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GIP - Goal product partner planning tier 2


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GIP - Goal product partner planning tier 2

  1. 1. iGIP: Goal Product & Partner planning: Tier 2
  2. 2. Overview MC Planning for Tier 2 Goal Product and Partner Planning Backwards planning & strategy planning Implementation Planning
  3. 3. MC Planning for Tier 2 Let’s see how we plan our goals for iGIP, our product/market strategy & the suppliers we need to deliver this in tier 2!
  4. 4. Objectives I know my MC goal for iGIP I know the break down in products & my partners I know where the growth will come from (which LCs)
  5. 5. Goal Planning
  6. 6. Steps to determine overall MC goal Understand the past performance Define with your MC the focus program Define a first ambition for iGIP Define focus LCs for iGIP (who will jump?) Define LCs goals & validate national goal Cross check with LC and MC goals in other programs
  7. 7. Focus LCs & LC Goals  Define which out of all your LCs will have iGIP as a focus program and have the capacity to jump in iGIP  Understand their realisations in the past term and determine an (initial) goals per LC  Check if the LC goals are able to add up to the national ambition  Ensure to align the goals with your LCs when they are final
  8. 8. Cross check with LC and MC goals in other programs  In the end, every LC needs to be focused on one program, in which it will have the highest jump  Together as an MC you will need to be aligned on the goals for all programs and the LC goals across programs  This way you will make sure that the LCs you have, will actually focus on and have the capacity to grow in your program  Do this based on the OD model of your entity!
  9. 9.  This result should look like this: Cross check with LC and MC goals in other programs
  10. 10.  This result should look like this: Cross check with LC and MC goals in other programs GIP Focused LCs GCDP Focused LCs
  11. 11. Tier 2 entities are recommended to have 1 focus program! LCs also have one focus program and are generally not recommend to run all four programs Also, we recommend to have the mature LCs focused on iGIP since they have more capacity to grow the pr ogram NOTE
  12. 12. Wait! We are not there yet! NOT SO FAST
  13. 13. Now we need to plan In which products & with which partners we will deliver the goals! We planned the initial overall goals…
  14. 14. Product & Supply Planning
  15. 15. Analyse customer feedback of EPs realized (NPS or your own feedback system) Analyze Your External Market Analyze Internal AIESEC Market Analyze Customer Feedback (NPS) Analyze to understand You can add to your analysis data about the external market, like trends and market behaviors in your region - it gives you good insights. But it’s very important go deeper on your entity previous realization. It gives you accuracy and precision. Analyse past 3 years' data about your realized TNs Your market: which types of companies, their needs for talent, your competitors, etc Focus on Teaching and Marketing. What are the biggest entities and growing entities in Marketing and Teaching EP Re? Which can you match with based on geography and visa requirements and financial capacity? What profile do these EPs have?
  16. 16. Entity PartnersSub-products Define How to define your focus Reflect Compare Define your key country partners for each sub-product based on your realization analysis (Top 3 sub-products and top 10 countries you want most EPs from, growth rate, global EP supply trend, entities with high growth rates, matching timeline etc.) Take all your analysis and compare external and internal data. How is the TNs market demand? How are the students in the network? Take a look at what internal and external have in common. Based on these analysis, define your focus sub- products.
  17. 17. Use the Market Place to see the go als of all entities in sub-products! NOTE 1 Analyze
  18. 18. Supply & Demand management in GIP is very important! Make sure you don’t attract students you cannot match! This means you need to balance what your market needs, to what we actually can supply. NOTE 2
  19. 19. Marketing! Top Products in GIP TeachingTeaching!
  20. 20. Tier 2 entities can best start running ONE or TWO sub-products; Teaching or Marketing. If you have a specific market you can focus on IT. LCs should also run only one sub-product in their LCs. Amount of SPs
  21. 21. Tier 2 runs iGIP having 30-250 realizations, so it’s quite a diverse tier! Overall, you need to start setting up focused and strong partnerships with a fewer partners, about 3-5 Plan in a meeting with them to plan the partnership in detail. More info in the partnership section. Make sure to have a responsible MC/NST to manage the partnership. Then you need to promote and attract EPs for these entities, and be in constant communication to co-deliver these experiences. Amount of partners
  22. 22. How? Check Market place for top entities in Marketing and Teaching Check AFT for top entities with current forms in Marketing and Teaching Pick 3-5 entities you are going to partner with Having meetings to finalize details of the partnerships Raise TNs for the partnership Have HR responsibles and be in constant communication with them.
  23. 23. Partners  You know how much your Re goal is in every sub product!  You know which TNs your need to raise  You know with with partners you want to set up GIP partnerships to deliver this  You know which LCs will focus on which product The Result! Product & Market Goals
  24. 24. iGIP: Goal Product & Partner planning: Tier 2