekly contact with MCVPs involved • Select best EPs and contact them (e-mail, call, etc) • Tracking Applications and give feedbacks NST To boost the partnership:
  31. 31. # EPs/TNs raised per month # EPs applying for TNs of the entity partner # EPs matched How are the EP selection? Are everything on time? What needs to stop/continue/start? Tracking on time Feedback on time The most importante is the right behaviors and from both sides
  32. 32. Attracting Visitors Communication Downscale to LCs Excitement Partnership Delivery
  33. 33. Attracting Visitors Communication Downscale to LCs Excitement Partnership Delivery
  34. 34. MaMa with Country Partner Make clear the value proposition of the Partnership LCs Goal embed on partnerships Educate LCVPs about the partnership Give them an implementation plan Recognize results on time Downscale to LCs Talk about it: in conferences, webinars, newsletter, facebook group: don’t let them forget the partnership! Engage your network (also LCPs)
  35. 35. Delivery • Deliver to country partner by keeping to matching timeline. • Online tracker with LCs from home and host entity and tracking partnership numbers and forms. • EP Preparation and induction – Enough information about partner countries culture etc. • EP LEAD designed to ensure better cultural understanding. • Support with Visa (Understanding of process for country partners and AIESEC + Company supporting EP with the same) Leads to faster matching time and increased matching rate
  36. 36. Attracting Visitors Communication Downscale to LCs Excitement Partnership Delivery
  37. 37. Attracting Visitors Communication Downscale to LCs Excitement Partnership Delivery
  38. 38. Excitement Create Excitement in your entity Create a Value Proposition based on market relevance Use the Value to motivate your network and make it powerful

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